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March 29, 2017

Names for Notary businesses that can get you in trouble

Filed under: Advertising — admin @ 7:25 am

In general, we recommend certain types of names for Notary businesses.

Geo-Keywords
The name can include a geographical keyword such as the name of your city, state, or region such as Los Angeles Notary Services or Koreatown Mobile Notary.

Professional Keywords
It can also be more professional oriented such as Karen’s Signing Services, or Notary Pro to Go. One successful Notary used the name After Hours Notary, At Your Service Mobile Notary, Notary at your Door, etc.

But, what if you got yourself in trouble picking the wrong name?
Many Notaries use generic business names that nobody will associate with the profession like LMT Services. I would not want to hire them to be my Notary because their name doesn’t gel with the profession. You need what I call anchor keywords to tie in your business with the work being done and/or the area it is being done.

Names that might get you in trouble!
You could also name your business First American Notary and probably get sued by one of our nation’s largest title companies. If you used the same name a signing company used, that causes trouble too. Many companies pick names that are very similar to other company names and get mistaken for each other. National Signers, National Signing Solutions, National Notary Service, Signing National, etc. You can see. So, if you pick a name, try to avoid using words that other services use. Be unique, classy, and relevant to your profession and perhaps to your area. You could use a hotel-like strategy for naming your business like Comfort Notary, Quality Notary, or Holiday Notary. I don’t think those names would serve you well, but who knows. Then there is USA Notary which is too generic and national and not specific to a particular area. Canada Notary would be in the wrong country. Inuit Notary would be good in Alaska, but not anywhere else. Hopi Notary might be good in Arizona, but the tribal leaders might object — just make sure they don’t put a curse on you! Star Notary Service is too generic, but what about Celebrity Notary Service? Royal Notary doesn’t make sense because we have no royalty in America.

Here are some names of Notary businesses our Notaries have:

A1 Notary Services — Will get you up high in the yellow pages. But, might get you confused with steak sauce.
Bay Area Notary — Great name, and has been in business for over a decade.
SOMA Mobile Notary — What does SOMA stand for?
Golden Gate Mobile Notary & Apostille — Sounds like they definitely go to Marin County.
Affordable Notary — Will they be classy enough for my needs?
The Notary To Call — This one has 33 reviews. Sounds like they really are the Notary to Call.
TheBestNotary.Net — He did well with his business.
Arden Mobile Notary Service — It’s a name, but not flashy.
Diamond Star Notaries — Okay
Sunshine Notary Service — Warm and inviting, but do they do late night service?
Dash Notary — Sounds like a good bet if you are in a hurry.
CA Notary Services — They did well in business, but California is a huge state. I prefer a more pinpointed regional name.
One-Call Closing Services, LLC — Exciting. You just call them once and the job is as good as done.
On Call Closing Services — They are waiting for you. Sounds like they take their phone to bed with them.
Denver Metro Notary — A geographically informative name. I know their coverage areas just by the name alone.
Signed-N-Sealed — Very professional sounding.
I & S Notary and Wedding Services, LLC — I’d prefer IB + SD Notary & Wedding; sounds more romantic.
D & D Document — Easy to remember and gets to the point.
1-2-3 Spanish Notary — I prefer 1-2-3 Notary en Espanol if you want to appeal to the prospective clients.
Mobile Notary Services — Very generic; bad name! Probably not even registered with the county clerk.
The S and S Group — Sounds like they don’t do notary work as their main forte.
Indiana Mobile Closers — Statewide coverage? Cool
Notary Mobile Plus — Gets the idea across.
C & S Mobile Closers — Sounds like a generic name like JB Trucking.
Drive by Notary — Sounds like they do notary jobs but do drive by shootings on the side.
DJ Mobile Notary — Someone’s initials at use here.
Emily The Notary — Classy and charming.

So, what are my favorite names?
Emily The Notary — This is a personal and easy to remember name that connects you with the person’s name and what they do. It is simple for the brain to process too.
Dash Notary — This name captures the character of our industry. We live on the edge, always ready to rush off to a signing at the last minute. It is not so different from the term Minute Man which is popular in Massachusetts where we used to have Minute Men.
Golden Gate Mobile Notary & Apostille — This name incorporates a world-class local geographical icon with the notary business. Very classy and relevant to our profession, but with a $6 toll going South (ouch.)

What are your favorite names? Feel free to comment!

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March 13, 2017

Buzzwords to avoid in your notes section

Filed under: Your Notes Section — admin @ 7:19 am

Some Notaries have mastered the art of writing an amazing notes section while others resort to cheap imitations. Using the wrong buzz words can backfire on you and I have seen this happen many times. A good notes section is about being unique and informative and not about making baseless claims.

Responsible
Don’t be reponsible — whatever you do. Show that you are responsible, but don’t claim it. Make them say how responsible you are in your review page. You will get less clicks to your listing if you claim to be responsible.

Dependable
Claiming to be dependable is as bad as claiming to be responsible. Just don’t!

Error-Free
It sounds too good to be true if you have signed 2000 error-free signings. Even if you claim 99.5% accuracy, nobody will believe it. Save it for the birds. You can’t prove it.

Detail-Oriented
The most sloppy people write that they are detail-oriented in their notes. This claim almost works against you.

Punctual
Prove it to your customers, but don’t claim it in your notes. This word just takes up space.

Professional
It is not bad to claim to be professional, but it doesn’t make it true either. This is more of a neutral non-buzz word. It won’t help you.

Modest
We use the word modest in our tutorial. But, don’t boast of being modest. Just be modest — or don’t just be modes.

Experienced
This is a neutral word, but it takes up space. It is better to say how experienced. Number of years is not as useful as number of loans and what types of loans. Be specific about your experience.

Personable
It is good to be friendly, but you need to back this up with some professional experience as a waitress or customer service experience. Make it sound believable and something people can put their finger on.

Flexible Schedule
Tell us your hours instead of saying flexible. Be specific.

I have a mentor
If you have not signed any loans, but your mentor is an expert, tell us how we can contact your mentor to hire them instead of you. Please keep the notes section about you and what you do, will do or have done.

You might also like:

Clarifying vague claims in your notes section
http://blog.123notary.com/?p=4675

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

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March 9, 2017

Putting back old reviews

Filed under: Reviews — admin @ 7:43 am

In October, 2016 I removed a few thousand old reviews that were more than three and a half years old. I did that partly so I could compile call lists of people who did not have recent reviews. The results were wonderful and we manually called many people as well as doing auto-calls to many people for getting reviews. However, Google decreased the amount of clicks we were getting from them by 18% as a result of my discarding old reviews.

So, I feel compelled to put many of the older reviews back online. I am not sure if I will put all of them, or filter them out. But, I will put them back on, perhaps little by little. I want to see how Google responds when I put the four year old reviews back online. Then, I want to wait a few weeks before putting the five year old ones back.

Our readers do not value reviews that are more than two or three years, and Google rewards us a lot more for newer reviews. However, the old ones do carry weight, particularly because there are/were so many of them.

So, you can look forward to some of your antiquated reviews being put back online. But, no guarantees!

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March 6, 2017

How do I advertise as a Notary Public?

Filed under: Advertising — admin @ 9:34 pm

General Advertising
If you are a Notary Public or a Mobile Notary Public, it is critical that clients know how to find you. Some Notaries have a store front. In such a case, you just put a large sign saying Notary Public. You could put a sign on your car saying Notary Public and a phone number as well. It’s generally a good idea to pass our business cards to people in the neighborhood or your town so they know where to go if they need a Notary. Additionally hospitals and nursing homes need Notaries regularly.

Yellow Pages
The yellow pages online and offline sometimes get good results for Mobile Notaries although not always.You can gets out various yellow pages and see which ones get results.

Online Directories
These days, the way mobile notaries get most of their work is through online directories. 123notary, Notary Rotary, and Snapdocs and the three most popular in 2016. 123notary offers free listings, but also has paid listings where you can be at the top of the list in your area. Notary Rotary also has free and paid listings and lists Notaries in order of proximity to the zip code being queried. Snapdocs charges the Lender or Signing Company a small fee ($8 last I heard) to seach for a Notary and send docs using their system. Snapdocs pays Notaries the least and has cattle calls via text to alert mass amounts of Notaries for each job. But, on a brighter note, it is a great opportunity for newer Notaries to get work.

Websites
A Notary website of your own can be a huge money drain. On the other hand, it is a great way to show the world you are serious about the business and show all of your specialties, contact information, and more.

That is pretty much it as far as how you advertise as a Notary Public. If you have any further questions, email us at info@123notary.com

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February 27, 2017

What NOT to put at the top of your notes section

Filed under: Your Notes Section — admin @ 7:20 am

The battle to get our Notaries to fill in their notes section is huge. But, the next hurdle is to get people to put the right stuff. Smart Notaries read our blog articles on how to write a great notes section or see what other Notaries in high places are doing. But, most Notaries write very generic and poorly organized notes. Here are some things you should not put in your notes section, or at least not at the top.

I have been a Real Estate Agent for ten years.
People are hiring you as a Notary, and not a Realtor. If you want to mention low in your notes additional things about yourself as a “by the way” type of thing, then fine. But, don’t put this at the top of your notes or you won’t get clicks.

NNA Certified
Certifications are good, but NNA certification doesn’t help so much on 123notary. Our certification helps on our site. You can mention NNA certification near the bottom of your notes where you talk about your E&O, and other background information.

Background Screened
Once again, this goes in your additional info section lower in your notes section.

I am dependable and responsible
The worst Notaries start their notes section with these meaningless adjectives. All Notaries consider themselves to be responsible, but when people hire them, it’s a different story. Responsible Notaries describe themselves and their skillsets WITHOUT using the word responsible.

I will keep your information confidential
That is as useful as to promise not to kill the borrower’s dog. People take for granted you won’t share their information with others as that could be considered criminal or grossly inconsiderate.

I’m flexible
How flexible? People who are open 9-5 claim to be flexible. The word means nothing. Give hours, not vagueness.

Repeating your name
The top of your notes section shows up on the search results page. People already know your name. They need to know your skills.

I am an experienced Notary Signing Agent
How much experience? Give specifics not wishy-washy statements.

Areas Covered
Put this near the bottom of your notes, not at the top. People want to know what you can do before they know where you can do it.

I understand I am representing you and your reputation
If you want to ramble on and on about wishy-washy understandings, do this low in your notes section in the section where you talk about your personal style.

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February 16, 2017

What if Notaries wrote blogs?

Filed under: Social Media — admin @ 7:40 am

Can you imagine what the world would be like if Notaries wrote blogs? Most of the blogs out there are written by the NNA, Ken, Myself or Andy our comedy writer. There are about five or six others in the industry who have a blog or write a bit. But, for the most part, there is a lot of silence out there.

Blogging demonstrates your leadership and competence. Followers do not blog as a general rule. Those who blog are leaders by definition. And you can’t lead without knowledge or the capability of conveying your knowledge using the written word.

In the beginning there was the word and the word was blog — or at least would be written in a blog at one point in time. This line is a corrupted form of what is in the Hindu Vedas that is a phrase that Jesus borrowed. Maybe Jesus like hanging out in India during his missing years? Can’t beat the curry, but the humidity is a killer!

If Notaries wrote blogs, they would attract clients better. Clients are impressed by knowledge. They are impressed if you are the one out of a thousand who gets up and says something worth hearing that is thought inspiring and interesting or informative. Most Notaries just get on the forums and complain, but how many create worthwhile content?

Additionally, it would be more interesting as a reader if there were more people with more unique points of views publishing content. My life would be better because I like to read what is out there.

Many businesses have blogs as a matter of good practices, but the content they put on their blogs isn’t always so interesting. Their SEO guy made them do it, but how often do they update their content. If you do blogging, you should really write regularly. You need to have brainstorming sessions, a weekly time to write, and a way to get your work published. We will publish your work here at 123notary if it is any good. So, now you have a venue! Creating your own blog costs hosting money and programming money for wordpress. You will be out between $500 and $2000 depending on who you hire. It’s cheaper to get the work done in India — humidity or no humidity.

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February 15, 2017

Building an image to show you are professional

Filed under: Marketing Articles — admin @ 7:33 am

The most common word that the least professional Notaries use to describe themselves is professional. “I’m very professional and 100% accurate.” Those are the Notaries I wouldn’t touch with a ten foot pole. The key in this business is to come across as being professional without claiming to be. Behave in such a way that others say you are professional as their unbiased (less-biased) word carries more weight than yours.

Here are some ways to be professional.

1. Notes
Your notes section on your various advertisements such as 123notary, Notary Rotary, etc., needs to be informative, well organized, and not have spelling mistakes. Avoid vague statements that you can’t put your finger on such as how professional and reliable you are. Anyone can claim this, but claiming it doesn’t make it true. Putting that you signed 2673 Refinances gives a more defined impression. Telling us ten years in business doesn’t tell us what you did in those years. Did you sign ten loans per year, or are you so out of it that you don’t even have an idea of what you did in those years.

2. Phone Etiquette
How you answer the phone makes a difference. Some people announce their name and answer questions the way they were asked. Other people say, “hello” and then when you ask them how many loans they signed they tell you how many years instead — not professional and very annoying. Other people have screaming babies in the background. If you are in a noisy pub, tell your client you are going to go outside to where it is more quiet. You are not only solving the noise problem, but you are acknowledging that the client might not want to hear the noise. That is called being considerate and being considerate = being professional.

3. Dress
Do you dress well to the signing? Business casual is good. Jeans, t-shirts, shorts, unclean outfits, etc, just don’t cut it. Do you look well groomed? Looking good makes a big difference because people are shallow!

4. Punctuality
Don’t claim to be punctual, develop a reputation for being punctual. Show up early and wait. If you are always punctual, people will get a sense about you over the phone. Your punctuality will become part of your aura.

5. Web presence
If you have a Facebook page or website or other profile, you can link that to your profile on 123notary. If you make a professional impression on Facebook, people will get a good impression of you. You can mix personal life and business on Facebook to make the optimal impression, because people want to learn about all sides of your life on Facebook. A website that impresses is another good thing, but only if people can find it. So, link it to your profile as very few will find it on Google. On the other hand if your posts are in broken English and show photos of you in torn clothing getting drunk with rowdy friends, you might not make the best impression unless people want to invite you over to get drunk with them.

6. Doing a good job
Obviously doing good work, answering Notary questions effectively, and making very few if any mistakes counts. But, we all make mistakes. Anyone who says they don’t is a liar! If you do make a mistake, being willing to go back out there and fix it immediately at no cost is critical.

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February 13, 2017

Ideas for 24 hour Notary services

Filed under: Advertising — admin @ 7:24 am

Naming your business is never easy. But, here are some ideas of how to name a late-night notary service.

Moonlight Notary might be a good name for someone 24/7.

Nocturne Mobile Notary — a classical approach to late night notarizations!
Ninja Late Night Notary Services
The Signing Owl
Orion’s Belt 24 Hour Notary Service
Vampire Notary Service — we answer the phone, “Good evening…..(heavy breathing)”
Around the Clock Mobile Notary
Twilight Notary Services
Sun & Moon Notary Services
Day & Night Mobile Notary
Last Minute Mobile Notary
Minute-Man 24 Hour Notary Services
Out The Door 24 Hour Notary Services
Good Evening Notary Services
Dusk to Dawn Signing Services
John Hancock 24 Hour Signing Services
Owl Mobile Notary Services
Half-Moon Mobile Notary
Crescent Moon Mobile Notary
Up All Night Mobile Notary
NiteLite Mobile Notary
Gas Lamp 24 Hour Mobile Notary — classy
Night Watchman Mobile Notary — 1 O’clock and all is well.
Night Sky Mobile Notary
Nocturnal Mobile Notary
Sunset Mobile Notary
Nightfall Mobile Notary
Sleepwalker Mobile Notary
Dream 24 Hour Notary Service

Names to avoid
Clair de Lune Notary
Moonlight Sonata Notary
Opus 27 Mobile Notary — Opus 27 = the moonlight sonata. I’m sure your customers will know that by heart if they hang out with my parents.
Hoo-Hoo Late Night Services
Howl of the wolf late night notary services
Mayan Mobile Notary — We’ll keep Notarizing until the end of the world!
Mayan Notary Services — We’ll notarize you then sacrifice you! But, not necessarily in that order.
Lunar Mobile Notary — We based our appointments on the lunar calendar.
Looney Mobile Notary – Get looney with us and your signatures.
Slumber Party Mobile Notary
Snooze Mobile Notary
Brass Candle Holder Mobile Notary
Geisha Notary Services — Notary service and traditional entertainment
Night Life Mobile Notary
Nighty-Night Mobile Notary
Waxing & Waning Mobile Notary and spa services
Lunar Eclipse Mobile Notary
In The Dark Mobile Notary — we’ll notarize you, but you won’t know what you’re signing (or paying.)
Incessant Mobile Notary
Phantom Mobile Notary — make sure your ghost has ID

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February 9, 2017

Demand for bilingual signers is on the rise

Filed under: Marketing Articles — admin @ 7:28 am

The housing market is coming back, but those buying houses are more and more likely to be millenials and minorities. This means that Notaries who speak the languages of the borrowers will increasingly be in demand.

Many companies will give preference to a bilingual Notary if they have a choice in a situation where the borrower speaks another language. If the borrower is completely incompetent in English, then it is absolutely necessary to hire a bilingual Notary.

Bilingual Notaries often get paid more for signings. I met several Vietnamese ladies who get paid $300 per signing and won’t work for a penny less. That is an extreme case, but it happens. What is more common is for bilingual Notaries to get paid about the same as monolingual signers, but to get a better market share of work.

Unfortunately in America, native speakers of English very rarely develop proficiency in another language. Less than 1% of Americans born here to English speaking parents speak another language well. That vast majority of bilingual speakers in the United States were either born in another country or their parents were.

People who claim to be bilingual are not always as bilingual as they think they are. To be bilingual for the purpose of doing a loan signing, you need to be able to conduct the loan purely in your second language without using a dictionary more than once or twice during the signing. For Americans who learn Spanish or German as a second language, we normally are weak in our second language and need to look a lot of things up. Many people put, “some Spanish” in their language field. Our language field has room for names of languages, and not names of quantities like “some” or “limited.”

As people living in California, many of us feel compelled to learn some Spanish. We are surrounded wherever we go with Salvadoreans, Guatemalans, Mexicans, and other foreigners. The Persians and Arabs normally know good English while Chinese and Korean is too difficult for most of us to even consider learning. However, many of us take Spanish in school and find it an “approachable” language since it is a sister language to English with similar vocabulary, grammar and though processes. To be a teacher, hire a maid, or just to have a meal in certain neighborhoods you need Spanish.
I ordered pasta at an Italian place where the workers are all Central American. I said: 80% tomato and 20% meat sauce. She translated this to her co-worker as 80% carne y 20% tomate — and I said NOOOOOO!!!!!!! Ochenta percento tomate y veinte percento carne, dios mio! Thank God I was a teacher in an all Hispanic area for two years otherwise I would have gotten the wrong pasta!

Is it worth it to learn another language perfectly for Notary purposes? Learning another language is a lot of work. Notaries are not normally the most motivated of people considering that less than 25% can pass my easy Notary test. However, if you love languages and want to augment your career and make your life more interesting, it can be very rewarding. I remember doing signings where I had to give Oaths in Chinese, and then in Spanish. It made me feel competent even though I didn’t know that much simply because nobody else I know could do that!

Learning a language also changes your brain. Bilingual people think differently than our monolingual counterparts. Your brain develops new channels and faster reaction time to changing external environments. Monolingual folks tend to be inflexible in many circumstances.

You can read about the bilingual brain with this article
http://www.brainfacts.org/sensing-thinking-behaving/language/articles/2008/the-bilingual-brain/

Video about the bilingual brain
https://www.youtube.com/watch?v=MMmOLN5zBLY

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February 6, 2017

5 times the clicks?

Filed under: Marketing Articles — admin @ 6:25 am

One of our customers had three listings. They were in different counties. But, I noticed that one of them had a few new reviews while one had a single old review from 2012, and the third had none.

I keep telling people that having reviews will get you more business, but this is an extreme example. The listing with the current reviews got five clicks a day average while the one without reviews got one click. The rate of calls you get is somewhat proportional to the number of clicks you are getting. However, five times the clicks usually means more than five times the calls since the relationship has an exponential component.

So, I asked the client if he could get a few reviews on the other listings. He said he would. Let’s see what happens.

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