(6) Marketing Archives - Page 2 of 22 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
123Notary

Notary Blog – Signing Tips, Marketing Tips, General Notary Advice – 123notary.com Control Panel

March 25, 2019

What makes a p#10 preferential listing do well on 123notary?

Filed under: Advertising — admin @ 9:51 am

Many people purchase preferential listings from us. They are cost effective and a great way to start out. But, some of these listings do well while others do not. Why?

Test Scores
Preferential listings are all subjected to Jeremy’s quiz (which nobody likes except for a few nerdy Notaries.) I used to do the test by phone, but this caused too much stress to all parties involved. So, now I do it by email which tests not only knowledge, but how fast you answer emails — if at all. Notaries who did well with preferential listings typically had above average test scores, but did not have high test scores — you could say the average score was mediocre plus. Average unfortunately is failing these days with the lack of emphasis on education. Preferential listings that did not do well typically did not respond to my quiz email or failed. So, yes, education and skill still matters and if you think you can succeed by winging it because nobody cares — you are wrong!

Reviews
The average preferential listing that got above average clicks had an average of about four reviews compared to zero or one with the unsuccessful listings. So, you do not need dozens of reviews, but you need a new one once every six months or so to do well.

Experience
People who hire Notaries want experience. But, Notaries sometimes lie about their experience. The preferential listings that performed well typically showed about 4000 loans signed compared to an average of 1500 for the less popular listings. So, having a lot of experience is not enough. You need more than a lot. FYI, the highest placed listings needed more like 6000 loans to do well because it is more competitive at the top. To get more experience, you need to say yes more, and work for people who are not that nice, and micromanage too much and don’t pay well. In the long run, your experience and knowledge is your gold. So study and get more jobs under your belt.

24/7 and Owl Icons
Preferential listings that do well offer late night service more times than not. Offering convenience helps a lot.

Notes
Preferential listings that did well typically have a well written notes section. Those that don’t perform well half the time don’t have a good notes section or any notes section. What you say about yourself and how you say it matters more than you think. Pay more attention to your notes section.

Summary
If you want a quick way to make your preferential listing do better, study from Notary Public 101 on our blog (which is free and very popular), ask people you have worked for for reviews and email them a link to your review page. Write a better notes section and ask for help if you need any. Additionally, consider offering service until 10:30pm so you can get an owl icon. Offering a more expansive list of specialties including hospitals, jails, and more types of loans not to mention last minute service can really help too. There are many things you can do to boost your business within 30 days. Why not do all of those things?

Share
>

March 24, 2019

Feast or famine in the Notary industry

Filed under: Marketing Articles — admin @ 10:26 am

For Notaries out there it is feast or famine.

Notary Cafe is a prime example of this. They publish stats on who is getting jobs and how many how recently. It is normally about 7% of the notaries give or take who are completely monopolizing the business while the others are going hungry. I guess people want to hire the good Notaries and forget the rest.

Our Facebook posts are the same. Certain posts get all the publicity while others get ignored.

On 123notary, the Notaries who are doing everything right get tons of business. But, how do we convince the newer Notaries how to get reviews, brush up their notes, and get certified? Few people listen, but those who do often prosper.

I just wonder what would happen if the industry picked up. Would companies have higher standards for Notaries and also pay more? Would the work be more equally spread out? Unfortunately, the way this business works, 1% of the notaries are experts, another 2% are not bad, 10% are somewhat reasonable, and the rest get a D or F. These are bad odds and create a type of pyramid where only the top of the pyramid gets lots of work and everybody else complains that they are not getting what they deserve. But, if you are a D or F, how much can you possibly deserve. Getting work at all is amazing if you don’t have solid industry related knowledge.

Share
>

A list of things you probably forgot to put in your notes section

Filed under: Your Notes Section — admin @ 4:34 am

Most Notaries write a notes section for their listing on 123notary. However, many do not know what to write. Here are some things you should write about. Take this as a check list.

Experience
Write about the types of loans or documents you know how to sign. Write about the type of work you did before you were a Notary or what distinguishes your experience as a notary. How many loans as well as how many years would also help the reader get an idea of what type of experience you have. Read more by clicking the link below…
http://blog.123notary.com/?p=19052

Additional Information
Your certifications, courses taken, E&O, background screening, etc., Don’t forget to write about this because people do care.

Equipment
If you have special equipment, portable printers, scanners, fax machines, inverters, etc., people want to read about this. But, don’t put it up top as this is supplemental information. Experience and selling features go up top.

Special Skills
Are you bilingual? Do you visit hospitals or jails? How about a wide radius? Are you on the white glove list somewhere? Do you take credit cares or square? Put this up top as it is a selling feature.

Areas Covered
Your radius, counties or cities covered go at the bottom and there are 12 boxes to put your counties covered which includes your home county. We discourage putting zip codes as the list gets very long and messy and nobody wants to read it.

About You
This is the most misunderstood aspect of notes writing. Most people cannot write about themselves other than a long string of adjectives. Any idiot can write about how responsible and reliable they are and the more they claim these adjectives the less true I find them to be. However, describing yourself with specific facts is more helpful as well as credible. The fact you have an MBA, worked with the elderly at a nursing home for ten years or are ex-military are real facts about you. The fact you triple check your work and have your local FedEx stations memorized is fact vs. fluff.

Catchy Phrases
It is hard for most people to write a catchy phrase, but it can really pay off. People are bored with reading 1000 notes sections that all seem very similar. It sometimes looks like the same person wrote all of the notes sections on Notary Rotary… “I am reliable, background screened and have 50,000 E&O. I have signed many loans and do a lot of refinances.” After you see this a few thousand times you start seeing double. Put something unique and organized for a change. We wrote a few articles (that I linked below) on catchy phrases in notes sections and you should read those.
http://blog.123notary.com/?p=14690

Buzzwords to avoid
http://blog.123notary.com/?p=19054

You might also like:
Examples of great notes sections
http://blog.123notary.com/?p=18862

How to write a notes section
http://blog.123notary.com/?p=16698

Share
>

March 23, 2019

To do well with a high placed listing, you need 6000 loans signed

Filed under: Advertising — admin @ 9:52 am

If you want to purchase a high placed listing, I recommend it. However, to do well, you need experience, good communication skills, reviews, and knowledge. In short, you need a package of skills to do well on our directory. But, how much experience do you need?

In my opinion which may or may not add up in today’s world, your knowledge takes precedent over your experience. I would rather hire someone with 500 loans signed who can answer my hardest questions. Someone with 20000 loans signed who knows nothing and has been winging it all these years is less valuable because I think they are incompetent. I do not hire notaries, but those that do have their own standards. they want experience, but when I ask them “how much” experience, the answers are very wishy-washy. Generally people ask for two years of experience. But, when I interview Notaries with two years of experience they often have not signed a single loans.

Expressing experience in terms of loans signed is better than years in my opinion because it is a more accurate reflection of what you have actually done. However, people lie on their number of loans, or fail to update their number for years on end which leads to inaccurate information.

What I learned crunching numbers is that the Notaries who do well in high spots on our site typically have a median of about 6000 loans signed. 6000 real loans, not a fake number you input into your profile when you login. I am assuming that our # of loan data is roughly true for the most part although there are always liars.

This is not to say that those with less loans will not do well with a high spot. But, if you have less experience, you need to compensate for that by doing a lot of studying. Test results matter more for newer Notaries than for more experienced Notaries on our site according to my number crunching. Notary Public 101 is a nice course on our blog where you can learn the basics of Notary procedure, acts, vocabulary, real life scenarios, and loan documents. It is a very popular course and comes highly recommended.

Share
>

March 22, 2019

Which analytics get you more clicks and why? A change in the 123notary analytics system.

Filed under: Advertising — admin @ 9:53 am

At 123notary, we have been using analytics for more than ten years. We do this to identify which listings are better quality than others. The issue is that there are 15 different factors we look at and all of those factors have to be weighed to compute a final points score.

One of the issues I have found is that analytics do not apply equally to listings in different placements. Here are some examples.

People who don’t answer the phone lose a lot of clicks in the high range of the search results while in the middle of the search results listings do not lose a lot of clicks on average by not picking up.

People who refuse to talk after answering the phone lose a lot of clicks in the middle of the list but do not in the high end of the list. This data seems to be opposite from the phone answering data. Basically people in the middle of the list don’t have to pick up, but if they do, they had better be nice and talk otherwise they will lose a lot of clicks.

People who argue with Jeremy (that’s me) can get away with it and that will not affect their scores. But, people who interrupt seem to get a lot worse click scores. The difference seems to be that arguing with Jeremy is something people only do with Jeremy, but not with clients because they think that my opinion of them doesn’t matter (boy are they wrong.) But, people who interrupt do this because of a lack of control and probably a screw loose. This screw loose will manifest with everybody. Additionally, if you refuse to answer questions over the phone with Jeremy, this does not seem to affect your click ratios at all.

So, let’s look at the factors in order of importance.

CRITICAL
If you have good reviews and lots of them, this counts in your favor as the most important analytic for clicks.

If you score well on Jeremy’s tests, it might not mean anything to you, but the other Notaries do not have the skills to match and are rarely willing to study, so this makes you stand out.

If you have horrible communication skills to the point where someone can barely talk with you, you will lose more clicks than from any other factor.

If you have someone else answer the phone for you, you will lose a lot of clicks.

MODERATE
If you give vague answers to questions, this affects your clicks. Vague answers are a sign of sluggish and unclear thinking. Your clients might want their questions answered in a way where they don’t have to ask for clarification.

Ignoring emails is another way to lose a fair number of clicks. If someone asks you questions by email and you ignore them, they will be less likely to click on your listing in the future or use you.

Refusing to talk after you have answered the phone is a fast way to lose clicks. If you can’t talk — don’t answer. Just send them a text if you feel the call is important.

Having an answering machine that does not state your name is another way to lose a lot of clicks.

SMALL
Rambling on and on is annoying, but title companies seem to be a lot more patient with this behavior than I am. I recommend controlling what comes out of your mouth on business calls. But, this is a lot smaller of a factor than I previously thought.

Background noise is something I can’t stand, but it doesn’t seem to affect click volume. If you can avoid background noise, you should.

Poor call backs. When you call someone back, refuse to announce who you are, but ask them who they are, and make them repeat themselves three times — to me this is unbearable and rude. But, this behavior for some reason does not seem to affect click rates.

Answering the phone saying, “hello?” seems very unprofessional to me. You have to announce yourself and then ask the person who they are, and instead of telling you they ask who you are after you have told them and then ask why you are calling. Some people you have to ask who they are three times to get a straight answer. However, this used to affect click ratios more, but these days since people are shopping for price more than quality, it does not affect your scores much. I still recommend acting professional if possible.

SUMMARY
The analytics that matter are reviews, clear communication, quiz scores, and answering your own phone. Many of the analytics I thought mattered before seem to be very trivial. I concluded that my personal value system is antiquated and does not matter in today’s world. I was running my directory based on what I thought is important. Now, I am running it based on what those who click feel is important. Things have changed in certain ways as a result.

Share
>

March 21, 2019

A tour of Notary Cafe reveals that business is slow based on job stats

Filed under: Advertising — Tags: — admin @ 10:25 am

My last visit to Notary Cafe was depressing. A handful of Notaries were dominating market share. The others were getting almost no work. Some got zero jobs in the last three months. Others got one or two. How do you make a living with such bad odds?

The Notary Cafe stats show how many jobs you got in the last 12 months and in the last 3 months as well. It is a good marker for, “What have you done for me lately?”

A lot of Notaries are just hanging in there in hopes that things will pick up. I feel that 2019 and 2020 will be good years for Notaries. I don’t know why I feel this. I have no evidence. It is just a gut feeling. I also feel that Snapdocs will slow down in 2019 and 2020 and perhaps leave the industry. But, I might be wrong. We’ll have to wait and see.

On the other hand, Notary Cafe probably counts for about 5% of the signing agent work out there. So, if people don’t get work there, what does it really mean?

.

You might also like:

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=19238

Which directories get high paying listings?
http://blog.123notary.com/?p=19201

Current signing company gossip (string)
http://blog.123notary.com/?tag=gossip

Good signing companies – a thorough list
http://blog.123notary.com/?p=21091

Share
>

March 20, 2019

High placed listings – which ones get more clicks and why?

Filed under: Advertising — admin @ 9:54 am

I spent six hours analyzing clicks this week. Perhaps I should have spent more time. What I noticed is that the high placed listings seem to be affected differently by the same analytics.

People who argue with me do not show a drop in clicks. But, people who interrupt me do.

People who score well on tests do a lot better in the mid range of our search results while the high placed people with high test results show a more moderate gain.

People who refuse to talk to me show a drop of clicks in the mid range, but no drop in clicks for the high placed listings.

People who have someone else answer the phone for them show the largest drop in clicks.

People who have poor language skills also show a huge drop in clicks.

People who don’t answer their phone get fewer clicks, but not that many fewer clicks. I’m not sure why.

It seems that the Notaries were correct when they said that if they are rude to me, that they won’t be rude to title, because being rude to me does not show up on clicks. But, general signs of incompetence and poor communication show up heavily. So, I learned a lot in my six hours. Perhaps I should put in a little more time.

HIGH PLACED LISTINGS
There were four huge factors that determine how a high placed listing will perform on 123notary.com. So, if you are considering spending big bucks with us, please consider that we want you to renew. If you dress up your listing properly, you will most likely get a great result and want to renew. But, if you don’t, then your money will get poor mileage and you will have nobody to blame but yourself.

Reviews
The listings with the highest clicks in a p#20 position had a median of 10 reviews. I decided not to do an average because Ken Edelstein in NYC has over 400 reviews and that would ruin the average. But, median numbers are a good way to show statistics in a useful way. The P20 listings with the poorest clicks had only one or two reviews if any. It seems clear that the most definitive analytic that can cause your listing to perform well or poorly is reviews, the quantity, quality, and having a few recent reviews as well.

Experience
People lie when they document their number of loans. Other people do not keep their experience up to date, so they are showing artificially low numbers of loans signed. Another issue that has come up in the last few years is that Purchases and Structured Settlements have become common. But, are these to be considered “loans?” In my book yes, because they are a financial package and represent the same quality experience as a loan even though technically they are not a refinance.

People with the highest clicks had a median of 6000 loans signed while those with low clicks had only 3500. So, even if you have a lot of experience, it seems not to be enough.

Test Scores
For those of you who think my phone quizzes are inappropriate, unnecessary, rude or inconsequential — you are wrong. Test scores correspond to click popularity, and test scores are my second most critical analytic next only to reviews.

Notaries with p#20’s with the highest clicks were typically elite certified or at a minimum had a good quiz score of 80% or higher. Less than one in ten do poorly on my quiz by phone. Notaries with the lowest clicks in the p#20 category typically did not have any certifications and roughly half did well on my quiz. So, half of the listings with low clicks were competent Notaries compared to almost all competent in the high click range. This indicates that proving your skill to me does not guarantee performance, but is a big piece in the puzzle.

Notes
It is hard to put a score on someone’s notes. You could grade on thoroughness, detail, organization, writing style, uniqueness, etc. It might take a few minutes per notes section to give some type of a useful grade. But, based on brushing through many listings quickly, I learned that high placed listings had a 75% rate of having a high quality notes section while the p20’s with low clicks only had a 45% rate of having a high quality notes section. So, the same thing I have been telling you guys for over a decade has not changed. If you want to be popular on 123notary — get reviews, certified, and write a unique and factual notes section. Ask for help if you need any. I can’t write it for you but I can give commentary and help organize it.

Share
>

March 2, 2019

Can we turn the industry around?

Filed under: Marketing Articles — admin @ 7:36 am

Can we turn around the attitudes of Notaries? Can we get them to enjoy studying up on their knowledge and mastering their art? Can the Notary industry turn around and get more busy? What does this all depend on? Carmen and I are trying to make our influence. We are stressing education to all parties involved including hiring parties. Education means more safety for all parties involved. If you follow Notary law correctly and behave safely in sticky situations, there is less chance of something serious going wrong. Isn’t that safety worth working for and studying for? I think it definitely is.

But, what about turning the industry around so that there are actually jobs? I think that we need a planet or constellation to appear and influence what happens here on earth. I think our lives are so fragile that a celestial body is the only thing that can really change our fate. But, will we get our planet? And moreover, which planet will it be?

I really feel that in 2019 and 2020 the industry will heat up again. The government cannot stay in business with higher interest rates so they will have to artificially lower them. Money is just a game of the controlling powers anyway. It has no intrinsic value. I guess we’ll have to wait and see.

Share
>

February 2, 2019

Banks need Notaries to be on staff

Filed under: Marketing Articles — admin @ 7:33 am

If you are a Notary Public and want to get work, banks seem to need to have Notaries on staff. You need to have other skills to, but the fact you are a Notary really makes you a whole lot more attractive since they need that service often.

Bank Notaries
Banks typically offer Notary services. They often offer this service free to their clients or at least for a reasonable cost. They need you to have mastered whatever skills are pertinent for the position you are applying for. But having a current Notary commission gives you that extra edge and can help you get hired at a bank a lot more easily.

Issues for Bank Notaries
Some Notaries get their commission on their own. but, other Notaries have their notary commission paid for by their boss which complicates matters a bit. Some Notaries have an exclusivity agreement where they can only Notarize for their boss. The nature of this agreement might be based on whatever your particular state laws allow. Therefor I cannot make any generalized statements about this type of agreement. An exclusivity agreement says that the Notary can only notarize for clients of the boss. Or it might say the Notary can only notarize for clients during hours of business. However, the journal and seal are still the exclusive property of the Notary Public regardless of who paid for their commission (assuming your state requires journals and not all states do). If the boss wants to see their journal, they can look up a particular entry in the presence of the Notary, but may not walk off with the Notary journal.

Notary Identification
A Notary at a bank can do a notarization for someone who walks in. The signer or customer would need to have a current or valid identification card or passport that is acceptable in your state. Generally drivers licenses, state ID cards, military ID, and passports would be accepted in any state and other types of ID might be also depending on what it is and what state you are located in.

Can a Bank Notary Notarize for a non-customer?
They may or may not, and that is on a bank by bank basis.

What can a Bank Notary Charge?
Once again, some banks offer free notarizations while others charge for their services. Maximum fees are based on state laws and you can find out by googling your state notary division’s website.

You might also like:

Wells Fargo Power of Attorney Form
http://blog.123notary.com/?p=22125

The me too movement affects Notaries at a bank
http://blog.123notary.com/?p=21149

Share
>

December 29, 2018

Notaries can get jobs at banks more easily

Filed under: Marketing Articles — Tags: , , — admin @ 7:28 am

If you are a Notary Public and want to get work, certain types of businesses seem to need to have Notaries on staff. You need to have other skills to, but the fact you are a Notary really makes you a whole lot more attractive since they need that service often.

Bank Notary Public
Banks typically offer Notary service. They often offer it free to their clients or at least for a reasonable cost. They need you to understand whatever skills are pertinent for the position you are applying for. But having a current Notary commission gives you that extra edge and can help you get hired a lot more easily.

Bank Notary Issues
Some Notaries get their commission on their own. but, other Notaries have their notary commission paid for by their boss which complicates matters. Some Notaries have an exclusivity agreement where they can only Notarize for their boss. The nature of this agreement might be based on whatever your particular state laws allow, so I cannot make any generalized statements about this type of agreement. An exclusivity agreement says that the Notary can only notarize for clients of the boss. Or it might say the Notary can only notarize for clients during business hours. However, the journal and seal are still the exclusive property of the Notary Public regardless of who paid for their commission. If the boss wants to see their journal, they can look up a particular entry in the presence of the Notary, but may not walk off with the Notary journal.

Notary Identification
A Notary at a bank can do a notarization for someone who walks in. The signer or customer would need to have a current or valid identification card or passport that is acceptable in your state. Generally drivers licenses, state ID cards, and passports would be accepted in any state and other types of ID might be also depending on what it is and what state you are located in.

Can a Bank Notary Notarize for a non-customer?
That is entirely up to the individual bank.

What can a Bank Notary Charge?
Once again, some banks offer free notarization services while others charge for their services. Maximum fees are based on state laws and you can find out by googling your state notary division’s website.

.

You might also like:

Bank of America Power of Attorney Form
http://blog.123notary.com/?p=21327

Does Real Estate experience help as a Notary?
http://blog.123notary.com/?p=4563

The Power of Attorney was rejected by a bank
http://blog.123notary.com/?p=6368

Share
>
« Newer PostsOlder Posts »