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February 27, 2017

What NOT to put at the top of your notes section

Filed under: Your Notes Section — admin @ 7:20 am

The battle to get our Notaries to fill in their notes section is huge. But, the next hurdle is to get people to put the right stuff. Smart Notaries read our blog articles on how to write a great notes section or see what other Notaries in high places are doing. But, most Notaries write very generic and poorly organized notes. Here are some things you should not put in your notes section, or at least not at the top.

I have been a Real Estate Agent for ten years.
People are hiring you as a Notary, and not a Realtor. If you want to mention low in your notes additional things about yourself as a “by the way” type of thing, then fine. But, don’t put this at the top of your notes or you won’t get clicks.

NNA Certified
Certifications are good, but NNA certification doesn’t help so much on 123notary. Our certification helps on our site. You can mention NNA certification near the bottom of your notes where you talk about your E&O, and other background information.

Background Screened
Once again, this goes in your additional info section lower in your notes section.

I am dependable and responsible
The worst Notaries start their notes section with these meaningless adjectives. All Notaries consider themselves to be responsible, but when people hire them, it’s a different story. Responsible Notaries describe themselves and their skillsets WITHOUT using the word responsible.

I will keep your information confidential
That is as useful as to promise not to kill the borrower’s dog. People take for granted you won’t share their information with others as that could be considered criminal or grossly inconsiderate.

I’m flexible
How flexible? People who are open 9-5 claim to be flexible. The word means nothing. Give hours, not vagueness.

Repeating your name
The top of your notes section shows up on the search results page. People already know your name. They need to know your skills.

I am an experienced Notary Signing Agent
How much experience? Give specifics not wishy-washy statements.

Areas Covered
Put this near the bottom of your notes, not at the top. People want to know what you can do before they know where you can do it.

I understand I am representing you and your reputation
If you want to ramble on and on about wishy-washy understandings, do this low in your notes section in the section where you talk about your personal style.

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February 16, 2017

What if Notaries wrote blogs?

Filed under: Social Media — admin @ 7:40 am

Can you imagine what the world would be like if Notaries wrote blogs? Most of the blogs out there are written by the NNA, Ken, Myself or Andy our comedy writer. There are about five or six others in the industry who have a blog or write a bit. But, for the most part, there is a lot of silence out there.

Blogging demonstrates your leadership and competence. Followers do not blog as a general rule. Those who blog are leaders by definition. And you can’t lead without knowledge or the capability of conveying your knowledge using the written word.

In the beginning there was the word and the word was blog — or at least would be written in a blog at one point in time. This line is a corrupted form of what is in the Hindu Vedas that is a phrase that Jesus borrowed. Maybe Jesus like hanging out in India during his missing years? Can’t beat the curry, but the humidity is a killer!

If Notaries wrote blogs, they would attract clients better. Clients are impressed by knowledge. They are impressed if you are the one out of a thousand who gets up and says something worth hearing that is thought inspiring and interesting or informative. Most Notaries just get on the forums and complain, but how many create worthwhile content?

Additionally, it would be more interesting as a reader if there were more people with more unique points of views publishing content. My life would be better because I like to read what is out there.

Many businesses have blogs as a matter of good practices, but the content they put on their blogs isn’t always so interesting. Their SEO guy made them do it, but how often do they update their content. If you do blogging, you should really write regularly. You need to have brainstorming sessions, a weekly time to write, and a way to get your work published. We will publish your work here at 123notary if it is any good. So, now you have a venue! Creating your own blog costs hosting money and programming money for wordpress. You will be out between $500 and $2000 depending on who you hire. It’s cheaper to get the work done in India — humidity or no humidity.

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February 15, 2017

Building an image to show you are professional

Filed under: Marketing Articles — admin @ 7:33 am

The most common word that the least professional Notaries use to describe themselves is professional. “I’m very professional and 100% accurate.” Those are the Notaries I wouldn’t touch with a ten foot pole. The key in this business is to come across as being professional without claiming to be. Behave in such a way that others say you are professional as their unbiased (less-biased) word carries more weight than yours.

Here are some ways to be professional.

1. Notes
Your notes section on your various advertisements such as 123notary, Notary Rotary, etc., needs to be informative, well organized, and not have spelling mistakes. Avoid vague statements that you can’t put your finger on such as how professional and reliable you are. Anyone can claim this, but claiming it doesn’t make it true. Putting that you signed 2673 Refinances gives a more defined impression. Telling us ten years in business doesn’t tell us what you did in those years. Did you sign ten loans per year, or are you so out of it that you don’t even have an idea of what you did in those years.

2. Phone Etiquette
How you answer the phone makes a difference. Some people announce their name and answer questions the way they were asked. Other people say, “hello” and then when you ask them how many loans they signed they tell you how many years instead — not professional and very annoying. Other people have screaming babies in the background. If you are in a noisy pub, tell your client you are going to go outside to where it is more quiet. You are not only solving the noise problem, but you are acknowledging that the client might not want to hear the noise. That is called being considerate and being considerate = being professional.

3. Dress
Do you dress well to the signing? Business casual is good. Jeans, t-shirts, shorts, unclean outfits, etc, just don’t cut it. Do you look well groomed? Looking good makes a big difference because people are shallow!

4. Punctuality
Don’t claim to be punctual, develop a reputation for being punctual. Show up early and wait. If you are always punctual, people will get a sense about you over the phone. Your punctuality will become part of your aura.

5. Web presence
If you have a Facebook page or website or other profile, you can link that to your profile on 123notary. If you make a professional impression on Facebook, people will get a good impression of you. You can mix personal life and business on Facebook to make the optimal impression, because people want to learn about all sides of your life on Facebook. A website that impresses is another good thing, but only if people can find it. So, link it to your profile as very few will find it on Google. On the other hand if your posts are in broken English and show photos of you in torn clothing getting drunk with rowdy friends, you might not make the best impression unless people want to invite you over to get drunk with them.

6. Doing a good job
Obviously doing good work, answering Notary questions effectively, and making very few if any mistakes counts. But, we all make mistakes. Anyone who says they don’t is a liar! If you do make a mistake, being willing to go back out there and fix it immediately at no cost is critical.

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February 13, 2017

Ideas for 24 hour Notary services

Filed under: Advertising — admin @ 7:24 am

Naming your business is never easy. But, here are some ideas of how to name a late-night notary service.

Moonlight Notary might be a good name for someone 24/7.

Nocturne Mobile Notary — a classical approach to late night notarizations!
Ninja Late Night Notary Services
The Signing Owl
Orion’s Belt 24 Hour Notary Service
Vampire Notary Service — we answer the phone, “Good evening…..(heavy breathing)”
Around the Clock Mobile Notary
Twilight Notary Services
Sun & Moon Notary Services
Day & Night Mobile Notary
Last Minute Mobile Notary
Minute-Man 24 Hour Notary Services
Out The Door 24 Hour Notary Services
Good Evening Notary Services
Dusk to Dawn Signing Services
John Hancock 24 Hour Signing Services
Owl Mobile Notary Services
Half-Moon Mobile Notary
Crescent Moon Mobile Notary
Up All Night Mobile Notary
NiteLite Mobile Notary
Gas Lamp 24 Hour Mobile Notary — classy
Night Watchman Mobile Notary — 1 O’clock and all is well.
Night Sky Mobile Notary
Nocturnal Mobile Notary
Sunset Mobile Notary
Nightfall Mobile Notary
Sleepwalker Mobile Notary
Dream 24 Hour Notary Service

Names to avoid
Clair de Lune Notary
Moonlight Sonata Notary
Opus 27 Mobile Notary — Opus 27 = the moonlight sonata. I’m sure your customers will know that by heart if they hang out with my parents.
Hoo-Hoo Late Night Services
Howl of the wolf late night notary services
Mayan Mobile Notary — We’ll keep Notarizing until the end of the world!
Mayan Notary Services — We’ll notarize you then sacrifice you! But, not necessarily in that order.
Lunar Mobile Notary — We based our appointments on the lunar calendar.
Looney Mobile Notary – Get looney with us and your signatures.
Slumber Party Mobile Notary
Snooze Mobile Notary
Brass Candle Holder Mobile Notary
Geisha Notary Services — Notary service and traditional entertainment
Night Life Mobile Notary
Nighty-Night Mobile Notary
Waxing & Waning Mobile Notary and spa services
Lunar Eclipse Mobile Notary
In The Dark Mobile Notary — we’ll notarize you, but you won’t know what you’re signing (or paying.)
Incessant Mobile Notary
Phantom Mobile Notary — make sure your ghost has ID

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February 9, 2017

Demand for bilingual signers is on the rise

Filed under: Marketing Articles — admin @ 7:28 am

The housing market is coming back, but those buying houses are more and more likely to be millenials and minorities. This means that Notaries who speak the languages of the borrowers will increasingly be in demand.

Many companies will give preference to a bilingual Notary if they have a choice in a situation where the borrower speaks another language. If the borrower is completely incompetent in English, then it is absolutely necessary to hire a bilingual Notary.

Bilingual Notaries often get paid more for signings. I met several Vietnamese ladies who get paid $300 per signing and won’t work for a penny less. That is an extreme case, but it happens. What is more common is for bilingual Notaries to get paid about the same as monolingual signers, but to get a better market share of work.

Unfortunately in America, native speakers of English very rarely develop proficiency in another language. Less than 1% of Americans born here to English speaking parents speak another language well. That vast majority of bilingual speakers in the United States were either born in another country or their parents were.

People who claim to be bilingual are not always as bilingual as they think they are. To be bilingual for the purpose of doing a loan signing, you need to be able to conduct the loan purely in your second language without using a dictionary more than once or twice during the signing. For Americans who learn Spanish or German as a second language, we normally are weak in our second language and need to look a lot of things up. Many people put, “some Spanish” in their language field. Our language field has room for names of languages, and not names of quantities like “some” or “limited.”

As people living in California, many of us feel compelled to learn some Spanish. We are surrounded wherever we go with Salvadoreans, Guatemalans, Mexicans, and other foreigners. The Persians and Arabs normally know good English while Chinese and Korean is too difficult for most of us to even consider learning. However, many of us take Spanish in school and find it an “approachable” language since it is a sister language to English with similar vocabulary, grammar and though processes. To be a teacher, hire a maid, or just to have a meal in certain neighborhoods you need Spanish.
I ordered pasta at an Italian place where the workers are all Central American. I said: 80% tomato and 20% meat sauce. She translated this to her co-worker as 80% carne y 20% tomate — and I said NOOOOOO!!!!!!! Ochenta percento tomate y veinte percento carne, dios mio! Thank God I was a teacher in an all Hispanic area for two years otherwise I would have gotten the wrong pasta!

Is it worth it to learn another language perfectly for Notary purposes? Learning another language is a lot of work. Notaries are not normally the most motivated of people considering that less than 25% can pass my easy Notary test. However, if you love languages and want to augment your career and make your life more interesting, it can be very rewarding. I remember doing signings where I had to give Oaths in Chinese, and then in Spanish. It made me feel competent even though I didn’t know that much simply because nobody else I know could do that!

Learning a language also changes your brain. Bilingual people think differently than our monolingual counterparts. Your brain develops new channels and faster reaction time to changing external environments. Monolingual folks tend to be inflexible in many circumstances.

You can read about the bilingual brain with this article
http://www.brainfacts.org/sensing-thinking-behaving/language/articles/2008/the-bilingual-brain/

Video about the bilingual brain
https://www.youtube.com/watch?v=MMmOLN5zBLY

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February 6, 2017

5 times the clicks?

Filed under: Marketing Articles — admin @ 6:25 am

One of our customers had three listings. They were in different counties. But, I noticed that one of them had a few new reviews while one had a single old review from 2012, and the third had none.

I keep telling people that having reviews will get you more business, but this is an extreme example. The listing with the current reviews got five clicks a day average while the one without reviews got one click. The rate of calls you get is somewhat proportional to the number of clicks you are getting. However, five times the clicks usually means more than five times the calls since the relationship has an exponential component.

So, I asked the client if he could get a few reviews on the other listings. He said he would. Let’s see what happens.

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February 1, 2017

How does the 123notary points system work & why should you care?

Filed under: Marketing Articles — admin @ 7:01 am

123notary has an algorithm to assign a point value to each Notary listed with us. Why do we do this? Isn’t the fact that you paid us whatever subscription fee enough? No. First of all, the majority of our listings are free listings which appear at the bottom of the list.

Free Listings
We assign various placement levels via p#’s to free listings. The best free listings get a p#6 in their home area while the worst get a p#2. For free listings, your point score determines your placement and the score results are evaluated every month or so. If a free listing gets below a particular point score, they might be taken offline for good. Additionally, if a free listing doesn’t get enough clicks per month, we might remove them as well even if their points are good just because it looks like they are out of business or not doing much business if they are not getting many clicks.

Paid Listings
Paid listings are guaranteed a particular level on 123notary.com. If you have low points, you are still listed. However, many paid members want to upgrade. Your price for upgrading is determined based on the pricing in your area as well as your points score. If you have low points, you have to pay more for an upgrade as we want to encourage only our best members to elevate themselves to the top of the list.

Points Change
Please keep in mind that your points score is based on fourteen different factors and your point score can change. If you act grossly unprofessional, and get marked as such, that can stay on your record forever. But, your phone answering rate changes every time we call you. If you never answered your phone in 2013, but always answer in 2016, your old phone stats would get phased out and replaced by newer numbers. If you got a lot of reviews recently, your points would go up. If you pass our certification test, your points go far up. So, if your points are low, there are many things you can do about it. You can start by adding more to your notes section as keep track of the last time you fixed up your notes.

If you don’t login regularly
If you have really low stats and don’t login for 120 days, we reserve the right to remove your listing form 123notary until we hear from you. If you have high stats, we also have the right to remove you, but normally would give you a handful of courtesy calls first. If you give us the courtesy of maintaining a top notch listing, we will grace you with the courtesy of a few courtesy calls. If someone with high stats cannot be reached with courtesy calls, we normally still keep them online as they are valuable to our site to keep.

What can you do?
It pays to have good stats on 123notary. You can keep a free listing longer, get cheap upgrades, and not get removed for failing to upgrade. Update your notes, get reviews, pass our certification test, answer your phone, and announce your name when you answer your phone. Those are some of the best ways to get good points with us — and it’s so simple too. So, get lots of points and benefit us both — today!

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January 30, 2017

Yelp beating 123notary on Google search results.

Filed under: Reviews — Tags: , , — admin @ 6:23 am

elp is a company that knows nothing about Notaries. Additionally, they have some of the worst Notaries on the business on their site in top positions. Not only that but half of the “Notaries” on the Yelp Notary results are not even Notaries. Most of them are Law Offices or UPS stores many of which don’t have a Notary on staff.

I got in trouble for creating a listing for someone whose information I found on Yelp. When I called him he claimed his information was wrong, and that I should get his information from a reputable source like Yelp. That is exactly what I did. He claimed that he didn’t do document preparation and that by me claiming that he did, he could get in legal trouble. I informed him that his business was called, “Mission Document Preparation.” and that if he didn’t want people assuming he did document preparation, perhaps he should change his business name. He told me my information on him was wrong, but refused to tell me what was correct. What a jerk — I found him on Yelp by the way in case I forgot to mention that. Notaries on 123notary are WAY BETTER.

Despite Yelp’s incompetent and useless search results for “Notaries,” they do better than 123notary on many Google search results for many cities such as Los Angeles, San Diego, Sacramento, and many others (which makes me mad.) I looked and found out why. Yelp specializes in having listings with reviews. People who use websites to look up services want to see reviews. The simple fact is that the 123notary search results are far superior than the Yelp search results in Los Angeles, but Yelp has more reviews — and reviews are king.

123notary’s Los Angeles search results have a lot of veteran Notaries who got reviews in the old days. However, some of these older Notaries have not been aggressive about getting new reviews. The result is that the popularity of the entire page went down. How can 123notary stimulate people to get reviews? We talk to people over the phone about it, we write blog articles about it, and we pray. But, the actual act of asking for reviews (and sending links to your review page) have to be done by you.

Additionally, the more 123notary certified Notaries we have on a particular search results page, the better the entire page does. It looks like Los Angeles has a lot of Notaries, but the quality of the search result is lacking. So, what to do? I’ll have to start calling people by hand in particular cities. Maybe that will help. In the meantime, I’ll howl instead of yelping!

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January 23, 2017

A new way to make money as a Mobile Notary — not what you think.

Filed under: Marketing Articles — admin @ 12:50 am

For the last few days, I have been going through people’s notes sections looking for small grammatical issues and small changes I could make to make the notes sections a little smoother. But, I learn things about what Notaries are up to by looking through so many notes sections. Just when I thought I had heard it all, we have a Notary who specializes in Prison Weddings.

I can picture some very threatening tall guy with long hair and tattoos up and down his neck, arm, and God knows where else marrying some sweet young thing who loves bad boys. But, in real life it’s probably not like that. Wait, my mind is picturing something else now. I’m picturing two very butch women with short hair totally in love with each other, with tears coming to their eyes as Sam the Notary proudly pronounces them woman and wife.

I can picture the woman being in there for a sexual crime, but her wife being in denial that Jennifer would ever do something like that. She must have been falsely accused!

NOTARY: I now pronounce you woman and wife.

JENNIFER: (sob, sob) Thank you so much. You have no idea what this means to me.

NOTARY: I also do background checks just in case you want to do some “after-the-fact” background checking.

KAREN: Why would I need to do that?

NOTARY: Just in case you want to check someone out before you get involved with them in any serious way.

WARDEN: You don’t need to background check anyone. I’ll tell you right now, you just married a sex offender!

KAREN: She would never do something like that.

NOTARY: And how would she know that having sex with Jennifer is offensive if she’s never had sex with her.

KAREN: You’re right, I haven’t ever had sex with Jennifer. Maybe you’re right.

JENNIFER: The other girls here didn’t have any complaints… ooops!!!

KAREN: What other girls? You mean I’m not the only one? The wedding’s off! Notary! Tear up that paperwork and nullify that Oath I verbally made.

NOTARY: Well, I’ll have to perform an Un-Oath to do that. I saw something like that on Harry Potter. They nullified a magic spell by doing an un-spell. It’s kind of the same thing!

KAREN: Well nullify it — because I’m done with Jennifer. She’s the most offensive person I’ve ever not had sex with. She should be locked up for being a not-sex offender!

WARDEN: I hope you got paid cash at the door.

NOTARY: I did. I just hope it’s not counterfeit, otherwise you’re going to have one more person in that cell.

WARDEN: Counterfeit Oath… counterfeit cash — it all adds up!

I also heard that prison bracelets can be used as ID now. But, prison bracelets don’t even have photos. Personally I think we should take retinal scans, DNA swabs and thumbprints every time we notarize anyone in jail. After all, they could be anybody!

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January 19, 2017

Geographic Notary Business Names

Filed under: Advertising — admin @ 7:23 am

The classiest business names I have seen Notaries do involve some referencing to geographic icons. Here are some ideas I had, or existing business names. I’ll mix them together. If you choose a business name, make sure to check with your county clerk to make sure the name is not already in use!

Golden Gate Mobile Notary
Bay Area Mobile Notary
Golden Coast Mobile Notary
Hollywood Sign Mobile Notary
Sunset Strip Mobile Notary
Gaslamp District Mobile Notary
Puget Sound Mobile Notary
Columbia River Mobile Notary
Rocky Mountain Notary
Yellowstone Mobile Notary
Grizzly Bear Mobile Notary
American Eagle Mobile Notary
Lakota Notary Services — you might get in trouble with the tribe for jacking their name!
Everglades Mobile Notary
The Alamo Mobile Notary
Saguaro Mobile Notary
Grand Canyon Mobile Notary
Hoover Dam Mobile Notary
Salt Lake Mobile Notary
Windy City Mobile Notary
Iroquois Mobile Notary
Vacation State Mobile Notary
White Mountains Mobile Notary
Blue Hills Mobile Notary
Smokey Mountains Mobile Notary
Beacon Hill Mobile Notary
Harvard Square Mobile Notary – Geographically limiting
Sequoia Mobile Notary
Minuteman Mobile Notary — Good in Massachusetts
Plymouth Rock Mobile Notary

I’m having a brain freeze, so I’ll end the list here. Not all of these would make good business names, but it gets you thinking at least.

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