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May 13, 2020

If you have multiple listings on 123notary, what happens to the reviews

Filed under: Reviews — admin @ 9:44 am

Reviews on 123notary are supposed to be unique to each listing. We do not want to have pages completely copied as we are not sure how Google will react. This is for marketing and SEO reasons and not for integrity or notary reasons. So, if you started with one listng and then purchased two more listings, you would not start off with reviews on the new listings. So, is there a solution? Yes.

We allow Notaries to copy ONE of the reviews, so pick the best one. We will also copy another review upon request. The bottom line is that we want each review to come on a different day and from a different IP address. What we don’t like is for someone to have three reviews published the same day as that looks cheesy. We also don’t want multiple reviews coming from the same IP address as that looks fraudulent.

So, although we do have restrictions, we can also help you get two reviews on your new listings almost immediately.

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May 9, 2020

123notary changed its business model a little bit

Filed under: Marketing Articles — admin @ 9:42 am

This year due to the change in the type of demand there is for Notaries, we changed our algorithm at 123notary. We used to emphasize quality of the Notaries. However, we reduced the size of the site down to 5300 and lost so much market share compared to Notary Rotary that I decided that my former business strategy no longer applied as the market changed. So, I proceeded to add many more notaries to the site and put a greater value on click averages.

The quality based algorithm (still a major factor in our overall algorithm but toned down a bit) was based on how Jeremy (that’s me) felt about the quality of the notaries. That algorithm helped for many years, but lost its effectiveness recently. So, now I am basing placement of free listings and discounts for high placed listings more on click averages. Click averages are an indication of how popular you are with the users. Since my goal is to attract users, I decided to give preference to those that they liked rather than to those that I liked although I still give some points to those who are pleasing to me on the basis of phone manners and notary knowledge.

Now we have 7600 Notaries on the site and a modified algorithm. The new system has attracted 20% more clicks and a lot of new high placed sign ups.

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May 5, 2020

Squirrels and notes sections – they all look the same

Filed under: Your Notes Section — admin @ 9:39 am

I often wonder how squirrels tell each other apart. “Hey, who stole my acorn? Was it you?” I have this same mistake with Chinese girls. “Hi, Cindy.” “Like, I’m not Cindy.” “Oh… (pause) Awkward.”

But, people’s notes sections on the various notary directories look fairly generic as well. They talk about their NNA certification. They mention they are background screened but fail to say by whom. They mention they have E&O, but omit to say how much. And they mention that they “travel”, but don’t mention how far. A few mention that they will jump for clients, but once again leave out — how high.

Then there are those who brag about how dependable they are and how they have a .001% error rate. There is no point in mentioning any of this because anyone can claim this, but claiming it not only doesn’t make it true, but makes you look inexpensive and like a novice.

Can you make your notes section stand out? Can you put some cold hard information and something unique that makes you look different from the other Notaries jumping from branch to branch doing job after job? Take this seriously and put some time into it because uniqueness enhances your click ratio which translates into more work!

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April 27, 2020

Should I serve more counties?

Filed under: Advertising — admin @ 9:32 am

When we sign new notaries up on 123notary, one of the first questions we ask is what counties they serve. Some Notaries know what counties they serve. Others don’t really know the names of the counties near them. And then there are many notaries who are confused as to which counties they should serve and how far they should go. Many notaries tell us what they charge, but that is not my business as I don’t hire notaries.

If you travel far to do notary work, in my opinion you should be paid accordingly to do that work. If you advertise in far away counties on 123notary, it is possible that many companies will give you low-ball offers. This bothers many notaries. Advertising far away means filtering the offers and taking the ones you really want.

When I was a notary (we traveled on dinosaurs in those days) I welcomed far away business because that gave me the chance to get new clients. I would travel far for a reasonable price just to get on board with new companies. That way they would be willing to use me when they had a closer job since I got them out of a bind. This is a very sound business practice by the way.

You can try a wider range of counties and then drop them if it is too much trouble. Dropping counties is as easy as emailing me. You can remove them from your profile by logging in, but only I can put them on or take them off the database records, so don’t omit the act of emailing me.

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April 26, 2020

She made her money back in one week advertising on 123notary

Filed under: Advertising — admin @ 9:29 am

In the old days many years ago when business was better, we got all kinds of great feedback about our directory. People made their advertising money back in a day, three days, a week or two weeks in so many cases. But, recently business has been bad. 2018 and 2019 were very slow years. 2020 is looking a little better. Since our business does well when the rest of the economy does not as that lowers interest rates — it is looking like good times might come to the notary business with all of these economic problems, trade wars, pandemics, and more.

But, we got an email from a lady in Washington State who claimed that she made her advertising money with 123notary back in a week. That was refreshing. She got a high placed listing and got a few jobs right away.

Personally, I believe that there are karmic energies involved in work, business, and success. If you are in it to win it, then business will attract to you. If you are old and tired, perhaps not. So, keep in a good state of mind and keep the mentality of growth of your business alive in your mind.

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April 12, 2020

Copying your notes over from Snapdocs? Bad idea

Filed under: Your Notes Section — Tags: — admin @ 9:12 am

Many Notaries just like to copy and paste information. It is easy and thought-free. Thinking burns a lot of ATP, so why not conserve. The problem is that 123notary is not programmed like Snapdocs. The top of your notes section shows up on the search results. So, if you say, “Hi, my name is Mandy.” people will not click on you because they already know your name is Mandy, but don’t know what is unique about you and your experience.

It pays to have Jeremy (that’s me) go over your notes. No, it doesn’t cost anything, but it will benefit you a lot. When I go over people’s notes and fix them up, people get an average of 55% more clicks. It takes me about two minutes. I have done this tens of thousands of times and am good at it. Please allow me to pat myself on the back.

Notes sections on 123notary should focus on certain types of info, and be in a particular type of order. Don’t put all your info in an endless long jumbled paragraph. Divide into sections with experience and unique selling features at the top. Your personal introduction should NOT come at top, because that is not as critical to the hiring decision as what is unique about you and your experience.

So, read our tutorials on the blog about how to write a good notes section in the “your notes section” category on the right column of this blog. The comprehensive tutorials from back a few years ago are more thorough, but everything we have written on the topic is useful.

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March 28, 2020

Facebook policies about politics, and controversial issues

Filed under: Social Media — admin @ 8:43 am

I have had a little bit of trouble with Facebook over the years. It seems they think it is their right to stifle my American freedoms such as freedom of press.

We published an article with a tarot card. This got flagged since the card had several figures in it one of which was a naked doll that had no genitals. This is not offensive and does not contain any private parts, yet was arbitrarily banned. This is censorship, and similar to what is done in communist countries. I feel my rights have been stepped on.

Then, if I write anything about Trump, positive, negative or just commentary, it can get blocked by Facebook. Even photos of the white house can get banned.

All of this unnecessary heavy handed control tactics are very left-wing, are damaging to my click through rates, and also make me feel repressed or oppressed. I love my government, and my government is not doing any repression. Private businesses led by people with intolerant political points of view are undermining my basic human rights. Not fair. Facebook is a utility and should not hamper my freedom of expression.

I just wonder if the government will ever crack down on them.

However, I have another solution. Leave it to the user to set a filter. If they want to see any type of post, then fine. If they want to filter out political, right wing, moderate, or left wing oriented posts, race oriented posts, or whatever else bothers them — let them filter it themselves rather than having Facebook just ban all types of things.

Society has really changed and the new generation doesn’t seem to have American values or traditional values anymore. Hmmm.

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March 27, 2020

If you get the newsletter, but don’t open it…

Filed under: Social Media — admin @ 8:42 am

Our newsletter email provider sent me some notices saying that my open rate was too low for the newsletter. That would affect if my newsletter made it to the inbox for many of my subscribers. So, it is imperative that I improve my open rates.

What I did was to work on having more compelling titles to subject lines. I also removed a lot of subscribers from the newsletter list if they had not opened anything in four months.

So, if you get our newsletter, please open the emails and click on at least one article. That way we can keep sending it to you. And we will try to keep making the newsletter as interesting as possible as well.

Thanks.

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March 26, 2020

Benefits of 123notary from Kate McKinnon. (detailed testimonial)

Filed under: Advertising — admin @ 8:38 am

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1. At least 3 title/escrow companies contacted me to thank me for the
time I’ve given to their Borrowers, at least 2 of whom were first-time Borrowers. I know that many people are overwhelmed from the moment I take documents out. I put them at ease by telling them that “now and in future transactions, they usually need to focus on 3 documents— all other paperwork is in support of these documents.” (I have reviews on 123 that speak to this.)

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2. Continuing on from above, I’d like to add that some notaries’
practice is to “do the signing quickly and get on the next.” I take whatever time is reasonable to make sure the signer is comfortable with and understands the process. In loan signings I am aware this is often one of the major financial commitments in people’s lives and they are understandably nervous; and, that the Client has entrusted me to complete this signing, so I am in essence representing them as well.

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3. From the start of my career as a notary, I learned from 123Notary to do my homework (up front): review the package, flag important and/or unusual things soothes are not missed; doing any other necessary research (e.g., trusts/adoption documents; attorneys in fact, etc.). The more knowledgeable I am about documents and procedures, the better notary I am. Also, I prefer to “re-do” rather than correct and initial. I like for my work to be correct and error-free. Clients notice (as reflected in some of my 123Notary reviews.)

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4. I have taken your marketing advice to heart, and its paying off more and more. I make it easy for people to not only find me, but to make them want to use me.

a. Increasingly my better paying jobs are coming as a result of the 123 website. I anticipate that paying for a higher listing will more than pay for itself with my first two orders coming from it.

b. I instill a sense of security in my client as a matter of course by advising them of receipt of confirmation, meeting/closing with the client, dropping/tracking of documents.

c. Occasionally I contact people who have used me more than once to thank them —in an attempt to keep my name before them without being pushy. Sometimes enclose a thank you note with my invoice and asking them to let me know what I can do to better serve them.

d. All of my marketing materials are coordinated in their look and easily identifiable (business cards, stationery, website, invoices, note cards, etc.).

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5. Both my corporate and individual clients appreciate that I text my photo and/or business card with my photo confirming our meeting. I never knew how impactful this would become. People like to know with whom they are meeting (especially for coffee shop or hospital signings as well as with seniors and single women)…and the “ice is already broken” before I show up.

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6. More and more I’m learning what separates me from the pack:

a. I always ask how they found me. Many answer 123Notary. If other than 123, I encourage them to read my 123 reviews.

b. Doing my research…usually on your blogs, NNA and the internet, bookmarking or maintaining notes.

c. Paying attention to detail.

d. Professionalism in my dress, communications and manners.

e. Being honest in what I do and do not know.

f. Getting back to designated contact(s) after noting issues during the closing. This only happened rarely and in the beginning of my
practice, but I always let Borrower know that we can communicate with their loan officer, etc.

g. Finally, the notary’s client is a person just as we are. I relate to them as such. (This is frequently mentioned in my 123 reviews.)

h. My overall knowledge of mortgage documents, types of residents (primary vs. second), homesteads, trusts/trustees; subscribing witnesses/signature by mark; Apostilles, etc.

i. For me personally, I both hate and appreciate doing detailed journal entries and loose certificates. It takes more time, but my record are perfect and my loose certificates always specify the document name, number of pages and date.

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March 24, 2020

Good business names vs. Bad and which names get clicks…

Filed under: Advertising — admin @ 8:35 am

Some of the Notaries on our site have registered business names that they do business under. We recommend going to the county clerk and registering a well thought out business name. However, the name you pick for your business can affect the quantity of clicks you get on directories. Some types of names get the business while others just collect dust. The day you register your business has astrological implications as well, but that is a topic for a different day.

After a quick analysis of business names, I have come to the conclusion that the debate is more than just between good and bad sounding names, but between different types of names. There are specific local geographic names, larger geographical area names such as the name of a state, personal names mixed with notary terms, unusual names, and generic or not so good sounding names. It is a little difficult for me in my opinionated state of mind to decide which business name is better than another, so I will rely on clicks to decide.

Please note that clicks vary widely based on what area you are in, how many reviews you have, how good your notes section is, and how well known and popular you are as most people who hire you from a directory already know you.

1. Large Geographical Areas: 2.5 clicks per day average for first three entries. The other two have unusual considerations. Please keep in mind that CA Notary Services has an incoming link from one of its sites to one of its listings, so the stats will be affected based on that link. New York Mobile Notary Services is an organization with several people working for them and they have been around for a long time, and their geographic area is known for getting disproportional amounts of clicks.

The click average for these five entries is 3.28 if you do not take into consideration the abnormalities of the sample data. The average would be 2.5 clicks per day without the two listings that are “statistical anomalies.” I personally do not like business names that use the name of a state simply because the notary can only offer service to a particular part of that state. However, the clicks indicate that this type of name gets clicked on a lot. Jeremy says one thumb up but the clicks say two.

Mobile American Notary & Apostilles
AZ Notary Services
Illinois Public Notary Services
CA Notary Services
New York Mobile Notary Services

2. Personal Names + Notary or Business Terms: 1.9 clicks per day average I think that this type of business name is not bad. However, I prefer catchy unique names that grab your attention and are easier to remember. One thumb up for this type of business name.

Kalation’s Business Services
Roger’s Notary Service
Ellen The Notary
Saul Mobile Notary
Arlene Mobile Notary

3. Names I thought were weak in appeal: 1.35 clicks / day.
My gut reaction to these names matched their overall click appeal or lack of it thereby. Attributes combined with a notary term just don’t work. Putting two initials together with an & symbol did okay with D & D, but we don’t have enough evidence to get any idea of whether it is a good idea to use such a type of business name. Once again, I prefer a catchy unique business name. Two thumbs down for these names (sorry).

925 Notary
Reliable Notary
Prestige Mobile Notaries
Pro Bix Notary
Notary Pro Today
I &S Notary & Wedding
D & D Document
Mobi Notary

4. Unusual Business Names: 1.3 clicks per day.
These names are very unusual, but lack any type of kick to them. Half a thumb up.

All things named notary services.
Sevendocs Mobile Notary

5. Local Business names: 1.9 clicks / day average.
This type of business name is good because it lets the client know that you focus on their area. However, it is a bit generic and not very interesting. One thumb up for this type of business name.

Bakersfield Mobile Notary
Manhattan Mobile Notary & Apostille
Bronx Mobile Notary Service

6. Business names that Jeremy likes most: 2.3 clicks per day.
First of all, I wish there were more business names on our site. I cannot go through the entire site every time I write an article. I only go through the big cities. These are some interesting names in this category. Golden Gate Notary lets you know they cover San Francisco and surrounding areas without blatantly saying it. It is like poetry to my ears. Bay Area Notary does the same thing but has a larger implied coverage area. Neighborly Notary has a warm feel to it. No hassle is a really cool name that speaks to one’s emotional tribulations. A1 is a bit cliche, but gets the most clicks in this category and sounds good if you need a filet mignon notarized. Five Star is a great name and I’m surprised that nobody else used it. The Notary to Call is an awesome name because it says it all, is relatable, but yet unique and catchy. I love these names and hope that people can think of more catchy names. Two thumbs up for the names in this category, and the clicks agree with my opinion in this case.

Golden Gate Notary
Bay Area Notary
Neighborly Notary NYC
No Hassle Notary Public
A1 Notary Services
Five Star Mobile Notary
The Notary to Call

CONCLUSION
I recommend having a business name and spending lots of time brainstorming your options and consulting different people about this major decision. Unique and catchy names win the game, but business names that incorporate geographical terms, especially wider geographical terms seem to be successful as well.

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