(6) Marketing Archives - Page 2 of 21 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
123Notary

Notary Blog – Signing Tips, Marketing Tips, General Notary Advice – 123notary.com Control Panel

December 19, 2018

Beginner Notary 103 — Advertising on 123notary

Filed under: Advertising — admin @ 1:23 pm

Advertising on 123notary

123notary is the sole most popular source of title company jobs in the industry. People get more high paying jobs here than from any other site simply because we systematically scrutinize our site to provide the highest quality possible.

Top Place Listings
It is common knowledge that those who do the best on 123notary have a high placement (generally in the top three spots) and have a well filled out profile. Top spots are not always available. However, if you get the highest spot that is available, and get certified by us and get reviews, if something does become available, you are likely to be promoted to that spot. 123notary promotes the best to the top of the list as much as we can. So, don’t worry about how fast it takes to get to the top, worry about being the best and proving it.

Certification
123notary certification has been around since around 2004. We have made it a lot harder and those who have this certification get an average of 25% more clicks to those in similar positions who don’t have the certification. However, newer Notaries get more than double the clicks by having our certification as it represents credibility for a Notary who does not yet have a name in the industry. You need to prove yourself and bragging doesn’t cut it. Having 123notary claim how good you are means a lot more as we are a highly experienced and impartial judge of quality. Your title companies reviews also speak louder than words (well, at least louder than your words.) Third party credibility is the way to move forward, so put your efforts into getting it through prudent means.

Listing Costs
We price listings based on a complicated formula. You will need to ask for a quote for particular spots. Let us know what city and county you are in as prices depend on your particular location.

What Can You Expect?
Most people who fill their listing out thoroughly on 123notary claim that their listing pays for itself quickly. Many of our clients have been with us for more than a decade which speaks volumes about our quality. Results vary from Notary to Notary. Additionally, some Notaries have multiple listings where one listing will perform well and another will perform sluggishly. There is an element of trial and error, so I hope you give us a legitimate try and only judge us after you get some reviews on your listing.

For information on listings, call Carmen at 310-210-6319 or email us at info@123notary.com

.

You might also like:

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=21091

How does pricing for for top placements on 123notary?
http://blog.123notary.com/?p=19355

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

Elite certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

Share
>

December 5, 2018

Notary Rotary’s forum has really declined

Filed under: Social Media — admin @ 12:29 pm

Our forum has really shut down. We get a few comments from time to time. If I promote forum posts on Facebook or the newsletter I’ll get some play. But, it is more on my effort. Notary Rotary’s forum has always been the most active one. I’m not sure why. But, it is always the same people over there.

Lee/AR
Luckydog
MW/VA
Yoli
Linda H
NVL Slady
Cheryl Elliott

There were a few others. These (roughly) half dozen people are responsible for half the content on the forum these days. It used to be about three dozen regulars. What is happening to our industry? Our Facebook still gets good clicks, but does not have the commentary we used to get from Notaries. The whole industry is slowing down, and the old-timers are either not around or not contributing as much anymore.

Notary Rotary’s forum used to fill up two pages or more per day. Now it is two days per page. Things are so slow. July 2018 was the worst month I have had in my career since 2005.

Maybe one day things will pick up. But, they did have more than a dozen new companies over the last year who I added to my records, so at least there is some new blood in our business.

Share
>

November 26, 2018

Five things a Notary can do worth $1000 per minute

Asking for reviews
Each minute you spend asking for a review can come back to you in the form of gold. It only takes a minute to ask, and if you ask enough people, you will get a handful of reviews which will double your incoming calls from 123notary. The next thing you know you will have repeat clients from those initial calls which you earned based on your reviews and you will be making lots more money.

Studying for certification
It takes a few hours to study for certification. But, the results can last a lifetime. Each minute of studying might be worth $1000 in the long term. So, whatever else you are doing. is it worth $1000 per minute? And what if I’m wrong and your study time is only worth $50 per minute. That is still more than a neurosurgeon makes. Speaking of neurology, my sciatic nerve hurts.

Call your old contacts
If you haven’t heard from someone, you could revive a long term client. That could be worth thousands.

Fix up your notes section
If I spent three minutes fixing up someone’s notes section, they get 55% more clicks. But, you can put more content in your notes and read up on what we recommend. We have a vast section all about how to fix up your notes. It takes very little effort, but could change your career.

Summary
There are many things a Notary can do to better themselves. The problem is, that Notaries have established habits, and don’t see the value of doing what 123notary says they should do. Those who listen to us often prosper in a huge way. What is the harm in going through a check list and just doing what makes sense? Getting more reviews could get you an additional hundred clients per year which could translate into thousands of jobs. What is that worth? And how much time did it take to get those extra clients? Two hours of asking for reviews, and you get $100,000 in extra income? That translates into about $1000 per minute. If you do the math, you will be kicking yourself for not focusing your time on priorities.

.

You might also like:

If you are named as an identity theft conspirator it could cost you $20,000 in legal fees.
http://blog.123notary.com/?p=19481

$300 in 13 minutes. How Carmen cleans up in the Notary business
http://blog.123notary.com/?p=19284

How long should you wait to get paid?
http://blog.123notary.com/?p=19347

123notary elite Certification Study guide
http://blog.123notary.com/?p=20118

Share
>

November 23, 2018

Notaries on Facebook groups — the blind leading the blind

Filed under: Social Media — Tags: , — admin @ 10:31 am

I hear this from multiple sources. There are a lot of Notaries on a lot of private Facebook groups who get together and bash people. I am one of the people who gets bashed the most because those Notaries were rude to me or failed my test, or both. If you are rude to me, I normally let it slide the first time, but if you just don’t stop, then I get forceful in return and then the Notaries who receive my reciprocal wrath run to Facebook (like babies) to slander me. This is a pattern that has been going on a lot in the last year, and somewhat less before that. You can’t just cause trouble, run away and stab someone in the back online. Those type of people get kicked off my site, get no work and drop out of the industry — it is their karma.

Asking Questions on Facebook
Since bad Notaries hate me, and wouldn’t turn to their Notary Handbook for knowledge if God himself told them to at gunpoint, they resort to Facebook. I do not monitor my personal Facebook group, so asking questions there will get responses from those who do use it. This is a nice network for discussions and opinions, but not for law and practices related questions. Here is why asking questions on Facebook is a bad idea.

1. You do not know the competency or level of experience of the person answering you. Even those with 20 years signing experience fail my test the majority of the time. So, the more experience you have, the worse you usually are. You get stuck in this industry since no other industry will have you. You don’t even know the identity of the person you are corresponding with on Facebook either.

2. People who use Facebook will give you wrong answers to Notary questions more than half the time and probably give you bad marketing advice too.

3. People on Facebook do, however know where their business is coming from (if they keep track) and what the gossip is about who is paying, and who is mean (I am generally on that list even though I am nice to those who treat me with respect which is a factor never considered by slanderers.)

4. People on Facebook can tell you what their experience is. They might not interpret their experience in a way that makes sense, but they know what they experienced, and whether they liked it or not.

5. I recommend against asking technical questions on Facebook. The NNA, your Notary Division, or perhaps 123notary (we do not know state specific laws though.) are not bad entities to ask notary questions. 123notary steers people in the right direction all day long in many aspects of the notary profession. But, those on the private groups on Facebook choose to ignore our help which is free of charge and bash us instead. It tells you what type of people you are dealing with on the private groups.

Basically, private groups on Facebook are for frustrated low-IQ people to commiserate, bash people and exchange a lot of erroneous technical notary knowledge. I recommend that your first recourse is to consult your state notary handbook. The NNA might still have their hotline which has state specific knowledge. There are notary law primers available for most states. Additionally, there are many articles online about various notary topics — but beware, those articles might also have wrong or outdated information. So, if the information is for a job that has legal liability, your state is the only official source for up to date and correct information — not Facebook.

Share
>

November 7, 2018

Contact us if you want free help with your notes section

Filed under: Your Notes Section — Tags: — admin @ 9:16 am

A good notes section and triple your business, but it won’t write itself. You can follow our guides for writing a good notes section in our marketing section of the blog and then email us at info@123notary.com for us to edit your work and rearrange things that need rearranging. Step one begins with you, but we can help too after you do your magic. Miracles will happen so don’t delay.

Additionally, please see our blog posts on creating great notes sections at:

String on Notes
http://blog.123notary.com/?cat=2057

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Everything you need to know about writing a great notes section
http://blog.123notary.com/?p=16074

Share
>

November 5, 2018

How to make more money as a signing agent during these sluggish times

Filed under: Comprehensive Guides,Marketing Articles — admin @ 10:52 am

Notaries are always asking how they can make more money as a signing agent. The answer is that you need to have a step by step process for attaining your goal instead of just wishing (and probably whining.) Most Notaries do not apply themselves and do not have a written marketing plan. Many Notaries read our courses, but the reading is more of skimming and is more for entertainment than for mastering the materials. This wishy-washy approach to a profession is not professional, and that is the key problem. If you do not take this career as a profession, you will not succeed.

1. A professional attitude.
Most Notaries describe themselves as “professional,” but you need to do more than just claim to be professional. You need to understand what the term means intrinsically. Being professional first and foremost means that you are a master of your trade, that you know the ins and outs, and that you spend time reading and mastering the concepts of your trade. You don’t just master some of the concepts, but all that are applicable in your state with no exceptions. Other aspects of being professional include responding to emails with quality answers, being polite, well dressed, doing a good job, etc. Being professional is not rocket science, but requires an attitude of professionality which very few of you have. Taking this business seriously is the prerequisite of being professional.

2. A mastery of skills
Most Notaries think they know everything they need to know about this business and then take offense when I try to ask them anything. I ask questions because I know that 97% of Notaries on my site do not know what they are doing up to a professionally acceptable level. The chance that you are a member of the knowledgeable 3% is exactly 3%. However, if you don’t have our certifications, then the chance of you being in the knowledgeable 3% is less than 1% to be mathematical. 123notary has published free courses for Notary Public basic knowledge, Signing Agent knowledge, and now a Notary Marketing 102 course for your marketing knowledge. I suggest you master the materials for all three. My sales rep Carmen helped someone print out the contents for the first two courses and it was more than 100 pages. I had no idea it was so long. I put these courses together quickly as the knowledge was already in my head.

I suggest studying Notary Public from the NNA as they have a Notary Essentials course and other Notary courses. Your state Notary handbook is another reputable source of knowledge as well as other state created materials, blogs, newsletters, etc.

If you are not a master of all aspects of being a Notary Public, you could not only do poorly in business, but you could end up in jail, get fined, sued, or fired. Not administering Oaths when required to could end up in a felony conviction so don’t treat this profession as a joke because it is a legal support profession and it is dead serious and so am I.

3. Paying your dues
Many Notaries want the high class and high paying work, and some of them get it. But, you have to pay your dues first and then the high paying work will come more and more. You need to do thousands of assignments for low paying companies before you have experience. Additionally, you should be paying attention to every detail of your job during these several thousand jobs including how you communicate on the phone, solving problems, notary issues, and knowing your documents.

4. Certifications
Certifications mean less in 2018 than they meant a few years ago. The industry has steered away from knowledge. However, our Elite Certification still means a lot to the industry and to me. If you want to get ahead on our site, you need to earn this certification.

5. Communication & Attitude
If you communicate well over the phone and have a good attitude that helps a lot. Most people in this industry cannot communicate well and don’t care.

6. Advertise widely
You need to have a high presence on 123notary in many different counties. You need to be on the other directories, yelp, google local and yellow pages as well to do well. It is hard to get a lot of business, so let your existence be known.

Summary
There are many things you need to do to succeed in this business. Most Notaries do the minimum and a few do some of the things you need to do to be successful. You need to be disciplined and do all of the things to succeed an then you can make good money in this industry. Additionally, things will swing around and the industry could become more profitable any day. So, don’t assume times will be lean forever.

.

You might also like:

Notary Marketing 102 – a comprehensive guide to Notary marketing
http://blog.123notary.com/?p=19774

123notary’s certifications will get you more business than before
http://blog.123notary.com/?p=19642

How can new notaries survive without reviews?
http://blog.123notary.com/?p=20057

Share
>

October 15, 2018

Testimonial from Frank Tabacca

Filed under: Social Media — Tags: — admin @ 11:47 am

Hello Everyone

My name is Frank and I have been a Certified Signing Agent for over 9 years. Compared to some people out there that’s not a lot, but my point is this, after doing the same thing for a long time, many of us could get complacent. Well, I sure did.

I thought I knew more than most people in this business. I lost that excitement, like when you first started out. My desire to learn wasn’t like it used to be.

At first, I really did feel like reading the material, but once I started, I couldn’t stop, because I was learning things I should have known. I began to feel the desire to read more and learn more. As corny as this may sound, I feel like I’m back again. I feel like it gave me the jump start I needed that I didn’t know I needed.

I am self employed. This is my business and my company and if I don’t treat it as such, it will not produce the way it should or could.

We are all captains of our own ship. We have to lead not follow. I shouldn’t need someone else to get me motivated. We should all have the self desire to read this material and continue to review and search for any information that could help us increase our bottom line.

Since then, I have been vigorously pursuing the desperately needed updating of everything related my business, including my 123notary profile, other profiles with my clients, my own website, marketing, business tools and more.

I needed this.

I am glad 123notary decided to retest everyone. Especially ME!!

Thank you 123notary.

Share
>

October 10, 2018

Title companies use the top three on 123notary

Filed under: Advertising — Tags: — admin @ 11:39 am

I talked to a few title companies in the last week. And Carmen has been talking to them for years. What I am hearing from all available sources is consistent. Title companies love 123notary, but they don’t use all Notaries on our directory. They typically either start at the top and work their way down, or only pick from the top three or the top several on any search result.

Some of you are in the top several placements on 123notary, but some of you are not. It is not always possible to get a top spot on 123notary. However, we recommend getting the highest spot you can get and then hope for an upgrade. I control who can rise on our directory and I base this on merit. If you have good reviews. 123notary certification, a good notes section, answer your phone, and are generally good in most respects, you would be very likely to move up the list. You don’t even have to do anything. Just display merit, and I will do the rest.

When someone drops out of a high spot, I look for someone downstream who has demonstrated merit, but also shows that they are willing to pay for a top spot. If someone is only paying $99, I might give them a higher placement for a few months at no cost if there is nobody paying who also merits the spot. But, if a candidate has paid $200 or above, I would choose them even if their track record is not as great as someone paying less.

I need long term candidates for high spots. Since high spots are not for free, they have to be willing to pay, but they also have to be good. That narrows it down a bit as you can see. My suggestion to you guys is to develop merit. Don’t just pay yourself on the back and tell others how great you are. Your self-praise and inexpensively earned credibility means nothing in the real world. Reviews from title companies and my personal seal of approval means everything. So, stop bragging and start studying and asking for reviews. Good luck.

.

You might also like:

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

Which notary directories get high paying signings?
http://blog.123notary.com/?p=19201

Do you compare yourself to others in the 123notary search results?
http://blog.123notary.com/?p=18882

Share
>

October 7, 2018

Index of best posts about Notary Marketing

Filed under: Compilations,Marketing Articles — admin @ 2:48 am

Here is our index of best posts about Notary marketing

Notary Marketing 102 — a comprehensive course
http://blog.123notary.com/?p=19774

Best marketing resources for Notaries
http://blog.123notary.com/?p=16322

10 rules for negotiating notary fees
http://blog.123notary.com/?p=19620

Links to posts about Snapdocs
http://blog.123notary.com/?tag=snapdocs

$300 in 13 minutes. How Carmen cleans up in the Notary business
http://blog.123notary.com/?p=19284

Which notary directories get higher paying signings?
http://blog.123notary.com/?p=19201

If you were hiring a notary, what would you look for?
http://blog.123notary.com/?p=16750

Strategies for efficiency in the Mobile Notary business
http://blog.123notary.com/?p=18913

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

For background checks, NNA & Sterling come recommended
http://blog.123notary.com/?p=18835

A comprehensive guide to Notary pricing
http://blog.123notary.com/?p=16504

What is a high placed listing on 123notary worth?
http://blog.123notary.com/?p=16720

Which is more important?
http://blog.123notary.com/?p=17522

Does knowledge matter any more as a signing agent?
http://blog.123notary.com/?p=19887

Answering the phone and then not wanting to talk
http://blog.123notary.com/?p=19640

Names for Notary businesses that can get you into trouble
http://blog.123notary.com/?p=19064

Following directions – what’s the big deal?
http://blog.123notary.com/?p=19600

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

How do Notaries decide what a fair fee is?
http://blog.123notary.com/?p=19236

How to make a good first impression
http://blog.123notary.com/?p=19130

You want to get paid well as a Notary, but do you merit a good rate?
http://blog.123notary.com/?p=16687

Do you appear more professional if you have a website?
http://blog.123notary.com/?p=16710

Share
>

September 20, 2018

How much business do you get these days?

Filed under: Marketing Articles — admin @ 10:19 am

Back in 2004, business was booming. Then, in 2008-2011 it slowed down. 2012 was another boom year. Then it has been very slow ever since with refinances being so far and few.

But, how is business these days? What I really want to know is:

1. If you are 123notary certified, how many new clients or jobs do you get per month from 123notary?
2. If you are not 123notary certified, how many new clients or jobs do you get per month?

I realize now after nine months of cleaning up my certification and doing quality control on my site that the industry only values quality control a little bit. But, Google values my blog a lot a bit. So, I need to spend more time blogging and less on quality control it looks like. Or perhaps I should say that more time doing blogity control makes more sense. I enjoy blogging so maybe that is a good idea.

But, let’s be positive. Interest rates go up and down, so if they go down next year, we might all gets tons more business. Also, laws and practices change, so perhaps Notaries will be needed for many more types of signings unrelated to loans!

.

You might also like:

Notaries just get worse and worse
http://blog.123notary.com/?p=19712

Following directions is more important than you think
http://blog.123notary.com/?p=19608

Winging it as a Notary
http://blog.123notary.com/?p=19644

Share
>
« Newer PostsOlder Posts »