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January 30, 2017

Yelp beating 123notary on Google search results.

Filed under: Reviews — Tags: , , — admin @ 6:23 am

elp is a company that knows nothing about Notaries. Additionally, they have some of the worst Notaries on the business on their site in top positions. Not only that but half of the “Notaries” on the Yelp Notary results are not even Notaries. Most of them are Law Offices or UPS stores many of which don’t have a Notary on staff.

I got in trouble for creating a listing for someone whose information I found on Yelp. When I called him he claimed his information was wrong, and that I should get his information from a reputable source like Yelp. That is exactly what I did. He claimed that he didn’t do document preparation and that by me claiming that he did, he could get in legal trouble. I informed him that his business was called, “Mission Document Preparation.” and that if he didn’t want people assuming he did document preparation, perhaps he should change his business name. He told me my information on him was wrong, but refused to tell me what was correct. What a jerk — I found him on Yelp by the way in case I forgot to mention that. Notaries on 123notary are WAY BETTER.

Despite Yelp’s incompetent and useless search results for “Notaries,” they do better than 123notary on many Google search results for many cities such as Los Angeles, San Diego, Sacramento, and many others (which makes me mad.) I looked and found out why. Yelp specializes in having listings with reviews. People who use websites to look up services want to see reviews. The simple fact is that the 123notary search results are far superior than the Yelp search results in Los Angeles, but Yelp has more reviews — and reviews are king.

123notary’s Los Angeles search results have a lot of veteran Notaries who got reviews in the old days. However, some of these older Notaries have not been aggressive about getting new reviews. The result is that the popularity of the entire page went down. How can 123notary stimulate people to get reviews? We talk to people over the phone about it, we write blog articles about it, and we pray. But, the actual act of asking for reviews (and sending links to your review page) have to be done by you.

Additionally, the more 123notary certified Notaries we have on a particular search results page, the better the entire page does. It looks like Los Angeles has a lot of Notaries, but the quality of the search result is lacking. So, what to do? I’ll have to start calling people by hand in particular cities. Maybe that will help. In the meantime, I’ll howl instead of yelping!

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January 23, 2017

A new way to make money as a Mobile Notary — not what you think.

Filed under: Marketing Articles — admin @ 12:50 am

For the last few days, I have been going through people’s notes sections looking for small grammatical issues and small changes I could make to make the notes sections a little smoother. But, I learn things about what Notaries are up to by looking through so many notes sections. Just when I thought I had heard it all, we have a Notary who specializes in Prison Weddings.

I can picture some very threatening tall guy with long hair and tattoos up and down his neck, arm, and God knows where else marrying some sweet young thing who loves bad boys. But, in real life it’s probably not like that. Wait, my mind is picturing something else now. I’m picturing two very butch women with short hair totally in love with each other, with tears coming to their eyes as Sam the Notary proudly pronounces them woman and wife.

I can picture the woman being in there for a sexual crime, but her wife being in denial that Jennifer would ever do something like that. She must have been falsely accused!

NOTARY: I now pronounce you woman and wife.

JENNIFER: (sob, sob) Thank you so much. You have no idea what this means to me.

NOTARY: I also do background checks just in case you want to do some “after-the-fact” background checking.

KAREN: Why would I need to do that?

NOTARY: Just in case you want to check someone out before you get involved with them in any serious way.

WARDEN: You don’t need to background check anyone. I’ll tell you right now, you just married a sex offender!

KAREN: She would never do something like that.

NOTARY: And how would she know that having sex with Jennifer is offensive if she’s never had sex with her.

KAREN: You’re right, I haven’t ever had sex with Jennifer. Maybe you’re right.

JENNIFER: The other girls here didn’t have any complaints… ooops!!!

KAREN: What other girls? You mean I’m not the only one? The wedding’s off! Notary! Tear up that paperwork and nullify that Oath I verbally made.

NOTARY: Well, I’ll have to perform an Un-Oath to do that. I saw something like that on Harry Potter. They nullified a magic spell by doing an un-spell. It’s kind of the same thing!

KAREN: Well nullify it — because I’m done with Jennifer. She’s the most offensive person I’ve ever not had sex with. She should be locked up for being a not-sex offender!

WARDEN: I hope you got paid cash at the door.

NOTARY: I did. I just hope it’s not counterfeit, otherwise you’re going to have one more person in that cell.

WARDEN: Counterfeit Oath… counterfeit cash — it all adds up!

I also heard that prison bracelets can be used as ID now. But, prison bracelets don’t even have photos. Personally I think we should take retinal scans, DNA swabs and thumbprints every time we notarize anyone in jail. After all, they could be anybody!

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January 19, 2017

Geographic Notary Business Names

Filed under: Advertising — admin @ 7:23 am

The classiest business names I have seen Notaries do involve some referencing to geographic icons. Here are some ideas I had, or existing business names. I’ll mix them together. If you choose a business name, make sure to check with your county clerk to make sure the name is not already in use!

Golden Gate Mobile Notary
Bay Area Mobile Notary
Golden Coast Mobile Notary
Hollywood Sign Mobile Notary
Sunset Strip Mobile Notary
Gaslamp District Mobile Notary
Puget Sound Mobile Notary
Columbia River Mobile Notary
Rocky Mountain Notary
Yellowstone Mobile Notary
Grizzly Bear Mobile Notary
American Eagle Mobile Notary
Lakota Notary Services — you might get in trouble with the tribe for jacking their name!
Everglades Mobile Notary
The Alamo Mobile Notary
Saguaro Mobile Notary
Grand Canyon Mobile Notary
Hoover Dam Mobile Notary
Salt Lake Mobile Notary
Windy City Mobile Notary
Iroquois Mobile Notary
Vacation State Mobile Notary
White Mountains Mobile Notary
Blue Hills Mobile Notary
Smokey Mountains Mobile Notary
Beacon Hill Mobile Notary
Harvard Square Mobile Notary – Geographically limiting
Sequoia Mobile Notary
Minuteman Mobile Notary — Good in Massachusetts
Plymouth Rock Mobile Notary

I’m having a brain freeze, so I’ll end the list here. Not all of these would make good business names, but it gets you thinking at least.

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January 18, 2017

Snapdocs grew tremendously in 2016, but NotaryRotary shrank!

Filed under: Advertising — Tags: — admin @ 7:21 am

I took a look at the stats of Snapdocs, NotaryRotary, and 123notary over the last few months. Here is what I noticed.

1. Snapdocs got increasing amounts of traffic during 2016 while 123notary & NotaryRotary lost traffic. My stats indicate that this December I got about 17% less visits to 123notary than last December for example. Alexa.com showed a huge increase in site rank in Snapdocs while showing a small decline in 123notary’s and NotaryRotary’s site rank which is based on overall traffic.

2. In September 2016, based on similarweb.com 123notary experienced a huge surge in traffic while Snapdocs & NotaryRotary experienced a huge decline. My Google Analytics showed a surge in traffic on 123notary, but in August, not September. So, perhaps similarweb.com is a little bit off (or completely off) in its reporting.

My personal stats show that 123notary lost 8% of traffic in 2016 as a whole compared to 2015 as a whole. Part of that is due to Snapdocs. But, Snapdocs traffic grew a lot over 2016 which means that we lost more during the last few months of the year. According to one stats site, Snapdocs traffic was double what 123notary’s was. However, their traffic is low-ball where 123notary gets a lot more high quality traffic.

On the other hand, Alexa.com shows that 123notary’s rank is roughly equal to Snapdocs. So, which source of information is the most reliable? In my experience Google Analytics is the most reliable and detailed source of web stats information. Unfofortunately, I do not have Google analytics on my competitors’ stats.

New Profiles
I’m trying to make sense of what is happening, but it is so complicated. 123notary added several hundred new profiles in August which could have lead to a rise in stats for us in September. But, our stats show that our spike was in August, not September which leads me to feel that there is a lag in the reporting on the other stats site

Social Media
Our social media took a huge dive in clicks starting around August and our Facebook performance affects our general web traffic.

What to do?
I am looking at this information completely baffled. I work hard every day to ensure the best quality search experience on 123notary. We get traffic that pays notaries well on 123notary. But, the total clicks matter to me as well, and clicks are far down. Do I add more profiles? Do I do more on social media? Do I create a better mobile site experience? Should we try to get more reviews? Or should I emphasize different information than I do now? I think the answer is all of the above!

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January 16, 2017

Notary Notes Makeover…

Filed under: Your Notes Section — Tags: , — admin @ 12:10 am

BEFORE
With over thirteen years of experience as a certified notary signing agent, exceptional customer service, attention to detail, reliability and professionalism are what you can expect. With thousands of loans signed, I guarantee a flawless mortgage loan closing from start to finish. Conveniently based in Long Beach, I cover both Los Angeles and Orange Counties. I have extensive experience with both commercial and residential loans in the areas of e-documents, purchases, refinances, helocs, second mortgages, piggybacks, and reverse mortgages. All notarizations for living trusts, apostilles, medical records, title transfers, foreign adoptions, prenuptial agreements, and power of attorney documents will be completed promptly and efficiently. I am fully GLBA compliant and background screened. For premier mobile notary services, give me a call to get started!

AFTER
13 years signing agent experience; 1000+ loans signed;

I have extensive experience with both commercial and residential loans in the areas of e-documents, purchases, refinances, helocs, second mortgages, piggybacks, and reverse mortgages.

All notarizations for living trusts, apostilles, medical records, title transfers, foreign adoptions, prenuptial agreements, and power of attorney documents will be completed promptly and efficiently.

I guarantee a flawless mortgage loan closing from start to finish. Excellent customer service, attention to detail, reliability and profesionalism are what you can expect. For premier mobile notary services, give me a call to get started!

NNA Certified
NNA Background Screened
High Speed 3-Tray Printer (65 pages / minute)

I cover Los Angeles & Orange Counties with an emphasis on the Long Beach area.
Thanks for visiting my listing on 123notary!

NOTE
The way I normally try to organize notes has a particular structure. First of all, information is separated into paragraphs. The top has punch points which are quick points that have a strong selling feature. An unusual service like Weddings, or a high amount of loans signed, jail or hospital signings might go on top. Last minute signings or a wide radius are also good and quick pieces of information to put on top.

After that, I like to talk about experience. Many Notaries bury their valuable experience under inexpensive claims of how “reliable” and “professional” they are. The least professional Notaries stress how professional they are, so why cheapen yourself by emphasizing what makes you look like a chump? A list of loan types, document types, or who you are on the white glove list with really helps a lot. That way people know what you are capable of.

Next, a note about your personal style or what is unique to you is good. This is where you talk about how you put the customers at ease and triple check your work.

Bullet points come next with certifications, equipment, the fact you have an MBA, etc. Bullet points should be two to six words long otherwise they won’t look good as bullet points.

Coverage area comes near the bottom and try to make it easy to read without too much rambling. Try to avoid a long list of zip codes. A final note can come at the bottom .

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January 15, 2017

Your entire search results page will become more popular

Filed under: Reviews — admin @ 6:58 am

Many Notaries ask for reviews regularly while others don’t. What you need to know is that not only will your listing become more popular if you ask for reviews and get them. But, your city’s 123notary search results on Google wil go up a rank or two if there are good reviews. Asking for reviews is not something that is nice to do — it represents your marketing survival and only takes seconds.

Those 23 seconds you invest asking for a review will come back to you. Those seconds are not a waste and are not in vain. So, spend a few seconds, ask for a review and send a link to your review page. Those reviews are like Gooses that lay golden eggs and each review will help make your listing more popular for at least three years.

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January 9, 2017

You lose $333 each time you don’t ask for a review

What? How did you come up with this figure? Who does your math, or rather, where did you learn how to do math? Many Notaries claim that they just never “get around to it” when I ask them about asking for reviews. Most Notaries treat asking for a review as some chore like cleaning the attic once every four years. Asking for reviews is more like brushing your teeth. It takes only two minutes, but if you don’t do it, you’ll lose some of your business — or perhaps need a root canal.

Ask for reviews and floss after each signing
Think of 123notary as a Notary dentist. Most people visit the dentist once every six months for a cleaning and check up. But, how often do you go for a check up for your Notary business? We can give you a check up and tell you what you are doing right and wrong anytime — for free, and without the novacaine. We can also do a “cleaning” on your notes section to remove the plaque. The first thing we’ll tell you is to ask for reviews and floss after each signing. Also, get a check up with 123notary every six months, or whenever you feel you need help.

Don’t for a review ask unless complimented
Asking the wrong people for reviews doesn’t help, and asking unappreciative people is also a waste of time. Most Notaries make a list of all the signing companies they’ve ever worked for, ask them all for a review the same day and get nothing. Ask INDIVIDUALS for reviews and ask them the minute they say, “Gee, I love your work — you’re the best Notary I’ve ever had.” If you don’t get this type of compliments, try showing up exactly on time, dress impeccably, answer all of their questions with a smile, and offer a little extra at no charge. Be helpful, but not too helpful like the breakfast lady at the hotel last week who wouldn’t stop offering me yogurt to take to my room. Individuals could be signers for a single document who hired you directly, or perhaps borrowers.

5 or 6 reviews doubles your business.
Reviews are potent in the minds of readers for three years. If you have five or six that doubles your new business from 123notary statistically. But, getting those six reviews is not so easy. Most Notaries think they need to ask six people and they’ll get six reviews. Then there are the people you asked who said they would write a review, but didn’t. You might have to ask ten people who claim they love your work just to get one review. But, if you ask sixty people, you’ll get the six reviews (yes, six is the magic number) that will transform your business. The question is, how long does it take in minutes to ask sixty people?

Ask sixty people in the course of a year or two.
It takes a minute or two to ask for a review. There is some chit-chat, some gossip, and some technical how to regarding the review. You will need to take their EMAIL ADDRESS, so you can email them a link. Without a link to your review page, few if any people will go to the trouble to find it on their own. 123notary is not so easy to navigate even for our staff, so how will a stranger be able to find your page. Sending a link to the “write a review” part of your review page takes a minute. In total, you might spend about four minutes each time you ask for a review and send the necessary email. Asking sixty people will take 240 minutes total. If the average Notary on 123notary (no such thing) makes $20,000 in signings in a three year period, doubling that will be an extra $20,000 as a result of having spent 240 minutes asking for reviews.

Doing the Math
You need to ask roughly 60 people for reviews to get 6 reviews which is the magic number
6 reviews statistically doubles your incoming calls from 123notary (results vary)
It takes 4 minutes to ask for a review and send the email with a link to your review page
4 minutes * 60 people you asked is 240 minutes
You might make $20,000 extra over the next (3) years if you had six or more reviews.
$20,000 divided by 240 = $83 per minute you spend asking for a review
$83 * 4 minutes = $333 each time you ask for a review.

If you are “too busy” to ask for a review, ask yourself, is whatever I’m busy with worth $83 per minute? Even if you are a brain surgeon, the answer is probably no — unless you include the overhead for the operating room and salaries for assistants, clerical work, and costs of the plastic gloves.

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January 2, 2017

The link is the missing link to getting reviews on 123notary

Filed under: Reviews — Tags: , — admin @ 12:07 am

Many people just don’t bother asking for reviews. They don’t know what to do, or who to ask. Most want to ask their loyal signing companies who hire them all the time. Many claim that they only people they work for regularly are signing companies. If you ask a signing company for a review, you have a 3% chance of actually getting a review while a regular individual who verbally claims they like your work has a 12% chance of giving you a review. Ask everyone, but be realistic about what your odds are. You don’t need more than one review every six months, so a 12% chance of getting a review from individuals you ask is not bad. You just ask eight people who like you every six months and you’ll have enough reviews.

Send a link to your review page
Notaries often like to verbally tell their clients how to go and write a review about them. Nobody has the patience to navigate 123notary and find the review page. Most Notaries who ask for reviews don’t get any simply because they don’t send a link. People are busy and don’t want to bother wandering around 123notary for someone else’s benefit. Send them a link to your review page.

Finding the link
When I ask people to send a link to their review page, the first thing they say is, “I’ll login.” I say, “NO….. Don’t login. Your clients don’t know your password, so if you have to login to get to your review page, how will they get in?” Your review page is accessible to the public, so no logging in is necessary. You just find your page on 123notary.com and click on the “write a review” link above your name on your page.

Finding your page the way a customer would
If you visit the advanced seach page on 123notary.com, you can look up by n#. That will take you to your public page that clients see. The write a review link is above your name. Just click on that link, and then copy and paste the URL of that page into an email. Or use the zip search to find yourself and then click on your name in the search results to get to your page. Either method is fast and works.

Putting a link at the bottom of all emails (bad results)
I have spoken to a bunch of clients who claim they put links to their Yelp, Google, and 123notary review pages at the bottom of their emails. This works well for Google and Yelp, but not for 123notary reviews. Send customized review requests to individuals who mentioned how much they love your work. Keep it personal, and send requests within hours of when a person compliments you. Yes, that means you need to ask for their email address and write it down somewhere.

How long does it take for the review to be live?
I manually check all reviews on 123notary.com. Reviews are normally posted within 24 hours unless I’m on vacation in which case more like 96 hours. I check my email, reviews, and everything else while on vacation, but I can’t check daily as I might be in the middle of Yosemite where I don’t have access to a computer for a few days. So, be patient. Another reason why reviews don’t show up is because the person who claimed to have submitted them never did — and then I get blamed. I can’t publish what never got submitted. My site benefits every time a review is published from an SEO standpoint, so I have a lot to lose by not publishing reviews, so please do not assume that I am intentionally not publishing a review. With negative reviews (which we don’t get many of) I scrutinize them before publishing them and ask for the Notary’s rebuttal so that the public can see both sides of the story.

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December 26, 2016

The link is the missing link

Filed under: Reviews — admin @ 9:40 pm

Do you ask people for reviews for your 123notary listing? Do you have any luck? Many people say that they ask, but nobody actually writes a review. Or people say that they wrote a review, but the review just doesn’t show up. If it doesn’t show up, chances are that it was never submitted. We publish all reviews unless there is a very good reason not to.

The missing link in your failure to get a review is a link. Send people a link to your review page in an email after asking them for a review. The link is right above your name on your listing.

You might have to ask more than ten people who like your work to get a single review. But, reviews are worth their weight in cyber-gold and you only need a few.

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December 19, 2016

It’s like having a magnet on your listing

Filed under: Popular on Facebook (A little),Reviews — Tags: — admin @ 9:36 pm

Are you listed on 123notary.com? Do you not know why you are not getting as much traffic? Is it bad luck? Is it 123notary’s fault? Or is it just the industry?

Listings on 123notary.com that typically do well have certain components.
Some of the components are visible while others while others are harder to discern. Some people with relatively modest looking listings on 123notary do very well simply because they gravitate business by having experience and skills. Those people are also likely to answer their phone and be helpful. You can’t know all of this just by looking at a listing. But, for the rest of us, what is important is what you can see.

Having a great notes section is very important for gravitating clients.
People want to read about you before they call you. If there is nothing to read, they will not want to call. If there is something to read, but that something is dull, disorganized or generic sounding, they will also be less likely to call. You need a unique and informative well organized notes section to attract business.

Having 123notary certifications means everything on 123notary.com.
Your NNA certification won’t gain you any points on our site as everybody else also has it. However, only 25% of Notaries on 123notary.com can pass the 123notary certification test and only 3% can get through the Elite test. So, if you want to stand out on our site, I think you know what you need to do.

Reviews are the most important magnet on your listing.
People want to read 3rd party information about you more than they even care about our tough certification test. So, if you are too busy to ask for reviews, or just don’t want to bother people — think again. Five or six reviews doubles your business. So, try to get some reviews today! And don’t forget to send them a link to your review page after you ask them.

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