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June 20, 2017

The debate over what goes at the top of your notes section.

Filed under: Your Notes Section — admin @ 8:56 am

We have so many different types of notes sections out there, it is hard to know what is best. Some people emphasize their certifications, title companies they are on the approved list for, or types of loans they know how to sign. All of this is good information, but how do you win the game as far as creating a winning notes section. I compared high placed listings and also compared stats for Notaries in the same geographical areas and learned something. So, we have some answers!

As a general rule, what I found to be true is that my semicolon system of punchy sales points is the best way to format the top of your notes section if you want to get clicked on. Just put your most salient features at the top like this:

“Fluent Spanish; 123notary & Notary2Pro Certified; Apostilles; Last Minute Okay; Experienced with REO, Reverse, Construction, Investment Loans, Buyer & Sellers, Debt Consolidations…”

Notice how concise my points were. They have to fit in a small space because the top of your notes shows up on the search results page, and a goot top of your notes section will entice lots of clicks! here are some other points about what info could go near the top of your notes.

Adjectives & Fluffy Information
Telling the world what a great person you are and making lists of adjectives such as reliable, responsible, experienced, professional doesn’t get you anywhere. That is NOT information — it is unverifiable fluff. Being friendly, or people oriented are better self-descriptions as not all people claim to be friendly. Having a background profession such as customer service or elder-care can help you verify how patient and caring and good with people you really are. Prove it — don’t claim it! Rambling in your notes section about how you go everywhere and do any type of signing once again is not information. Stick to specifics and helpful information.

Any Type of Signing
I compared a metro where there were many types of notes sections. The one that says they do “any type of signing” did the worst. Tell us a list of at least six types of financial packages you know how to sign, i.e. Refinances, Purchases, REO, Reverse Mortgages, Helocs, Construction, Time-Shares, etc.

Lists of types of loans
In one particular metro I compared the top eight notes sections. The one who had a long and specific list of types of loans signed got the most clicks. The one who mentioned how many years they were a signing agent and then listed specifics was the next best.

Unrelated Experience
We had a guy who was a fireman. He mentioned this at the top of his notes section. That is better than leaving it blank, but his click average was far down the list.

Taking Paypal and Credit Cards
Here is something unusual to add to your notes section. I like it. But, the stats found this listing to be average in terms of clicks.

Full-Time
In another area where we compared notes, a Notary claiming to be full-time did above average.

Radius
A Notary listing who mentioned his radius did much better in terms of clicks than other Notaries right above or below him on the list. Radius is a specific piece of information that people can put their finger on.

Approved List
If you are on a white glove list or approved list of a Title company, that is a very good piece of information to add. We compared a few approved Notaries who mentioned it at the top of their notes who did substantially better than the others in similar positions in the same area.

Guarantee
We have very few Notaries making guarantees. However, the one who I analyzed who does have a money-back guarantee does better than the others in his area.

Repeating your Name or Hours
People can see your name and your 24 hour icon already and don’t need to see it again in your notes. You are taking up space at the top of your notes section where you could write something else. Dont’ waste space. Put your selling spots up top.

Certifications & E&O
It is good to mention this in your notes section, but not at the top of your notes section unless you can make it concise.

Prompt & Courteous
These adjectives do not get you clicks. Anyone can claim to be prompt and courteous. Let your work prove it, but let your notes inform people about something more substantial.

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June 19, 2017

Which Notary directories get high paying signings?

Filed under: Advertising — Tags: , , , , — admin @ 10:45 pm

Which Notary directories can help you get $150 jobs? Which Notary directory will help you get a high quantity of work. Which Notary directory will get you nicer clients? Here are some answers.

123notary — email us for a quote at info@123notary.com
123notary is a directory that refines its information daily. We attract all types of Notaries, but refine our list to put the absolute cream of the crop at the top of search results by using a complicated algorithm. This is why we are popular with Title companies and attract more high paying work than all other directories combined! Experienced Notaries on 123notary average $110 per signing. Disclaimer: Not all jobs from 123notary are amazing, but the percentage of good ones is higher than other directories, which puts you in a position to filter out the undesirable companies.

We put roughly 300 new notaries online every month and then take off half of the free new listings that have bad stats. We also have to remove older listings where the Notaries have become unresponsive. This constant refinement has made us the most reliable source for accurate information of any Notary directory.

123notary offers top placed listings in your county. All you have to do is email us at info@123notary.com and ask us for a quote for a high position in your area. Notaries with a top spot on 123notary get an exponentially higher quality of work as well as more total offers.

NotaryRotary
They are famous for their forum which is the most popular in the industry. Their directory is easy to use as it shows results in order of proximity to the search zip code. NotaryRotary focuses on closeness rather than on the quality or knowledge legal of the Notary. NotaryRotary gets a little bit of high paying Title Company work, but mostly signing company work.

SnapDocs
SnapDocs is a clearinghouse for the lowest paid and most undignified Notary work out there. Notaries get cattle calls via mass texts to all Notaries in the area for low paying jobs that often only pay $50 or $60 per signing. If you are a beginner and want to get your feet wet then try them. However, Notaries with experience are dropping off this medium like flies!

NotaryCafe
This is a much smaller directory that capitalizes on quality Notaries. Jobs are often higher paying, but there are not a lot of jobs to go around. Quantity is not a specialty of NotaryCafe unfortunately, but we still recommend them to more experienced Notaries.

SigningAgent.com
NNA’s directory has a lot of Notaries. Most of the Notaries are newer while there are a few experienced ones on board. The high point of this directory is that you can see the dates when Notaries became NNA certified and/or background screened which means a lot to signing companies. However, this company has not generated that much work for signing agents for years.

You might also like:

The state of Notary advertising in 2016
http://blog.123notary.com/?p=16738

Best virtual comedy 2016 edition
http://blog.123notary.com/?p=17693A comprehensive guide to Notary pricing
http://blog.123notary.com/?p=16504

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June 13, 2017

Putting jails & hospitals in your notes section

Filed under: Your Notes Section — admin @ 8:55 am

Analyzing notes sections is hard. If I compare clicks from various listings one has to consider their notes, reviews, placement, certifications, hours, and more. I am not comparing apples to apples which is why I have to look at a lot of profiles and make a lot of comparisons. But, here is what I found out about mentioning jails and hospitals in your notes section.

Jail
Adding information that specifies that you travel to jails can get your listing roughly 35% more clicks. Very few Notaries have experience going to jails and even fewer mention it at the top of their notes section. This was based on averaging 12 stats of Notaries who serviced jails and several dozen notaries in the same metros with similar listings who did not.

Hospitals
Adding information about how you travel to hospitals can get you about 37% more clicks.

Hospitals & Jails
If you do both hospitals and jails it still gets you about 35% more clicks on average.

What else matters?
I noticed that in listings with well written notes sections that were chock full of useful information, mentioning hospitals and jails got them 40% or more clicks than other Notaries with similar listings in the same area. However, Notaries with stripped down notes sections with limited information that mentioned hospitals and/or jails got only about 10% more clicks than those that didn’t. So, you need to consider how good the TOP of your notes section is as a whole. If you look on the search results page for your area, you will see how much of your notes section shows up and how informative it is. If you ramble about inconsequential details or leave your notes blank or with a one liner you will lose clicks. But, if you cram in as much information in a space efficient way as possible, you might be surprised at how well you do.

And by the way, not putting jails & hospitals in your notes section might end your notes section up in jail… or in the hospital due to low click ratios.

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June 12, 2017

They can find you anywhere and still write a review

Filed under: Reviews — Tags: , — admin @ 8:28 am

But, they didn’t find me on 123notary! How can they write a review about me on 123notary?

Simple! They can find you on Yelp, SnapDocs, or anywhere else and still write a review about you on 123notary if you give them a link. The sad truth is that Yelp does better on many search results than 123notary simply because their reviews are better than ours. But, our Notaries are ten times as good as theirs. The other problem we have is that 123notary caters mostly to loan signing jobs. The type of people who are easiest to get a review from are those with a single document or something non-loan related.

It might be easier to get reviews on 123notary from people who found you somewhere else for a non-loan signing. But, those reviews will help attract loan signings. People want to know you are good. People want to know what your customers think about you more than they want to know anything else.

The main thing to remember about reviews is that you need to keep asking for them. Reviews will not come in mass numbers unless you ask. Reviews are the key to your success in this business. So, if you are too busy to ask for them, that is like being too busy for success.

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June 6, 2017

Don’t claim to be a Mortgage Broker in your notes

Filed under: Your Notes Section — admin @ 8:45 am

Carmen told me how badly people do who claim to be Mortgage Brokers in their notes. Nobody wants to hire them. It is better to be in the Mortgage Industry or an Originator, or something else. I scoured our directory to find someone claiming to be a Mortgage Broker. I looked through 15 major areas and only found one — and his click average was the worst in town. So, you can be a murderer, backdater, or a molester — but, don’t be a Mortgage Broker, if you know what’s good for you.

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June 5, 2017

How to make a good first impression

Filed under: Marketing Articles — admin @ 8:26 am

Jokes aside, as a Notary, you need to make a good impression with your seal. If the corners are too light or the seal was smudgy, your documents could get rejected by the county recorder and we can’t have that!

But, what about making a good personal impression? Here are some pointers.

1. It all starts out when the customer sees your advertisement on 123notary or another directory. Did you fill out all the fields in your advertisement page? Did you state what type of internet connection, laser printer you have? Did you say if you specialize in jail signings, affidavits, etc? You would be surprised by the amount of people who do not adequately fill in their notes section. Some people leave it blank, or jumble a bunch of unrelated facts in one hard to read paragraph. An informative and well written notes section filled with factual information is irreplaceable. As 123notary for help with your notes section. Just email us – it’s free.

2. If the customer doesn’t like your notes section they will not call you, so skip part 2 if that is the case. But, if they did like your notes, or are desperate, they might still call you. How you answer the phone matters.

“Hello, this is Donnie from Donnie’s Mobile Notary and Apostille.”

Notice how Donnie announces not only his company name, but his personal name. He doesn’t just say, “Hello” and make you ask who he is, or force you to repeat who you are three times before he divulges his secret of who he is.

3. Speak clearly and answer all of the client’s questions with clear, short answer. Don’t give roundabout answers. Don’t say “it depends.” Tell them what your mileage rate is or your rates to particular regions. Try to work out ahead of time what you charge for various jobs. Don’t make the negotiating process a headache otherwise you won’t be called again — unless they are desperate.

4. If someone asks what counties you go to, don’t tell them zip codes or cities. Just give them a quick list of counties. If you tell them your radius, tell them the names of the counties since that is what they asked for. If they ask for a radius, then give them a radius. And don’t ramble. Just the answer to the question, not more, not less.

5. When you show up, be well dressed, and on time. Announce yourself at the door. It is better if you also confirm the signing a day beforehand or a few hours beforehand to make sure everybody will be home.

6. Don’t discuss politics, religion or any controversial topics at the signing. You can make a little small talk, but don’t over do it. Your job is to get in and out and do a professional job at the signing. You can give them a business card after it is all over.

7. Get the FedEx in the box at a staffed location immediately after the signing. Don’t wait around. You might get busy and forget to drop it before the deadline.

And those are the basics for how to make a great first impression. If you have more information which you feel is relevant and helpful, please write a COMMENT to this blog entry!

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May 30, 2017

Is it better to be “Bilingual” or speak Spanish?

Filed under: Your Notes Section — admin @ 8:52 am

Carmen and I both agreed on this. We both think that being “bilingual” is like being “certified.” Certified by whom? NNA certification? The standards are completely different from Notary2Pro or 123notary.com, so without knowing the agency who certified you it is meaningless to us. But, bilingual? Bilingual in what language? And how bilingual are you? Are you someone who took high school Spanish and can barely ask where the bathroom is or are you like Hector, a smooth Latino from Miami who is “single, bilingual, and ready to mingle?” Carmen and I were both WRONG — as hell.

I compared stats on 123notary.com. Overall, those who were “bilingual” got more clicks than those who were not, especially if they put that at the top of their notes section. But, in Southern Florida, being bilingual counts a lot more as the majority speaks Spanish. You can get by without English in Miami, but you won’t survive without daily Spanish. In most parts of the country you might get 10-20% more clicks by speaking Spanish, but in Southern Florida it can be up to double in many cases. But, how do the stats compare?

Those with 4 or more reviews who were bilingual in Southern Florida got 3.2 clicks per day while those who spoke Spanish and had 5 or more reviews only got 2.2. Of course the rest of their profiles and notes sections were not equal, so we are comparing apples to oranges, but the stats are very different.

Those with 2 or less reviews who were bilingual in Southern Florida got 2 clicks per day while those who spoke Spanish got 1.5 clicks per day.

So, what’s the deal with this buzz-word “Bilingual?” Why do people like it so much? It is vague, indescript, and leaves a lot to the imagination. So, Carmen and I agreed that we would test a lot more listings with the word Bilingual by putting the word at the top of their notes section and measure their stats over a month or two. Finally — Carmen and I agree on something!

My writer thinks that “Bilingual” has a more three-dimensional meaning and portrays the Notary as being multi-cultural, sophisticated, having international skills. So, maybe there is something to this bilingual thing.

Oh, and by the way — Hablamos Ingles!

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May 29, 2017

Instead of asking for reviews, write a few

Filed under: Reviews — admin @ 7:39 am

We train our Notaries to ask for reviews from their clients. Individuals are easier to get a review from than a title company or signing company. But, what if you turned the tables? Let’s think outside the box for a moment.

Most companies deal with a bunch of whiny Notaries who may or may not do a good job, and might not be so easy to reach by phone. What if you were a pleasure to deal with, answer your phone professionally and …

What if you write a review on the forums about companies you like? Many Notaries do this, but perhaps people should spend more time praising the good companies rather than complaining about the bad ones? The point is that companies will notice you more if you are nice to them and give them good press. There are no guarantees in life except for death and taxes. However, you raise your chances of getting a review if you do the same for other deserving people, and entities.

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May 22, 2017

Are you a new Notary with a plan?

Filed under: Marketing Articles — admin @ 7:38 am

Most Notaries don’t have a plan or a mentor. To get ahead in business you have to know what you are going to do in a step by step kind of way.

I can tell by the way a Notary fills out his/her Notary profile on 123notary how thorough they are. The put together types get it together perfectly before I see it. Then there are others who had a problem with a password who get it together fast and ask for help on their own.

Unfortunately, there are many Notaries who write their phone number as 9493333333. This is not easy to read, and is a sign of thoughtlessness. I know they won’t do well. But, I don’t say anything! People leave their hours of operation blank as well as their number of loans signed. Whenever I ask how many loans they signed they tell me a long story about how they work at a bank. I don’t want to know about the bank, or how many years — I want to know how many loans. The inability to answer a question is a sign of not being mentally focused.

You need to be methodical and meticulous to be a good Notary, but you don’t need to be smart. I know some very mentally ungifted people who did well in life simply because they lived their life according to a check list and did everything the correct way and on time. Originality is completely unnecessary as well — I didn’t think of this phrase on my own, I found it in someone else’s blog (proves my point.)

You fill in your Notary profile the same way you should plan your business — step by step and leave no turn unstoned! Here is what you need to do to promote your business.

1. Get a mentor. Talk to them from time to time. You should repay them generously if they are any good. Carmen gives great phone help by the way and out of the goodness of her heart. That is good Notary karma!

2. Make a list of all of the signing and title companies to sign up with. You need to contact them each once a month after the fact to remind them that you have a pulse and a seal and know how to use the latter.

3. Contact the local convelescent homes and hospitals and give them your information.

4. Advertise on the big web directories. Starting your own website or Facebook profile for business is rarely a good marketing tactic and a huge waste of time (which is your greatest resource.) You need to fill in your profiles completely and get reviews and certifications as well. A well written notes section is the exception to the rule, but for successful Notaries, it is the rule. LinkedIn might be a place to build a profile although I would not invest more than one hour per week on social media unless you run a nationwide business like we do. I spend 15 hours a week on social media average between writing blogs, creating my Facebook posts, Twitter, and more.

5. Study and pass three or more Notary certification tests. Knowledge is king as most Notaries are horribly deficient in their Notary and signing knowledge. You can’t get ahead if you haven’t mastered your materials.

The logic behind being a good Notary is the same as what your teachers taught you back in Junior High. Don’t try to skip steps, have a plan, and be methodical about executing your plan. It is not rocket science. Being smart will not get you ahead. But, being an anal, meticulous, methodical person who plays by the book are the traits that a good Notary should have. Are you in good hands?

If you got off to a bad start in the Notary biz, just remember two things.

1. You can turn your failure around. (You can also turn your success around if you get lazy.)

2. Leave no turn unstoned

3. Time wounds all heels.

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May 15, 2017

Instead of people finding you on Facebook…

Filed under: Social Media — admin @ 7:37 am

I used to think that Facebook is a place where Notaries wanted to advertise their services. Facebook is not a good place to advertise. However, you should periodically put that you are a Notary just in case someone who follows you who is nearby needs one.

On the other hand, people who visit 123notary or other directories want to know a little more about you. If you include a link to a website that makes for great reading material, particularly if you have an interesting site. I recommend against spending lots of money on websites. However, if you can get something cheap that looks good, you might impress clients. I got picked many times back over a decade ago because I had an interesting feng-shui site. It was not even related to Notary work, but they liked the art work and liked how intricate and well planned the site was. The site impressed them.

What if you use your Facebook as a place where people find you somewhere else, but then get routed to? This is a social media strategy that actually makes sense. Some people are sloppy about what goes on their Facebook page. They post photos that are not appropriate. Then their boss goes snooping around, finds inappropriate content and fires them — or doesn’t hire them in the first place.

The face is that you don’t know who is viewing your Facebook, so keep it professional and personal. Post interesting content, and keep it mixed up. If you post interesting content about what you did over the weekend and then some facts about a controversial notary request and how you handled it, you will attract. People like to get to know the personal and work sides of your life. However, if you post nothing about work other than complaints and post raunchy photos of you and your friends drunk or practically naked, you might turn a few people off.

Try to connect your networks in a logical way. The flow of traffic is always from point A to point B. The question is, which direction of traffic makes the most sense. For 123notary it is from Facebook

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