You lose money when you don't answer the phone Archives - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
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May 29, 2016

You lose $37.50 each signing you don’t answer the phone.

If someone is shopping around for Notaries and you either don’t answer your phone — or worse, you answer only to tell the caller that you can’t talk because you are at a signing, you will not be at the top of many people’s list unless your work compensates for your poor phone etiquette.

Signing companies don’t have time to waste. They might have to call twenty people to fill a job. The faster you answer your phone, the more headache you are saving them. If you are at a signing, that is not the only signing you will do for the rest of your life. To keep in business, you will need other signings. By not answering your phone, you might be losing out on a new clients who will give you five jobs a week for the rest of your life, but you blow it by not picking up. Or, it might be someone who used you once before who will become a regular, but not if you say, “Sorry I can’t talk, I’m at a signing.”

If you answer your phone (and please do,) give the person calling you some respect. Give them ninety seconds before you cut them off by telling them you are at a signing. If you start the conversation by saying, “I’m at a signing.” They will feel pressured, uncomfortable, rushed, and not like talking to you. People do this to me all the time. I just say, “Never mind, I’ll talk to someone else.” What I have to tell them might really help their career, but they’ll never know because they didn’t give me a chance.

How much business do you lose each average hour you don’t pick up? If you do $200 in signings per day and the calls come in little by little, you are losing $25 each hour you can’t pick up. So, if the signing company instructs you not to answer your phone, tack on an additional $25 to the total cost, or don’t agree to those terms. If a signing is 90 minutes, you lost $37.50. My numbers are based on my experience back in the day and might not be representative of today’s world or your world. But, they make a point. The point is that your time is valuable and so is your ability to communicate with the rest of your species. Think about it!

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