I read Ann Handley’s blog about the five food groups of marketing blogging. But, what I didn’t realize is that the world of Notary knowledge also has several food groups. I’m just not sure if there are five…
Vegetables
Most notaries are like adolescent children. They hate taking tests, and hate eating their vegetables. But, vegetables are good for you say Jeremy and Carmen. Technical knowledge is the Notary equivalent of eating your vegetables. Learning about credible witnesses, spousal states, filling in the additional information sections on Acknowledgment forms, learning proper Oath verbiage — these are all nitpicky and very necessary forms of notary knowledge. Yet, most notaries are severely lacking on this type of knowlege. They can do the easy notarizations, but what happens when the going gets rough? Every Tuesday we publish blogs with technical knowledge for the benefit of the notaries. They get a free and valuable education. Unfortunately, notaries don’t want to read the technical blogs that much. They want to read about signing companies and some of our funny posts.
Meat & Poultry (vermin in the case of some)
We write posts about signing companies. Knowing which signing company is which, which have good reviews or bad, and how to get paid might constitute the meat of the notary business. Without this knowledge you won’t get fed, so you need it. Notaries love reading the dirt on signing companies, and it is not a waste of time at all. My advice is to learn to be quick at querying information on the web about signing companies on your i-phone in case one of them calls you up. You need to be able to find the informationin a snap, so you can know whether to work for them or not. Or, you can keep a handbook in your car and home of the various companies and keep notes that you update regularly about each company. That way you know if you should work for them. The vermin wise crack is a reference to signing companies who don’t pay up by the way!
Bread & Carbs
For me, marketing articles constitute bread and carbs. You need lots of marketing to give your business energy. Meat will make you strong, but Bread will give you long term energy the same way marketing gives you long term clients. We publish a Notary marketing article every Monday (Marketing Monday) for your educational purposes. Some of the articles are quite fun to read as well.
Milk & Dairy
I am not sure what type of notary knowledge can be represented by dairy products. Milk sounds like something that comes from a mother figure, so perhaps being mentored by a senior notary, or reading about the experience of a veteran Notary could approximate the equivalent of milk. We do not write many dairy oriented Notary articles, but perhaps we should! Ken writes the most in this category as he is the smartest notary I know!
Desserts
We write funny articles every Friday. Our Notaries love them. The total clicks for funny articles is nowhere near that for the ones about signing companies or articles showing who is making the most money and why. But, people always write in to us to thank us for the funny articles. They don’t generate the most clicks, but they generate the most smiles, and that is what counts on what we call Funny Friday over here at 123notary.
Condiments
Habanero peach aioli, mustard and Jalapeno honey dip might constitute condiments. Highly opinionated and controversial posts are good on a blog to raise people’s emotions and make them remember you. Once in a while we will post something opinionated or crazy, or tell a story about a notary who did something amazingly rude or illegal.
Summary
We hope you like the five food groups. Let us know if you have any suggestions. I’ll try to do more in the dairy department. I’m glad I wrote this little article because it reminded me to do so. Gotta go — dinner time!
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How good if your technical knowledge, should you learn more?
http://blog.123notary.com/?p=16683
30 point test synopsis
http://blog.123notary.com/?p=14233
