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January 29, 2017

Black vs. White Notaries = benign, but the comments were hateful

Filed under: Drama & Tragedy — Tags: , — admin @ 6:49 am

I live in a multi-racial neighborhood. We have Hindus, Muslims, Jews, Buddhists, and even a few Christians (when we allow them to come in). We have black, white, yellow, brown, red, and even a few green people who fly in from time to time when their spaceship breaks down.

People on TV can joke about race. Eddie Griffin does so unashamably, so does Eddie Murphy, and a few other Eddies. How come they can exercise their freedom of speech without a hateful backlash? Have you ever thought about the double standard I am talking about here? I joke about everything. I value my freedom of speech too. But, the commentary to my Black Notaries vs. White Notaries was just hateful considering my blog entry was gentle and not demeaning to anyone. We (my comedy writer & I) joked about the same things black comedians joke about. Do I have to get a race change and be a Michael Jackson in reverse to have cultural permission to do the same thing?

The reality of the race situation is that law enforcement and young black males are having a prolonged and unofficial civil war. This is more than unpleasant. It is dangerous for all of us all even though most of us are bystanders. I have read that many higher level rabble rousers are arranging for more violent riots. Violence and hateful commentary on my blog doesn’t solve anything — it just creates more tension and more problems. Perhaps these hostile comments I received reflect the very attitude why we are having a serious problem with race in America. America practices racism, accuses everybody in sight of being racist, yet we lack the ability to have an open and honest discussion about race, culture, or just tell a few jokes.

Some Americans get almost violent when you bring up particular topics. This attitude is a direct threat to our freedom of expression which our forefathers risked or gave their lives for. If you react so violently to harmless jokes, perhaps that is a reflection of your own inability to accept America’s racial situation for what it is. We are forced to live in it daily, but culturally prevented from saying anything open about it. Should you send ABC or the New York Times hate mail every time they publish a piece on race?

It is amazing that a blog article so harmless got such a hateful response. I think that some of you need to take a closer look at yourselves. On the brighter side, that post was one of our most popular comedy posts ever, and people referred it to their friends since they were so shocked. The bottom line is that I can joke about whatever I like, and you can be polite about it — can you dig it?

Please also see:

Black Notaries vs. White Notaries — comedy edition
http://blog.123notary.com/?p=17455

Comedy Central Notary Roast
http://blog.123notary.com/?p=17462

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June 1, 2015

Ann Handley changed my life by introducing the five food groups of blogging

Filed under: Social Media — Tags: , , , , , — admin @ 10:32 pm

Something was missing in my blog
I have been blogging for years. But, I realized that my blog wasn’t that organized. Sure, I had lots of cool categories, and yes, there was useful content — but, something was missing. I just couldn’t figure out what was missing until I read Ann Handley’s (marketingprofs) blog about the five food groups of blogging.

They make their blog “comfy”
First of all, Marketing Profs does such a good job of making their blog writing style easy to read, informative, and also they make you feel comfortable reading their blogs. They always seem to integrate coffee, salsa & chips, pets, and other feel good, comfy, and relatable themes into their blogs which makes regular people (like me) want to read their content more often.

The five food groups
Yet another relatable theme was the five food groups. Something we all learn about as small children which is kind of fun, and also is taught using cool charts. I didn’t know that blog entries could be segmented into food types. I never thought of my comedy entries as “desserts.” I never knew that my technical how-to articles could be classified as anti-oxidant rich vegetables. I had no idea that my articles about signing companies could be considered the meat of Notary knowledge. Thanks to Ann’s fun and innovative writing, I was able to get this new concept into my head.

What about mustard?
Unfortunately, not all of my blog articles confirm to the various culinary categories. I was not able to find any condiments. Perhaps if I write a controversial entry, that might qualify as a habanero aioli. And what would be a type of blog entry that would be a bread category?

Here’s what I did…
After long thought, I decided that the important things that Notaries want and need include Marketing, Technical How-To, Funny, and they always like to read about Signing Companies. We publish stories, and other types of content too, but these were the types of content that I thought should be scheduled. So, to make it easier to keep it all organized and regular we do Marketing Monday, Technical Tuesday, Funny Friday, and Signing Company Saturday. It is all well organized, and I often pre-publish the posts months in advance. This also makes the writing process more organized because I know how much of each type of article to write.

The result in blog traffic
I am very happy with the results in my blog traffic. We went from around 15,000 visitors per month to about 20,000. Part of the increase is due to increased traffic from Facebook as we have raised our budget for Facebook advertising and promotion. But, the new organization has helped me optimize my posts in each category rather than just optimize post titles in general. This way instead of just deciding what is popular, I can identify what the most popular themes in the technical category are, and then have a completely separate comparison for identifying which marketing posts are the most or least popular.

So, to sum it up — what was that something that was missing in my blog?
Mustard!

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You might also like:

How often do you update your # of signings?
http://blog.123notary.com/?p=16731

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

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