When people look at the search results, they see your name, city, phone, cell, and the top of your notes. If you repeat your name in your notes or that you are a commissioned notary in the state of Delaware, you are wasting space.

The reader ALREADY knows you are a notary in Delaware, otherwise why would you advertise on 123notary in the Delaware section? — Unless you were insane… They already know your name is Rhonda as it says two lines above that you are Rhonda. Do you need to tell them twice? That space at the top of your notes could be used to tell them what makes you different from the other notaries. Perhaps you visit jails, hospitals, do debt consolidations, or are good with pets.

The bottom line, or in this case the top 200 characters are that you should not tell people something they either already know or do not need to know. Tell them salient features about your notary service, experience, or designations.

From time to time I will go through the entire site and go through people’s notes sections. A lot of people put their best information and hide it at the bottom of their notes and then repeat their name at the top. What they need to realize is that the top of your notes section shows up on our search results and can attract or repulse prospective clickers.

I scan the entire notes section and look for interesting, unique, or factual information about experience. That is what I like to put at top.

What I don’t like to see on the top is, “Hi, my name is Julie.” or “I am a Notary and Signing Agent.” This is tantamount to saying, “Hi, I am Julie and I have two legs and one nose… I use it to smell, and take that is justification that you should hire me for your next notary job.”

Some people say something catchy, or have a language skill, or do Apostilles, weddings, or something else noteworthy. This is what I typically rise to the top. Then others put their coverage area at the top — I typically move that to the bottom. It is good information, but is not what the readers look for first.

Then, if I see “turn-off words” such as reliable and responsible, I inform the notaries that nobody wants to hear you claim to be responsible. They want to hear your clients write a review stating how responsible you are. You claiming it about yourself is not only worthless, it is cheesy, (and not the fancy imported kind) and a waste of the readers time. Stick to the facts, and make your descriptions of yourself have more flowing sentences and less cliche adjectives.

Sometimes I will see information that is hard to read and simply it. “I do refinances and often do conventional. I have also done many VA and modifications. My specialty is Reverse mortgages.” I simplify this to read: “I do Refinances, Conventional, VA, Modifications, and Reverse Mortgages which are my specialty.” It flows nicely because it is a pure list with no interruptions, and is a lot easier for the reader to process the information.

Then, I make bullet points out of quick pieces of information about your certifications, background screening, and insurance as a general rule.

I do other things too. But, the point of reorganizing your text is to make you more attractive to buyers so you get more work and so my site gets more regular users. 123notary has the best notaries in the business and is also a very organized site. We don’t have the gadgets of Snapdocs, but we specialize in quality in a way that nobody else does. That is why we attract more high paying jobs than any other directory.