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May 3, 2024

Top 5 Scheduling Software Solutions for Mobile Notaries

Filed under: General Articles — Tags: — Tom Wilkins @ 5:27 pm

Effective scheduling software is essential for mobile notaries to manage appointments efficiently and keep track of business expenses. This article highlights five top scheduling software solutions that cater to the unique needs of mobile notary services.

  1. CloseWise: Designed specifically for notaries and signing services, CloseWise offers a comprehensive platform that includes features for scheduling, tracking, and managing clients for document signings. Its robust functionality helps mobile notaries streamline operations and reduce manual tasks (CloseWise).
  2. Yocale: Yocale provides a flexible booking system with features like online booking, client management, and automatic reminders. Its 24/7 booking capabilities and customizable appointment settings make it ideal for notaries who need a reliable scheduling solution (Yocale).
  3. Note It Notary Mobile: This service is geared towards notaries who prefer straightforward functionality. It offers easy online scheduling and personalization options, making it convenient for notaries to meet clients at various locations (Note It Notary Mobile).
  4. The Notary App: An all-in-one solution, The Notary App includes tools for scheduling, document management, and security. It also features marketing tools like professional websites and Google Maps integration, enhancing the visibility of notary services (The Notary App).
  5. ENotaryLog: Known for its detailed audit trails and record-keeping capabilities, ENotaryLog is perfect for notaries who require comprehensive tracking and reporting of their notarial activities. It integrates well with CRM systems, adding to its robustness (ENotaryLog).

Empowering Your Mobile Notary Business with Advanced Scheduling Solutions

Choosing the right scheduling software is crucial for mobile notaries, as it directly impacts their ability to manage time, client appointments, and overall business efficiency. The software solutions listed above help organize your schedule and play a significant role in elevating your notary service’s professionalism and operational capacity.

Whether you need a system with robust business management tools or one that integrates seamlessly with other digital platforms, there’s a solution available that meets those needs. By incorporating these advanced tools, mobile notaries can expect an enhancement in service delivery, improved client satisfaction, and a solid foundation for business growth. As the notary industry evolves, staying updated with the latest technology will be key to maintaining a competitive edge.

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March 22, 2024

How Notaries Can Protect Themselves and Clients From Fraud

Filed under: Notary Public 101 — Tags: — Tom Wilkins @ 12:00 am

In the digital age, where transactions are increasingly performed online, the role of notaries has become even more critical. Homeowners and business owners alike must understand the importance of notarization in safeguarding against fraud. For notaries, especially those just beginning their practice, adopting mobile notary safety tips for beginners is essential for protecting themselves and their clients. This article aims to provide valuable insights into how notaries can enhance their fraud protection measures.

Understand the Risks

Fraud in notarization can take many forms, from identity theft to forgery. Notaries play a pivotal role in verifying the identity of signatories, ensuring that documents are signed willingly and under no duress. Recognizing the signs of potential fraud is the first step in prevention.

Implementing Strong Verification Processes

One of the most effective ways to prevent fraud is through rigorous verification processes. This includes checking multiple forms of identification and being aware of any signs that an ID might be forged. A critical mobile notary safety tip for beginners is always using up-to-date technology for ID verification, including apps and devices designed to detect fake IDs.

Keep Detailed Records

Maintaining detailed records of all notarial acts is not just a best practice; it’s a necessity for fraud prevention. This means keeping a well-organized journal that includes information about the signatories, the type of documents notarized, and the verification process used. In cases where fraud is suspected, these records can be invaluable in tracing the source and providing evidence.

Educate Your Clients

Education is a powerful tool in the fight against fraud. Notaries should take the time to inform their clients about the notarization process and its importance in preventing fraudulent activities. This includes explaining the role of notaries in verifying identity and the legal implications of notarization. By educating their clients, notaries build trust and empower their clients to be more vigilant.

Stay Informed and Update Your Skills

The methods used by fraudsters are constantly evolving, so staying informed about the latest fraud trends is crucial. Notaries should attend workshops, seminars, and other educational opportunities to keep their skills sharp and up-to-date. Additionally, joining professional notary associations can provide valuable resources and support.

Use Technology to Your Advantage

Technology can be a double-edged sword, but when used correctly, it can significantly enhance the security of notarial acts. Employing digital journals, electronic notarization platforms, and secure communication channels for mobile notaries can help prevent fraud. However, it’s essential to ensure that any technology used complies with state laws and regulations regarding notarization.

Key Takeaways on Preventing Notary Fraud

Preventing fraud in notarization requires vigilance, education, and the adoption of best practices. By implementing strong verification processes, keeping detailed records, educating clients, staying informed about the latest fraud trends, and leveraging technology, notaries can significantly reduce the risk of fraud. Moreover, for those offering mobile notary services, following mobile notary safety tips for beginners is crucial in safeguarding themselves and their clients from potential fraud.

In conclusion, the fight against notary fraud is ongoing and requires a proactive approach from notaries. Remember, protecting your clients also means protecting your practice. As you look to grow your mobile notary business, remember to incorporate marketing tips for mobile notary services into your strategy. Doing that can help your client base while ensuring safety and integrity in your notarial acts.

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January 26, 2024

Data Security Essentials for Modern Notaries

Filed under: Comprehensive Guides — Tags: — Tom Wilkins @ 12:00 am

In the modern age, where data breaches and cyber threats are increasingly common, notaries must be vigilant about data security. Understanding how notaries protect sensitive information is key for homeowners and business owners. This article delves into essential data security practices for notaries, ensuring that your confidential documents and personal information remain secure in the digital realm.

The Importance of Data Security for Notaries

Notaries play a pivotal role in the authentication of important documents. From property deeds to business contracts, notaries ensure the integrity and legality of these documents. However, with this responsibility comes the need to safeguard sensitive information against unauthorized access or cyber threats. In an era where digital transactions are becoming the norm, the importance of robust data security for notaries cannot be overstated.

Key Strategies for Ensuring Data Security

1. Secure Digital Storage and Encryption

One of the primary defenses against data breaches is secure digital storage. Notaries must utilize encrypted digital vaults to store sensitive documents. Encryption transforms the data into a code, preventing unauthorized users from accessing it. This ensures that the data remains unreadable to intruders even if a breach occurs.

2. Regular Software Updates and Patch Management

Cyber threats are ever-evolving, and so should the defense mechanisms. Regularly updating software and applying patches is crucial. These updates often include fixes for security vulnerabilities that hackers might exploit.

3. Strong Password Policies and Two-Factor Authentication

Implementing strong password policies is a must. Passwords should be complex and changed regularly. Additionally, using two-factor authentication adds an extra layer of security, requiring a second verification form before access is granted.

4. Employee Training and Awareness

Human error can often be a weak link in data security. Training sessions for employees about the latest phishing scams and cyber threats are essential. Awareness can be a powerful tool in preventing accidental breaches.

5. Regular Audits and Compliance Checks

Regular audits of data security practices help in identifying any potential vulnerabilities. Compliance with local and international data protection regulations ensures that notaries are current with the latest legal requirements.

The Impact of Data Security on Client Trust

Choosing a notary prioritizing data security is crucial for homeowners and business owners. This ensures the safety of your personal information and builds trust. Knowing that your notary uses cutting-edge security measures gives peace of mind and enhances the overall experience.

Securing Sensitive Information in the Digital Age

Data security for notaries involves a comprehensive approach, including secure digital storage, regular software updates, strong password policies, employee training, and regular compliance checks. These practices are not just about protecting data; they are about maintaining trust and integrity in a digital world. As we continue to embrace digital transactions, the role of notaries in safeguarding sensitive information becomes even more paramount.

Homeowners and business owners must stay informed and ensure they work with notaries who prioritize data security. Speaking of staying informed, don’t forget to explore the best ways to find new Notary customers as you advance in your notarial practice. Stay secure, stay informed.

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September 15, 2023

Unlocking Success: Why Continuous Learning Matters for Notaries

Filed under: Topics of Interest — Tags: — Tom Wilkins @ 12:00 am

Professionals in various fields must stay ahead of the curve in a constantly evolving world that adapts to new technologies and methodologies. The same holds true for notaries, who play a crucial role in legal and financial transactions. Continuous learning, especially in continuing education for mobile notary services, is vital to unlocking success in this profession.

The Importance of Continuous Learning for Notaries

Notaries serve as impartial witnesses to the signing of important documents, verifying the identity of signatories, and ensuring the legality of transactions. As the nature of business and legal processes evolves, so does the role of notaries. Keeping up with the latest regulations, industry standards, and best practices is vital to providing high-quality services in this field.

Adapting to Changing Regulations

One of the most compelling reasons continuous learning is essential for notaries is the ever-changing landscape of legal and financial regulations. Laws governing notarial acts vary by jurisdiction and can change frequently. Staying informed about these changes is crucial to ensure that notaries are compliant and can provide accurate and legally binding services.

Continuing education for mobile notary services offers a structured way for notaries to stay updated on legal requirements specific to their region. Notaries can gain valuable insights into new legislation by participating in such programs and ensuring their practices align with the law.

Enhancing Professional Skills

Beyond keeping up with legal changes, continuous learning also enhances notaries’ professional skills. Notarization involves more than stamping a document; it requires excellent communication, organization, and attention to detail.

Continuing education programs often cover customer service, record-keeping, and fraud prevention. These skills are essential for notaries to excel in their roles and provide clients with a seamless experience. Investing in their professional development can make notaries more effective and efficient in their daily tasks.

Staying Competitive

In any profession, staying competitive is a fundamental goal. For notaries, this means being aware of legal changes and understanding the broader landscape of the notary business. This includes familiarizing with the latest tools and technologies to streamline their work and improve customer satisfaction.

By participating in continuing education for mobile notary services, notaries can gain insights into industry trends and emerging technologies. They can learn about the pros and cons of adopting new tools, helping them make informed decisions that give them a competitive edge in the market.

Building Trust with Clients

Trust is paramount in the notary business. Clients rely on notaries to verify their documents’ authenticity and ensure their transactions’ legality. Continuous learning helps notaries build and maintain that trust.

Clients who see that a notary is committed to ongoing education and professional development are likelier to have confidence in their services. This trust can lead to repeat business and referrals, helping notaries grow their client base and reputation.

Continuous Learning Unlocks Notary Success

Continuing education for mobile notary services is not a luxury but a necessity. Staying current with legal regulations, enhancing professional skills, staying competitive, and building trust with clients are all critical aspects of success in this field.

To succeed as a notary, it’s essential to recognize that the learning journey never truly ends. By embracing continuous learning, notaries can unlock the door to sustained career success, serving their clients with the highest expertise and professionalism.

For more information on the notary business, including the pros and cons of this profession, check out this article on notary business pros and cons.

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July 28, 2023

High Demand for Notaries: Fact or Fiction?

Filed under: General Articles — Tags: , — Tom Wilkins @ 12:00 am

Are notaries in high demand? It is a question that both new and experienced practitioners of the notary business must face. While many view notaries as essential components of businesses, legal processes, and other services, there are still questions about whether or not being a notary is profitable or beneficial to those who sign up for the job. In this post, we will look at cold hard facts from reliable sources to see if being a notary is in high demand or just media hype.

The Evolution of Notary Services

Before exploring the present scenario, it’s essential to understand the historical significance of notaries. Throughout history, notaries have played a vital role in ensuring the authenticity and legality of various documents, from wills and contracts to affidavits and deeds. Traditionally, notaries would physically witness the signing of documents, putting their official seal and signature to attest to the event’s legitimacy. With the rise of digital transformation, some may have speculated that traditional notaries would become obsolete. Still, this assumption overlooks the resilience and adaptability of the profession.

Current Demand for Notaries

Contrary to the notion that notaries are fading into obscurity, the demand for their services remains robust in various industries and sectors. Are notaries in high demand? As transactions have increasingly globalized, the need for authenticated documents across borders has surged, putting notaries in high demand. Moreover, certain industries, such as real estate, finance, and legal services, heavily rely on notaries to certify the validity of agreements and contracts.

Real Estate Sector

The real estate industry relies heavily on notaries to authenticate property deeds, mortgage agreements, and other critical documents. Whether it’s a residential property purchase or a commercial real estate deal, notaries are essential in ensuring the smooth transfer of ownership and protecting the interests of all parties involved.

Financial Services

Banking and financial institutions often require notarized documents to facilitate various transactions, such as loan agreements, refinancing, and estate planning. The assurance provided by a notary’s signature and seal adds an extra layer of security to these crucial financial transactions.

Legal Profession

Within the legal sector, notaries are essential for witnessing affidavits, power of attorney documents, and statutory declarations. Courts and legal institutions require notarized documents as evidence in many cases, making the services of notaries a constant necessity in legal proceedings.

Adapting to the Digital Age

Recognizing the potential of technology to streamline processes and enhance accessibility, notaries have adapted to the digital age. Remote online notarization (RON) has emerged as a game-changer, enabling notaries to officiate documents virtually. Notaries can witness and authenticate signatures remotely through secure online platforms, making it convenient for clients and expanding their reach beyond geographical boundaries.

This technology integration has not only sustained the relevance of notaries but has also opened up new opportunities. RON has significantly increased efficiency in the notary process, reducing the need for physical appointments and paperwork, thus saving time and resources for both notaries and clients.

The Global Perspective

The demand for notaries is wider than in any specific region. As international trade and cross-border transactions flourish, the requirement for notarized documents has escalated globally. For instance, businesses engaging in foreign partnerships often need notarized documents to ensure the validity of agreements in different jurisdictions. Additionally, individuals immigrating to other countries or seeking dual citizenship must provide notarized documentation for legal and identity verification purposes.

Notaries In High Demand—Act Now For Success!

In conclusion, notaries are in high demand. More and more people and businesses require their services to approve various documents. Becoming a notary is a great way to earn extra income while helping to ensure that essential agreements and contracts are properly validated. Furthermore, recognizing the increasing reliance on technology can open up even more excellent opportunities for smart notaries to obtain greater success by developing the necessary technical skills and expanding into new business areas. Notaries represent an invaluable role in our society, and with the right resources, they can leverage their services for maximum success in today’s ever-evolving digital world. So if you’re looking for a reliable career option that offers diverse growth opportunities, becoming a notary could be just right for you.are notaries in high demand

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July 21, 2023

Top Hurdles: The Problems Notaries Encounter

Filed under: General Articles — Tags: — Tom Wilkins @ 12:00 am

The notary industry is among the oldest yet most critical components of business transactions and legal documents. This job involves a lot of responsibility, complex details, and potential mistakes that may only be obvious once you have experience. We’ll look at some of the top issues affecting notaries everywhere and how they can prepare for these potential hurdles as best as possible, from knowing when to refuse to sign a document to understanding common frauds that you should watch out for a while on duty. The purpose of this blog post is to provide you with comprehensive information on how to become a successful notary and maintain your success.

Notarizing Documents When A Signer Isn’t Present

One of the primary concerns among notaries is the improper notarization of documents when the signer is absent, whether physically or through remote conferencing. Despite clear warnings against this practice, notaries may face pressure from clients or fall victim to social engineering tactics, such as bogus phone calls from the supposed signer.

When the signer isn’t present, the potential for fraud increases significantly. Ethical notaries must be prepared to decline requests for executing documents without all signers present, ensuring the integrity of the notarial process.

Insufficient Signer Identification

Confirming the identity of the signer is a critical step for notaries. State statutes typically require either personal knowledge or satisfactory evidence that the individual matches the description in the document. Government-issued identification, such as driver’s licenses, passports (foreign and domestic), military IDs, and permanent resident IDs, is commonly used to verify a signer’s identity.

To ensure compliance, notaries must familiarize themselves with the identification rules specific to their state and adopt reliable methods to confirm the identity of signers.

Incomplete Certificates and Oath/Affirmation Neglect

Completing a notarial certificate before signing and stamping it is a fundamental requirement. Neglecting to do so constitutes significant notary misconduct, potentially resulting in losing one’s commission or facing fines. Similarly, not administering an oath or affirmation during the notarization of a jurat is a common error to avoid.

To prevent such mistakes, notaries should review the essential elements of a notarial certificate, diligently learn the required verbal ceremonies for each act, and affix their seal only after completing the certification and ceremony accurately.

Challenges in an Expired Notary Environment

Navigating the notary business when one’s commission has expired can be daunting. It is essential to determine whether a traditional or electronic notary is required based on document specifications. For electronic notarization, notaries need to verify if their state permits remote online notarization (RON) and seek out providers that meet legal and security standards.

Notaries should schedule appointments with suitable RON providers to overcome these challenges, gather all necessary documents and valid identification, and be prepared to cover any applicable fees. Proactive planning ensures a seamless transition and avoids disruptions caused by the expiration of a notary commission.

Notarizing Documents After Commission Expiry

Remaining vigilant about commission expiration is crucial to avoid issues related to notarizing documents after expiration. Notaries must be aware of the consequences of acting as a notary public after their commission has expired, as fines and legal penalties vary by state.

Notaries should diligently monitor their commission’s expiration date to mitigate this risk and refrain from performing notarial acts beyond that point. Before scheduling customer appointments, thoroughly familiarizing oneself with state regulations and different notarial acts is essential.

Credible Witness Situations

Credible witnesses are pivotal in notarial services addressing one of the top issues affecting notaries. A credible witness becomes invaluable when confronted with a customer who needs more acceptable identification and is unfamiliar with the notary. This reliable third party is entrusted with the responsibility of testifying to the customer’s identity, helping to uphold the integrity of the notarial process.

Before proceeding with the notary act, notaries must notarize a verification on oath or affirmation signed by the credible witness. The witness confirms the customer’s identity and attests to their acquaintance.

Overcome Challenges, Excel As A Notary, And Leave Your Mark In The Field – Success Awaits You!

While these top issues affecting notaries may present challenges, they should encourage individuals to embrace their roles as public servants. By acknowledging these challenges and proactively preparing to overcome them, notaries can ensure the effective and reliable delivery of notarial services. Should additional problems arise or further assistance be needed, experienced notaries can provide guidance and support. Together, we can tackle these hurdles and uphold the integrity of the notary profession.

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February 23, 2023

Businesses That Need Notaries

Filed under: (6) Marketing,Advertising — Tags: , — Tom Wilkins @ 5:38 pm

Are you wondering which types of organizations to target when spreading the word about your notary business? After all, there are plenty of businesses that need notaries on a regular basis, but others that might be less interested.

Essentially, any company that deals with legal transactions or documents of any kind will need notary services every now and then. Here are a few types of businesses most likely to require your services.

Real Estate Agencies

There are a great many legal documents involved in real estate transactions. This is true, especially if the buyer is taking out a mortgage. That’s good news for you as a notary—in most states, your services will be required by law.

In a real estate transaction, you’ll serve as an impartial witness. It will also be your responsibility to check and affirm the signatures of all the parties involved. The duties may vary from state to state, so ensure you know what’s expected of you in these cases.

Law Firms

It goes without saying that many legal documents require notarization. Paperwork granting power of attorney, trust documents, and wills are a few examples.

Many lawyers try to hire paralegals who are already commissioned notaries. That way, the employee can add notarization duties to their list of regular tasks. But if no one in-house can do it, the attorneys must commission notary services.

Banks, Mortgage Lenders, and Other Financial Institutions

As we pointed out, loan and mortgage documents require signature verification. The same goes for other financial agreements as well. That means financial institutions will need notary services on a regular basis.

It was common for banks to employ on-staff notaries to provide free services to their customers (sometimes even walk-ins). However, with the rise of online banking, this practice is rare. This works out well if there are a lot of banks in your area constantly seeking outside help when notarizing documents.

Healthcare Providers

You might not think of medical offices as businesses that need notaries. But the truth is, any business that deals with legal documents needs to have a notary on call.

In addition to power of attorney documents, certain medical consent forms must also be certified. Otherwise, it would be difficult to prove whether or not the patient consented to the transfer of power—or the medical procedure itself.

Government Agencies

Here’s a partial list of government documents that might require notarization:

  1. Immigration forms
  2. Oaths
  3. Affadavits

It’s always important to avoid the pitfalls of a forged signature notarized document, but you must be careful when dealing with government documents. Always ensure the person signing the document has the proper identification, and check all the dates and sections of the forms carefully before notarizing.

Employment Agencies

Some employers require drug tests and background checks before they make an official job offer. In these cases, the employment agency might enlist a notary to verify those documents to cover all their legal bases.

Small Businesses

Just because a company is small doesn’t mean it’s entirely self-sufficient. Many businesses that need notaries are very small, like mom-and-pops. Even the smallest businesses have contracts and other agreements that require notarizations occasionally. So get out there and spread the word about your notary business today!

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December 22, 2021

Will there ever be another Carmen?

Filed under: General Stories — admin @ 11:09 am

We all grieve our loss of Carmen. But, she is resting in the brighter world. I am getting old and ready to do some resting too, but there is much to be done — as they say in the movies.

But, will there ever be another Carmen? Nobody will ever be like her. But, perhaps there will be someone who will do her work. I get so far behind on emails and phone calls, renewals and more. It is hard to keep up.

I wanted to spend 2021 doing quality control, and I brushed up 1000’s of people’s notes sections and quizzed thousands as well. It took forever, but I did a good job refining my procedures and getting my listings straightened out. There are just so many of them.

I need to be at peace with myself and done with whatever projects I am working on to have time to incubate someone else to help me with my work.

I met several people who sounded promising who wanted to help me work. But, I never followed through. Most of them quit the notary industry after a year anyway. Do I want to work with a quitter? Carmen lasted 17 years and has the emotional scars to prove it. I want someone who will last.

But, the other day a nice lady from Florida called me. She said she wanted to work for me. She wasn’t at all like Carmen, but she was charismatic, great with people, had a customer service background, and was black. I was thinking — will she be the next Carmen? I started having that feeling. You know that feeling when you meet that person and you wonder — is she the one?

I had that feeling when I looked under the sofa and found true love. I said hello and she said “meao.” We became instant lifelong friends and I have the claw marks to prove it. Every time I look under that sofa, many years after Mrs. Meao’s demise, I wonder — will I find true love again under a sofa? Of all the unlikely places. But, I don’t think I will find a new and perfect assistant under a sofa. But, perhaps from a referral or unexpected phone call.

An old contact from 2005 or 2008 surfaced with me. She referred someone to me and that person mentioned her name. Nicole Mickel. She was in the settlement industry and then moved to Real Estate and sells houses in Florida to people moving down from New York. Quite a business. I forgot her exact name, I knew it had an N and an M in it. So, I asked for the contact information for Nicole’s number and called her. She was her charismatic old self. She gave me great hiring advice. She taught me how to hire based on personality type and how to decipher what a person’s personality type is. Mrs. Meao’s personality type was that she liked to snooze and claw people, but I don’t know how this applies to humans.

In any case I feel more emotionally ready to deal with this. When Carmen died, I knew she was sick and I knew she was slowing down. I thought she still had a few more years. Her death was not only traumatic, but just left me there high and dry and emotionally unready.

I think when people die, they should give their friends, family and contacts two years notice. I am slow dealing with stuff.

In any case, to sum it up, I am getting more ready to find a replacement. I will be strategic and try to find a great personality who is disciplined about this type of work and good with people. No promises. whomever it is will not have the technical saavy of Carmen, but might be very helpful and have a great personality. Keep your paws crossed… or fingers.

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July 24, 2021

A response to my Biden post

Filed under: General Stories — admin @ 4:01 am

Many people commanded me to “stop writing about politics.” They really consider themselves to be my personal boss. However, my Biden article about turning mobile notaries into employees or putting them out of work altogether was my most popular article in the last year which proves my point. If people claim they HATE my article, that proves it got at least 3000 clicks while most of the rest of the stuff I wrote seems to get almost completely ignored.

One notary wrote in:
“U-O We have All-Caps-Yelling. I think the way the USA is headed is something to discuss as Notaries Public. Seems the ones who don’t want to discuss this are the ones who don’t want the Truth. It is Not about Politics It’s about a free capitalist society where we can earn a living w/o Gov control. YAY for you Jeremy.”

MY COMMENTS
I spent my entire life not caring much if at all about domestic politics. The only reason I care now, is because the leftists have given themselves permission to butt into my personal life and make it miserable. I was not allowed to go to a restaurant for roughly an entire year, and now I still cannot sit at a bar. If you want to be “safe” then all the most power to you. But, you don’t have the right to tell me where I go and what I can do and then to bash me for talking about politics when I defend my rights.

This is not about politics, it is about basic civil rights which never used to be a political issue. All Americans used to value rights — but, something has changed recently and now Americans are anti-Freedom, anti-democracy, and only like the word democracy when it is used in some twisted way to support some bizarre leftist agenda.

If the politicians would let Notaries do what they like, and let people hire and fire according to their own contracts then I wouldn’t have anything to say about politics in this blog — other than jokes. But, this is no joke. It is real, and in California many have permanently left the state specifically because of this issue. Freelancers moved to Arizona not because they have any love for Arizona, but because they could get freelance work there and continue to make a living.

It is so interesting that the majority of those who comment are violently angry with me for supporting the idea of a free America. Maybe you should all get together and create a 2nd America where nobody has any freedom or ability to make a living — you’ll be very happy there I’m sure — until you come to your senses which might take a very long time.

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June 6, 2021

Widening your net — an advertising strategy

Filed under: Advertising — admin @ 11:26 am

Are you a mobile notary? If you are reading this, the answer is most likely yes. Most people want more business, but can’t figure out how to get it. I have written many articles on this topic. But, let’s look at it from a new point of view.

COUNTIES
Most Notaries advertise in a handful of counties. From time to time we get someone who only does their home county, and might begrudgingly go to a close neighboring county, but only if you pay enough. This is not the attitude of growth and success. Then there are those who go everywhere.

Number crunching has proven to me that those who have lots of counties get far more clicks. If you have one county, you might get half a click per day. But, each extra county you have your clicks go up by (.1) or more clicks per day. If you have twenty counties, you will get a lot of clicks.

You might be thinking that you will have to drive too far and it is not worth it. But, by driving far, you get new clients, more work, and more experience under your belt (assuming you wear a belt, some wear suspenders.)

If you agree to go farther, you need to charge more. But, if you are new, you can work for cheap in order to widen your net. I got many new clients by going where others refused to go. Or if Star Trek wrote this — those Notaries went where no Notary had gone before…

ASK FOR MORE REVIEWS
If you ask everyone who likes your work for a review, you get more reviews. Normally you have to ask ten people for a review, and email each of them a link, and then get an average of one review. By widening the net of who you ask, you can get more reviews. It is a similar concept as my strategy about counties.

WIDEN YOUR NOTES
Most Notaries don’t write enough in their notes. Those who do write don’t always strike a chord with what they write. Writing fluffy content that doesn’t grab your attention, or using baseless adjectives about how great you are will alienate readers. Cold hard facts organized well with a warm fuzzy description about what you are like is my winning philosophy. But, the attitude of writing more notes and then having me review it (free as a courtesy of course) you are widening your net. This costs nothing, but few really put in the effort. It’s a lot easier than driving three more hours per day.

BE ON MORE DIRECTORIES
More directories = more calls. Some are worth paying, most are not. But, if you never try them you will never know. We recommend particular directories. Read our other blogs in the advertising section and find out.

GET MORE CERTIFICATIONS
Why only get LSS or NNA certifications. Get more. If you advertise with 123notary, get ours too. If you want more knowledge, try the Notary2Pro certification — that is what we recommend the most although it is not that popular these days. More certifications = more 3rd party credibility from reliable sources. If you say how great you are you come across as cheesy, but if your reviews from title companies say you are great and you have four or five certifications, then nobody will argue whether you are great or not.

EXPAND YOUR KNOWLEDGE
Some people will only study if it is “assigned.” These are what I call sheeple or beta-people. They never think for themselves but only follow others. Knowledge is power. If you are rock solid on your notary knowledge and industry knowledge and practice communicating well without rambling or giving indirect answers, this is a marketing strategy. It is not widening your net per se, but strengthening your chance of turning a call into a job. People are impressed by solid knowledge, not snow jobs! So, keep getting knowledge. A little every day adds up, especially if you master what you know.

HIGHER PLACEMENT
Many people like higher placement on 123notary and it is a potent advertising strategy, but that is different from widening your net. That is more like deepening your net, or heightening it… or something.

SUMMARY
There are many ways to widen or expand your advertising net, and this strategy pays off big time. I used it myself and I became full-time as a mobile notary which most Notaries cannot do. There are other ways to expand your reach as well like social media and networking. I strongly suggest the widening strategy! It works!

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