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February 16, 2021

1 Million E&O vs. 25,000. How does that affect your popularity?

Filed under: Business Tips — admin @ 4:08 am

I analyzed click averages of many listings and found that if you have a lot of Errors and Omissions insurance, that will raise your click average. I only analyzed a few dozen listings, but found that those with 100K get about 5% more clicks than those with 25K E&O, and those with 1 Million get more, but there were too few to analyze and give a clear assessment of what the improvement was.

Some of the big title companies want a lot of insurance, but what they want is different from company to company and changes over time. It is kind of like me trying to explain to you what a cumulous cloud looks like in my area. By the time I describe it to you, it will have morphed again.

E&O is not really important, and is more of a fashion statement. I have never heard of anyone actually filing a claim on it. But, people hiring Notaries think you are more serious when you have more of it. So, if you are serious, or want to look serious, or at least act serious, or play someone serious on TV, then consider calling the NNA and upping your insurance.

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