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March 24, 2019

So the Mobile Notary Well has gone Dry

Filed under: Ken Edelstein — Tags: , — admin @ 2:51 am

I usually don’t date my scribbles. Rather, I try to write what I perceive to be “eternal” truths. Wow, that sounded pompous; even for me. Well today is March 11, 2019, and the calls are down. Not “down and out”, but significantly lower than a few months ago. I don’t know or care about your political leaning; and I’m certainly not going to share mine. Though it probably would result in some interesting comments!

What to do when the well has gone dry? Basically there are only two real options. Ya dig another well or move on to where water is plentiful. If you can think of a practical and creative third alternative please enter some constructive and informative criticism of my analysis.

Dig another Well

Very few of us are likely able to provide “revenue for a family” from mobile notary revenue. I’m not talking about the “higher ups” who get a slice of many pies. I’m referring to the “rank and file”, the troops in the field who actually stamp, emboss, administer the oath and sign. We are legions of “side gig” entrepreneurs eking out a modest supplemental income. I suspect many of us are retired and use the signing fee for a modest night out. Probably a goodly number are youth who eagerly expend major effort, using their endless energy for usually small rewards.

There are many ways to dig that supplementary well. You can knock yourself out distributing business cards and seek the direct calls. Some will take the gamble and pay highly per click. Many will up their visibility by seeking better placement on notary directories. But, as I see it; these strategies, while valid; are chasing the limited demand. Being different, or more accurately, doing different IS digging another well.

Most mobile notaries run their business the same way; no matter what. I have had emails that state “I enjoy processing loan packages and don’t want to do anything else”. OK, you have chosen to starve, certainly in the current notary signing agent environment. Diversify is the word. You have to use your notary standing to offer to do many things. Learn to do fingerprinting, to process Apostilles, Letters of Protest, obtaining birth, death, marriage, divorce and how to work with educational documents. There are many other “authorities” granted to you by your status as a notary. The more you know how to do, the greater your chances someone will hire you.

Move on to the Water

Your status as a notary is an “edge” you have making you more desirable in many functions. Of course you should still market yourself as a mobile notary – great extra income when it fits into your schedule. But, quite frankly it’s not a gold mine currently. That may change – but probably not soon. So, take a real job; one where your notary skills can be an advantage. Use some of the “real job” revenue to maintain your current advertising and directory listings. I can picture some rural lawn signs: “Notary Public and lawnmower blade sharpening”. IM(not so)HO probably the worst thing you can do is chase the 35 dollar edocs. Do the math; there is virtually no profit. Face the reality, be flexible, ADD a few additional skills; notary skills – of course; but don’t limit yourself to solely notary income. When you dig that new well you just might strike oil!

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