Many people purchase preferential listings from us. They are cost effective and a great way to start out. But, some of these listings do well while others do not. Why?
Preferential listings are all subjected to Jeremy’s quiz (which nobody likes except for a few nerdy Notaries.) I used to do the test by phone, but this caused too much stress to all parties involved. So, now I do it by email which tests not only knowledge, but how fast you answer emails — if at all. Notaries who did well with preferential listings typically had above average test scores, but did not have high test scores — you could say the average score was mediocre plus. Average unfortunately is failing these days with the lack of emphasis on education. Preferential listings that did not do well typically did not respond to my quiz email or failed. So, yes, education and skill still matters and if you think you can succeed by winging it because nobody cares — you are wrong!
The average preferential listing that got above average clicks had an average of about four reviews compared to zero or one with the unsuccessful listings. So, you do not need dozens of reviews, but you need a new one once every six months or so to do well.
People who hire Notaries want experience. But, Notaries sometimes lie about their experience. The preferential listings that performed well typically showed about 4000 loans signed compared to an average of 1500 for the less popular listings. So, having a lot of experience is not enough. You need more than a lot. FYI, the highest placed listings needed more like 6000 loans to do well because it is more competitive at the top. To get more experience, you need to say yes more, and work for people who are not that nice, and micromanage too much and don’t pay well. In the long run, your experience and knowledge is your gold. So study and get more jobs under your belt.
24/7 and Owl Icons
Preferential listings that do well offer late night service more times than not. Offering convenience helps a lot.
Preferential listings that did well typically have a well written notes section. Those that don’t perform well half the time don’t have a good notes section or any notes section. What you say about yourself and how you say it matters more than you think. Pay more attention to your notes section.
If you want a quick way to make your preferential listing do better, study from Notary Public 101 on our blog (which is free and very popular), ask people you have worked for for reviews and email them a link to your review page. Write a better notes section and ask for help if you need any. Additionally, consider offering service until 10:30pm so you can get an owl icon. Offering a more expansive list of specialties including hospitals, jails, and more types of loans not to mention last minute service can really help too. There are many things you can do to boost your business within 30 days. Why not do all of those things?
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