(6) Marketing Archives - Page 3 of 22 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
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October 11, 2019

A notary writes — I would not cross the street for $60

Filed under: Marketing Articles — admin @ 11:24 pm

I apologize for my lack of information. But, in the Notary profession, nothing costs $6. Perhaps that was the extra fee for eDocuments, but that is what a Sprite costs at the Improv where I met that cool 62 year old guy who looks 45 who rides a cool motorcycle and lived in China before — so charismatic! I was impressed by him and let him know. The Sprite, not so impressive though.

In any case, one Notary wrote a response to a blog article — I would not cross the street for $6. My commentary is: What if it were a very narrow street. In that case I might cross it for only $3. And what if I were already on the side of that street when offered the $6. It would be no big deal, especially if I got paid for a return trip so I don’t go back with an “empty load” as the truckers say.

When considering fees for tasks, please consider the whole package and see if is the best use of your time. If you are offered $60 for a job, the expenses are $11.50 and the next best thing you can do with your time is clean your attic, then compare the intrinsic value of those two activities.

You might also like:

Five things a notary can do worth $1000 per minute
http://blog.123notary.com/?p=20521

$30 loan signings, is it worth it under any circumstance?
http://blog.123notary.com/?p=10456

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October 8, 2019

How do you know the call came from your 123notary advertisement?

Filed under: Advertising — admin @ 11:22 pm

Yesterday, one of our more motivated Notaries called me to ask me a few questions. She asked, how she would know if a call for a Notary job came from her 123notary advertisement.

The answer is that there is only two ways to know:

They tell you.
You ask them!

Ideally, a serious Notary who wants to know their ROI on various forms of competing advertising needs to keep a journal and write down the source of every job that they got. Sometimes it is repeat business who already knows you. Sometimes business comes from a referral. Other times they forgot. But, if you get enough referrals from 123notary, then definitely upgrade and get certified.

Each quarter you can tally up the jobs that claimed to come from each respective directory and see how much you are paying each directory to see which is a more effective use of your money.

However, don’t forget, 123notary advertising works a lot better if you have a notes section individually checked by Jeremy himself. If he thinks your notes are lame, so will the browsers, and you will not get hired much. Put some unique and juicy material in there about yourself. And you need reviews as well on a regular basis. So, don’t judge 123 unless you did your part in making your listing pop.

You might also like:

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

She was on another directory for 8 years without a single call, then she joined 123notary
http://blog.123notary.com/?p=15398

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October 2, 2019

SnapDocs – total number of signings vs. total documented

Filed under: Advertising — admin @ 11:18 pm

There is a common misunderstanding out there. I often ask notaries how many loans they have signed. I get mostly roundabout answers that just don’t give me anything to work with.

ME: How many loans have you signed?

NOTARY: You mean total? In my life?

ME: Yes, otherwise I would have specified a time period. Once again, how many loans have you signed?

NOTARY: Can’t you check on SnapDocs?

ME: I’m not on SnapDocs, I’m on the phone with you. Do you not know what your experience is?

NOTARY: I don’t keep track every day.

ME: Your # of loans signed on SnapDocs is not a total number but a number of loans you signed through their platform. Your total number might be far higher.

NOTARY: Oh, a few hundred.

ME: A few hundred could be anywhere from two hundred to nine hundred. Once again we are not getting any answer I can use to make an input on my form. Hmm.

NOTARY: Just say 250.

ME: Finally, after tugging on you 9x we get an answer. Thanks. Please fill in your notes too.

You might also like:

Your number of loans signed just went down?
http://blog.123notary.com/?p=21236

The evolution of American commerce and Snapdocs
http://blog.123notary.com/?p=22275

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October 1, 2019

Getting paid – a comprehensive timeline

Filed under: Marketing Articles — admin @ 11:17 pm

Many Notaries have a problem getting paid. It’s not you — it’s the industry. But, by using good principles, you can avoid most of the drama. Here are some guidelines to help you through every step of the process.

BEFORE THE SIGNING
When you get that call from a particular company, you need to either have records on each company out there, or be able to look them up. That means you either need online records on a cloud, or accessible from your iPhone, or have a cheat sheet in your glove compartment with up to date records on all signing companies. You need to keep track of:

1. How many jobs have they given you
2. Payment record — average # of days to pay
3. How much outstanding
4. Are they pleasant to work for
5. Cancellation rate.
6. What is their track record on the forums and 123notary’s list of signing companies.

If company cancels too much, you should up their rate or make them pay a cancellation fee or nonrefundable deposit up front, otherwise you will be left holding the bag (and the freshly printed documents.) If a company owes you more than a few hundred, you should deny service until they pay up. If a company has no track record with you, please consider asking them to pay up front via Paypal. If you are a newer signing agent and desperate to get experience, you should be more flexible and take more risks so you get experience. People who use 123notary reward Notaries for having a lot of experience.

You can check new companies on your iPhone while on the road to see how they do on the various forums and 123notary’s list of signing companies with reviews. If a company has a bad track record of payment, you should charge up front or you will likely get stiffed. Some of these companies have no remorse.

CONFIRMING THE SIGNING
Confirming the signing using our tips in the real life scenarios section of Notary Public 101 will not help you get paid, but will help you reduce the amount of signings that end in mid-air. If the signer doesn’t have ID with matching names, or if the other signers aren’t going to be there, or if they don’t have that cashier’s check they need — you are better off not going to their house as it will be a waste of time. Signings that end in “no signs” often do not get paid, so by avoiding this type of scenario, you will have less unpaid jobs as a total percentage.

AT THE SIGNING — MISTAKES
Most Notaries brag about how they have a 99.9% accuracy rate. The truth is that most Notaries make mistakes from time to time, and sometimes FedEx or the Lender screws up too resulting in a second trip. In my experience it is very hard to get paid for a second trip. Companies will often offer to pay, and then not pay you. So, triple checking your work and getting packages to FedEx fast will help reduce your rate of non-paying jobs and also help you from getting fired as much.

AFTER THE SIGNING — FAX
After you are done with your signing, fax a bill and include all pertinent information such as the borrower’s name, property address, loan number, and whatever else the signing or title company wants. Send a bill every week by fax or email or whatever medium your company wants. Also, keep records of every signing company you work for, and all of the jobs they assigned to you. When they pay you, you can indicate the date when they paid you to the right of the job description, borrower name, property address on your records. Your records can be paper or online. It is very fast to do this by paper by the way and less chance of data loss unless you keep the paper in your car.

EVERY MONTH — RECORDS
Every month or so, update your records that you keep in your car. Keep records on each signing company. Track how many jobs they gave you, how fast they pay, what they still owe you, how much you like them. You can assign them a grade too. You can have a customized pricing strategy for each company depending on their track record. You can give lower prices for companies you like. I would base prices on estimated time spent and NOT a fixed price. You could have a — near, medium and far price, or a price that is more intricate depending on number of pages, number of signers, distance, time of day, etc. That is up to you. But, having an intricate pricing strategy will make your life a little more complicated, but will weed out the more difficult companies, or at least make them pay for grief they cause you. Otherwise, those companies will think they can get away with causing Notaries endless headaches. You could keep two sets of these records and update them monthly. One at home and one in the car. If someone offers you a job, don’t quote a price until you look at your records and see if they are on the “A” list.

30 DAYS
If a company is past 30 days, time to consider sending them a demand letter. Or you could wait until the 45 day mark depending on how tough you are. We have a demand letter (from hell) template on our resources page. People have had consistently excellent luck with it, and it was given to us by our very most seasoned Notaries on the site.

45-60 DAYS
If anyone gets to this point, definitely send them a demand letter, but consider hiring an Attorney to write a letter threatening them. There are Attorneys who will write a letter for about $30 using their legal assistants. If a company owe you $300 or more, it might be worth it to write a letter. You can also charge for damages which include your time lost and legal fees.

CONTRACTS
We wrote another article on contracts. Signing companies have contracts to protect their interests. Their contract defends what is convenient and good for the signing company but not what is good for the Notary. You can have your own contract too and make people sign it if they want your services. If you are inexperienced, many companies might not sign it. But, if they need you and you have experience, they just might. You can state terms about partial signings, no shows, cancelled jobs, printing fees, resigns, and whatever else you want. Try to be reasonable in your terms if you expect anyone to sign it and continue using your services.

CREDIT
Try to determine before hand how much credit to offer to particular companies. This needs to be customized. Companies with a bad track record should not get any credit and must pay up front. Companies that have been solid towards you for years might get $400. But, don’t offer more than that because good companies turn bad all the time the minute they run into credit problems. Each company you work for should have a credit rating with you and an individual amount of credit you will offer them. When they offer you a job, see how much they are in debt to you already before saying yes, otherwise — it’s Paypal — or no job!

Trouble getting paid?
http://blog.123notary.com/?p=15339

Tips for getting paid
http://blog.123notary.com/?p=19794

Scary results when someone uses our demand letter from hell
http://blog.123notary.com/?p=2006

Template for our famous demand letter
http://www.123notary.com/howto-get-paid-signing-agent.htm

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September 27, 2019

Facebook comments down to almost none

Filed under: Social Media — admin @ 10:35 pm

In the old days, our Facebook used to be such a medium for Notary conversation. But, Notaries little by little slowed down their commentary on our Facebook page. Our Forum slowed down many years ago and never came back up. We might get one post per day. How sad and sluggish. Maybe on day the industry will pick up, but for now it is really slow and sad in terms of social media. I have put such hard work into blogging, Facebook and a little work on Twitter that I just feel sad.

On the other hand, perhaps there are topics that people would be more apt to comment on? The posts people comment on tend to be divisive, political and controversial and the comments tend to be rude, because Americans cannot and will not be polite discussing differences. Sad. I guess I sound like Trump saying that — but, the guy has a point.

So, let’s hope for the best in terms of Facebook.

You might also like:

7 ways to use Facebook to market your notary services
http://blog.123notary.com/?p=5396

Notaries on Facebook Groups – the blind leading the blind
http://blog.123notary.com/?p=21005

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September 24, 2019

Does SnapDocs have thin margins?

Filed under: Advertising — admin @ 10:33 pm

SnapDocs charges its users a lot per transaction. Every time you download documents, or use the system to find a Notary to dispatch for a job, it costs. The fee is based on how comprehensive the services you use for that particular job and they might have package rates. I am not an expert on what they charge, so don’t hold me to this.

But, they have expenses as well. SnapDocs is a sophisticated portal where they have huge technical expenses as well as rent, salaries, insurance and more. They are running on a margin. And I’m wondering how their margins are when business is sluggish like it is now. Their income goes down, but their expenses remain the same.

And what if they had staff turnover and the new staff lacked the mojo of the more experienced staff who understood their system and business model well, and cared tremendously about the success of their enterprise?

Snapdocs came out of nowhere a few years ago and nobody knows how long they will last. I guess we will find out.

You might also like:

123notary vs. Snapdocs
http://blog.123notary.com/?p=21258

Snapdocs – when the texts stop
http://blog.123notary.com/?p=21163

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September 23, 2019

Moving up the list on 123notary – how does it work?

Filed under: Advertising — admin @ 10:33 pm

Many people start out with a free listing on 123notary and then upgrade once they get work. When they upgrade, the best positions are not always available. So, what should they do?

In my opinion, just get the best spot that is available and then wait for a better spot to become available. But, what else do you do?

The way the system works is that Jeremy decides who is offered a free or paid upgrade and who is not. This is not done based on a personal preference, but based on stats. If you have better stats than the others in your area, you might be the first to be offered or given an upgrade.

So, what can you do to merit more points in your stats? Just get more reviews, develop your notes, ask for help, and try to get our certification (which takes a lot of studying.) Good luck and you can always email us to see what is available.

You might also like:

What is a high placed listing on 123notary worth?
http://blog.123notary.com/?p=16720

High placed listings – which ones get more clicks?
http://blog.123notary.com/?p=22116

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September 19, 2019

Handling complaints like a man!

Filed under: Reviews — admin @ 10:21 pm

As you know, 123notary has a review system, and the reviews are mainly positive. People are shy about writing negative reviews because the name of entity posting the review is public. So, if you get a negative review, it is serious. Additionally, I feel that if you get a good or bad review from someone who has written many reviews on our system, the review should count for more since the reliability of the source because more credible proportionate to the quantity of reviews they have written.

But, why do I feel this way? Some people hire a notary once, have an experience, and perhaps write about it. People who have written multiple reviews, normally work for a signing or title company who have hired thousands of Notaries and have a more even handed view of how a Notary should behave. If they complain about you, or compliment you, it means more to me as a site admin. Also people at signing or title companies are less likely to write a review than an individual client, so the “professional” reviews are more rate for that reason even though they use Notaries more.

Perhaps I should adjust the points system to reflect that fact. But, I am busy doing other things at the moment.

But, do you handle complaints like a man?
Many people on our site want to be removed if they get one little complaint. In real life, if you do enough jobs, sooner or later you will get a complaint. Don’t beat yourself up over it. Perhaps you lost your temper or flaked. None of us are perfect. The main thing is that you deal with it. Being a man is not about being perfect, it’s about dealing with what life throws at your (or tosses to you.)

Some customers want to be removed over one little thing and want their money back. Others want to write a ten page rebuttal of everything that happened at the signing and how the other person is completely unreasonable. I cannot publish anything that long, especially without spacing between paragraphs making it impossible to read.

In the unlikely event that you get a complaint — don’t argue with me about it. Just write a few paragraphs stating your side of the story, and try to be mature about it even if you aren’t mature. For people on our site whose average age is 55, the maturity level seems to be a problem for many. My suggestion – grow up, and don’t take these things personally. I get far more complaints than you guys get and I have to handle it. Imagine how I feel.

You might also like:

Common complaints we get about notaries
http://blog.123notary.com/?p=19399

Penalties for Notary misconduct, fraud and failure of duty
http://blog.123notary.com/?p=21315

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August 26, 2019

He would not shut up.

Filed under: Marketing Articles — admin @ 10:51 pm

There was an instance where a guy signer would not shut up. He was engaged in some fraudulent activity during the signing (falsifying his identity), but talked so incessantly that the Notary did not notice what the signer was up to. Signers can put up smoke screens at any time. The main point is to keep alert and pay attention to the security and fraud deterrence aspects of your job. If someone commits fraud on your watch, you might end up on court for a very long time without pay. Take this seriously and pay more attention.

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August 9, 2019

Testimonial fro Karen Reiter about 123notary

Filed under: Advertising — admin @ 9:19 pm

I just wanted to say thank you. I spoke with Carmen a few days ago. She was extremely helpful and kind. I had contemplated upgraded my position on 123 Notary for quite some time and after speaking with her I pulled the trigger. Well, within a day, I received 2 phone calls and already have a job lined up for next week. Thank you for the amazing job you have done, building such an effective directory!

Comment from Jeremy @ 123notary.
“Did you have the safety on when you pulled the trigger? Did you use a silencer?”

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