(6) Marketing Archives - Page 14 of 26 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
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October 15, 2018

Testimonial from Frank Tabacca

Filed under: Social Media — Tags: — admin @ 11:47 am

Hello Everyone

My name is Frank and I have been a Certified Signing Agent for over 9 years. Compared to some people out there that’s not a lot, but my point is this, after doing the same thing for a long time, many of us could get complacent. Well, I sure did.

I thought I knew more than most people in this business. I lost that excitement, like when you first started out. My desire to learn wasn’t like it used to be.

At first, I really did feel like reading the material, but once I started, I couldn’t stop, because I was learning things I should have known. I began to feel the desire to read more and learn more. As corny as this may sound, I feel like I’m back again. I feel like it gave me the jump start I needed that I didn’t know I needed.

I am self employed. This is my business and my company and if I don’t treat it as such, it will not produce the way it should or could.

We are all captains of our own ship. We have to lead not follow. I shouldn’t need someone else to get me motivated. We should all have the self desire to read this material and continue to review and search for any information that could help us increase our bottom line.

Since then, I have been vigorously pursuing the desperately needed updating of everything related my business, including my 123notary profile, other profiles with my clients, my own website, marketing, business tools and more.

I needed this.

I am glad 123notary decided to retest everyone. Especially ME!!

Thank you 123notary.

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October 10, 2018

Title companies use the top three on 123notary

Filed under: Advertising — Tags: — admin @ 11:39 am

I talked to a few title companies in the last week. And Carmen has been talking to them for years. What I am hearing from all available sources is consistent. Title companies love 123notary, but they don’t use all Notaries on our directory. They typically either start at the top and work their way down, or only pick from the top three or the top several on any search result.

Some of you are in the top several placements on 123notary, but some of you are not. It is not always possible to get a top spot on 123notary. However, we recommend getting the highest spot you can get and then hope for an upgrade. I control who can rise on our directory and I base this on merit. If you have good reviews. 123notary certification, a good notes section, answer your phone, and are generally good in most respects, you would be very likely to move up the list. You don’t even have to do anything. Just display merit, and I will do the rest.

When someone drops out of a high spot, I look for someone downstream who has demonstrated merit, but also shows that they are willing to pay for a top spot. If someone is only paying $99, I might give them a higher placement for a few months at no cost if there is nobody paying who also merits the spot. But, if a candidate has paid $200 or above, I would choose them even if their track record is not as great as someone paying less.

I need long term candidates for high spots. Since high spots are not for free, they have to be willing to pay, but they also have to be good. That narrows it down a bit as you can see. My suggestion to you guys is to develop merit. Don’t just pay yourself on the back and tell others how great you are. Your self-praise and inexpensively earned credibility means nothing in the real world. Reviews from title companies and my personal seal of approval means everything. So, stop bragging and start studying and asking for reviews. Good luck.

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You might also like:

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

Which notary directories get high paying signings?
http://blog.123notary.com/?p=19201

Do you compare yourself to others in the 123notary search results?
http://blog.123notary.com/?p=18882

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October 7, 2018

Index of best posts about Notary Marketing

Filed under: Compilations,Marketing Articles — admin @ 2:48 am

Here is our index of best posts about Notary marketing

Notary Marketing 102 — a comprehensive course
http://blog.123notary.com/?p=19774

Best marketing resources for Notaries
http://blog.123notary.com/?p=16322

10 rules for negotiating notary fees
http://blog.123notary.com/?p=19620

Links to posts about Snapdocs
http://blog.123notary.com/?tag=snapdocs

$300 in 13 minutes. How Carmen cleans up in the Notary business
http://blog.123notary.com/?p=19284

Which notary directories get higher paying signings?
http://blog.123notary.com/?p=19201

Strategies for efficiency in the Mobile Notary business
http://blog.123notary.com/?p=18913

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

For background checks, NNA & Sterling come recommended
http://blog.123notary.com/?p=18835

A comprehensive guide to Notary pricing
http://blog.123notary.com/?p=16504

What is a high placed listing on 123notary worth?
http://blog.123notary.com/?p=16720

Does knowledge matter any more as a signing agent?
http://blog.123notary.com/?p=19887

Answering the phone and then not wanting to talk
http://blog.123notary.com/?p=19640

Names for Notary businesses that can get you into trouble
http://blog.123notary.com/?p=19064

Following directions – what’s the big deal?
http://blog.123notary.com/?p=19600

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

How to make a good first impression
http://blog.123notary.com/?p=19130

You want to get paid well as a Notary, but do you merit a good rate?
http://blog.123notary.com/?p=16687

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September 15, 2018

Compilation of posts about Notary Business Names

Filed under: Marketing Articles — admin @ 11:21 pm

Here is a compilation of posts about Notary Business names, and names in the signing business in general.

Names for Notaries to name their children
http://blog.123notary.com/?p=21044

Names for Notary businesses with commentary
http://blog.123notary.com/?p=20765

Names for Notary businesses that can get you in trouble
http://blog.123notary.com/?p=19064

Geographic notary business names
http://blog.123notary.com/?p=19060

2012 – Notary business names
http://blog.123notary.com/?p=2302

Deceptive identities – signing companies that change their names
http://blog.123notary.com/?p=1090

Choosing a name for your business license
http://blog.123notary.com/?p=7103

Silly names for notary businesses

Grandma’s notary service & Paralysis notary service

Registering a business license
http://blog.123notary.com/?p=742

Stealing a business name
http://blog.123notary.com/?p=2660

You could get sued if you don’t have a business license
http://blog.123notary.com/?p=7100

The California Secretary of State has a list of acceptable nicknames for notarization.
http://blog.123notary.com/?p=15883

Two guys with the same name; One cashed the other guy’s check!
http://blog.123notary.com/?p=16102

The ID says John Smith
http://blog.123notary.com/?p=19953

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August 6, 2018

Why you should consider getting 123notary Elite Certified.

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Notary Certification

“Elite style” from 123notary!
At the time of this article being written there are only about 100 Elite Certified 123notary members. Elite Certified members get a lot more quantity of work, and get paid roughly $14 more per signing than someone who is not 123notary Certified. So, why would someone pass up more work at higher prices, isn’t that what we all want? Actually not. What people really want is to not have to study — and that is where the problem lies.

Standards for passing our Elite Certification have been raised and that is why it is so highly prized by title companies. You have to be good as a notary, signer and have some obscure knowledge about documents and the industry to get Elite Certified. In any case, here is some data about our Elite Certification.

1. Elite Certification is FREE for now.
We used to charge $179 for Elite Certification. Since we have recently changed our educational and testing requirements, we are allowing people to pass our test at no cost. However, you do have to study and very few can pass because the standards are high.

2. Get more $$$
Elite Certified members on 123notary get paid $14 more per signing than uncertified members. If you are complaining about not getting paid enough, your complaint will change to being paid too much. And that is a nice thing to complain about. You won’t know what to do with the additional income you have. But, I can help you with that. You can invest that in more advertising with 123notary!

3. Get a lot more attention from Title & Escrow
Title companies love 123notary because we have better quality control for our Notaries than other sites. They especially like our certified and elite members as well as people who are top on the list in their area as they are the cream of the crop in the Notary industry.

4. Impress others with your knowledge
Knowing more about the industry will impress people, especially when your knowledge is more solid than anyone else which will basically be true if you can pass our test. People pay more for knowledgeable, experienced and dependable people. But, they don’t pay more for people who fallaciously claim to be knowledgeable, experienced and dependable. Self claims of greatness are inexpensively bought credibility, but our Elite Certification is a highly prized mark of credibility that comes from an unbiased judge of ability — me!

5. Be safer as a Notary
Notaries who don’t know anything (97% of Notaries to be exact) are a danger to their clients, society and themselves. Not knowing how to handle notary situations prudently, not keeping your journal correctly and not knowing how to fill out forms correctly in all cases is not only negligent — it is dangerous and can get you sued, or forced to be a witness in a long drawn out court case, fired, investigated, or in some cases fed to the lions. Ignorance doesn’t pay, but knowledge can keep you and everyone else a whole lot safer. It is worth the ten or more hours you will need to study to get this icon.

6. Get more clicks on 123notary
Clicks and more clicks translate into more jobs. You still have to answer your phone, print documents and go to jobs, but there will be more jobs and better jobs if you can get this icon.

7. Feel more confident and less afraid
Many Notaries have a sense of dread, because they don’t know if they will run into a situation they cannot handle. Earning our Elite certification will have taught you how to handle a wide variety of problems common to Notary work. You might not know everything, but you will know pretty close to everything.

8. Get favorable treatment from Jeremy and Carmen
We both have the highest respect for our Elite members. They are smarter and we are very aware of that. We also respect their motivation as motivation is a scarce commodity these days. We are more likely to promote Elite members with discounted upgrades and special deals on additional counties (no guarantees, but this is our practice.)

Summary
Get treated like a king or queen, make more money and get recognition by virtue of your rightfully acquired knowledge. Nothing should be holding you back from being Elite Certified by 123notary for FREE. All we ask is that you take the studying very seriously, and study with the intent of mastery rather than just skimming the materials. Study and review and quiz yourself on every aspect of the information at hand. If you get less than 100% on a self-quiz, you will not do well on our quiz. But, try it and perhaps you will pass, and if not, you still will have learned something of value.

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You might also like:

Elite Certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

The elite certification study guide
http://blog.123notary.com/?p=20118

Unique phrases from the Ninja course
http://blog.123notary.com/?p=14690

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July 18, 2018

I heard that someone lost their Fidelity approved because

Filed under: Marketing Articles — admin @ 9:48 am

I heard that someone lost their Fidelity approval because they forgot to bill a Lender? I guess if you forget a critical step in a transaction, that could be grounds for dismissal. I do not know exactly what happened. I heard some hearsay and decided to write about it to see what the feed back would be like.

What does it mean to be Fidelity approved?
http://blog.123notary.com/?p=20049

A list of things you probably did not add to your notes section
http://blog.123notary.com/?p=22287

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April 29, 2018

Do I need $1 million (E&O) insurance to get more Notary business?

Do I need $100,000 or $1 million in Errors & Omission (E&O) insurance to get more Notary business?
It is not uncommon for some companies to require that a Notary have more than the standard amount of E&O Insurance. There is no state mandated minimum for E&O unlike a Notary Bond where the law requires every Notary to file an official bond for $15,000 which is designed to pay limited claims against the Notary Public.

But please make no mistake. All Notaries must carry some form of E&O insurance to protect themselves from unintentional errors and omissions they make. Of course, E&O policies will not cover fraudulent acts or intentional errors. Without E&O Insurance, you will have to pay for the cost of the judgment or settlement and your own legal expenses. The financial impact can force a Notary to renounce his/her Notary commission and possibly even declare bankruptcy depending upon then severity of the error.

The high coverage of an E&O policy is based on the false perception that the companies would get a better class of Notary or that they are protected from any and all errors made by the Notary. This is farthest from the truth. I have more than 20 years of experience being a Notary and have never increased my E&O Insurance above the standard amount of $15,000/- primarily for 2 reasons. First, the number of companies requiring $100,000 or even $1 million in E&O Insurance are few and far between and the number of jobs that a Notary gets does not make up for the increased premium for the additional coverage. Second, the E&O policy only covers clerical errors and does not cover any fraudulent acts committed by the Notary. As a matter of practice, I double and sometimes triple check my work and am always cautious of the people who appear before me for a notarization. More importantly, I never do anything that even has the appearance of a scam or fraud. I have no intention of being someone’s boyfriend with no escape clause!!

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You might also like:

The 30 point course – beneficial interest and E&O Insurance
http://blog.123notary.com/?p=14532

Posts about E&O Insurance
http://blog.123notary.com/?tag=eo-insurance

Help, I’m being sued, and E&O insurance won’t help!
http://blog.123notary.com/?p=3570

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March 12, 2018

Notary Marketing 102 — Your Notes Section

Filed under: Comprehensive Guides,Loan Signing 101,Your Notes Section — admin @ 8:27 am

Return to Notary Marketing 102 Contents

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A Thorough Notes Section

LINK: How to write a notes section if you are a beginner.
http://blog.123notary.com/?p=16698

Having a great advertisement at the top of the list is super. However, if your information is vacuous, people will bypass your ad to hire someone else. It behooves you to write a great notes section, and 123notary will edit your notes at no cost out of the goodness of our hearts (and for the general quality of the site). But, what constitutes a super notes section? A good notes section should have a lot of pertinent information about yourself, and it should be organized into logical paragraphs. Furthermore, the information should stress experience and selling features at the top as the first hundred and fifty or so characters show up on the search results and can act as a magnet. You should avoid spelling or formatting mistakes to make a good impression on companies that may elect to use you.

Most Notaries use the jumble technique and put all of their information into one disorganized never ending paragraph. Don’t do this. Jumbles are hard to read and do not stress what is important first. The information in a jumble normally includes some bragging about how great the notary feels they are, will undoubtedly mention their NNA certification and background check (which matters), and E&O insurance (which also matters). Coverage areas are also normally mentioned. It is better to format information the Jeremy way, as my editing work on listings gains them around 55% more clicks on average and only takes me a minute or two and is free!

Below is our table of contents about each part of the notes section. Please read every page linked below as it is part of the course and not supplemental reading material.

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The top of your notes section
This is where you put your selling points, and salient features about your experience.
http://blog.123notary.com/?p=19750

The second paragraph of your notes section.
This is where you talk about what is unique about you.
http://blog.123notary.com/?p=19748

The third section of your notes section
This is where you put quick points about certifications, E&O, and more.
http://blog.123notary.com/?p=19746

The bottom of your notes section.
Talk about coverage areas, special considerations like accepting credit cards, and a closing phrase.
http://blog.123notary.com/?p=19744

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EXAMPLE
Here is an example of a quick notary notes section done according to our formula for success.

1000 loans signed; Open until 11pm; Fluent Bhutanese; Experienced with Time Shares, REO, Helocs, Refinances, and more.

I have been a Notary since 2005 and have a background as a Real Estate Broker and Escrow Officer. I love people and always get back to my clients right away. I am meticulous, but don’t take my word for it, try me out and see for yourself. As a former Escrow Officer I know the Title documents well and am also familiar with general loan documents.

NNA & 123notary Certified
Sterling Background Screened (Expires Nov 2018)
500K E&O
Dual Tray Printer that prints 200 ppm.
Available 8am to 11pm seven days a week.

I accept Paypal and Square

I cover Los Angeles, Ventura, Santa Barbara, parts of Kern and will consider San Luis Obispo County with advanced Notice.

Thanks for visiting my listing on 123notary and I hope to hear from you soon.

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December 25, 2017

123notary’s certifications will get you more business than before

Filed under: Marketing Articles,Popular on Linked In — Tags: — admin @ 11:01 am

A certification is only as valuable as the knowledge it represents. In the past, I thought our certified members were great and did not need to be tested. Then, things changed and I found I was wrong. I had to remove certifications from many people’s listings. So, now there are fewer 123notary certified members. However, the ones that have the icon have a higher level of knowledge than before. Therefore, having our certification icon will get you a bigger advantage now than ever before.

All you have to do is actually know how to be a Notary, know your loan documents, and know how to handle situations. Being 123notary certified is pathetically easy. I am shocked how many people cannot pass our test. It is easy. Most people would rather fail in their career than study a few hours. Studying is not that hard, and this is much easier than studying for a real license. So, what is the problem.

In the old days, 123notary certificaiton would get you roughly 2.5x more business. Now, that I am cleaned up my cert icon and where I put it, it will logically get more than that. I would estimate it would get people 4x more business. However, I need to wait a few months before I get formal readings. In any case this is huge. You would be a fool not to have our icon. The studying involved is only a few hours. It won’t kill you.

Additionally, the Elite icon is being scrutinized. It is not so easy to get, but you can do it if you put your mind to it. Ask us how to get the elite icon. And if you don’t believe me then ask Santa (if he’s real.)

Also read – Compilation of certification posts

The ADD culture and notary marketing
http://blog.123notary.com/?p=22309

He took Jeremy’s advice and got new title companies
http://blog.123notary.com/?p=22277

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December 12, 2017

The Notary Profession is a Profession — act like it is!

Filed under: Marketing Articles,Popular on Twitter — Tags: — admin @ 3:52 am

Carmen and I are tired of Notaries treating the Notary profession as if it is a quick way to make some cash on the side — Make a few extra bucks — five bucks here, ten bucks there. This is a very bad way to look at the profession. First of all, there is liability in this profession. You can get sued even if you don’t do anything wrong. People are doing big deals that are being Notarized. If something goes wrong, they can sue you for a few thousand dollars. If the Lender did something fraudulent, you might get wrongfully sued too. If you put your package in a drop box that doesn’t get picked up and the borrower loses their lock — guess what could happen? You get the idea.

The root of the problem lies with the states who mostly have low requirements or no requirements for being a Notary. If you are 18 or over, not a felon and are breathing, you can be a Notary. Being a notary is a profession that safeguards the transactions of multi-million dollar estates. Any lack of integrity or caution on the part of the Notary can lead to disaster.

Imagine that you Notarize John Hancock only to find out he was a different John Hancock and siphoned a million dollars of equity from someone’s estate. You might end up in court as a witness, accomplice, or get sued for negligence. You have no idea what you are playing with in this profession. You have to be careful what you put your stamp on. You might step on a mine.

Many Notaries also think that because their state has minimal requirements, that it is not necessary to go above and beyond your state minimum Notarial behavior — this is wrong. If you don’t keep a journal, don’t use an embosser and don’t thumbprint, you can get in huge trouble.

Think of state requirements like you think of speed limits. If the law says you can go 100 on the highway as was the case in Montana in the past and perhaps present, that doesn’t mean you are safe doing so. There could be deadly accidents. Just because you slow down to 95, you think you are being prudent, but are you really? You are still going faster than is safe. You can blame the state, but you are responsible for your own behavior.

Most professions have licensing tests that you have to take every year or two. Some professions make you take a test of 200 questions to make sure you understand all of the regulations and standards in your industry. The Notary profession has NNA tests that are taken every year or two. California has an exam you take every four years. But, people complain when I want to ask a few questions. People try to convince me that they know it all and don’t need to be tested because of all of the years they have been in business. These are the same people who score 20% on my quizzes.

Once again, the Notary profession is a profession — treat it like one. You should be quizzed every year on all the sites you are on. Since the states do not test your competency, I am forced to. It is a huge waste of my time and really frustrating dealing with all these resistant and incompetent people who think they are so smart.

If you really are so smart, just answer the questions, get an A, and then get on with your day. It would take two minutes to test people if they just knew the answers. The problem is that they resist, and then have to think about everything I ask, and then want to argue, and I need to teach them things and a simple quiz can take fifteen minutes that should take two minutes if I were dealing with professionals. How upsetting and what a waste ot my time.

To be a professional you need to do more than study. You need to master the art of being a Notary. You need to know everything and skip the snow job of trying to convince others you know everything when you don’t. The con jobs are getting very old. I have heard it all too many times. I really don’t even want to list such people. 123notary is a directory for professionals, not posers. At least that is the word young people use these days. When I was growing up we didn’t use that king of language, we said fakers.

You might also like:

Would you accept a signing without a confirmation?
http://blog.123notary.com/?p=22588

A list of things you probably didn’t add to your notes section
http://blog.123notary.com/?p=22287

I’m a high end notary in a low-ball world
http://blog.123notary.com/?p=22263

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