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July 19, 2019

The A.D.D. culture and your listing and notary marketing

Filed under: Your Notes Section — admin @ 4:39 am

When Notaries create their listings, they think about what they want to write, but rarely think about what the readers want to see. Notaries also rarely think about the mental state of the readers.

We live in the age of attention deficit disorder. Children used to have it, now those children have grown up, need Notaries and search for Notaries using SnapDocs which caters to people with attention issues.

People these days need more exercise, more oxygen to the brain and more of a clue, but that’s never going to happen. So, what’s the solution? Writing better Notary notes sections.

People searching for Notaries want these things.
1. You respond to texts in three seconds or less.
2. Your profile tells them everything they want to know in a format that makes them able to read it in three seconds or less.
3. You answer all of their questions by phone (if they still use those contraptions) in three seconds or less.

This means that if you advertise on 123notary, you will get emails, and phone calls but probably not texts as we do not want to automate texts. And you need to pick up that antiquated talkerizer machine (still called a phone) and answer asap. You need to answer emails asap as well. Don’t keep people waiting because they are the ADD generation. Millennials have ruined the world as we know it and when they are older they will probably destroy it altogether if they have the patience to figure out how (which is our saving grace because they have no patience). Additionally, they will probably feel too entitled to destroy the world themselves and will probably try to employ the help of others who have a work ethic.

Additionally, your notes section needs to cater to the ADD folks. If you put, “Hello my name is Susan and I am NNA certified” at the top of your notes, you are boring them with your name that they already know and your certification which 90% of people on 123notary already have. Bore them with something a little more unique about you and put it in a format that can be scanned in three seconds or less. Think from the perspective of an ADD(er). If I had ADD, or was an ADDs (not AIDS) patient, how would I want to look for a notary — and use George Costanza’s three second rule. Scan…. scan… scannn… oh there’s one — he is Pavaso certified, knows how to do deconstruction loans (sounds leftist), and likes saying hello to puppies (how cute!) Let’s hire him!

Next you need to appeal to the preferences of the hiring class who are increasingly millennials (not perennials unless you are a tax preparer). They want people who are not too manly, so don’t show off your barbell collection. Having a cute little dog in an outfit is good if you are a guy (especially if you do a lot of waving and selfies with the dog. And if you are a woman, try to have an app for your service because millennials with ADD need an APP otherwise no nOTTary deal.

My last point is don’t use foreign words. One Notary used the word “rolodex” and another used “rotary dial phone” in their profile. Some of the millennial users complained that they had to use a dictionary to understand some of the notes sections.

So, keep it simple and keep it quick. Remember to use George Constanza’s golden principle about the three second rule. Don’t bore people with the same old thing they read in other people’s notes section but emphasize what makes you different. Good luck and have us proofread and millennify your notes!

You might also like:

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

Snapdocs – do they cater to the fastest or the best(est)?
http://blog.123notary.com/?p=20821

Millennial notaries and gender roles
http://blog.123notary.com/?p=22535

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