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June 5, 2017

How to make a good first impression

Filed under: Marketing Articles — admin @ 8:26 am

Jokes aside, as a Notary, you need to make a good impression with your seal. If the corners are too light or the seal was smudgy, your documents could get rejected by the county recorder and we can’t have that!

But, what about making a good personal impression? Here are some pointers.

1. It all starts out when the customer sees your advertisement on 123notary or another directory. Did you fill out all the fields in your advertisement page? Did you state what type of internet connection, laser printer you have? Did you say if you specialize in jail signings, affidavits, etc? You would be surprised by the amount of people who do not adequately fill in their notes section. Some people leave it blank, or jumble a bunch of unrelated facts in one hard to read paragraph. An informative and well written notes section filled with factual information is irreplaceable. As 123notary for help with your notes section. Just email us – it’s free.

2. If the customer doesn’t like your notes section they will not call you, so skip part 2 if that is the case. But, if they did like your notes, or are desperate, they might still call you. How you answer the phone matters.

“Hello, this is Donnie from Donnie’s Mobile Notary and Apostille.”

Notice how Donnie announces not only his company name, but his personal name. He doesn’t just say, “Hello” and make you ask who he is, or force you to repeat who you are three times before he divulges his secret of who he is.

3. Speak clearly and answer all of the client’s questions with clear, short answer. Don’t give roundabout answers. Don’t say “it depends.” Tell them what your mileage rate is or your rates to particular regions. Try to work out ahead of time what you charge for various jobs. Don’t make the negotiating process a headache otherwise you won’t be called again — unless they are desperate.

4. If someone asks what counties you go to, don’t tell them zip codes or cities. Just give them a quick list of counties. If you tell them your radius, tell them the names of the counties since that is what they asked for. If they ask for a radius, then give them a radius. And don’t ramble. Just the answer to the question, not more, not less.

5. When you show up, be well dressed, and on time. Announce yourself at the door. It is better if you also confirm the signing a day beforehand or a few hours beforehand to make sure everybody will be home.

6. Don’t discuss politics, religion or any controversial topics at the signing. You can make a little small talk, but don’t over do it. Your job is to get in and out and do a professional job at the signing. You can give them a business card after it is all over.

7. Get the FedEx in the box at a staffed location immediately after the signing. Don’t wait around. You might get busy and forget to drop it before the deadline.

And those are the basics for how to make a great first impression. If you have more information which you feel is relevant and helpful, please write a COMMENT to this blog entry!

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