(6) Marketing Archives - Page 17 of 26 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
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November 16, 2016

Examples of great notes sections

Filed under: Popular on Facebook (shares),Your Notes Section — Tags: — admin @ 11:14 pm

Here are some notes sections that I feel are the best. If you stumbled upon a great notes section, you can recommend that I add it to the list as well. A good notes section is key to successful notary advertising!
To view these listings, just visit

http://www.123notary.com/notary-search.asp
And look up by n#

Thorough & Organized
22903
16383
15321
9639
22459
21162
18467
5745
4559
17098
7933
9741 Saliva Tests
1692

Short & Sweet
26885
922
1015
40077
37695

Good References & Lists of Capabilities
7557
8210
4952
21188
1585
1970
28750
28369
4544

Unusual
40770
15651
12886 Sand Ceremony
15651

More
7904
19734
7134
13404
9414
3325
22417
3639

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You might also like:

Unique phrases for notes sections from the Ninja course
http://blog.123notary.com/?p=14690

Notary Marketing 102 – your notes section
http://blog.123notary.com/?p=19788

Buzzwords to avoid in your notes section
http://blog.123notary.com/?p=19054

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November 6, 2016

For Background Checks, NNA & Sterling come highly recommended

The more seasoned Notaries know that they will lose a certain percentage of their business if they are not a background checked notary. Newer Notaries either are oblivious to this fact, or just get it without questioning the entire concept. While the ultra-seasoned Notaries with ten or more years of experience sometimes do not get background checked since their clientele trusts them and depends on them so much, that they can get away with no having it.

If you are a Mobile Notary Public and are not fully booked to capacity with great clients who deliver eDocuments on time, pay on time, and pay well, I strongly suggest getting a background check so that you won’t get weeded out by companies who have standards (which is a lot of them.)

But, whom do you get certified by? People in the industry told me that there are two companies whose background checks are highly prized. Keep in mind that not all background checks are created equal and the process of background checking and “What they are checking” in each check is not equivalent. Some checks are more thorough than others and some checks are honored more than others.

NNA & Sterling’s Background Checks are highly recommended
National Notary Association is a great place for one-stop Notary shopping. They sell Notary training materials, great supplies including Acknowledgment pads, The best journals in town, and more. Their Background Checks are recommended as well as they are highly recognized in the industry. Sterling is another quality source of background checks. A background check won’t do you any good unless it is recognized. So pick from the best. Background Checked Notaries get a lot more business, so it is definitely worth the cost.

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You might also like:

Should 123notary sell background screening?
http://blog.123notary.com/?p=20043

Notary notes – the date of your background screening
http://blog.123notary.com/?p=15985

Is having NNA Background screening really necessary to get work?
http://blog.123notary.com/?p=10385

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October 31, 2016

Safety Deposit Box Openings

Believe it or not, a Notary in New York is authorized to perform Safety Deposit Box Openings. Yes, if you are a New York Notary, you can get paid to witness a Safety Deposit Box Opening. You would be required to take an inventory of the contents of the box. Sometimes a bank has to terminate a safety deposit box because someone died, etc. In such a case, a Notary is necessary to make sure everything id documented correctly. It sounds like a fun task if you like going to banks.

I don’t know what they can charge for such an act though. It involves driving, parking, waiting, and performing a simple clerical task. In my opinion, a job like this should be billed at $40 for travel, a dollar a minute waiting time paid up front in 20 minute increments, as well as $10 for the actual paperwork for performing the safety deposit box opening.

You might also like

Index of posts about Notary acts
http://blog.123notary.com/?p=20280

Notary Public 101 – basic notary acts
http://blog.123notary.com/?p=19500

New York Notary income is the highest
http://blog.123notary.com/?p=1959

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October 17, 2016

123notary has more high spots available

Filed under: Advertising,Popular on Facebook (A little) — Tags: , — admin @ 11:34 pm

123notary used to be booked solid in most of the big metros. But, because we refuse to lower prices, we have availability. 123notary likes higher prices because we weed out most of the mediocre notaries with high prices. We like to maintain the highest quality search results that we can. But, this results in empty spots. Not all metros have empty spots, but many do.

You can contact us to see if we have any high spots in your area. Purchasing a high spot on 123notary means that the Title companies will see you immediately upon browsing a particular city’s search results or zip code’s search results. Top spots get called first, have more choices for who they work for and normally get paid more. Notaries at the bottom of the list get the leftovers that nobody else wants if they get anything at all. So, do you want feasts or crumbs? You decide! If you are serious about this business, spending a few hundred extra per year won’t break you, but it could help make you.

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October 6, 2016

The History of 123notary.com

Filed under: Advertising — Tags: , , — admin @ 10:22 pm

Many people know that 123notary is the one venue to advertise your Mobile Notary service that systematically gets results. We are the go-to site for notary advertising. Some people rave about the results we get. Others complain about how they don’t like our sometimes strict policies. But, almost all love the zany stories and helpful tips in our blog. So, let’s break it down how 123notary got started, and what we do.

The History of 123notary

123notary started back in 1999 and was originally designed to be an advertising site just for Jeremy. The other sites weren’t getting him enough business, so it was time to take control of advertising so there would be enough work. As time went on, the site graduated from being a purely Southern California directory covering only five counties to covering all of California. By 2001, we covered the entire United States.

Building up 123notary from scratch

We started this directory knowing almost nothing about the directory business. We just put a bunch of names and numbers on a list. Little did we realize that there is a lot more to running a directory than that. We realized we needed critical mass, so we added more than a thousand names to the list. Along with a bunch of other technical realizations about placement levels for additional counties, zip search results, etc., we realized that people drop out. As people drop out of the Notary business, we need new Notaries dropping in. My huge project adding 1000 Notaries to the list was something that would have to be repeated. So, a few years later, I added more people. Our numbers went up, and then month by month the numbers went down. This arduous process of adding names to the list would have to be repeated once again as our stats kept going down. After a while, it became a realization that we needed an organized way to keep our numbers up. So, I decided to create a monthly plan to add new Notaries to our list every month, and remove defunct listings every month as well. That system worked miracles and from that day forward, 123notary maintained a steady quantity of Notaries around 6200-7400.

Amazing breakthroughs in 2008 & 2009

Additionally, in 2008, the online advertising with Google Adwords started to get a lot more expensive. It was necessary to find a more cost-effective way to get clicks. Learning SEO was something that took a few years, but with a fantastic programmer named Mark, Jeremy was able to learn the art of SEO and get 123notary double the clicks it was getting before. The following year (2009) Mitch got Jeremy started on blogging and social media which again worked wonders for 123notary’s SEO, although that miracle took years to unfold.

What is 123notary now?
123notary is a the premiere Notary directory in the industry. No other directory has as high a quality of Notaries or gets as much traffic. We keep more information on our Notaries than any other directory. We have the general contact info, hours of operation, but also get into Notary specialties such as Reverse Mortgages, Hospital Signings, Immigration Documents, E&O insurance, Foreign Languages, and more. Additionally, 123notary goes through and helps Notaries edit their notes sections to make them easier to read and more informative. 123notary gets about 170,000 visitors per month and has about 6900 Notaries on board as of June, 2016.

Advertising

You can advertise with 123notary as a Mobile Notary for as little as $59 per year. Although we offer FREE listings which appear at the bottom of the search results, you can also elect to get a preferential listing for $99 or be #1 on the search results for a quoted price which might range from $200 on up depending on the area.

eCourses

123notary also sells loan signing certification courses and combos. Our most popular is the LS#3 combo which gives a thorough guide to loan signing, keeping records, marketing your services, examples of loan documents, and more. You can get a physical book or an ecourse. Read the course description!

How do I do well on 123notary?

To do well on 123notary requires more than just paying us an annual fee. You need to maintain your listing a little bit too, but it isn’t rocket science, and you have experienced professionals who are here to help at no extra cost. You need to write an amazing notes section about your experience, what’s unique about you, equipment, memberships, coverage areas, etc. We will help you edit your notes section at no cost to make it better organized and attractive. You also need reviews from your satisfied clients on your listing. All you have to do is ask, and email them a link, and some (but, unfortunately not all) of them will write you a review. A few reviews are like gold and will magically transform your listing as that is what the users want to see.

Help is always there when you advertise with 123notary

Other directories just take your money and leave you on your own. At 123notary, you can email us or call our 888 number for help. We give help with passwords for your listing, or ecourse. We also give free marketing and technical tips if you have a question. We’ll help brush up your listing at no cost as well as help you choose a business name — at at no cost if you have a paid listing with us!

Our Notary Newsletter

In addition to providing advertising and courses, 123notary also has a free newsletter which has more than 5000 followers. Our newsletter is a free source of great industry information and laughs as well. We have articles about new signing companies, signing company gossip, technical signing agent tips, mobile notary marketing tips, and also comedy articles especially written for the Notary industry. No other newsletter provides the same diversity or quality of articles as we do. So, email us at info@123notary.com to sign up today!

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You might also like:

123notary behind the scenes
http://blog.123notary.com/?p=2499

The story of 123notary.com
http://blog.123notary.com/?p=710

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September 26, 2016

What is a high placed listing on 123notary worth?

Many people want a high placed listing for Notary advertising on 123notary.com, but complain about the prices. We keep our prices intentionally high to weed out Notaries who are not serious. But, should you pay big bucks to get a high placed listing?

A Good Foundation
First of all, you will not get your money’s worth if you did not pass our (signing agent) Notary certification test. People who visit our site want to see our signing agent certification, not some other agency’s like NNA or Notary2Pro, etc. Additionally, without a few fresh reviews from satisfied clients on your listing, you will lose a lot of the potential of a high placed listing. Finally, your notes section needs to be perfected, so ask us for help — it’s free. So, get your foundation in order before you invest above $100 in a listing.

Building Your Presence
123notary allows people to buy a high placed listing half a year at a time. So, you can try it out. Sometimes we might even let you try three months. We want you to be happy with what you purchased. So, if you try it out, you didn’t lose much if it didn’t work out. Some people have amazing stories of getting several jobs within hours of signing up while others wait weeks. A lot has to do with your luck, your presentation and timing.

Trying Multiple Areas
123notary also allows you to try multiple areas. Our most serious Notaries advertise in several counties with high placements. But, some of them want to put their toe in the water before making a long term commitment. They might get an additional county with high placement in Montgomery County to see how that goes. If it doesn’t work well, they ask if they can move it to Orange County. We understand that you might want to experiment, and that’s okay.

What do people who have been advertising on 123notary say?

I get 90% of my work from 123notary!
We get this a lot, but not from all of our Notaries. 123notary is feast or famine. The Notaries on the top of the list get most of the jobs while the Notaries lower on the list get the leftovers if there are any. Once in a while, a well prepared Notary lower on the list will get a fair amount of business too because they presented themselves well and have deep experience.

I got my first job within hours of signing up!
Some people get lucky and get a job right away. This is partly due to yogic thought. When you are thinking about expanding your presence, you attract new clients. Putting your money where your mouth is also increases the power of your thought. Some people have to wait a while before getting work. We recommend working on your FOUNDATION as we mentioned above as that can dictate how well you do against our very seasoned competition who lists on our site in your county (or perhaps they do)

I got five jobs my first two weeks on 123notary
Some people get a slew of jobs after getting a high placed listing on 123notary. There is no accounting for luck. Others start racking in the jobs after they pass the 123notary certification test.

You might also like:

123notary certification gets you more clicks!
http://blog.123notary.com/?p=22496

Which Notaries are getting more business?
http://blog.123notary.com/?p=4117

From 3 jobs per week to 3 jobs per day!
http://blog.123notary.com/?p=3940

He made $35,000 per month his first year in business
http://blog.123notary.com/?p=3894

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September 19, 2016

Do you negotiate fees correctly over the phone?

Most Notaries study from loan signing classes, but never study the art of negotiation. Negotiating is not hard, but it is an art. Turks, Persians and Indians seem to excel at this while Americans haven’t a clue. In negotiating Notary fees, the secret is to make sure the other person makes an offer first. If you offer first, it might be too low in which case you’ll lose money. Or it might be too high in which case they’ll think you are too expensive and might not want to bargain. If they offer first, you can raise the price by $15 or $20 and still be in their ballpark or just agree if they are being reasonable.

On the other hand, if you want a reputation of charging fair fees for solid work, you can have a pricing formula based on time spent or even have fixed fees, or mileage fees. If you charge $110 per signing, that seems reasonable. They can always bargain you down to $85, and if it’s not too far, you might say yes and make some fast money.

I remember talking to a sub teacher who made $90 per day. Making $85 in two hours including driving and printing is better than $90 in a day. So, you are making more than teachers who are supposed to be the pillars of education in society today.

The other thing to remember is that you have to get your facts and terms straight before you quote a realistic price. If you don’t know how many pages, fax backs, signers, and notarizations there are, you might not give a true price. If you don’t know if the company is fibbing about the # of pages you’re in trouble too. If you don’t know if you get paid if the loan doesn’t fund, you’re in trouble too. Terms are as important as price or anything else. You can negotiate a $500 price, but if the loan doesn’t fund, you might get zilch.

So, put all the cards on the table before you quote your rate. You can quote first, or wait for them to make an offer. Additionally, most Notaries prefer phone offers to emails or texts because they can bargain more easily. You can bargain in any medium. Just state your rate and state your terms by text, email or phone. It is the same — just more delays in feedback.

You might also like:

A comprehensive guide to Notary pricing
http://blog.123notary.com/?p=16504

Can you negotiate prices with SnapDocs?
http://blog.123notary.com/?p=16236

Negotiating with aggressive callers
http://blog.123notary.com/?p=16278

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September 12, 2016

What do you lose by not answering a call or being short with someone while answering

Many Notaries feel that it is rude to answer a call during a signing, so they don’t. They they call the person back after the signing when the person calling them is doing something else and might not want to be bothered.

What if the caller is offering you four jobs a week for the rest of your life. That might be worth $100,000 over the course of five years. But, you lost that job because you didn’t want to be rude. Maybe being rude is worth it. What do you think?

Next, what if you answer the call, but are rude to the caller by telling them that you are at a signing. This makes me feel very uncomfortable and tense. Why should I talk to them at all as they are in a desperate life threatening hurry to get off the phone. I usually say, “Never mind!” They don’t know who I am or what I’m calling about. They might be about to get kicked off 123notary, but they’ll never know because they didn’t offer me a chance. Or I might have been offering them some very valuable free tips, but they’ll never know.

If you answer a call, give the caller half a minute or so before you start to hussle them. Otherwise you might as well just not answer the call. It is rude to put someone under that type of pressure by answering the call only to tell them that you either can’t talk, or can’t talk for more than an ultra-tense five seconds. What is all the tension about. Nobody is going to miss a flight. Nobody is going to die if you talk for half a minute or so. They’ll be just fine. So just relax, because you don’t know how much you stand to lose by hustling a caller. You might lose your career or the better part of it.

So, answer your calls and be nice to those calling you otherwise you will lose — and you’ll lose more than you can imagine. You are in a business which requires answering your phone, otherwise nobody can book the next job with you and nobody can develop long term ties to you. If you don’t like answering the phone, then create a website — then you can answer emails!

You might also like:

Notary etiquette from Atheist to Zombie
http://blog.123notary.com/?p=13718

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September 5, 2016

Experienced signers are being weeded out of the industry

In the old days, Notaries would make so much money. People could make $150 per signing if they had experience. $125 was a standard fee for Title companies. Unfortunately, even Title companies have lowered their fees to poverty level and hire beginners who fax back tons of pages so the Title company can quality check them. This is a sad state of affairs. But, honestly there is a shortage of qualified Notaries who can be trusted without all of the fax backs.

The problem is that for the few Notaries that are worth paying extra for, there is not enough business. You also cannot make your business model on hiring top notch Notaries since there are so few of them. A top notch Notary on 123notary merits about $110 to $125 per signing and are getting that in real life. There are about 2000 Notaries who are 123notary certified which demonstrates basic knowledge. There are about 250 who are Elite Certified which proves superior Notary skills and understanding. The elite certified Notaries are making the money, but the volume isn’t there. And as a result, many Notaries have dropped out of the profession. It is sad that some of the best Notaries dropped out and even sadder that they dropped out due to price competition.

So, inexperienced Notaries who work for $40 are being phased in while experts are leaving the field. I hope one day that this will change. Let’s pray!

On the other hand, Notaries with experience are weeding themselves off of the SnapDocs database. More and more Notaries are sick of the low-balling and cattle calls that go on over there. They are relying more on their long-term contacts, and other directories as a source of work.

(Added 1-01-2017)
With interest rates on the rise, business is likely to be slow in 2017. Goldman Sachs predicts a slow and steady rise in interest rates over the next year with a tenth of a percent average rise per quarter. This will be very bad for the Notary industry and I pray that we don’t lose our best members.
http://www.marketwatch.com/story/here-are-goldmans-2017-forecasts-for-stocks-oil-and-more-in-one-chart-2016-11-18?link=sfmw_tw

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You might also like:

Organizing the table for efficiency
http://blog.123notary.com/?p=22245

Best blog articles for advanced Notaries
http://blog.123notary.com/?p=14736

My interpretation of how the Notary industry went South
http://blog.123notary.com/?p=16500

See our string of Snapdocs articles
http://blog.123notary.com/?tag=snapdocs

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August 20, 2016

10 ways to “deal” with SnapDocs

A guide to high survival in a low-ball world.

These days, so many Notaries are complaining more and more about SnapDocs. In fact, the drama is so intense, that posts about SnapDocs are the most popular articles on our blog these days. SnapDocs is not bad, they just have a system which you haven’t mastered yet, Grasshopper! SnapDocs caters to companies who care about price, but don’t care about experience. Those who want top-notch seasoned Notaries come to 123notary as we focus on having the highest caliber of Notaries at the top of the list. So, read this and you’ll learn the secrets of high survival in a low-ball world.

(1) CALCULATE TIME
Calculate how many minutes you’ll need to fulfill the request.
Some Notaries complain if the fee is too low without looking at the time involved. $40 is not bad if the job is within ten minutes and there are no fax backs and very few pages. For a ten page signing ten minutes away, you might be there and back again in less than an hour. How many people do you know who complain about making $40 per hour? Read the text and see where the address is and how many pages are involved.

Regardless of the specifications, calculate how much time you need to:
Print, Drive, Call, Sign, Fax, and Fedex.

(2) BACKGROUND CHECK
Background Check the reliability of the company making the assignment
Tired of screwball signing companies? Low-balling is not the worst thing. Not getting paid, or being held hostage for three hours waiting for edocuments while your other clients are waiting is. You can background check companies on www.123notary.com/s using your iphone. I just updated the “votes” on all of the signing companies on our list in May 2016.

(3) MAKE COUNTER OFFERS
If you get a job from SnapDocs that comes as a text, you’ll be alerted to the location, number of fax backs and other basics about the job. You can use that information to calculate the amount of time needed to fulfill the order. Based on the time involved, you can decide how much to charge. If you have a base rate for your time (make it more expensive during the last week of the month) then you’ll know exactly what to charge. You might discount your fees a little for SnapDocs clients as they clearly don’t want to pay much.

If you get an offer for $50 to do a Refinance for two signers with twenty pages of fax backs, you can make a counter offer of $85. Some Notaries bid $125 and never get called back. You have to price your bid within the market otherwise you might as well just not use SnapDocs at all.

If you bill your time at $30 per hour and a job will require 54 minutes, ask for $27. Or if you’ll need two hours, then ask for $60. This is a very reasonable way of quoting rates that is fair to you as well as the client.

(4) NEWBIES — GAIN EXPERIENCE!!!
If you are new in the Notary business, I advise not being too picky about what people pay, providing they pay within 45 days. You need to get at least 1500 loans under your belt to be taken seriously by the big guys such as prominent title companies. You should pass the 123notary & NNA certification test if you want to be taken seriously as well. If you want to get experience in a hurry, SnapDocs is one way to do it. You’ll get tons of jobs, and all you have to do is drive, fax, and sign. You might not get paid that much, but experience is worth its weight in gold, so consider that your payoff.

Our list of signing companies that hire new signers is another way for newbies to get started.
http://blog.123notary.com/?p=7059

(5) FILL IN YOUR EMPTY TIME
If your other customers book in advance, and your daily schedule has some holes, SnapDocs might be the perfect way to fill in those unused hours. Although you might not get paid that much, at least you will have something to do so you (and your printer) won’t get bored. If you make $200 a day average doing signings for your regulars and you can pick up another $60 from SnapDocs, that is not a bad daily average.

(6) WIN OVER NEW CLIENTS
What a new client will pay you is different from someone who knows and trusts you. Once you build up trust with a client over the course of a few jobs, or a few months, you might be able to charge more. If they have a written track record about your service and know that you won’t screw up, they might pay you $20 more than they would pay another guy even though they are low-balling. So, you can use SnapDocs to meet new clients, and then once you have them hooked, jack your rates up a bit — but, not too much of a bit as you are still dealing with low-ballers.

(7) THE FIRST 3 WEEKS OF THE MONTH
Business is normally sluggish during the 3rd to the 22nd. So, that might be a great time to augment your business by using SnapDocs! You might need to save time during the end of the month for your regulars, but when things are slow, you should be willing to work at a somewhat lower rate.

(8) LOOK FOR CLOSE JOBS
Working for cheap is not that bad if you can find close jobs. If you get twenty texts per day from SnapDocs, and one or two is really close, you can try to nab those close ones and make some fast money. The key is having something to do during the other seven hours of your work day. If you make $60 for a signing ten minutes away, you might be making $50 per hour when all is said, done, and faxed.

(9) GET PAID UP FRONT
Ken is on our forum all the time offering some old school common sense to our Notaries. The message is — you are not a bank, why do you offer credit to strangers with no collateral? You don’t know if or when those signing companies will pay you. So, why not get $85 up front via Paypal? If they really need you they will pay you!

(10) THE CARMEN METHOD — ABSTINENCE
Carmen thinks that Notaries just shouldn’t use SnapDocs as the fees offered are too low. You can use abstinance as a way of dealing with this situation. Seasoned signers will never get paid what they are worth on SnapDocs, your experience is just not valued enough. With all of the faxing back, they can double check a newbies work and get accurate work at half the price by micromanaging. So, if you are “all that,” then get Elite Certified by 123notary and stick with us as you’ll get paid more from leads from our site — and forget about the cattle callers!

A final note from Jeremy — “Why am I promoting my competitor?”

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You might also like:

May best signing company gossip
http://blog.123notary.com/?p=15417

My interpretation of how the Notary industry went South
http://blog.123notary.com/?p=16500

List of New Signing Companies Feed
http://blog.123notary.com/?cat=419

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