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December 17, 2016

Who is involved with 123notary behind the scenes?

Filed under: Advertising,Popular on Facebook (shares) — Tags: — admin @ 12:05 am

When most of us see a website, we see the front end and are absolutely oblivious to what goes on behind the scenes. The fact is that running 123notary involves all types of work that you might not be aware of. Here is a breakdown of what gets done and who does what.

Hosting
123notary is hosted by Connectria and has been for eight years. They keep the site online and help solve technical issues with the servers. You might be surprised to know how much it actually costs to host 123notary. The cost is about $1500 per month and that is before a single hour of programming is billed.

Programming 1999-2010
123notary has had many programmers over the years.

Mark — was our main programmer and he built most of the functions on 123notary.

SzeWan — worked with Mark and did a lot of the phone lists and other functions of 123notary.

Peter — The original programmer for 123notary was actually Jeremy’s dad Peter who is a retired Ada Compiler programmer. Peter worked on much more sophisticated projects during his day and figured out web programming from the ground up. All of Peter’s work had to be rebuilt in newer languages such as ASP, and once again ten years later needs to be rebuilt in a newer version of ASP. When does it end?

Programming 2010-2016

InvitraTech — after Mark quit, which was a huge tragedy for 123notary, we used some programmers in India who we had used on another project. Due to some technical reasons logging into the server, we had to transfer programming to someone in Phoenix.

Phoenix Programmers –Unfortunately the guy in Phoenix had such a temper problem we had to cancel a very critical migration the day it was scheduled. We tried many programmers after that, but found them to be either incompetent, or to be unwilling to work. After that, it many months of trial and error to find another programmer who I liked and who would be loyal to us, and about two years of paying for two servers to finally get the migration to go through since I was so busy (and frustrated.)

Fred — Now, we are laying low on programming and Fred does small fixes for us. Fred was responsible for finally completing the migration and got it done very smoothly I might add.

Brent — In addition to Fred, Brent and his team help us out with fixes from time to time. This is a very long list of programmers. I think my life would have been easier if I could have found one who would stick to the job. Maybe I should have learned programming.

Sales

Carmen — has been with 123notary since 2003 which was the year our business started to really pick up. I remember sitting in the car in March 2003 answering a sales call and my friend (ex-friend) tried to get me to shut the phone off. I explained to him that my business is finally taking off, and why stifle myself? After a few months of the phone ringing off the hook which was a welcomed form of over-work after years of poverty — I came to my senses and realized I needed help. So, in 2003, I pleaded with Carmen to get her on board. She was very resistant at first believe it or not, and then developed a love and loyalty for the job which has lasted until today and hopefully for many years to come. Carmen became full-time with 123notary in 2005.

Jeremy also does outbound sales from time to time.

Adine, Wendy, Sally, and Leah have also done sales, although they all got busy with other things and decided not to work for 123notary anymore.

Writers

123notary’s blog became very popular around 2012. Instead of the world ending like the Mayans claimed, 123notay’s world got filled with interesting articles. 123notary was able to find a few amazing writers to help out. Ken does writing mostly about technical and business advice issues. Since he is an accomplished Notary, it is easy for him to write about the finer points of Notary marketing, pricing, and documents. Jeremy does a little of everything at 123notary and writes the majority of the articles. Andy is a professional TV and screen writer who wrote for Cheers, Seinfeld and more. Andy helps write comedy articles for 123notary and also helps with idea generation. Andy’s blog articles became hits and we have a folder for him in our Guest Bloggers category on our blog.

So, who else?
Mrs. Meao helped 123notary guard its working quarters from unwelcomed intruders (mice.) But, there were no mice, so Mrs. Meao took naps most of the time. In the future, I’d like to see more variety of blog writers. The problem is that the blog writing applicants come up with such lame topics that I never hire them. They are simply not in tune with what people want to read. We tried to create a teaching program, but none of the Notaries who had teaching backgrounds wanted to cooperate. So, we’ll see how 123notary develops. Wish us luck!

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You might also like:

The story of 123notary
http://blog.123notary.com/?p=710

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December 14, 2016

Do you compare yourself to others on the 123notary search results?

Filed under: Advertising — Tags: , — admin @ 12:00 am

We want to remind all Notaries that you are in a constant state of competition. It behooves you to look regularly at what the others are doing in your area wherever you do notary advertising. If you in Timbuktu, IL, see how the others are doing. Otherwise, the phone will stop ringing and you won’t know why. Perhaps Tom in your area will have twenty new reviews while your last review is collecting cyber dust. Or perhaps Mary will have passed our Elite test while you failed our regular certification test two years ago and never tried again.

If you compare yourself to others on the list you will quickly notice certain things.

1. Some Notaries offer late night service. Our icons for Owl hours and 24 hours attract a lot of callers.

2. Some Notaries have many reviews and recent reviews. Others have three reviews the same day back in 2009 which looks fake by the way.

3. Some Notaries have a very evolved looking notes section while others have a one liner or leave their notes blank.

4. Some Notaries have a company name that sounds good while others just use their personal name.

5. Those using our site regularly are painfully aware of how much less knowledgeable signers are who are not 123notary.com certified. Those uncertified folks tend not to get picked much despite their claims that — “But, I’m NNA certified, so why should I have to pass another test? I already know it all.” Those who use our site think that you do not know it all if you can’t pass our test which is timed!

It boils down to — do you want jobs or not? Are you willing to do several quick things to make sure you get jobs or do you want to do the minimum and hope to get by? This is not Junior High folks, this is real life, and the minimum doesn’t cut it. You have to make sure you have all of your bells and whistles. You need notes, certifications, reviews, company names, good skills, you need to answer your phone regularly, and do good work. If you goof in any one area, your business will suffer. So, why not do everything right, and prosper?

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You might also like:

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

Here is an easy way to make $4000 more per year
http://blog.123notary.com/?p=14162

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October 17, 2016

123notary has more high spots available

Filed under: Advertising,Popular on Facebook (A little) — Tags: , — admin @ 11:34 pm

123notary used to be booked solid in most of the big metros. But, because we refuse to lower prices, we have availability. 123notary likes higher prices because we weed out most of the mediocre notaries with high prices. We like to maintain the highest quality search results that we can. But, this results in empty spots. Not all metros have empty spots, but many do.

You can contact us to see if we have any high spots in your area. Purchasing a high spot on 123notary means that the Title companies will see you immediately upon browsing a particular city’s search results or zip code’s search results. Top spots get called first, have more choices for who they work for and normally get paid more. Notaries at the bottom of the list get the leftovers that nobody else wants if they get anything at all. So, do you want feasts or crumbs? You decide! If you are serious about this business, spending a few hundred extra per year won’t break you, but it could help make you.

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October 6, 2016

The History of 123notary.com

Filed under: Advertising — Tags: , , — admin @ 10:22 pm

Many people know that 123notary is the one venue to advertise your Mobile Notary service that systematically gets results. We are the go-to site for notary advertising. Some people rave about the results we get. Others complain about how they don’t like our sometimes strict policies. But, almost all love the zany stories and helpful tips in our blog. So, let’s break it down how 123notary got started, and what we do.

The History of 123notary

123notary started back in 1999 and was originally designed to be an advertising site just for Jeremy. The other sites weren’t getting him enough business, so it was time to take control of advertising so there would be enough work. As time went on, the site graduated from being a purely Southern California directory covering only five counties to covering all of California. By 2001, we covered the entire United States.

Building up 123notary from scratch

We started this directory knowing almost nothing about the directory business. We just put a bunch of names and numbers on a list. Little did we realize that there is a lot more to running a directory than that. We realized we needed critical mass, so we added more than a thousand names to the list. Along with a bunch of other technical realizations about placement levels for additional counties, zip search results, etc., we realized that people drop out. As people drop out of the Notary business, we need new Notaries dropping in. My huge project adding 1000 Notaries to the list was something that would have to be repeated. So, a few years later, I added more people. Our numbers went up, and then month by month the numbers went down. This arduous process of adding names to the list would have to be repeated once again as our stats kept going down. After a while, it became a realization that we needed an organized way to keep our numbers up. So, I decided to create a monthly plan to add new Notaries to our list every month, and remove defunct listings every month as well. That system worked miracles and from that day forward, 123notary maintained a steady quantity of Notaries around 6200-7400.

Amazing breakthroughs in 2008 & 2009

Additionally, in 2008, the online advertising with Google Adwords started to get a lot more expensive. It was necessary to find a more cost-effective way to get clicks. Learning SEO was something that took a few years, but with a fantastic programmer named Mark, Jeremy was able to learn the art of SEO and get 123notary double the clicks it was getting before. The following year (2009) Mitch got Jeremy started on blogging and social media which again worked wonders for 123notary’s SEO, although that miracle took years to unfold.

What is 123notary now?
123notary is a the premiere Notary directory in the industry. No other directory has as high a quality of Notaries or gets as much traffic. We keep more information on our Notaries than any other directory. We have the general contact info, hours of operation, but also get into Notary specialties such as Reverse Mortgages, Hospital Signings, Immigration Documents, E&O insurance, Foreign Languages, and more. Additionally, 123notary goes through and helps Notaries edit their notes sections to make them easier to read and more informative. 123notary gets about 170,000 visitors per month and has about 6900 Notaries on board as of June, 2016.

Advertising

You can advertise with 123notary as a Mobile Notary for as little as $59 per year. Although we offer FREE listings which appear at the bottom of the search results, you can also elect to get a preferential listing for $99 or be #1 on the search results for a quoted price which might range from $200 on up depending on the area.

eCourses

123notary also sells loan signing certification courses and combos. Our most popular is the LS#3 combo which gives a thorough guide to loan signing, keeping records, marketing your services, examples of loan documents, and more. You can get a physical book or an ecourse. Read the course description!

How do I do well on 123notary?

To do well on 123notary requires more than just paying us an annual fee. You need to maintain your listing a little bit too, but it isn’t rocket science, and you have experienced professionals who are here to help at no extra cost. You need to write an amazing notes section about your experience, what’s unique about you, equipment, memberships, coverage areas, etc. We will help you edit your notes section at no cost to make it better organized and attractive. You also need reviews from your satisfied clients on your listing. All you have to do is ask, and email them a link, and some (but, unfortunately not all) of them will write you a review. A few reviews are like gold and will magically transform your listing as that is what the users want to see.

Help is always there when you advertise with 123notary

Other directories just take your money and leave you on your own. At 123notary, you can email us or call our 888 number for help. We give help with passwords for your listing, or ecourse. We also give free marketing and technical tips if you have a question. We’ll help brush up your listing at no cost as well as help you choose a business name — at at no cost if you have a paid listing with us!

Our Notary Newsletter

In addition to providing advertising and courses, 123notary also has a free newsletter which has more than 5000 followers. Our newsletter is a free source of great industry information and laughs as well. We have articles about new signing companies, signing company gossip, technical signing agent tips, mobile notary marketing tips, and also comedy articles especially written for the Notary industry. No other newsletter provides the same diversity or quality of articles as we do. So, email us at info@123notary.com to sign up today!

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You might also like:

123notary behind the scenes
http://blog.123notary.com/?p=2499

The story of 123notary.com
http://blog.123notary.com/?p=710

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September 26, 2016

What is a high placed listing on 123notary worth?

Many people want a high placed listing for Notary advertising on 123notary.com, but complain about the prices. We keep our prices intentionally high to weed out Notaries who are not serious. But, should you pay big bucks to get a high placed listing?

A Good Foundation
First of all, you will not get your money’s worth if you did not pass our (signing agent) Notary certification test. People who visit our site want to see our signing agent certification, not some other agency’s like NNA or Notary2Pro, etc. Additionally, without a few fresh reviews from satisfied clients on your listing, you will lose a lot of the potential of a high placed listing. Finally, your notes section needs to be perfected, so ask us for help — it’s free. So, get your foundation in order before you invest above $100 in a listing.

Building Your Presence
123notary allows people to buy a high placed listing half a year at a time. So, you can try it out. Sometimes we might even let you try three months. We want you to be happy with what you purchased. So, if you try it out, you didn’t lose much if it didn’t work out. Some people have amazing stories of getting several jobs within hours of signing up while others wait weeks. A lot has to do with your luck, your presentation and timing.

Trying Multiple Areas
123notary also allows you to try multiple areas. Our most serious Notaries advertise in several counties with high placements. But, some of them want to put their toe in the water before making a long term commitment. They might get an additional county with high placement in Montgomery County to see how that goes. If it doesn’t work well, they ask if they can move it to Orange County. We understand that you might want to experiment, and that’s okay.

What do people who have been advertising on 123notary say?

I get 90% of my work from 123notary!
We get this a lot, but not from all of our Notaries. 123notary is feast or famine. The Notaries on the top of the list get most of the jobs while the Notaries lower on the list get the leftovers if there are any. Once in a while, a well prepared Notary lower on the list will get a fair amount of business too because they presented themselves well and have deep experience.

I got my first job within hours of signing up!
Some people get lucky and get a job right away. This is partly due to yogic thought. When you are thinking about expanding your presence, you attract new clients. Putting your money where your mouth is also increases the power of your thought. Some people have to wait a while before getting work. We recommend working on your FOUNDATION as we mentioned above as that can dictate how well you do against our very seasoned competition who lists on our site in your county (or perhaps they do)

I got five jobs my first two weeks on 123notary
Some people get a slew of jobs after getting a high placed listing on 123notary. There is no accounting for luck. Others start racking in the jobs after they pass the 123notary certification test.

You might also like:

123notary certification gets you more clicks!
http://blog.123notary.com/?p=22496

Which Notaries are getting more business?
http://blog.123notary.com/?p=4117

From 3 jobs per week to 3 jobs per day!
http://blog.123notary.com/?p=3940

He made $35,000 per month his first year in business
http://blog.123notary.com/?p=3894

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February 28, 2016

More on Snapdocs, the Uber of the Notary industry!

Snapdocs really impresses me. They are new, successful, popular, yet everybody I know is complaining bitterly about them. It’s like Uber. You either love’em or hate’em. I was reading a Notary Rotary post where two reps from Snapdocs answered questions. Wow! Such good service! So, below are my comments on Snapdocs.

1. Snapdocs does cattle calls.
This is an automated feature that is convenient for the Title company, but a pain for the Notary. If you answer a cattle call after more than a few minutes have gone by, the job will probably have been filled.

2. Offers are generally low
Offers from Snapdocs are usually not very well paying. On the other hand, this makes it a great opportunity for newer Notaries to put some notches on their belt. I always tell newbies to work for cheap until they have proven themselves with a few thousand signings.

3. Are they scaring away seasoned Notaries?
One Notary on Notary Rotary’s form claimed that Snapdocs was scaring away seasoned Notaries. In my opinion, a system that is optimized for price and convenience is not suitable for an experienced and higher priced Notary. I just hope the good Notaries don’t get put out of business with all of the low fees that have become the norm in today’s Notary industry.

4. But, can you negotiate prices?
Yes. You can respond to emails and make a counter offer. If someone offers you $55, you can say, $155 — take it or leave it. Do you want experience and credentials or do you want to take your chances? In my opinion, Notaries do too much self-pitying and not enough negotiating. Give those signing and title companies a run for their money. Ask for what you’re worth. Our veteran Notary Ken always makes counter offers and demands up front payment on Paypal and usually gets it too!

5. Snapdocs eliminates the middle-man (or woman)
Signing Agents have been dreaming for years of a time when signing companies (who they perceive as being worthless) are weeded out of the situation. Well, now they have been weeded out in this playing field — but, prices are still dismally low. So, the Notaries still lose. But, in my opinion, a Notary who gets paid well earns that pay with merit which includes rich experience, multiple certifications, good marketing skills and businesslike communication habits.

6. Does Snapdocs let Title blacklist the Notaries?
Not exactly. But, feedback about the quality of the work done can affect the Notary’s ranking on this site.

7. Is Snapdocs better than the Notary directories?
In my opinion, Notary directories offer a better quality Notary than Snapdocs, and also offer more in depth information about the Notary.

8. Snapdocs will not help the Notary get paid.
Snapdocs operates for the benefit of the signing service,not the Notary. On the other hand, they don’t charge the Notary. If you don’t get paid, that is your problem. If they did guarantee payment, there would be expenses associated with that which would cut your fee down by 5-15% based on how other similiar models work on popular freelancer sites on the internet.

You might also like:

Has anyone used snapdocs?
http://blog.123notary.com/?p=15831

Snapdocs, good for the notary or the signing service?
http://www.123notary.com/forum/topic.asp?TOPIC_ID=6744

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February 8, 2016

Snapdocs, this is what we’ve learned about their Notaries

I recently visited Snapdocs to see how good their Notaries are. I called a dozen or so to sort of dip my toe in the water so to speak. Here are some quick facts based on my experience:

1. Snapdocs mostly brand new Notaries. New Notaries are often very enthusiastic and excited about learning.

2. The # of signings listed on Snapdocs is not an accurate number. It reflects how many loans were signed through their affiliation with Snapdocs and not in total.

3. Many of the numbers I called on Snapdocs were disconnected

4. Many of the Notaries on Snapdocs do not answer their phone.

5. Most of the Notaries on Snapdocs are not listed on other Notary directories which is refreshing.

6. Information on profiles on Snapdocs is very limited

7. Snapdocs has a very good document downloading system and we’ve heard they have a good loan assignment dispatch system as well.

8. Snapdocs is very popular and has thousands of Notaries on their site which is unusual for such a new notary directory (except for the new directories that copied all of our listings and then went out of business.)

I don’t know if I would recommend for or against Snapdocs, but they are the only Notary directory that has caught on since 123notary became popular in 2002 — and that is exciting! Let’s see where their newly found success takes them.

You might also like:

More on Snapdocs, the Uber of the Notary industry
http://blog.123notary.com/?p=16236

Has anyone used Snapdocs?
http://blog.123notary.com/?p=15831

State of the Notary Industry Union Address
http://blog.123notary.com/?p=16244

October Signing Company Gossip
http://blog.123notary.com/?p=15327

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February 19, 2015

Websites from some of our best notaries!

Filed under: Advertising — Tags: — admin @ 10:51 pm

Many notaries email us to ask if they should start a website. The answer is always that creating a website is like a marriage. It is expensive and time consuming, but if you are committed to it, there can be many rewards! Not all notary web sites look the same, but here are a few of my favorites for notaries who advertise with us!

Frank Tabacca
Frank is certified by about nine different notary agencies. He is a top notch notary and loyal client of 123notary. Additionally, he is an estate planner and has a background in the insurance industry.
http://www.marinprecisionnotary.com/about/

Palm Desert Notary Services
Here is a well designed notary website that describes their notary services, legal services, and more. They seem to be very familiar with all of the major legal documents.
http://www.thedesertnotary.com/notary-public-services/

Shannon Ziccardi
Shannon is a very active mobile notary and has multiple Twitter profiles as well. He is a loyal customer, and you can see his very unusual web page on active rain. Getting a web page on someone else’s platform is a lot cheaper than starting your own website, and his looks well formatted too.
http://activerain.trulia.com/profile/aquicknote

Stockton Mobile Notary
This site ironically did very well on Google if you looked up 123notary in Jan 2015. They explain identification requirements very thoroughly as well.
http://stocktonmobilenotary.com/

Tim Gatewood
Tim is a member of the NNA, GoGetNotary, NotaryRotary, 123notary, National Mortgage News, and the American Society of Notaries. If you want to impress clients, have lots of professional memberships. It proves that you are serious and dedicated!
http://freepages.rootsweb.ancestry.com/~timgatewood/notary/notarylinks.html

After Hours Notary
This notary organization is very active on all sorts of social media channels and blogs herself!
Read their interesting article: How to get started as a Notary Signing Agent which explains the process thoroughly and explains SPW standards as well. Then, she goes on to introduce a handful of large notary organizations including 123notary.
http://afterhoursva.com/how-to-get-started-as-a-notary-signing-agent/

Houston Mobile Notary Service
This Notary is 123notary Elite Certified, and also a member of many other well known notary organizations. See how they write in detail about their memberships and experience.
http://www.houstonmobilenotaryservice.com/accreditations.html

Joe Ewing
Joe is one of the most sophisticated and experienced notaries on our site. His site explains his Notary & Apostille services.
http://www.anotary.com/

A Notary on the Go
This company has several notaries working for them and a site that shows their certifications.
http://www.anotaryonthegoflorida.com/about-us/notaries/

Fred Herrera
It is very sad, but I heard that this Notary passed away recently. He was one of my favorite clients and a real trooper. He survived Pancreatic cancer for many years. His website has a lot of information on it. More graphics and formatting would have been nice though.
http://www.fredgherrera.com/

Joyce Walters
This notary site is easy to read and navigate
http://www.waltersnotaryagency.net/about-us/

A1 Mobile Notary & Bookkeeping
Another interesting notary site of a customer of ours.
http://www.a1mobilenotary.net/links.html

Jacqueline’s High Desert Mobile Notary Public Services
This notary specializes in a long list of types of documents.
https://www.jacquelinemobilenotary.com/about.html

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You might also like:

What’s the difference between getting 16 clicks/month & 100 clicks/month on your listing?
http://blog.123notary.com/?p=13185

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April 13, 2011

A few testimonials on 123notary

Filed under: Advertising — Tags: , — admin @ 4:20 am

123notary has been working overtime to get the best marketing for its notaries.  Here are a few of the tesimonials that we have gotten.
 

Testimonial #1: $7000 extra per month!
We’ve been in business for six years in the Kansas City area.  As of July 2010 I added a listing on 123notary.com.  I tracked the source of all my business, and 123notary was responsible for us getting an additional $7000 a month in revenue!
 
Michael Tomlinson
 

Testimonial #2:  90% of jobs from 123!
When I ask a Title Company how they got my name 9 out 10 times they reply, 123Notary.  I get almost all of my mobile notary work from this site.  When I asked Carmen how I could get even more work she explained how to better market myself on the site.  She also suggested that I purchase a higher P# for my area.  When I did what she suggested, the calls really started to come in.  The higher P# has really paid off! Thank you, Carmen. So, will I renew my listing with 123 Notary?  You bet I will.  Because of this site I am still working and making a living while others are not! 

Claudia in Tennessee

Testimonial #3: 123 has been my #1 advertisement!
No matter how many listings I’ve ever had, I’ve always made 123 my #1 listing.  When business slows and you have to make a choice, the decision is easy: 123Notary!  I’ve been with listed with 123 for many years and have made thousands and thousands of dollars with my top spots, worth every penny. 123Notary is  a wise choice in your Notary Public and Loan Signing Agent marketing budget. 

Kelly M. Robertson

Testimonial #4:  123notary tops my google analytics for clicks and jobs!
I was lost, I could not find my way. I stumbled from notary site to notary site. Then, suddenly, the fog lifted and a bold new day began. I FOUND www.123notary.com! My life changed for the better. The phone started to ring – the work grew and grew. From being an unknown frog suddenly I was a Prince! Then it got B*E*T*T*E*R !! I discovered that I was not alone – I found “The Forum”. My peers (err make that “my betters”) could help and advise me when the going got rough. Many were the questions that I could ask nowhere else. I was no longer frustrated and alone with my questions and issues. The sun started shining – a new day has dawned for me. Soon, with “a little help from my friends”, I was charging fair rates, making lots of money – and actually enjoying myself because I now had some idea of what I was doing! My personal life improved, I was no longer depressed and lonely, even Jeremy noticed the change in me. 123Notary has turned my life around – given me purpose and direction, and a wallet that often needs repairs at the seams! My finest moment with 123Notary.com was when this cute little gal called me for some advise (hmmmm perhaps that story would be better not told). But I can say that my Google Analytics clearly shows 123Notary.Com as the LEADING source of my referrals. And if you do a google search on “Kenneth A. Edelstein” you will find I have published a bunch of articles and am a member of LOTS of organizations, including the local BBB and Chamber of Commerce. But, nothing (with the possible exception of that gal who wanted some advise) has given me more calls and things to do. If you are not a member of 123Notary.Com – and you are a Notary – you are making the biggest possible mistake. JOIN – CHAT in the Forum – give and gain from your peers. I’m glad I did. Thank you. 

 Ken  A. Edelstein

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You might also like:

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

Reviews about 123notary from 2014
http://blog.123notary.com/?p=14072

What is the secret to Carmen’s success?
http://blog.123notary.com/?p=20059

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February 28, 2011

What do you do to advertise your notary business?

Filed under: Advertising — Tags: , — admin @ 2:59 am

There are the “traditional” ways of marketing your notary business which have mostly remained unchanged for generations such as online advertising on directories and online yellow pages, and even using Google. When I say unchanged for generations, it is because grandma and grandpa are now also using online technology and have been for years!

There are more low-tech ways such as handing out your card to those you have worked for and their office-mates, attorney offices, convalescent homes, etc. Getting on the list of as many signing & title companies as you can think of in a systematic way helps too. But, besides these ways, what other things can you do? I have been reading discussions on the various forums and have some new tips to add to my old bag of tricks.

Google Adwords
Use caution. This method of advertising is probably new to you, and the costs can rack up. It is hard to know what to bid on keywords, or even which keywords you should use. I recommend a combination of notary terms and geographic keywords such as: notary public los angeles, or san jose mobile notary. Google adwords just pulled a fast one on me and started advertising my terms in their “Display Network” which cost me an extra $1000 last month. So, login regularly to make sure your costs are not skyrocketing. On a brighter note, if used moderately and effectively, adwords can make your business. 123notary would not have made it without adwords (by the way.)

Join your local chamber of commerce
I’m not sure who queries the chamber of commerce when looking for a notary, but some people might, and it doesn’t hurt to have your name out there.

B2B Networking and Social Events
Going to social events is time consuming, so make sure you actually like being there! Yes, you can make new and potentially valuable contacts, but think of the hours you spent in acquiring them. So go, hand out your card, make a few notary jokes, and have fun. Tell them the joke about how your last client asked if he could sign with invisible ink, and you said, sure, if I can notarize it with my invisible notary seal. Then, tell them the story about how you notarized at an asylum for someone who claimed to be Abraham Lincoln! They will get a laugh out of your stories If you go to social events, you need a repetoire of crazy notary stories that will keep them laughing. Then, they will definitely remember you when they need a notary.

Social Media
Craigslist is the most practical way to advertise or find common services. But, some notaries use Google+, Facebook, Twitter, and others. The problem with social media is that your followers might be in Uganda, and if they need a notary job, it might be a little too far for you. Craigslist on the other hand segments their advertising to your metro, or your part of your metro which makes it very usable.

Websites
Notaries have been creating websites for years. But, hosting is expensive and so is promotion. I don’t recommend a website unless you are going to really invest some time and money to learn to do it right. You can get a lot of mileage out of our website at very little cost if you create a highly optimized profile which is not that hard!

Newsletters for senior communities
Seniors need mobile notaries. You can call hospitals and convalescent homes directly, or let them find you in the yellow pages, or newsletters. Targetting this specific age group is a very smart idea for a mobile notary, since they are not always that mobile themselves.

Web directories
123notary, notaryrotary, notarycafe, and signingagent.com are traditional choices for those who want to do online advertising for their notary work. I also want to note that 123notary has been getting record breaking traffic recently, and we anticipate that this trend will continue!

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