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January 24, 2011

Trump — Making American Notaries Great Again

Trump – Making American Notaries Great Again

We’ve heard a lot about Trump wanting to make America great again. But can he make your notary practice great again if it isn’t already? Or have you hit the wall? Or does he have to build the wall and then make Mexico pay for it? He says America doesn’t win anymore. Are you winning? Thanks to NAFTA, Mexican notaries are allowed to enter the United States and perform work as notaries. But because they charge so little, the only way Americans could survive was to build a wall made of used notary seals.

THE DONALD: The notaries love me. And by the way, the notaries love me. I repeat myself a lot. And by the way, I repeat myself a lot.

NOTARY: I’m undecided about who to vote for. Why should I vote for you?

THE DONALD: Our leaders don’t know what they’re doing. I will make American notaries great again. I’m gonna bring notary jobs back to America. I will be the greatest notary jobs president God ever created.

NOTARY: Would you swear to that under oath?

THE DONALD: I will swear to Justice Roberts on a bible on January 20th. Until then, I’ll swear at my campaign rallies.

NOTARY: Well, you have been married three times. You know a lot about witnessing signatures on divorce papers.

THE DONALD: More than Hillary! She’s a disaster. She could have at least left Bill during MonicaGate, but no. She stuck by his side. Pathetic.

NOTARY: Why shouldn’t I vote for Ted Cruz?

THE DONALD: Lyin’ Ted? He wants to shred Iran’s nuclear deal on day one. Shredding signed documents takes away notary jobs. He’d be a disaster as president.

NOTARY: Wouldn’t you need to hire more notaries to witness the signatures on the deal that replaced it?

THE DONALD: Absolutely. And I’m fine with that.

NOTARY: Hold on. A minute ago you said you were against it.

THE DONALD: I’ve evolved. Which is more than I can say for Cro-Magnon Man Cruze. Have you seen his wife? Compared to mine, she looks like a Gargoyle.

NOTARY: Well, I’m still not convinced you’re good for notaries. What about Bernie?

THE DONALD: The Communist? The only time I “feel the bern” is when I pee. Elect him and all the notaries will be getting free health care.

NOTARY: What’s wrong with that?

THE DONALD: Living longer means fewer wills to witness. When I’m elected president, believe me, half the country will jump off buildings. And if they’re lucky, one of mine. You’ll be witnessing will signings till the cows come home. Speaking of which, did you see Lyin’ Ted’s wife?

.

You might also like:

The 2016 Notary Public Debate
http://blog.123notary.com/?p=16006

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January 19, 2011

Phone interaction tutorial

Some notaries wonder why they are not getting any good Title companies to work with them. When we call some of these notaries up, we see within seconds why they are not popular. First, the way some people answer the phone is horrendous.

===================

Bad phone answering skills

“Hullo?”.

Do we have to guess who we are talking to? Or should we introduce your next assignment to your son because you forgot to announce yourself over the phone and we can’t tell you apart from your son?

Do your children answer your phone? Big no-no. How about your spouse? If you are a husband and wife team, that is understandable, but you still need separate cell numbers and you still need to let us know who you are when we call you. Otherwise we have to ask.

Title: Hi this is Marg from XYZ Title, may I speak to Susan please
Susan: (abruptly) WHO is this?
Title: I think I introduced myself very clearly — this is Marj from XYZ Title, may I speak to Susan please
Susan: Okay
Title: Okay, are you Susan?
Susan: Yes it is

Title: You made me work very hard just to try to decipher who you were. Are you going to be this difficult working with? I had to repeat who I was twice while you evaded announcing who you were. I am not the only person who needs to give information around here, especially if I am paying. I will call someone else. Thanks.

It is very rude to make someone repeat who they are before you reveal your secret information about who YOU are. If you are rude to Title companies, they have plenty of other inexperienced and unprofessional notaries to choose from.

======================

Background noise

Is there background noise when you answer the phone? Are there screaming children or other noise. You should apologize about the noise as soon as you can and move out of the noisy area. Otherwise, nobody will have patience for you.

=======================

Someone else answering the phone?

If you are in business for yourself, it is extremely unprofessional to have someone else answering the phone for you. However, if they introduce themselves professionally and can carry on a professional sounding conversation, it might be tolerated. The worst thing you can do is to have a busy-body answer your phone for you who pushes their unwanted helpfulness on a caller.

Title: Hi, this is Marg from XYZ Title, may I speak to Susan please
Fred: Susan is not here, but I can help you.
Title: Thanks for your offer Fred, but I would like to Speak to Susan please, and I clearly requested that I wanted to speak to Susan
Fred: Can I help you with something? I can do everything that Susan can do
Title: You are being a bit pushy Fred. I am calling for Susan. I do NOT wish to conduct my business with someone other than Susan.

Please notice how Fred is offering unwanted help and trying to push it down Susan’s unwilling throat. This happens a lot when I call people. They don’t take no for an answer and get in trouble with me as a result for rudeness.Notice how Fred didn’t once offer to take a message for Susan. He was pushy and very unhelpful in the ways that Marg might have wanted to be helped. What a headache.

======================

Asking people to repeat

Do you have other people keep repeating everything they said. Are you paying attention? Or can you just not think clearly, so to avoid having to respond to something you don’t know how to respond to, you ask people to repeat. If you are in a noisy place, or have a glitch in your cell coverage, you might apologize for the sudden static in your cell phone. Tell them that you heard the “I need you there at…. blank o’clock” part. That way they know you are listening and heard everything but the one critical word. That is acceptable. But, if you loudly say, “WHAT?” after everything the other person says, they are not going to hire you. Roughly 15% of our notaries are people who ask us to repeat ourselves multiple times during a conversation. It is very unpleasant and nobody is going to want to pay money to someone who is such a poor communicator.

=====================

Unprofessional remarks and behavior

(1) Oh yeah, you’re calling about that notary thing. (are we in Junior High still?)

(2) I just got my notary. (you mean your notary commission?)

(3) I just got off the phone with the customer, (you mean the borrower)

(4) Annoying or harsh music on your answering machine is considered unprofessional too

(5) Not having your name stated on your answering machine is unprofessional as well.

(6) Not knowing your basic loan signing terms and procedures is unprofessional and dangerous

(7) Answering the phone only to tell someone that you are in a signing. If you are in a signing and can’t talk, then why are you answering the phone?

(8) Answering the phone to tell someone that now is not a good time to talk. Why not let them leave a message if now is such a bad time.

(9) Answering the phone and telling them that you already sent the documents back when you don’t even know who is calling. Do you ASSUME that you are talking to the signing company from that job that you are at right now when it is someone completely different? Dumb!

(10) I’m certified. (you failed to mention which entity certified you)

=========================

Notes section

Most notaries do not include any unique information in their notes section. Instead they start off by talking about the least consequential information you can think of such as E&O insurance, background screening, and the fact that they are certified. Everyone on 123notary is certified by someone. It won’t get you ahead unless you have the 123notary certification icon. Indicating that you are NNA certified on our site will win you 0% more clicks since 90% of everyone else on 123notary is also NNA certified. You might as well say, “Hire me because I have two arms and two legs.”

Write about what makes you unique. Talk about your experience. Number of loans signed. Number of years as a Mortgage Broker. Specific types of loans signed. Do you offer last minute service? How many miles is your radius? Information that is unique to you.

The other notaries all claim to be dependable, reliable and professional, yet only 10% of them actually meet our standards for these adjectives so they sound phony. Do you sound phony? Talk about something that sounds REAL and UNIQUE. If you were a school teacher for 25 years, then you can claim to be good at nitpicking other people’s work and noticing all of their mistakes and everyone reading your notes will believe you.

========================

Tone

Some people just start out sounding unpleasant. Their words might be good ones, but their tone just doesn’t sound appealing at all. Talk to me on a bad day and I have tone too. But, some people always have tone. Try to sound pleasant when talking to clients or prospective clients.

=========================

Arguing

Do you argue with clients? They want it their way. Don’t say, “Well I usually xyz”. Nobody wants to hear this. You should be asking them how they want it done? Would you like tomatoes on that? Now you are talking! Don’t accuse your clients of being overly demanding. Do they pay you? Then work for them and do what they want for the right price.

===========================

Vagueness & Rambling

Do you answer questions with vague answers?

Q. How far do you go?

A. Well, I usually cover Carbon county, but I might go to Hutchinson county if it is not too far in because my niece lives there and ….

Q. Lady, can you just tell me your radius in miles please without your life story?

A. Oh, well, it depends.

Q. Thanks for the help, I’ll call someone else

People in the signing industry are tired of this type of run around. Just answer the question the way it was phrased.

Q. Can you get the documents sent back to me tonight?

A. Well, it depends on where the signing is, because it is East of me, there is no drop box, but then if it is South, I could come around on highway 19, and then I could…

Q. Just tell me if you can get the documents back to me tonight… the signing is in Waxahatchie

A. Oh, well in that case, that is Southwest, so let me spend five minutes calculating while I keep you tied up on the phone… hmmm.

Q. Never mind, I’ll call someone else who can drop it in the drop box tonight.

Boy, what a hassle. This is not brain surgery here. Just say, “Yes, I’ll get it in the drop box tonight — guaranteed!”. And then do it.

=========================

Basically, we put up with a lot of unprofessional behavior. The smart notaries tend to be argumentative while the newer notaries often can’t function at all. Communicating is very hard for many, as they can not make a simple request without telling you their life story. Nobody has patience for this. People at signing companies deal with 100 notaries per day, and need their questions answered fast, and there is no time for nonsense. If you can’t communicate and do your job correctly, you will be sitting on the bench your entire career. It is not that difficult to be a notary. Just know your terminology and procedures, and learn to communicate effectively.

NINJA COURSE
In our Ninja Notary Marketing Course we will be teaching more on refined interaction skills, notes sections, marketing, analysis, higher level notary & signing skills, interviews with our best notaries, plus much more! Email us about our NINJA Course today!

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January 18, 2011

Notaries Without Makeup

Filed under: Andy Cowan — Tags: , , — admin @ 9:02 am

Have you ever seen shows about celebrities without makeup?
Well now there is “Notaries without Makeup.” A reality show about what Notaries are really like behind the scenes.

Meet Sylvia.

SYLVIA: Hi, I’m Sylvia. Believe it or not, underneath this dazzling exterior, I’m just a regular person. I put my skirt on two legs at a time. Being a Notary may seem glamorous. At least if you’re Amish. But when you get down to it, it’s a lot of hard work. You have to show up for appointments, follow instructions, and deal with a lot of egos.

HOST: So, Sylvia, what was one of the worst moments you have had as a Notary?

SYLVIA: Since we Notaries are always judged by our appearances, the worst experience I had was when I had to refill my stamp’s ink, and it spilled all over my hand and my outfit. I was mortified. The blue ink clashed with my green blouse. Then, at another signing, I had to pretend the signer’s picture ID looked like him before he’d obviously aged from having to carry around such an ugly picture ID. Being a Notary is not all fun and games. There are a lot of hardships.

HOST: That was fascinating. So, what things about you are the same as say — an average person?

SYLVIA: When I get out of my glittering Notary outfit, and take off the professional makeup that I get done in the green room, I’m just a regular person. I go jogging. I have two cats and a small dog. I witness them doing their business on the front lawn. See? A notary’s work is never done. I bake cakes. I do all of the normal things that regular people with no lives do. The only real difference between me and others is that my life is incredibly exciting next to watching paint dry.

HOST: Well, that was very interesting talking to you. And we’ll be back next week with our next episode of “Notaries without Makeup!”

.

You might also like:

A Notary Public cures lying!
http://blog.123notary.com/?p=6872

Notary Oscars
http://blog.123notary.com/?p=16540

Notary Housewives
http://blog.123notary.com/?p=14721

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January 14, 2011

NotaryMatch.com — a dating site for notaries!

Have you ever noticed that the happiest notaries are the ones who are part of a tag team combo? They wife or husband is often a notary too. They tend to be happier and more successful too. The question is, did they become notaries after marriage, or was it a pre-existing condition? Maybe their wife was a vampire Notary, and after they were bitten, they became a notary too. I’m not sure if it works that way. I’ll have to ask the secretary of state’s office.

Either you find someone compatible and make them a notary, or you could find someone to marry who is already a notary. I’m not sure which way is better, so try both! To find a single notary, just go to notarymatch.com or notarymingle.com. Find thousands of single notaries who are looking for that special someone!

One notary used this site, but had mixed results. They met someone to go out with, but they didn’t go out on a “date.” They had a “date and time” and had to record that in some sort of journal.

The girl recorded:
Date & Time: April 17th, 2012 6:23pm.
Type of Act: Eating (Casual dinner)
Document: Not Applicable
Document date: N/A
Name: John Doe — as reads on driver’s license
Address: 1777 Laurel Street. Brick, NJ 08888
Type of ID: Passed online screening. Not a murderer or sex offender. Driver’s license
Additional Notes: Will record after the “Date & Time”
Signature: Refuses to sign on the first date (men!!!)
Fee: “Barter” — He will pay for dinner
Thumbprint — hoping for more than a thumbprint if he’s cute

So, they had a fun date & time. But, after the date & time the girl asked the guy:
Girl: “Can you sign my journal?”
Guy: “Sorry, I don’t usually sign notary journals on the first date!”
Girl: “Oh…. you’re exactly the type of guy I want to marry!”
Guy: “Let’s just see if we make it through the second date, and then we can start thinking about marriage. One step at a time please!”

All I can say is, thank god it wasn’t a “backdate.”

Tweets:
(1) Find a notary to date on notarymatch.com AND notarymingle.com! Find his/her/your(s) special someone
(2) “Sorry, I don’t normally sign a girls journal on the first date!”

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Don’t ask for a review at the wrong time

Filed under: Popular on Facebook (A little),Reviews — Tags: , , — admin @ 12:14 pm

Notaries are notorious for doing the wrong thing at the wrong time. Title companies are even worse when sending e-documents is concerned. How can the world keep spinning around on schedule while everybody on earth is so uncoordinated?

When, I lecture Notaries about how they need to ask for reviews, the timing is very important. Some ask too many people at once and then don’t do it again for three years. They’ll have three reviews on the same date that look like they wrote them. Take this advice instead. See how it’s done.

BORROWER: Gee, I love your work. You are the best Notary we’ve ever had!

NOTARY: Really? … I mean, thanks. Nobody has ever said that to me before.. I mean — I get that all the time.

BORROWER: Oh. Well, you explained everything to us nicely, showed up on time, and didn’t discuss politics like that “other” Notary who talked for two hours about how he didn’t like Obama-care.

NOTARY: Hmm. Well, it’s either that or Trump-care, whatever that is. By the way, 123notary has a review feature that’s easy to use. If others see that I have a realistic review or two on my profile, that would help so much. Would you mind writing a quick review for me? I can email you a link to my review page.

BORROWER: Sure, just don’t sell my email to an outsourced service abroad or Trump will tax you. My email is borrower2015@gmail.com

NOTARY: Got it. I will send you an email right now from my i-phone.

BORROWER: I bet Jeb Bush wants to put implants in those i-phones.

NOTARY: Actually, it is Obama who’s Obama-care manifesto of hundreds of pages who discussed implants. The senators didn’t read that part carefully or they probably wouldn’t have voted for it.

BORROWER: Between Trump and Ahmedanijan, I think we’re all doomed.

NOTARY: I agree. I just can’t believe that “other” Notary would bring up these topics at a signing though.

BORROWER: Ooops, just got an email. There it is…. let’s click on the link here. Yes, we just can’t figure out why he would be the one to bring up politics at a signing, especially at a signing where both signers have been registered democrats since we were of voting age — actually, card carrying registered democrats. Why, we wouldn’t vote for a republican if you paid us to, or offered us a break in our tax bracket. Hmmm. Let’s write something in the review. It wants my name, email, and a comment. Okay…

“Sam the Notary was excellent. He showed up on time and explained everything to us. Thank God he wasn’t like that ‘other’ Notary who showed up late and then had the audacity to discuss politics throughout the entire signing. Good God!”

BORROWER: Okay, your review has been published. Just wait for Jeremy to approve the message and it will go live.

NOTARY: How do you know the process?

BORROWER: Well, it’s a long story. You see my psychic whose name is Sam also told us that a Notary would come to our house. Sam the psychic is also a registered democrat by the way and swears by Obama-care. Anyway, he told us the entire procedure. We were just relieved to know that a Notary who was helpful would come to rescue us. I just loved your service. In fact, I love it so much, I wish Obama would create a new system called Notary-care.

NOTARY: Hmm. That sounds good. Like a dental plan. You pay every month, get penalized if you don’t pay, and then you can use a Notary who is on the list of acceptable Notaries, but you have to make a co-payment, and fill out twenty forms. I agree. That would make the world easier, and a better place, not to mention reducing the chance of Notaries getting involved in political discussions with borrowers.

BORROWER: Yes. And you know what’s funny? The Notary before that “other” Notary also had the nerve to discuss politics with us. What is it with these people?

NOTARY: I’m not sure, but I’m going to email Jeremy to add a new field on his database. A new search function where you can choose the political affiliation of the Notary. For you, I really feel you are better off with a democrat who doesn’t discuss politics at the signing.

BORROWER: My sentiments exactly.

COMMENTARY: On the other hand, if the borrower doesn’t praise your Notary work. Don’t bother them asking for a review because it won’t happen!

.

You might also like:

123notary’s comprehensive guide to getting reviews
http://blog.123notary.com/?p=16290

5 or 6 reviews doubles your business
http://blog.123notary.com/?p=8484

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January 10, 2011

6 FREE things 123notary does for its clients

123notary does all types of free things for its clients. Why? We want our clients to
do well so that they stick with us year after year. Here are some things we do:

(1) Free Listings
We offer free listings to many new notaries. We typically do not offer free listings for more than a year unless you are in a very remote area or have 123notary certification

(2) Free Help with Notes
We offer free help with your notes section. You can email us and we will help you add unique content to your notes section as well as organize your existing contents.

(3) Free Strategical Help
We offer strategical help that can mean the difference between making it and breaking it in the notary profession.

(4) Free Educational Materials for Signing Agents
We offer free educational materials in our blog. We do not publish those every day, but when we do, they are very useful.

(5) Free Guidance for Getting Reviews
We offer guidance to help you get reviews. Sometimes asking for reviews is not enough. You need to know who to ask, how to ask, and how to follow up.

(6) Free Signing Agent Tips
Carmen has made it a tradition to help notaries out with their loan signing questions. What other agency does that for free — or does that at all?

What other notary agency does all this for free if at all?

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Trouble getting paid? Have you tried our demand letter from hell?

Notaries complain all day long about how hard it is to get paid. The new complaint is that there are companies who will pay promptly, but not unless you bug them around 30 days after the signing. But, what about companies who just won’t or just don’t pay? First of all, research all signing companies on 123notary.com/s or Notary Rotary BEFORE accepting a job from them. If you work for known offenders, you will likely not get paid. Asking for paypal up front works for certain experienced notaries, but might not work for you. It is worth trying. But, what about after the fact?

Use our letter from hell!
Our letter from hell threatens signing companies in all sorts of horrifying ways that makes their skin crawl. This letter was composed based on the advice from many of our most seasoned veteran notaries from around the country. If this doesn’t get them to pay, they are either completely out of business. There is no 100%, but our letter comes as close to 100% for getting you paid that exists.

Testimonial

Just to let you know, your letter works and got me paid for a signing I was ready to write off.
Erwin

We have received other testimonials, but we didn’t publish them, and they are lost somewhere in my email account!

Links

Scary results when someone uses our demand letter from hell
http://blog.123notary.com/?p=2006

Template for our famous demand letter
http://www.123notary.com/howto-get-paid-signing-agent.htm

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January 9, 2011

Form I-9 According to Ken

Filed under: Ken Edelstein — Tags: , , , — admin @ 10:50 am

Form I-9
Certification
I attest, under penalty of perjury, that (1) I have examined the document(s) presented by the above-named employee, (2) the above-listed document(s) appear to be genuine and to relate to the employee named, and (3) to the best of my knowledge the employee is authorized to work in the United States.

That is the form that notaries are being asked to sign. This presents a bunch of problems to me. First, notaries in New York County are prohibited by the County Clerk from “certifying” anything. That term is reserved for government officials and Registrars of educational institutions to “certify” the original and duplicate copies that they issue. I’m not supposed to say (in the notary section) “I certify that before me appeared…..” – certify & certification is a no no.

Examined and appear to be genuine – that’s OK. We do that when we inspect ID to notarize, it’s a routine part of the job. But here there is a subtle difference. I am being asked to comment specifically on the ID, not the identity of the person signing. That is a big change to me. I really don’t like “going on record” as to the quality or “genuineness” of the documents. Sure, it does not ask me to commit that they are genuine, only that they appear to be genuine. Small difference.

Last comes the “deal breaker”. “… to the best of my knowledge the employee is authorized to work in the United States”. Well, I have NO such knowledge either way. On what basis do I make such a statement? “Well, your Honor, being that I had no knowledge, then to the best of my knowledge….” That might fall flat. Worst case: based on MY statement the person obtains a job in a “sensitive” position and does real harm. Then the witch hunt starts; guess who will be asked why I “approved” the terrorist who disabled a large portion of the power grid?

It appears the entire I-9 process is designed to establish “responsible parties” for when the “you know what” hits the fan. ONLY the government, with its vast resources is qualified to determine the eligibility for working in the US; NOT a humble notary public looking at a selection of user submitted documents. Perhaps there are “items of record” that are not shown that are very relevant to the issue at hand. The State of Texas cautions notaries about form I-9.

This subject has been covered several times on the 123notary.com forum. I have been told that I don’t know what I am talking about not having taken the training. True enough. But, I don’t think any training will change the statements I am asked to sign. They are the reason that, other than notarizing the applicant’s signature; I will not touch an I-9. In a similar manner I have been asked to notarize a Will. NY law requires an attorney for that function. One attorney wanted to “guide me” over the phone. Nope, it’s MY signature and no other that would be in the notary section. Point being: signed documents have to be able to “stand alone”. In the case of the I-9 – training or instructions; nothing mitigates the signed statement. With the “attorney at the end of the phone” will signing – in 40 years when many are gone – ONLY my signature would remain; and someone might contest the validity of the notarization.

I’m sure to be “flamed”, but I would not sign an I-9 for any amount of money, I’m very wary.

.

You might also like:

See info on The Closing Disclosure, Deeds, Affidavits, POA, and more
http://blog.123notary.com/?cat=2074

Can a California Notary Notarize an I-9 form?
http://blog.123notary.com/?p=15240

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January 8, 2011

Scary results when a notary uses our letter from hell

Scary results when a notary used our letter from hell 

We get complaints from notaries every single day who are not getting paid on time, or not getting paid at all.  Since I care deeply about this situation, I have networked with Carmen (who I work with), and a few other very seasoned notaries to create a system for getting paid which is almost foolproof.  Nothing is perfect, but this system is as good as it gets.
 
Please visit
How to make sure you get paid signing agent  
Our system starts with the notary background checking ALL companies they work for.  Asking for references, and checking the company on the BBB website is a must.  If you already accepted the job, you could cancel if they have a margin of a few hours.  Otherwise, take your chances.  Keeping faxes and work orders in order is critical, and keeping the stub from company checks is a life and death issue. This is all talked about in detail on the how to make sure you get paid page. Notaries need to fax fills regularly with all pertinent information on the fax.  But, if you did everything right and STILL didn’t get paid — there is the template of our demand letter.
 
A notary used our demand letter, and the company threatened her with a LAW SUIT!!!
Oh my gosh!  Is it really true?  Actually, the notary only sent a “watered down” version of our template letter, but the reaction was almost postal…  The notary stated that they repeatedly contacted the company by phone and email, but never got paid for various jobs done. Then, the notary said that they would take the following actions by a particular date if not paid:

a.         Notify the Attorney General of the details and circumstances of the occurrence.
b.         Notify the Secretary of the State of Texas to look into the matter
c.         Notify other notaries public of the details of non-payment.
d.         Register the details of the occurrence with the BBB.
 
The signing company got back to her and said…
 
I feel obligated at this time to inform you that Ck # 15533 for $45 cleared your bank on 7-11-11, presented on 7-8-11 for Account #134554 (for a particular name).  That was less than 13 days after i sent you the email asking you to do the notary job in the (name of town), TX area.  Your email is making libelous or slanderous threats against myself and my company for which you can be sued in civil court  (i.e. notifying others in the industry that I do not pay my bills).  I feel it is now my duty to report you to the Texas Notary Division of Austin for making such threats when I can prove that you were fully paid within 2 weeks of the service provided.  I will be forwarding a copy of this email to them immediately.   It is a shame that you did not do your own research regarding payment of this service, before making such libelous threats…. (name of owner),  (name of business)
 
My opinion
I think the notary should have listed the particular jobs that were not paid for, i.e. the names of the borrowers, loan numbers, addresses, etc. I think that the notary should have kept track of all payments and all of the check numbers of all payments in the past, so that she would know what that check was for, and if it even existed.  It is easy for signing companies to scam notaries by making up fake check numbers. Most notaries don’t keep good enough records to keep track of it all — but you have to — or you might never see your money…

Tweets:
(1) Carmen, a few seasoned notaries & I developed a fool proof method for getting paid every time no matter what!
(2) A notary used our almost foolproof letter from hell to request payment & the company threatened to sue her!
(3) Our scary demand letter threatens to report the late paying signing co to the SOS, Attorney General, DA & more!

You might also like:

Getting what is due! A clever plan!
http://blog.123notary.com/?p=3221

Protecting yourself with a contract
http://blog.123notary.com/?p=2593

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January 7, 2011

Long term Notary marketing plans

Do you have a long term marketing plan? Many Notaries don’t really have a plan. They just haphazardly go from one Notary related decision to the next. If enough people demand background screening they get it. If they like a particular type of advertising, they get more of it. If they need more work, the lower their rates. The element of calculation is generally missing from how they conduct their business.

Have a long term plan
My point is that you need to have some loose long term plans for your Notary marketing. Figure out what you hope to earn. Decide how much you wish to invest in items such as advertising, background screening, certifications, E&O insurance, etc. Then, try to figure out which type of advertising & other items to get, and from whom. All of these decisions should be based on calculations, and not on how you feel. But, putting most notaries failure to calculate the value of their investments aside, most Notaries base their long term needs on current conditions which is suicide as conditions can change overnight in our business.

Current conditions don’t matter
If a Notary is getting “enough” business now, they don’t want to invest in more advertising. If a Notary is not getting “enough” business, they also don’t want to invest in more advertising because — why bet on a losing horse? Both attitudes are wrong. Other Notaries want to spend too much on advertising without analyzing what type of advertising makes sense. A good ad on 123notary needs six reviews, 123notary certification, and a beautifully written notes section to do well. If you give us $2000 and don’t do the needful preparations, you will not get the full value of the investment which is your fault as we normally cram our unwanted free help down the unwilling throats of Notaries who don’t understand the value in it. Get enough advertising and other items to be able to survive slow times in business.

Base your Notary marketing strategy on being prepared for bad times.
I’ve been in the Notary business since 1997. I’ve seen booms and busts and all types of up and down cycles. It doesn’t matter how much business you get when times are good. Base your marketing to prepare for when times are bad. If you develop a solid customer base and have solid advertising, certifications and all of the other bells & whistles, you will be a lot more prepared for bad times. Notaries with solid customer bases survive the bad times — a few even flourish. I talk to close to a thousand Notaries per month and have talked to all types. If you have too many clients when times are good, that is not a problem. That way you get to pick and choose which ones you will service, and tell the others you are too busy. Most companies are unpleasant to work for, so having the luxury of picking and choosing can completely change your quality of life and is worth an additional amount of advertising.

What do you invest in first? Training
There are various things you can invest in to make your Notary business better. Training should be the first. You can purchase thousands of dollars of advertising, but without the training, you won’t know what you are doing even if you think you do. We have many Mortgage brokers who think they know it all since they have 30 years in the industry. They do not know what it is like on the Notary’s side of the table and cannot answer my easy over the phone questions. All Notaries need to constantly brush up on their signing agent knowledge no matter what their professional background is. Some training is free while others cost. There is no substitute for solid business skills, and training cannot teach you that. The Notaries that do well often have a solid business background as a manager, Real Estate Broker, or some field that involves coordinating schedules, paperwork and dealing with people. However, you can learn a lot from reading all of our blogs and take courses from various agencies. When I was a Notary I passed certifications from five agencies, so you don’t have to stop with just one.

What comes after training? Advertising
After you have educated yourself to your satisfaction, what should the next step be? Advertising or background screening? If you don’t get background screened, you might lose 30% of your business. But, if you don’t advertise, you won’t get any business to begin with. E&O is the icing on the cake. But, properly maintaining your Notary profiles on the various directories needs to be a priority. Your profile needs to constantly be brushed up.

What comes after Advertising?
Background Screening, E&O, company name registrations, fancy equipment, etc. How far you go should depend on how serious you are.

How much should I invest?
Being in the Notary business is a real business. Most businesses require hundreds of thousands in expenses. Being a Notary is easy and only requires a few hundred. If you are serious about this business, take a gamble on yourself and invest at least a $1000 on everything. I would get three or more certifications, advertise on all the major directories, get background screened, and at least 100K in E&O as well. If you want a high spot on 123notary, do yourself a favor and get the bells & whistles on your listing before you spend big money. That way you’ll get much more mileage out of your investment!

What is the real preparation?
My guru always says that the real preparation for the end of the world is not a physical preparation, but a spiritual preparation. The real preparation for good times and bad as a Notary has to do with solid relationships you’ve built up over years. All of the suggestions we make are not ends in themselves. They build up a foundation to help you create those winning relationships — the rest is up to you!

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