Notaries hire us to advertise them and promote them by virtue of listing them. But, many notaries do counterproductive things with their advertising. Let’s take a closer look.

YOUR BUSINESS NAME
1. Have a generic sounding business name like “Nationwide Notary Service” , “Statewide Signing Service”, or “Illinois Notary Service.” You will get confused with a lot of others and not stand out. Or just don’t have a business name at all.

REVIEWS
2. Don’t ask for reviews — ever… And make sure your work isn’t that great, which will alleviate the risk of getting a positive review. Or you could try to get negative reviews.

PHONE ETIQUETTE
3. Never answer your phone, and if you do, make sure to have screaming kids in the background, try to sound muffled, don’t speak into the phone, and don’t be polite. Never announce who you are when you answer your phone — make them guess.

4. Give roundabout answers to questions via phone and insert lots of unasked for information which you think makes you look knowledgeable, but to them makes you look like an annoying novice who won’t stop talking.

YOUR NOTES SECTION
5. Use baseless cliche adjectives to describe yourself like “responsible” and “reliable”

6. Leave your notes section blank on your 123notary listing profile.

7. Ramble on and on in your notes section without letting people know your credentials or what you know how to do.

YOUR PROFILE
8. Don’t fill in your # of loans signed on your profile. Let people guess and when they ask, say, “lots” rather than giving them actual tangible information such as an actual number.

9. Only work two days a week, and only three hours on each day.

10. Only serve your home county and refuse to go anywhere else for any price.

KNOWLEDGE & CERTIFICATIONS

11. Don’t get any. Or at a minimum, don’t get certified by any agency with tough testing standards. Why bother?

12. Make sure you don’t know your notary knowledge at all. That way you can ensure that you will make Notary mistakes, get in lots of trouble and lose clients.

SUMMARY
If you follow all of my tips, I guarantee that you will do really poorly in your business unless you have a very loyal following already. On the other hand, do the opposite, and you might do well. In addition to these tips, if you send back packages late, or in incomplete form, and speak in a rude way to clients, that will enhance your ability to fail in business. Once again, do the opposite and you might succeed.

I wrote this article in jest, but the reality is that most Notaries are not doing everything, or even half of everything they need to do to succeed. Making it as a mobile notary is not a matter of luck. There is a checklist of things you need to do: Notes, Reviews, Certifications, Notes, Business Name, Phone Etiquette, Notary Skills, etc.

The good news is that we have many articles and even free courses on our blog for ALL of these points. And you can become an expert with n

Are you a mobile notary? If you are reading this, the answer is most likely yes. Most people want more business, but can’t figure out how to get it. I have written many articles on this topic. But, let’s look at it from a new point of view.

COUNTIES
Most Notaries advertise in a handful of counties. From time to time we get someone who only does their home county, and might begrudgingly go to a close neighboring county, but only if you pay enough. This is not the attitude of growth and success. Then there are those who go everywhere.

Number crunching has proven to me that those who have lots of counties get far more clicks. If you have one county, you might get half a click per day. But, each extra county you have your clicks go up by (.1) or more clicks per day. If you have twenty counties, you will get a lot of clicks.

You might be thinking that you will have to drive too far and it is not worth it. But, by driving far, you get new clients, more work, and more experience under your belt (assuming you wear a belt, some wear suspenders.)

If you agree to go farther, you need to charge more. But, if you are new, you can work for cheap in order to widen your net. I got many new clients by going where others refused to go. Or if Star Trek wrote this — those Notaries went where no Notary had gone before…

ASK FOR MORE REVIEWS
If you ask everyone who likes your work for a review, you get more reviews. Normally you have to ask ten people for a review, and email each of them a link, and then get an average of one review. By widening the net of who you ask, you can get more reviews. It is a similar concept as my strategy about counties.

WIDEN YOUR NOTES
Most Notaries don’t write enough in their notes. Those who do write don’t always strike a chord with what they write. Writing fluffy content that doesn’t grab your attention, or using baseless adjectives about how great you are will alienate readers. Cold hard facts organized well with a warm fuzzy description about what you are like is my winning philosophy. But, the attitude of writing more notes and then having me review it (free as a courtesy of course) you are widening your net. This costs nothing, but few really put in the effort. It’s a lot easier than driving three more hours per day.

BE ON MORE DIRECTORIES
More directories = more calls. Some are worth paying, most are not. But, if you never try them you will never know. We recommend particular directories. Read our other blogs in the advertising section and find out.

GET MORE CERTIFICATIONS
Why only get LSS or NNA certifications. Get more. If you advertise with 123notary, get ours too. If you want more knowledge, try the Notary2Pro certification — that is what we recommend the most although it is not that popular these days. More certifications = more 3rd party credibility from reliable sources. If you say how great you are you come across as cheesy, but if your reviews from title companies say you are great and you have four or five certifications, then nobody will argue whether you are great or not.

EXPAND YOUR KNOWLEDGE
Some people will only study if it is “assigned.” These are what I call sheeple or beta-people. They never think for themselves but only follow others. Knowledge is power. If you are rock solid on your notary knowledge and industry knowledge and practice communicating well without rambling or giving indirect answers, this is a marketing strategy. It is not widening your net per se, but strengthening your chance of turning a call into a job. People are impressed by solid knowledge, not snow jobs! So, keep getting knowledge. A little every day adds up, especially if you master what you know.

HIGHER PLACEMENT
Many people like higher placement on 123notary and it is a potent advertising strategy, but that is different from widening your net. That is more like deepening your net, or heightening it… or something.

SUMMARY
There are many ways to widen or expand your advertising net, and this strategy pays off big time. I used it myself and I became full-time as a mobile notary which most Notaries cannot do. There are other ways to expand your reach as well like social media and networking. I strongly suggest the widening strategy! It works!

Here are a few tips for the new folks to get more business.

1. Take jobs that others won’t.
Most Notaries are picky. They want the best jobs for the highest price from the nicest companies. If you are trying to develop a reputation and get signings under your belt, do the opposite! Take signings that are far away, pay little, involve a lot of fax backs, or sound difficult. You have to get your foot in the door.

2. Advertise on all the major portals and directories
Snapdocs, 123notary, Notary Rotary, Notary Cafe, and others

3. Advertise in more counties on 123notary
We don’t even charge for this. Once you are listed you can have up to 12 counties, and sometimes we can accommodate for more. If the database cannot accommodate them on one listing, we can create additional listings which generally is not free, but for an affordable cost if you want a larger net.

4. Call all signing companies in the nation that are doing a lot of business. Talk to all title companies within 90 minutes of you as well. If they need pick up and delivery, you might be their person.

5. Having mobile equipment helps
Mobile printing, scanning, faxing really helps. But, if your equipment is at home, make sure to have a dual tray printer, a reliable scanner, fax, and whatever else your clients say they need.

6. Network
Get listed with your local chamber of commerce, let local hospitals, Attorneys, nursing homes, airports, jails, bail bonds people and Real Estate brokers know you are in business. Often they have their own Notaries, but people get sick, quit, or won’t notarize due to conflict of interest.

7. 25K E&O Insurance
This is the minimum, but some people get up to a million to let people know they are serious. An absolute beginner should probably stick to 25 or 100K. But, you an upgrade if you start getting title work because the title companies want more.

8. Let everyone know you are a Notary
People often need a Notary and it is handy if one lives nearby who people know. Mention you are a Notary on your Facebook page, Twitter, at networking events, to your neighbors, the local stores, and anyone else you can think of.

9. One certification is good, but…
It is good to be “certified”, but having three or four certifications lets people know you are three or four times as serious as the others.