I got an email from a Notary. I told her that she needed an “about you” section in her notes section.

First of all, where should an “about you” section go?
In my opinion, below your experience and below your designations, but above your geographical coverage areas and closing statements.

What should an “about you” section be about?
It should be about you!

How personal should it be?
It could include a little about your personal life, job history, and what is unique about how you handle your notary work.

How to come across in your about you section:
Many notaries sound cliche when describing themselves. They claim to be responsible, reliable, and take your clients’ confidentiality with the utmost of importance. Many claim a .00001% error rate, but in the unlikely case of an error, they will go back and fix it.

My advice is as follows:
Avoid adjectives that people have heard thousands of times. They don’t want to hear it. Avoid talking about your error rate, or lack of an error rate. Nobody believes this coming from you. Try to be more unique. Talk about something else that will not put the reader to sleep. The main thing to remember is that the reader has already read 500 profiles today and is bored. They want someone who is interesting, pleasant, knowledgeable, and stands out.

The notary who claims to be knowledgeable gets ignored. The Notary that lists 30 types of signings they know how to do, and in alphabetical order gets noticed. See the difference? Show them rather than telling them how great you are — if in fact you really are great.