I had this client who has been with me for years. He dropped out and then reappeared out of nowhere kind of like an Ace of Spades that got buried in the deck only to reappear just when you need it. I looked at his profile. There were two business names in use — one on his email, and another on his site which he said was outdated. I told him that both of the names were average. Not terrible, but neither had a ring. So, I sat down with him (by phone) and looked at some ideas that had some pizazz. Here is what we came up with and my commentary.

Wild Card Notary Services
Wow — amazing, mysterious and powerful. Really catches your attention in a good way and has a very Vegas feel to it.

High Limits Signing Service
There is a sense of excitement, risk and danger in this name. I wonder if this name would attract clients with deep pockets.

Royal Flush Notary
This name has a very elegant and opulent ring to it. I bet James Bond would like it.

Deuces Wild Signing Service
This name has Vegas written all over it, but also has intrigue due to that word, “wild” which adds such an interesting dimension to the name.

Stardust Notary Service
Named after an antiquated casino.

Silver Mine Notary Service
Very historical Nevada type of a theme.

Silver State Notary Service
A synonym for Nevada once again and a little bit more classy than saying, “Nevada Notary Service.”

Jackpot Notary Service
Sounds like a winner to me

High Wager Notary Service
Sounds like a gamble

Blackjack Notary Service
Classy, and has an Old West flavor to it.

Buy In Notary Service
A classy gambling term integrated into a Notary name.

Casino Notary Service
Sounds great, but sounds like you do mostly smoke filled casinos and get tired of having buffet seven days a week.

Good Odds Notary Service
A fun name, and the customer will probably have good luck with that service too.

Anti-Up Notary Service
I bet Kenny Rogers would approve of this name.

SUMMARY
I liked all of these names. I don’t know if my customer will register any of these with his county, but I think the top name really has a wow factor and an appeal to it. It sounds like an older guy who’s done it all, seen it all, and been in all types of hair raising situations. And in reality, he was in a few scary situations.