Advertising Archives - Page 2 of 4 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
123Notary

Notary Blog – Signing Tips, Marketing Tips, General Notary Advice – 123notary.com Control Panel

March 23, 2019

To do well with a high placed listing, you need 6000 loans signed

If you want to purchase a high placed listing, I recommend it. However, to do well, you need experience, good communication skills, reviews, and knowledge. In short, you need a package of skills to do well on our directory. But, how much experience do you need?

In my opinion which may or may not add up in today’s world, your knowledge takes precedent over your experience. I would rather hire someone with 500 loans signed who can answer my hardest questions. Someone with 20000 loans signed who knows nothing and has been winging it all these years is less valuable because I think they are incompetent. I do not hire notaries, but those that do have their own standards. they want experience, but when I ask them “how much” experience, the answers are very wishy-washy. Generally people ask for two years of experience. But, when I interview Notaries with two years of experience they often have not signed a single loans.

Expressing experience in terms of loans signed is better than years in my opinion because it is a more accurate reflection of what you have actually done. However, people lie on their number of loans, or fail to update their number for years on end which leads to inaccurate information.

What I learned crunching numbers is that the Notaries who do well in high spots on our site typically have a median of about 6000 loans signed. 6000 real loans, not a fake number you input into your profile when you login. I am assuming that our # of loan data is roughly true for the most part although there are always liars.

This is not to say that those with less loans will not do well with a high spot. But, if you have less experience, you need to compensate for that by doing a lot of studying. Test results matter more for newer Notaries than for more experienced Notaries on our site according to my number crunching. Notary Public 101 is a nice course on our blog where you can learn the basics of Notary procedure, acts, vocabulary, real life scenarios, and loan documents. It is a very popular course and comes highly recommended.

You might also like:

Pricing for top listings on 123notary, how does that work?
http://blog.123notary.com/?p=19355

Your # of loans signed just went down?
http://blog.123notary.com/?p=21236

Share
>

March 22, 2019

Which analytics get you more clicks and why? A change in the 123notary analytics system.

Filed under: Advertising — Tags: — admin @ 9:53 am

At 123notary, we have been using analytics for more than ten years. We do this to identify which listings are better quality than others. The issue is that there are 15 different factors we look at and all of those factors have to be weighed to compute a final points score.

One of the issues I have found is that analytics do not apply equally to listings in different placements. Here are some examples.

People who don’t answer the phone lose a lot of clicks in the high range of the search results while in the middle of the search results listings do not lose a lot of clicks on average by not picking up.

People who refuse to talk after answering the phone lose a lot of clicks in the middle of the list but do not in the high end of the list. This data seems to be opposite from the phone answering data. Basically people in the middle of the list don’t have to pick up, but if they do, they had better be nice and talk otherwise they will lose a lot of clicks.

People who argue with Jeremy (that’s me) can get away with it and that will not affect their scores. But, people who interrupt seem to get a lot worse click scores. The difference seems to be that arguing with Jeremy is something people only do with Jeremy, but not with clients because they think that my opinion of them doesn’t matter (boy are they wrong.) But, people who interrupt do this because of a lack of control and probably a screw loose. This screw loose will manifest with everybody. Additionally, if you refuse to answer questions over the phone with Jeremy, this does not seem to affect your click ratios at all.

So, let’s look at the factors in order of importance.

CRITICAL
If you have good reviews and lots of them, this counts in your favor as the most important analytic for clicks.

If you score well on Jeremy’s tests, it might not mean anything to you, but the other Notaries do not have the skills to match and are rarely willing to study, so this makes you stand out.

If you have horrible communication skills to the point where someone can barely talk with you, you will lose more clicks than from any other factor.

If you have someone else answer the phone for you, you will lose a lot of clicks.

MODERATE
If you give vague answers to questions, this affects your clicks. Vague answers are a sign of sluggish and unclear thinking. Your clients might want their questions answered in a way where they don’t have to ask for clarification.

Ignoring emails is another way to lose a fair number of clicks. If someone asks you questions by email and you ignore them, they will be less likely to click on your listing in the future or use you.

Refusing to talk after you have answered the phone is a fast way to lose clicks. If you can’t talk — don’t answer. Just send them a text if you feel the call is important.

Having an answering machine that does not state your name is another way to lose a lot of clicks.

SMALL
Rambling on and on is annoying, but title companies seem to be a lot more patient with this behavior than I am. I recommend controlling what comes out of your mouth on business calls. But, this is a lot smaller of a factor than I previously thought.

Background noise is something I can’t stand, but it doesn’t seem to affect click volume. If you can avoid background noise, you should.

Poor call backs. When you call someone back, refuse to announce who you are, but ask them who they are, and make them repeat themselves three times — to me this is unbearable and rude. But, this behavior for some reason does not seem to affect click rates.

Answering the phone saying, “hello?” seems very unprofessional to me. You have to announce yourself and then ask the person who they are, and instead of telling you they ask who you are after you have told them and then ask why you are calling. Some people you have to ask who they are three times to get a straight answer. However, this used to affect click ratios more, but these days since people are shopping for price more than quality, it does not affect your scores much. I still recommend acting professional if possible.

SUMMARY
The analytics that matter are reviews, clear communication, quiz scores, and answering your own phone. Many of the analytics I thought mattered before seem to be very trivial. I concluded that my personal value system is antiquated and does not matter in today’s world. I was running my directory based on what I thought is important. Now, I am running it based on what those who click feel is important. Things have changed in certain ways as a result.

You might also like:

123notary certification gets you more clicks
http://blog.123notary.com/?p=22496

What is the difference between a listing getting 16 clicks a month and 100+?
http://blog.123notary.com/?p=13185

Share
>

March 21, 2019

A tour of Notary Cafe reveals that business is slow based on job stats

Filed under: Advertising — Tags: — admin @ 10:25 am

My last visit to Notary Cafe was depressing. A handful of Notaries were dominating market share. The others were getting almost no work. Some got zero jobs in the last three months. Others got one or two. How do you make a living with such bad odds?

The Notary Cafe stats show how many jobs you got in the last 12 months and in the last 3 months as well. It is a good marker for, “What have you done for me lately?”

A lot of Notaries are just hanging in there in hopes that things will pick up. I feel that 2019 and 2020 will be good years for Notaries. I don’t know why I feel this. I have no evidence. It is just a gut feeling. I also feel that Snapdocs will slow down in 2019 and 2020 and perhaps leave the industry. But, I might be wrong. We’ll have to wait and see.

On the other hand, Notary Cafe probably counts for about 5% of the signing agent work out there. So, if people don’t get work there, what does it really mean?

.

You might also like:

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=19238

Which directories get high paying listings?
http://blog.123notary.com/?p=19201

Current signing company gossip (string)
http://blog.123notary.com/?tag=gossip

Good signing companies – a thorough list
http://blog.123notary.com/?p=21091

Share
>

December 19, 2018

Beginner Notary 103 — Advertising on 123notary

Filed under: Advertising — admin @ 1:23 pm

Beginner Notary 103: Advertising on 123notary
Return to Table of Contents – Beginner Notary 103

123notary is the sole most popular source of title company jobs in the industry. People get more high paying jobs here than from any other site simply because we systematically scrutinize our site to provide the highest quality possible.

Top Place Listings
It is common knowledge that those who do the best on 123notary have a high placement (generally in the top three spots) and have a well filled out profile. Top spots are not always available. However, if you get the highest spot that is available, and get certified by us and get reviews, if something does become available, you are likely to be promoted to that spot. 123notary promotes the best to the top of the list as much as we can. So, don’t worry about how fast it takes to get to the top, worry about being the best and proving it.

Certification
123notary certification has been around since around 2004. We have made it a lot harder and those who have this certification get an average of 25% more clicks to those in similar positions who don’t have the certification. However, newer Notaries get more than double the clicks by having our certification as it represents credibility for a Notary who does not yet have a name in the industry. You need to prove yourself and bragging doesn’t cut it. Having 123notary claim how good you are means a lot more as we are a highly experienced and impartial judge of quality. Your title companies reviews also speak louder than words (well, at least louder than your words.) Third party credibility is the way to move forward, so put your efforts into getting it through prudent means.

Listing Costs
We price listings based on a complicated formula. You will need to ask for a quote for particular spots. Let us know what city and county you are in as prices depend on your particular location.

What Can You Expect?
Most people who fill their listing out thoroughly on 123notary claim that their listing pays for itself quickly. Many of our clients have been with us for more than a decade which speaks volumes about our quality. Results vary from Notary to Notary. Additionally, some Notaries have multiple listings where one listing will perform well and another will perform sluggishly. There is an element of trial and error, so I hope you give us a legitimate try and only judge us after you get some reviews on your listing.

For information on listings, call Carmen at 310-210-6319 or email us at info@123notary.com

.

You might also like:

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=21091

How does pricing for for top placements on 123notary?
http://blog.123notary.com/?p=19355

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

Elite certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

Share
>

October 10, 2018

Title companies use the top three on 123notary

Filed under: Advertising — Tags: — admin @ 11:39 am

I talked to a few title companies in the last week. And Carmen has been talking to them for years. What I am hearing from all available sources is consistent. Title companies love 123notary, but they don’t use all Notaries on our directory. They typically either start at the top and work their way down, or only pick from the top three or the top several on any search result.

Some of you are in the top several placements on 123notary, but some of you are not. It is not always possible to get a top spot on 123notary. However, we recommend getting the highest spot you can get and then hope for an upgrade. I control who can rise on our directory and I base this on merit. If you have good reviews. 123notary certification, a good notes section, answer your phone, and are generally good in most respects, you would be very likely to move up the list. You don’t even have to do anything. Just display merit, and I will do the rest.

When someone drops out of a high spot, I look for someone downstream who has demonstrated merit, but also shows that they are willing to pay for a top spot. If someone is only paying $99, I might give them a higher placement for a few months at no cost if there is nobody paying who also merits the spot. But, if a candidate has paid $200 or above, I would choose them even if their track record is not as great as someone paying less.

I need long term candidates for high spots. Since high spots are not for free, they have to be willing to pay, but they also have to be good. That narrows it down a bit as you can see. My suggestion to you guys is to develop merit. Don’t just pay yourself on the back and tell others how great you are. Your self-praise and inexpensively earned credibility means nothing in the real world. Reviews from title companies and my personal seal of approval means everything. So, stop bragging and start studying and asking for reviews. Good luck.

.

You might also like:

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

Which notary directories get high paying signings?
http://blog.123notary.com/?p=19201

Do you compare yourself to others in the 123notary search results?
http://blog.123notary.com/?p=18882

Share
>

October 9, 2017

The 24 hour icon and what it means

Filed under: Advertising — Tags: , — admin @ 12:57 am

Many people list hours of 8am to 8pm and want a 24 hour icon. This sounds a little odd. Aren’t you a 12 hour Notary? Others are open from 4pm to 8pm and want the icon too. So, who is the 24 hour icon for, and what does it mean?

The hours you post on 123notary are the hours that people can contact you. This might not be made clear, but that is what I mean. But, it can get complicated.

Many Notaries will go out on jobs at 2am, but only if notified ahead of time. These Notaries normally sleep during normal human hours and don’t want to be bothered unless they know you are paying and they know ahead of time.

Other Notaries really are 24 hours and do not sleep much. They don’t mind if you call them at 2am.

The problem with our icon is that lots of people want it as it attracts lots more business and makes you look like a serious player. The problem is that many people who have it simply don’t answer the phone after hours and some even get belligerent if you call them late.

THEM: “Do you know what time it is?”

JEREMY: “Yes, it is 9:20pm and you are a 24 hour Notary. The night is young!”

THEM: “Well, me and my husband are just setting down for bed, so call back during business hours.

JEREMY: “But, I AM calling during business hours — namely YOUR business (click)… hello, are you still there?”

So folks, please only get a 24 hour icon if you meet the following criteria.

1. You enjoy being called at all hours of the night.
2. You don’t mind if the call is merely a price inquiry from someone shopping around.
3. You are willing to get dressed and leave the house at any hour.
4. If Jeremy at 123notary calls you between 9pm and 11pm (and he might) that you don’t get made.
5. You actually answer your phone at night instead of just letting it ring like most people.

You might also like:

Find a Notary who offers 24 hour service.
http://blog.123notary.com/?p=4635

Ideas for 24 hour notary services to name their business
http://blog.123notary.com/?p=19062

Vampire Notaries: 24 hour service
http://blog.123notary.com/?p=4094

Notarization for an exorcism
http://blog.123notary.com/?p=20948

Thanks!

Share
>

October 2, 2017

Additions to policies regarding listings, certification and elite

Filed under: Advertising,Popular on Linked In — admin @ 12:37 am

Here are some new official policies for being listed and having various certifications. Please note that in addition to testing Notaries on general competency in the areas we test them in, we also keep score for general communication skills. Notaries who exhibit various forms of incompetency, bad attitudes, or listening comprehension issues will be written up in our notes which are private and not accessable to the public in any way shape or form.

(1) Requirements for being listed on 123notary.com.
In addition to being a current Notary Public, you must exhibit a certain level of competency to us at 123notary by means of a phone quiz. We require a minimum of 70% passing to ensure being willing to list you on the basis of competency. For those that score less than 70%, we might make exceptions if they are in an area with not so many other Notaries, or not so many other Notaries who passed our test. Issues that we expect Notaries to be competent in include:

Identification, Journals, Notary Acts, Oaths, Certificates, and Seals.

(2) Requirements for getting or keeping certification from 123notary.com.
Our previous rule was that if you were certified by 123notary, that the certification fee was a one time fee only. As of October 2017, we will require Notaries to recertify every (2) years. This will be at a small cost to those who purchased certification after Oct, 2017 and at no cost for those who initially got certified before that date.

All certified Notaries will be quizzed by phone no more than once per calendar year. The quiz for certified Notaries will include questions about:

(a) General Notary Knowledge: Identification, Journals, Notary Acts, Oaths, Certificates, and Seals.
(b) Handling situations before, at, or after loan signings.
(c) General knowledge of basic loan documents which normally include questions about FAQ’s borrowers have and what information is in which document.

(3) Requirements for keeping our Elite certification on 123notary.com.

All elite certified notaries on 123notary will be quizzed by phone no more than once per calendar year for quality standards. The quiz will include.

(a) General Notary Knowledge: Identification, Journals, Notary Acts, Oaths, Certificates, and Seals.
(b) Handling situations before, at, or after loan signings.
(c) General knowledge of basic loan documents which normally include questions about FAQ’s borrowers have and what information is in which document.
(d) Advanced Notary knowledge such as advanced vocabulary, Apostilles, less common documents, and generally harder questions.

Grading for elite certification will be at a higher standard than for the regular certified Notaries although we do not have a set standard for a passing percentage due to the fact that the difficulty of questions can vary from test to test.

(4) It is possible we might have a Platinum certification with an even higher standard in the future. However, during 2017 we will focus on maintaining set standards for the regular certification and elite. Please keep reading the blog to see if Platinum or Platinum Gray is mentioned.

.

You might also like:

All about 123notary
http://blog.123notary.com/?p=18897

Does 123notary have the authority to quiz people?
http://blog.123notary.com/?p=19469

The history of 123notary
http://blog.123notary.com/?p=17458

Share
>

July 24, 2017

How does pricing work for top placements on 123notary?

Filed under: Advertising,Popular on Facebook (very) — admin @ 10:50 am

Why get a top spot on 123notary? Do you really need one?
Top spots on 123notary get more calls on average than listings below. A top spot gets 30% more clicks than the #2 spot and double or triple than listings far down the line. But, quantity of calls is not all. Top listings get better quality calls too. People offering big bucks start calling at the top of the list. They only go down the list if nobody at the top answers, or if the top people make a bad impression (which is why we try to put our best folks at the top.) You will get more high paying business if you are at the top — isn’t that what everybody wants?

But, what does it cost and is it worth it?
Experienced Notaries on 123notary average about $110 per signing. Newer Notaries make less than this and I don’t have an average for them. If you pay $300 for a listing and you get three jobs, you have paid for your listing. And yes, the listing is a business expense and is tax deductible. How much of the revenue of new sales should you put into advertising? I say between 2% and 10%. So, if you pay $300 per year, that advertising should yield you $3000 to $15000 in new sales over the course of the term of the advertising. If it doesn’t, then you should discontinue whatever you did with that advertising.

How much do top listings cost?
Top listings are not always available. But, if we don’t have a #1 in a particular area, we might have a #2 or #3. EMAIL us for a quote at info@123notary.com if you are interested.

Remote areas:
$250 and up for top spots, but we do discount if you are 123notary certified or have a good track record with us which can bring the price down to $120-200 depending on conditions. Email us for a quote if you are sincerely interested.

Moderate Areas:
$350 and up for top spots. But, we have #2, #3, #4, etc. spots for $150-$300 in most cases. Once again, discounts are given to those who passed the 123notary certification test which only 20% of people pass.

Big Cities:
$500 and up for top spots which are rarely available. However, we normally will have something available, perhaps a fifth spot, or seventh spot. If you buy a fixed spot a few notches down, if people above you drop out due to non-renewal, injury, death, moving out of state, etc., you can take their spot. The proven method for getting on top on 123notary is to slowly but surely move notch by notch up the list. Many people have done it and you can too. We recommend this method because strangers cannot normally buy a top spot straight off as those spots are almost never available, and we give those spots only to people we trust as the service given by those top people affects our reputation.

What should I do before purchasing a top spot?
123notary wants you to get your money’s worth so you will renew year after year. Most of our business is repeat business. Some of our clients are repeat users who have been with us for up to fifteen years. To get a good return on a top listing it is imperative that you pass our 123notary certification test. You should also get some reviews on your listing (ask for them and send a link to your review page.) Additionally, you need a well written notes section — ask for help and we will give you a free makeover and tips. On top of making your listing look good, you should be at the top of your game in Notary knowledge and skills. If you have the right foundation as we call it, your top placed listing will normally be a profitable investment. If you don’t do the proper groundwork, it is a toss-up.

.

You might also like:

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

What directories get high paying signings?
http://blog.123notary.com/?p=19201

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=19238

Share
>

July 3, 2017

Snapdocs’ Business Model Doesn’t Add Up

SNAPDOCS’ BUSINESS MODEL DOESN’T ADD UP

It was the best of times, and the worst of times. SnapDocs has the best technology but the worst notaries. Their business model should last as long as the careers of the accountants who gave Warren Beatty the wrong envelope. A chain of Notaries is as good as its weakest link. Just ask the crummiest McDonalds about that. So in the long run, how good can SnapDocs’ service be?

Two out of three notaries interviewed can’t stand them. And these weren’t SNAP decisions! Will SnapDocs’ ship come in, or did it never leave the docks? Hold on – I’m getting a text. Let’s see… thirty dollars for a signing a hundred miles away, with two hundred pages and 120 fax backs… no thanks! Four out of five notaries surveyed agree that one out of five notaries… is an idiot! And recommend sugarless gum for the borrowers who step in it on their way to a signing.

On the other hand (apologies to the amputees) one out of three notaries (and I was never great at fractions) really like the convenience and quantity of work they get from SnapDocs. And the signing companies love the technology and the convenience. But the love won’t last any longer than the rescission period if they don’t maintain critical mass. The question is… with such a small number of notaries who like them, can this business model last over the long haul? Another factor to consider is that out of SnapDocs’ roughly 6000 notaries, only about 800 of them have logged in in the last thirty days. SnapDocs’ technology can text dozens of nearby notaries, but if each area averages only 7 notaries that actually log in, how effective can this technology be if a critical mass of notaries aren’t cooperating with it?

We also notice SnapDocs’ web stats were down 70% in December, while 123notary was only down 25%.How long before their business model SNAPS?

Whoops, I’m getting another text. Can’t you see I’m driving??

.

You might also like:

If everyone complains about Snapdocs, why do they continue to grow?
http://blog.123notary.com/?p=19034

The Uber principle at Snapdocs — new blood
http://blog.123notary.com/?p=18868

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=20770

Share
>

June 19, 2017

Which Notary directories get high paying signings?

Which Notary directories can help you get $150 jobs? Which Notary directory will help you get a high quantity of work. Which Notary directory will get you nicer clients? Here are some answers.

123notary — email us for a quote at info@123notary.com
123notary is a directory that refines its information daily. We attract all types of Notaries, but refine our list to put the absolute cream of the crop at the top of search results by using a complicated algorithm. This is why we are popular with Title companies and attract more high paying work than all other directories combined! Experienced Notaries on 123notary average $110 per signing. Disclaimer: Not all jobs from 123notary are amazing, but the percentage of good ones is higher than other directories, which puts you in a position to filter out the undesirable companies.

We put roughly 300 new notaries online every month and then take off half of the free new listings that have bad stats. We also have to remove older listings where the Notaries have become unresponsive. This constant refinement has made us the most reliable source for accurate information of any Notary directory.

123notary offers top placed listings in your county. All you have to do is email us at info@123notary.com and ask us for a quote for a high position in your area. Notaries with a top spot on 123notary get an exponentially higher quality of work as well as more total offers.

NotaryRotary
They are famous for their forum which is the most popular in the industry. Their directory is easy to use as it shows results in order of proximity to the search zip code. NotaryRotary focuses on closeness rather than on the quality or knowledge legal of the Notary. NotaryRotary gets a little bit of high paying Title Company work, but mostly signing company work.

SnapDocs
SnapDocs is a clearinghouse for the lowest paid and most undignified Notary work out there. Notaries get cattle calls via mass texts to all Notaries in the area for low paying jobs that often only pay $50 or $60 per signing. If you are a beginner and want to get your feet wet then try them. However, Notaries with experience are dropping off this medium like flies!

NotaryCafe
This is a much smaller directory that capitalizes on quality Notaries. Jobs are often higher paying, but there are not a lot of jobs to go around. Quantity is not a specialty of NotaryCafe unfortunately, but we still recommend them to more experienced Notaries.

SigningAgent.com
NNA’s directory has a lot of Notaries. Most of the Notaries are newer while there are a few experienced ones on board. The high point of this directory is that you can see the dates when Notaries became NNA certified and/or background screened which means a lot to signing companies. However, this company has not generated that much work for signing agents for years.

You might also like:

Best virtual comedy 2016 edition
http://blog.123notary.com/?p=17693

A comprehensive guide to Notary pricing
http://blog.123notary.com/?p=16504

Elite certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

Share
>
« Newer PostsOlder Posts »