(6) Marketing Archives - Page 15 of 26 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
123Notary

Notary Blog – Signing Tips, Marketing Tips, General Notary Advice – 123notary.com Control Panel

August 23, 2017

Letter to the NNA about Notary Testing

Filed under: Popular on Linked In,Popular Overall,Social Media — admin @ 12:10 am

Dear NNA,
It has come to my attention that the focus that both of our organizations have put on loan document knowledge seems to be a somewhat wasted focus for two reasons. First, the people we both have certified don’t know their loan documents that well. Second, Notaries tend to know their loan documents better than they know their Notary procedures.

When we get complaints about our Notaries, the complaints are normally that a Notary was rude, left someone high and dry after a botched signing not returning emails or calls, or that the notary made a Notary mistake (more common with beginners) or did not follow directions.

To certify someone as a loan signer who cannot function as a Notary is a mistake we have both made. I can show you many examples of individuals who have an intimate and flawless understanding of loan documents who cannot answer basic Notary questions.

For example, if you called your members up one by one and asked them the difference between an Acknowledgment and a Jurat two things would happen. First, they would be offended that you called them and second, 90% would not give a thorough or correct answer according to my findings.

Notary knowledge trumps loan signing knowledge as the most common errors that happen at a loan signing are notary errors. Notaries commonly stamp where they see the word “seal” whether there is notarial wording or not. Notaries stamp over wording. Many Notaries decline legal requests for foreign language notarizations in California. The most common misunderstanding is that in 44 states, an Acknowledged signature can be signed prior to appearing before the Notary Public. There are many other issues as well.

The main point of this letter is to let you know that we are testing people on the wrong things. We need to know if someone is a good Notary and if they have a good attitude first. If they don’t know the difference between an Occupancy Affidavit and a Compliance Agreement, that will probably not come back to haunt anyone. But, if you identify someone incorrectly and notarize someone with an ID that says John Smith as John W Smith simply becuase you are “supposed to” have the person sign as their named is typed in the document, you could end up in court on an identity theft case for months without pay, and possibly be named as a defendent in addition to merely being a witness.

Last but not least, journal thumbprints are a hot topic of debate among myself and the Notaries. Many Notaries are being discouraged from taking thumbprints simply because it seems invasive or offensive to some Notary customers. However, the thumbprint has been the one piece of information that has helped the FBI nail some really scary ponzi schemers and identity thiefs. Not all states require journal thumbprints yet, but people who lead Notary organizations should do more to encourage people to take thumbprints as a measure to protect society from frauds.

Thumbprinting should be encouraged by scaring Notaries into realizing that without a thumbprint, they might be in court for a very long time, or named as a defendent and conspirator in an identity theft ring. Unlikely or not, the truth is that the FBI does treat Notaries like suspects as a matter of practice whenever anything goes wrong that requires their attention. Keeping good records is a way to wrap up situations quickly and without being blamed as a shoddy record keeper.

So, let’s both invest more in testing Notaries better on what really matters which is the fact that Notary knowledge takes precident over loan signing knowledge, and that following directions, getting back to people and being nice in the face of adversity are the most important things! Knowing the details of the Correction Agreement is actually the least important thing to know. According to lenders I know, the POA is the only document in a loan package which they stress that I test people on!

Thanks for your support, and I recommend your Notary educational products to all although I am out of touch with what the current names for your courses are as I studied from you in 1997. I think the Notary Essentials is what people have mentioned they were studying.

.

You might also like:

My bad karma from testing people by phone
http://blog.123notary.com/?p=19447

But, I’m not comfortable answering questions over the phone
http://blog.123notary.com/?p=19646

10 reasons why the State Notary divisions should be nationalized
http://blog.123notary.com/?p=19487

Share
>

July 24, 2017

How does pricing work for top placements on 123notary?

Filed under: Advertising,Popular on Facebook (very) — admin @ 10:50 am

Why get a top spot on 123notary? Do you really need one?
Top spots on 123notary get more calls on average than listings below. A top spot gets 30% more clicks than the #2 spot and double or triple than listings far down the line. But, quantity of calls is not all. Top listings get better quality calls too. People offering big bucks start calling at the top of the list. They only go down the list if nobody at the top answers, or if the top people make a bad impression (which is why we try to put our best folks at the top.) You will get more high paying business if you are at the top — isn’t that what everybody wants?

But, what does it cost and is it worth it?
Experienced Notaries on 123notary average about $110 per signing. Newer Notaries make less than this and I don’t have an average for them. If you pay $300 for a listing and you get three jobs, you have paid for your listing. And yes, the listing is a business expense and is tax deductible. How much of the revenue of new sales should you put into advertising? I say between 2% and 10%. So, if you pay $300 per year, that advertising should yield you $3000 to $15000 in new sales over the course of the term of the advertising. If it doesn’t, then you should discontinue whatever you did with that advertising.

How much do top listings cost?
Top listings are not always available. But, if we don’t have a #1 in a particular area, we might have a #2 or #3. EMAIL us for a quote at info@123notary.com if you are interested.

Remote areas:
$250 and up for top spots, but we do discount if you are 123notary certified or have a good track record with us which can bring the price down to $120-200 depending on conditions. Email us for a quote if you are sincerely interested.

Moderate Areas:
$350 and up for top spots. But, we have #2, #3, #4, etc. spots for $150-$300 in most cases. Once again, discounts are given to those who passed the 123notary certification test which only 20% of people pass.

Big Cities:
$500 and up for top spots which are rarely available. However, we normally will have something available, perhaps a fifth spot, or seventh spot. If you buy a fixed spot a few notches down, if people above you drop out due to non-renewal, injury, death, moving out of state, etc., you can take their spot. The proven method for getting on top on 123notary is to slowly but surely move notch by notch up the list. Many people have done it and you can too. We recommend this method because strangers cannot normally buy a top spot straight off as those spots are almost never available, and we give those spots only to people we trust as the service given by those top people affects our reputation.

What should I do before purchasing a top spot?
123notary wants you to get your money’s worth so you will renew year after year. Most of our business is repeat business. Some of our clients are repeat users who have been with us for up to fifteen years. To get a good return on a top listing it is imperative that you pass our 123notary certification test. You should also get some reviews on your listing (ask for them and send a link to your review page.) Additionally, you need a well written notes section — ask for help and we will give you a free makeover and tips. On top of making your listing look good, you should be at the top of your game in Notary knowledge and skills. If you have the right foundation as we call it, your top placed listing will normally be a profitable investment. If you don’t do the proper groundwork, it is a toss-up.

.

You might also like:

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

What directories get high paying signings?
http://blog.123notary.com/?p=19201

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=19238

Share
>

July 3, 2017

Snapdocs’ Business Model Doesn’t Add Up

SNAPDOCS’ BUSINESS MODEL DOESN’T ADD UP

It was the best of times, and the worst of times. SnapDocs has the best technology but the worst notaries. Their business model should last as long as the careers of the accountants who gave Warren Beatty the wrong envelope. A chain of Notaries is as good as its weakest link. Just ask the crummiest McDonalds about that. So in the long run, how good can SnapDocs’ service be?

Two out of three notaries interviewed can’t stand them. And these weren’t SNAP decisions! Will SnapDocs’ ship come in, or did it never leave the docks? Hold on – I’m getting a text. Let’s see… thirty dollars for a signing a hundred miles away, with two hundred pages and 120 fax backs… no thanks! Four out of five notaries surveyed agree that one out of five notaries… is an idiot! And recommend sugarless gum for the borrowers who step in it on their way to a signing.

On the other hand (apologies to the amputees) one out of three notaries (and I was never great at fractions) really like the convenience and quantity of work they get from SnapDocs. And the signing companies love the technology and the convenience. But the love won’t last any longer than the rescission period if they don’t maintain critical mass. The question is… with such a small number of notaries who like them, can this business model last over the long haul? Another factor to consider is that out of SnapDocs’ roughly 6000 notaries, only about 800 of them have logged in in the last thirty days. SnapDocs’ technology can text dozens of nearby notaries, but if each area averages only 7 notaries that actually log in, how effective can this technology be if a critical mass of notaries aren’t cooperating with it?

We also notice SnapDocs’ web stats were down 70% in December, while 123notary was only down 25%.How long before their business model SNAPS?

Whoops, I’m getting another text. Can’t you see I’m driving??

.

You might also like:

If everyone complains about Snapdocs, why do they continue to grow?
http://blog.123notary.com/?p=19034

The Uber principle at Snapdocs — new blood
http://blog.123notary.com/?p=18868

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=20770

Share
>

May 30, 2017

Is it better to be “Bilingual” or speak Spanish?

Carmen and I both agreed on this. We both think that being “bilingual” is like being “certified.” Certified by whom? NNA certification? The standards are completely different from Notary2Pro or 123notary.com, so without knowing the agency who certified you it is meaningless to us. But, bilingual? Bilingual in what language? And how bilingual are you? Are you someone who took high school Spanish and can barely ask where the bathroom is or are you like Hector, a smooth Latino from Miami who is “single, bilingual, and ready to mingle?” Carmen and I were both WRONG — as hell.

I compared stats on 123notary.com. Overall, those who were “bilingual” got more clicks than those who were not, especially if they put that at the top of their notes section. But, in Southern Florida, being bilingual counts a lot more as the majority speaks Spanish. You can get by without English in Miami, but you won’t survive without daily Spanish. In most parts of the country you might get 10-20% more clicks by speaking Spanish, but in Southern Florida it can be up to double in many cases. But, how do the stats compare?

Those with 4 or more reviews who were bilingual in Southern Florida got 3.2 clicks per day while those who spoke Spanish and had 5 or more reviews only got 2.2. Of course the rest of their profiles and notes sections were not equal, so we are comparing apples to oranges, but the stats are very different.

Those with 2 or less reviews who were bilingual in Southern Florida got 2 clicks per day while those who spoke Spanish got 1.5 clicks per day.

So, what’s the deal with this buzz-word “Bilingual?” Why do people like it so much? It is vague, indescript, and leaves a lot to the imagination. So, Carmen and I agreed that we would test a lot more listings with the word Bilingual by putting the word at the top of their notes section and measure their stats over a month or two. Finally — Carmen and I agree on something!

My writer thinks that “Bilingual” has a more three-dimensional meaning and portrays the Notary as being multi-cultural, sophisticated, having international skills. So, maybe there is something to this bilingual thing.

Oh, and by the way — Hablamos Ingles!

.

You might also like:

Notary Marketing 102’s guide to your notes section
http://blog.123notary.com/?p=19788

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

2014 Excerpts from great notes sections
http://blog.123notary.com/?p=13613

Where can I find a Spanish speaking Notary?
http://blog.123notary.com/?p=18824

Share
>

May 8, 2017

Is Trump to blame for a Notary slowdown?

Filed under: Marketing Articles,Popular on Facebook (very) — admin @ 8:29 am

If you ask Carmen, Trump is to blame for just about everything. But, my broker has a very interesting opinion. The public has faith that Trump will cause a rise in the economy and business. Businesses will be borrowing more, doing more, and banks will have more freedom. Already rates have risen a little bit. And when interest rates rise, the economy does better (or vice versa), but Notaries get less Refinances. Hmmm. So, do we win or do we lose with higher rates.

Conversely, since I’ve been in this industry for a while, I’m not intimidated by higher interest rates. This is because I know that what goes up must come down, and when it comes down, 123notary will get a flood of new business and revenues!

Additionally, if Trump taxes imports from China and other countries, that means that the dollar will gain value. Additionally, if the result of taxing imports causes recessions in other countries, foreigners will invest more in the dollar causing another gain in the dollar. This means lower oil costs, a decrease in the price of gold, and other economical changes.

In the long run, we might have a bull market for a few years. But, Trump or no Trump, the world is headed towards an economic collapse as too many governments have maxed out their credit cards. When the crash comes, we might have negative interest rates or really low rates. People will finally be able to refinance, but God only knows if there will be jobs then. Hmmm.

In the mean time, my advice doesn’t change. Be at the top of your game and don’t worry about the market. It goes up and down and nothing stays the same. Just do your job and make American Notaries great again!

You might also like:

Will the next election help the notary industry?
http://blog.123notary.com/?p=22267

Share
>

April 24, 2017

If everyone complains about Snapdocs, why do they continue to grow?

Filed under: Advertising,Popular on Facebook (A little),Popular on Linked In — Tags: — admin @ 7:07 am

Despite constant bickering on the part of Notaries, Snapdocs continues to grow. Perhaps it is the convenience. You can send a message to twenty people simultaneously. But, it’s not convenient for the Notaries, and they don’t get paid well either.

Should Notaries continue to be signed up on Snapdocs? If they are desperate! It just seems like a huge headache. But, if you thrive on quantity of low paying and annoying jobs, it sounds like low-ball heaven.

The fact is that Snapdocs grew all year. They had a slow month in August or September according to some webstats I saw. I have no idea why. Perhaps some technical issues? Or perhaps their competitors (me) did something good!

How long will Notaries put up with cattle calls, low fees, fax backs and micromanaging? And how much will Snapdocs continue to grow?

123notary is going to have to compete a little harder and add some new high-tech features to regain some of the market share lost to Snapdocs. But, what type of features will we use? Find out!

.

You might also like:

Snapdocs is a bigger operation than what I thought
http://blog.123notary.com/?p=19192

I felt like I was being used (Snapdocs assignment)
http://blog.123notary.com/?p=18852

The Uber principle at Snapdocs — new blood
http://blog.123notary.com/?p=18868

Share
>

March 13, 2017

Buzzwords to avoid in your notes section

Filed under: Your Notes Section — admin @ 7:19 am

Some Notaries have mastered the art of writing an amazing notes section while others resort to cheap imitations. Using the wrong buzz words can backfire on you and I have seen this happen many times. A good notes section is about being unique and informative and not about making baseless claims.

Responsible
Don’t be reponsible — whatever you do. Show that you are responsible, but don’t claim it. Make them say how responsible you are in your review page. You will get less clicks to your listing if you claim to be responsible.

Dependable
Claiming to be dependable is as bad as claiming to be responsible. Just don’t!

Error-Free
It sounds too good to be true if you have signed 2000 error-free signings. Even if you claim 99.5% accuracy, nobody will believe it. Save it for the birds. You can’t prove it.

Detail-Oriented
The most sloppy people write that they are detail-oriented in their notes. This claim almost works against you.

Punctual
Prove it to your customers, but don’t claim it in your notes. This word just takes up space.

Professional
It is not bad to claim to be professional, but it doesn’t make it true either. This is more of a neutral non-buzz word. It won’t help you.

Modest
We use the word modest in our tutorial. But, don’t boast of being modest. Just be modest — or don’t just be modes.

Experienced
This is a neutral word, but it takes up space. It is better to say how experienced. Number of years is not as useful as number of loans and what types of loans. Be specific about your experience.

Personable
It is good to be friendly, but you need to back this up with some professional experience as a waitress or customer service experience. Make it sound believable and something people can put their finger on.

Flexible Schedule
Tell us your hours instead of saying flexible. Be specific.

I have a mentor
If you have not signed any loans, but your mentor is an expert, tell us how we can contact your mentor to hire them instead of you. Please keep the notes section about you and what you do, will do or have done.

You might also like:

Clarifying vague claims in your notes section
http://blog.123notary.com/?p=4675

How to write a notes section if you are a beginner
http://blog.123notary.com/?p=16698

Share
>

March 6, 2017

How do I advertise as a Notary Public?

Filed under: Advertising,Popular on Linked In — Tags: — admin @ 9:34 pm

General Advertising
If you are a Notary Public or a Mobile Notary Public, it is critical that clients know how to find you. Some Notaries have a store front. In such a case, you just put a large sign saying Notary Public. You could put a sign on your car saying Notary Public and a phone number as well. It’s generally a good idea to pass our business cards to people in the neighborhood or your town so they know where to go if they need a Notary. Additionally hospitals and nursing homes need Notaries regularly.

Yellow Pages
The yellow pages online and offline sometimes get good results for Mobile Notaries although not always.You can gets out various yellow pages and see which ones get results.

Online Directories
These days, the way mobile notaries get most of their work is through online directories. 123notary, Notary Rotary, and Snapdocs and the three most popular in 2016. 123notary offers free listings, but also has paid listings where you can be at the top of the list in your area. Notary Rotary also has free and paid listings and lists Notaries in order of proximity to the zip code being queried. Snapdocs charges the Lender or Signing Company a small fee ($8 last I heard) to seach for a Notary and send docs using their system. Snapdocs pays Notaries the least and has cattle calls via text to alert mass amounts of Notaries for each job. But, on a brighter note, it is a great opportunity for newer Notaries to get work.

Websites
A Notary website of your own can be a huge money drain. On the other hand, it is a great way to show the world you are serious about the business and show all of your specialties, contact information, and more.

That is pretty much it as far as how you advertise as a Notary Public. If you have any further questions, email us at info@123notary.com

.

You might also like:

Additions to policies regarding listings, certification and elite
http://blog.123notary.com/?p=19431

Notary Marketing 102 – a comprehensive guide to marketing your services
http://blog.123notary.com/?p=19774

Share
>

February 27, 2017

What NOT to put at the top of your notes section

Filed under: Popular Overall,Your Notes Section — admin @ 7:20 am

The battle to get our Notaries to fill in their notes section is huge. But, the next hurdle is to get people to put the right stuff. Smart Notaries read our blog articles on how to write a great notes section or see what other Notaries in high places are doing. But, most Notaries write very generic and poorly organized notes. Here are some things you should not put in your notes section, or at least not at the top.

I have been a Real Estate Agent for ten years.
People are hiring you as a Notary, and not a Realtor. If you want to mention low in your notes additional things about yourself as a “by the way” type of thing, then fine. But, don’t put this at the top of your notes or you won’t get clicks.

NNA Certified
Certifications are good, but NNA certification doesn’t help so much on 123notary. Our certification helps on our site. You can mention NNA certification near the bottom of your notes where you talk about your E&O, and other background information.

Background Screened
Once again, this goes in your additional info section lower in your notes section.

I am dependable and responsible
The worst Notaries start their notes section with these meaningless adjectives. All Notaries consider themselves to be responsible, but when people hire them, it’s a different story. Responsible Notaries describe themselves and their skillsets WITHOUT using the word responsible.

I will keep your information confidential
That is as useful as to promise not to kill the borrower’s dog. People take for granted you won’t share their information with others as that could be considered criminal or grossly inconsiderate.

I’m flexible
How flexible? People who are open 9-5 claim to be flexible. The word means nothing. Give hours, not vagueness.

Repeating your name
The top of your notes section shows up on the search results page. People already know your name. They need to know your skills.

I am an experienced Notary Signing Agent
How much experience? Give specifics not wishy-washy statements.

Areas Covered
Put this near the bottom of your notes, not at the top. People want to know what you can do before they know where you can do it.

I understand I am representing you and your reputation
If you want to ramble on and on about wishy-washy understandings, do this low in your notes section in the section where you talk about your personal style.

.

You might also like:

Notary Marketing 102’s comprehensive guide to your notes section
http://blog.123notary.com/?p=19788

The debate as to what goes at the top of your notes section
http://blog.123notary.com/?p=19268

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

Share
>

February 13, 2017

Ideas for 24 hour Notary services

Filed under: Advertising,Popular on Twitter — admin @ 7:24 am

Naming your business is never easy. But, here are some ideas of how to name a late-night notary service.

Moonlight Notary might be a good name for someone 24/7.

Nocturne Mobile Notary — a classical approach to late night notarizations!
Ninja Late Night Notary Services
The Signing Owl
Orion’s Belt 24 Hour Notary Service
Vampire Notary Service — we answer the phone, “Good evening…..(heavy breathing)”
Around the Clock Mobile Notary
Twilight Notary Services
Sun & Moon Notary Services
Day & Night Mobile Notary
Last Minute Mobile Notary
Minute-Man 24 Hour Notary Services
Out The Door 24 Hour Notary Services
Good Evening Notary Services
Dusk to Dawn Signing Services
John Hancock 24 Hour Signing Services
Owl Mobile Notary Services
Half-Moon Mobile Notary
Crescent Moon Mobile Notary
Up All Night Mobile Notary
NiteLite Mobile Notary
Gas Lamp 24 Hour Mobile Notary — classy
Night Watchman Mobile Notary — 1 O’clock and all is well.
Night Sky Mobile Notary
Nocturnal Mobile Notary
Sunset Mobile Notary
Nightfall Mobile Notary
Sleepwalker Mobile Notary
Dream 24 Hour Notary Service

Names to avoid
Clair de Lune Notary
Moonlight Sonata Notary
Opus 27 Mobile Notary — Opus 27 = the moonlight sonata. I’m sure your customers will know that by heart if they hang out with my parents.
Hoo-Hoo Late Night Services
Howl of the wolf late night notary services
Mayan Mobile Notary — We’ll keep Notarizing until the end of the world!
Mayan Notary Services — We’ll notarize you then sacrifice you! But, not necessarily in that order.
Lunar Mobile Notary — We based our appointments on the lunar calendar.
Looney Mobile Notary – Get looney with us and your signatures.
Slumber Party Mobile Notary
Snooze Mobile Notary
Brass Candle Holder Mobile Notary
Geisha Notary Services — Notary service and traditional entertainment
Night Life Mobile Notary
Nighty-Night Mobile Notary
Waxing & Waning Mobile Notary and spa services
Lunar Eclipse Mobile Notary
In The Dark Mobile Notary — we’ll notarize you, but you won’t know what you’re signing (or paying.)
Incessant Mobile Notary
Phantom Mobile Notary — make sure your ghost has ID

.

You might also like:

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

Names for Notaries to name their children
http://blog.123notary.com/?p=21044

Names for Notary businesses with commentary
http://blog.123notary.com/?p=20765

Names for Notary businesses that can get you in trouble
http://blog.123notary.com/?p=19064

Geographic Notary Business Names
http://blog.123notary.com/?p=19060

Share
>
« Newer PostsOlder Posts »