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September 1, 2023

5 Social Media Tips for Notary Success

Filed under: (6) Marketing — Tags: — Tom Wilkins @ 7:34 pm

In today’s digital age, more than ever, people use social media not just for leisure but as a crucial source of information and communication. If you’re a mobile notary eager to amplify your visibility and establish credibility, harnessing the power of social media is no longer optional—it’s a necessity. To navigate the dynamic waters of online platforms and ensure you’re maximizing your business potential, consider these five key social media strategies tailored for notaries:

1. Choose the right platforms – It’s not enough to simply have a social media account; the platform should align with your audience’s preferences. If your primary target is real estate professionals, platforms like LinkedIn and Facebook are excellent due to their business-centric and community-driven nature. However, visually appealing platforms like Instagram or quick update platforms like Twitter might yield better results when targeting a younger or more general demographic. Always consider where your prospective clients spend their time.

2. Ensure that you post – Consistency is king in the realm of social media. By regularly posting, you remind your audience of your presence and expertise. Aim for at least once a week, ensuring your content varies from informative articles to light-hearted memes about notary life. This variety can cater to different segments of your audience and keep your content fresh.

3. Stay professional – Professionalism is your ticket to credibility. Given the confidential nature of notary work, it’s imperative to project trustworthiness. Ensure your visual branding—like profile and cover photos—echoes this sentiment. Moreover, be cautious about your posts’ tone, language, and imagery to avoid misunderstandings or misinterpretations.

4. Build relationships – Beyond mere posting, social media’s power lies in interaction. Engagement is the currency here. Promptly responding to comments, actively participating in discussions, or hosting live Q&A sessions can amplify trust. The more you interact, the stronger the bond you forge with your audience, making them more likely to turn to you when they need notary services.

5. Leverage paid advertising – While organic growth is commendable, the power of paid advertising can’t be ignored. Platforms like Facebook and LinkedIn allow hyper-targeted campaigns, letting you reach specific demographics, from geographic locations to particular job roles. With their vast user bases, platforms like Instagram and Twitter can also amplify your reach, attracting potential clients who might be unaware of your services. Consider investing a portion of your marketing budget here for increased visibility.

Amplifying Your Notary Business Through Social Media

In conclusion, these social media tips for notaries can significantly benefit businesses in this industry. If you’re a mobile notary, it’s worth investing time in building a strong social media presence. Choosing the right platforms, being consistent, staying professional, building relationships, and leveraging paid advertising is essential for success. Notaries who are experts with these social media tools are likelier to stay top-of-mind and grow their business over time.

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February 24, 2014

A social media site for Notaries — Affiant

Filed under: Best Humorous Posts,Popular on Linked In,Popular Overall,Virtual Comedy Themes — Tags: , , , , , , , , , — admin @ 9:51 am

For centuries, notaries have been complaining that they were bored, and had trouble meeting friends. They frequently said that they had no friends because there was nowhere to meet people. Then, during the 60’s, there were the be ins, and the love ins and the sign ins. During that decade, the notary public community didn’t complain as much because they were too high to know the difference. But, then in the 10’s (I’m the first person to call this decade the 10’s), notaries once again felt very lonely. If only there were a solution. If only there were a social media site for notaries. Of course the real reason notaries are lonely is because they complain all the time and nobody wants to hang around with them as a result. The second reason nobody hangs around with notaries, is that most notaries don’t answer their phone (at least when we call). But, one guy came up with the solution!

Affiant — a social media site for notaries

Meet new friends on Affiant. Affiant is so good, you will SWEAR BY IT. Members on this site are called Affiants. You can not be a member unless you love the site so much that you swear by it. After all, one who is sworn in to do an Oath, be definition is an Affiant!

Notaries around the country, and even in foreign countries flocked to this new and fascinating site. There were forums, events, lectures, guest speakers and more that all coordinated on Affiant.

How do you become a member of Affiant? The sign-up procedure is easy. You need to be sworn in with a notarized Oath. The Oath verbiage reads:

“I solemnly swear that I swear by Affiant. I think Affiant is so wonderful and great, that it is the best thing that ever happened to the notary — besides 123notary — and nobody paid me to mention the 123notary part either!”

Join Affiant today!

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7 ways to use Facebook to market your notary services.
http://blog.123notary.com/?p=5396

Best Notary virtual comedy compilation updated to 2018.
Includes Apps for the new iPhone 7
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Disney Notary World, and a lot more
http://blog.123notary.com/?p=17693

How Notary work is similar to online dating
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Yes, it’s the Notary dating show
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Tweets:
(1) For centuries, notaries have been complaining that they are bored & have trouble meeting friends.
(2) During the 60’s there were the be ins, love ins and sign ins (for hippy notaries)
(3) Notaries complain they’re bored & have trouble making friends
Now there’s “Affiant,” a social media site 4notaries!
(4) Meet new friends on Affiant – a social media site for notaries. Affiant is so good, you’ll SWEAR BY IT.

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January 23, 2011

Notaries on Facebook groups — the blind leading the blind

Filed under: Social Media — Tags: , — admin @ 10:31 am

I hear this from multiple sources. There are a lot of Notaries on a lot of private Facebook groups who get together and bash people. I am one of the people who gets bashed the most because those Notaries were rude to me or failed my test, or both. If you are rude to me, I normally let it slide the first time, but if you just don’t stop, then I get forceful in return and then the Notaries who receive my reciprocal wrath run to Facebook (like babies) to slander me. This is a pattern that has been going on a lot in the last year, and somewhat less before that. You can’t just cause trouble, run away and stab someone in the back online. Those type of people get kicked off my site, get no work and drop out of the industry — it is their karma.

Asking Questions on Facebook
Since bad Notaries hate me, and wouldn’t turn to their Notary Handbook for knowledge if God himself told them to at gunpoint, they resort to Facebook. I do not monitor my personal Facebook group, so asking questions there will get responses from those who do use it. This is a nice network for discussions and opinions, but not for law and practices related questions. Here is why asking questions on Facebook is a bad idea.

1. You do not know the competency or level of experience of the person answering you. Even those with 20 years signing experience fail my test the majority of the time. So, the more experience you have, the worse you usually are. You get stuck in this industry since no other industry will have you. You don’t even know the identity of the person you are corresponding with on Facebook either.

2. People who use Facebook will give you wrong answers to Notary questions more than half the time and probably give you bad marketing advice too.

3. People on Facebook do, however know where their business is coming from (if they keep track) and what the gossip is about who is paying, and who is mean (I am generally on that list even though I am nice to those who treat me with respect which is a factor never considered by slanderers.)

4. People on Facebook can tell you what their experience is. They might not interpret their experience in a way that makes sense, but they know what they experienced, and whether they liked it or not.

5. I recommend against asking technical questions on Facebook. The NNA, your Notary Division, or perhaps 123notary (we do not know state specific laws though.) are not bad entities to ask notary questions. 123notary steers people in the right direction all day long in many aspects of the notary profession. But, those on the private groups on Facebook choose to ignore our help which is free of charge and bash us instead. It tells you what type of people you are dealing with on the private groups.

Basically, private groups on Facebook are for frustrated low-IQ people to commiserate, bash people and exchange a lot of erroneous technical notary knowledge. I recommend that your first recourse is to consult your state notary handbook. The NNA might still have their hotline which has state specific knowledge. There are notary law primers available for most states. Additionally, there are many articles online about various notary topics — but beware, those articles might also have wrong or outdated information. So, if the information is for a job that has legal liability, your state is the only official source for up to date and correct information — not Facebook.

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July 14, 2010

Social media – what we are doing!

Filed under: Social Media — Tags: , , , , — admin @ 6:51 am

Facebook and Twitter — what we are doing on these mediums.

Marketing introduction
The trends in internet marketing change so fast these days its hard to keep up without a good mentor. New avenues for marketing and socializing online keep popping up, and its difficult to know which ones will last, and which ones will work for us. Twelve years ago when I started as a mobile notary, yellow pages were the optimal way to advertise. Then, I learned how to advertise on the internet. That changed my whole life. To market 123notary.com, I then had to study how to effectively use pay-per-click advertising. The next step was to understand optimization. At that point, I spent close to a year investing and participating in reconfiguring our site to be optimized for better placement on google. As time went on, our webmaster recommeneded social media. We started a forum. The forum accumulated a lot of content, much of it very valuable as it included commentary about signing companies — who paid, and who cheated their notaries. This information is shared and is a means for survival for mobile notaries nationwide. Now, the popular forms of socializing online are Facebook and Twitter. Other popular sites are fading out, but these two seem to keep growing.

Facebook – http://www.facebook.com/123notary  our experience
Facebook is a wonderful way to intereact with others. You can have discussions, contests, polls, and offer daily tips to your followers. I have learned that it is quite an endeavor to create good material for our Facebook profile on a daily basis. Tens of hours of painstaking work go into it. But, the rewards are that thousands can benefit from our daily tips and discussions, and we get a regular stream of new customers from this medium who are a lively bunch to work with. We know what are doing now with Facebook, but it is such a versatile medium, that in the future, we might innovate some new ways to use facebook. One idea I had is a competition for who can be a guest blogger. This competition could be in September. Whomever writes the best blog article could be selected to win a prize, and have their work published on our blog! That sounds really exciting.

Twitter – http://twitter.com/123notary – what we did, and what we plan on doing.
We used Twitter as a way to send out daily tips to notaries. We have many followers, and they really seem to like certain tips. Twitter is a great way to find out which types of tips notaries like the most, and which are not worth posting. We keep notes and files on which exact tweets and topics attract the most favorable attention. What we are doing in July 2010 is Tweeting only about topics that were found to be the most popular. We are hoping that will help us attract new followers. Additionally, we will be tweeting about our blogs, and hoping that helps drive enthusiasm.

What works and what doesn’t.
We found that social topics relating to the notary business are hits with our customers. They like folksy chatty types of topics the most. But, the notary career is filled with technicalities too? But, not all technical topics worked well. We learned that technical issues that are important on a daily basis were popular, and business issues relating to notaries not getting cheated were equally popular. However, more obscure technical issues that I feel notaries should know about, did not get the positive attention that I felt they should get. So, we will be shying away from oscure topics for the most part and focusing on what people like.

FORUM – http://www.123notary.com/forum
Visit our forum where we have many interesting sections.  We have a tips section where there are over 100 practical notary tips.  Read commentaries about over 400 signing companies.  Also, you can ask the experts your notary questions and get professional answers.  The forum is a great place to exchange ideas with other notaries.

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123notary behind the scenes
http://blog.123notary.com/?p=2499

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