In the wake of the Great Resignation, many people reexamined their career choices. Millions of those people decided to try something else, and some elected to become notaries. It’s a sensible choice, given that notaries can work part-time. Of course, once you get your certification, you run into the problem of how to get clients as a notary. If you’re struggling to pick up clients, keep reading for 5 tips to help draw in customers for your notary business.
Word of Mouth
When someone needs a service provider of any kind, one of the first things they do is ask around with their friends, family members, and coworkers. Of course, no one can recommend you if they don’t know you’re a notary. It would be best to tell all of your friends, coworkers, and nearby family that you’re a notary. Once they know, they can spread the word about you to their friends and coworkers. If you’re wondering how to get clients as a notary at zero cost, then word of mouth will be your new BFF!
Notary Listing Websites
There are a number of notary listing websites out there, not to mention notary forums. You should have a profile on all of the higher-profile sites. A few of the more visible examples include:
- Notary Rotary
When you set up your profiles, follow the example of smart notaries and make it professional. Include a picture that makes you look professional. Also include relevant information about your certification or other applicable skills, such as foreign language proficiency.
You should also have your own website. A notary website doesn’t need to be a complicated thing that requires a professional web developer. You can create a basic website using a content management system like WordPress. Just ensure you include key information, such as contact information and availability. Availability is particularly important if you only work as a notary on a part-time basis.
For many people, having a social media presence is a sign that your business is for real. While you must limit the number of social media sites on which you set up profiles, you should have a presence on at least one or two or more sites. Facebook, for example, will let you set up a business page. If you have a high comfort level with video, you could also set up profiles on YouTube or TikTok. Remember, you’ll have to post content regularly if you want to get anywhere on video-based sites.
Advertising isn’t everyone’s favorite option because it’s straight pay-to-play. Of course, the average notary won’t take out ads in big publications. You can take out local newspaper ads or create local radio spots. You can also advertise online on a budget with pay-per-click ads. You essentially put together a short ad that a big search engine will display. When someone clicks on the ad, you pay the search engine a pre-determined amount.
How to Get Clients as a Notary
The good news is that there are several answers to the question of how to get clients as a notary. Start with the essential marketing task of spreading the word to friends and family. Post your profile on the big notary listing websites. Set up your own website with key information, like your availability and contact information. Pick one or two big social media sites and set up profiles for your notary business. Then, there is the old standby of advertising. Get all of that up and running; it should help secure some clients.