When you become a notary, much of your focus is on getting certified in your state. That typically means getting a criminal background check, taking an approved course, and passing the exam. Then, it’s mostly just filing paperwork. Once you get certified, though, you need clients. Here are five ways to market your notary business if that’s where you are in your notary journey.
1. Build a Website
One of the first things on your marketing to-do list should be building a website. We live in an online world. Many people regard having a website as a sign that your business is legitimate. The good news, you don’t need anything too complex either, or that demands a web developer. You can set up a basic website using WordPress, Wix, Squarespace or a similar content management system. Do make a point of creating a page with your contact information and availability on it.
2. Social Media
Once you get your website polished to the point that you’re happy, it’s time for the next online step: social media. Don’t sign up for every single social media platform. Start with one of the big sites. That lets you keep the demand for new content at a reasonable level. It also lets you answer questions. For example, let’s say that someone needs a Bank of America power of attorney. You can let them know in advance if you can notarize it.
3. Create a Referral Program
Referral programs really are the unsung hero of marketing. They are word-of-mouth marketing that you help generate for yourself. For something like notary services, you can offer discounts for the people making the referrals and those who get referred. In essence, you incentivize both groups to use your services.
4. Advertise in Local Papers/Newsletters/Online
Notary businesses are, by nature, local businesses. In most cases, you must interact directly with the people. That limits your business area to where you can comfortably drive relatively quickly. One of the top ways to market your notary business is by advertising in local papers and newsletters as they go out to the people most likely to need your services. That being said, don’t discount the value of online advertising. A lot of people head straight to Google to find a service provider.
5. Build Relationships with Real Estate Professionals
Something about real estate professionals that many people forget is that they deal with a lot of legal paperwork when they close a deal. Much of that paperwork requires a notary to certify that the parties signing it are who they say they are. That makes building relationships with local real estate professionals a potential goldmine of recurring work for your notary business. While you’ll want to start with one agency, nothing can stop you from expanding your web of relationships to multiple agencies. After all, it’s unlikely that one agency can fill your time.
Marketing Your Notary Business
Marketing a notary business, like most businesses, usually works best when coming at it from multiple angles. Start with the lower-hanging fruit, such as a website and social media. The initial costs are low, as those primarily require time. Once you get up and running, advertising in local papers, newsletters, and online is one of the most effective ways to market your notary business. Set up a referral program to entice new clients. If possible, build relationships with local real estate professionals. Those tactics collectively offer far better odds of bringing business your way.