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January 6, 2011

Your jumbled or too short notes section is costing you 50% of your business

Notaries just don’t get it. They think that 123notary is a magic service. All they have to do is pay us some money and they will be rolling in jobs. They also have to follow our advice if they expect to get anywhere. Get reviews on your listing, pass our test, and for God’s sake, fill in your notes section. Below are some common problems with people’s notes sections.

1. Omitted
Many Notaries just don’t get around to filling in their notes or claim that they have nothing to say. Say something for God’s sake. Talk about your radius, professional background, types of documents or loans you are familiar with, or your personal style doing business.

2. Jumbled
Most Notaries write a long paragraph that includes their name, equipment, a few adjectives about how great they are, hours, counties and anything else they can think of. This is a disorganized mess and it means that your brain is a disorganized mess. Clean up your act and divide your notes section into logical paragraphs and keep it easy to read and formatted in an attractive way.

3. Fluff
Most Notaries tell you lots of fluff about themself that any other Notary would claim. Claiming it doesn’t make it true, and those reading your notes are tired of seeing the same old claims thousands of times in a row only to find out that the claims are very rarely true. I am professional, reliable, responsible, accurate, etc. are claims that won’t get you anywhere. Being experienced helps, but reliable counts against you. The most unreliable and unskilled Notaries are the first ones to claim to be reliable — think about that. Notaries that actually have merit talk about specific types of loans they sign, specific Title companies they are on the white glove list for, and specifics about what they do to get your job done. Facts — not fluff please unless you are in the pillow business!

4. TMI
Too much information can also be bad. If you are experienced with two hundred types of documents, it might not be a good idea to list them all. I would not list more than twenty, unless you have a link to your web site where you can list them all. Listing 500 zip codes also creates a mess on your profile and on my site. Please don’t do this. Keep the right amount of information and keep it straight.

5. Misinformation
Some people claim to speak Spanish when in fact they cannot get through a loan in Spanish. If you claim to know a language and put it in the language box, do NOT do so unless you know enough to get through a signing. This will involve understanding a lot of Mortgage and Legal terms which are not always known to the layperson, and you might not know from hanging out with Aunty Consuela who talks to you in Spanish about issues concerning daily life, your kids, your husband, your cooking (and how you added too much salt yesterday,) etc.

6. Omissions of quick & good content
Popular things to add that are typically not added in notes sections include:
Radius — those reading your profile would lose to know your radius.
Last minute assignments — since many are looking for you to jump and run, saying up top that you do last minute is good.
Equipment — Don’t write a novel on this, but some quick pointers on what you have might help.
Languages — Add this
Loan Types — a comprehensive list of loan types helps a lot. Don’t leave any out.

7. Rambling
Going on and on about how you put the client first and how you keep things confidential and you value professionalism to the utmost is using lots of words to say basically nothing. Be informative in what you say, and make sure the reader can put their finger on what you really mean rather than just rambling.

8. Education
You can mention all of the agencies you are certified by or background screened. Any designation is good. The more the merrier.

9. Keep your notes updated regularly
We keep track of how often you update your notes. Many people have had the same information for five years and we don’t like that. Login and brush things up from time to time.

10. Mistakes
Don’t make spelling mistakes as people will refuse to hire you based on that. Title companies assume that if you make a spelling mistake you will also make a mistake with their loan which is a reasonable assumption.

11. Ask for help
We help people with their notes. We make quick commentaries and can tidy things up. We can’t write it for you, but we can rearrange your notes or clean them up.

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How to write a notes section if you are a beginner
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January 4, 2011

How to handle rude clients

As notaries, your job is to make sure that documents get signed and returned to the correct party in a timely fashion. Getting documents signed is easy. It is dealing with difficult clients that is the hard part. So, what do you do when a client is rude?

You can politely apologize about whatever they are complaining about. You can try to refer them to the Lender or Title company if there is a problem with certain documents as well. The main thing is to assure them that you are “just the notary” and your job is to make sure the documents get signed. If there is a problem with the documents, please take that up with the party who is responsible for the error.

Or othertimes the rudeness will be completely unrelated to the documents. The borrowers might have a rude dog that goes yap yap yap, and growls at you right around your toes. This can be very disconcerting for those of us who are cat people and not dog people. Dog lovers don’t normally respect the fact that not everybody likes dogs. They can become very rude right away if you voice any dislike of their dog’s hostile behavior. I personally think that people who have viscious dogs were antagonistic dogs in their past lives and don’t realize how unpleasant dog behavior can be.

It is common for borrowers to be rude to other family members and to just make rude conversation to the notary. It is best to ignore this behavior. It is best to respond to rudeness with politeness.

The biggest mistake that notaries make is to reciprocate rudeness. This is where they get complaints. The borrower can be rude to them and get away with it, but if the notary is rude back, they get in trouble. It is the same with me. My clients are often rude to me and regard that is their inalienable right. But, if I throw it back in their face, then I am the bad guy! Then, there are notaries who are rude when writing commentary about signing companies on social media. Be careful — people are watching. There are a lot of signing companies who are fed up with rude notaries and will use any excuse to blacklist you!

Basically:
Be a good Christian and turn the other cheek
If you are not Christian, then do as good Christians would do, and turn the other cheek
If the situation gets out of hand, it might be time to walk out on the signing and contact the signing company. We all have limits.
In short — turn the other cheek, but don’t get cruscified, otherwise people will say, “That Joe the Notary… he SIGNED for our sins: yes he did, yes he did, yes he did!

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Rude Notaries?
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January 3, 2011

If you were hiring a Notary, what would you look for?

Most Notaries are missing the point. They know how good they are or how good they think they are. However, they do not understand the perspective of someone looking for a Notary. A skilled shopper has dealt with thousands of Notaries and can cut through the fluff in your profile faster than you can say backdate. The point is not how good you think you are, but creating the right impression so that pro Title companies think that you are the right type of Notary.

I heave dealt with 40,000 Notaries in my career. I see right through the fluff. The minute someone describes themself as professional or reliable, the only thought that goes through my head is that this person has nothing of value to say, so they substitute baseless adjectives for real information. A Notary who is “all that” would have something of substance to say about themselves. They would describe the types of loans they know how to sign and have something worthwhile about how they do their job.

What I hate most is how Notaries spend three paragraphs telling you how all client information will be held confidential and the integrity of the signing is of utmost importance. This tells me nothing except that you know how to waste space telling me a bunch of fluff. Obviously the information is confidential unless you are an identity thief. But, the identity thief is not going to advertise that they are going to sell your client’s information, are they? So, stick to useful facts.

If I can read three paragraphs of your writing and immediately tell that you are a person with experience and knowledge, I might just call you. The ones who write the fluff will not get called unless they have some certifications from agencies that I have faith in — like my own!

The people who browse 123notary are looking for:

1. Current reviews — not reviews from 2011

2. A well written notes section — not a notes section with lots of fluff and self-aggrandizing adjectives

3. General Facts. Facts about what you know how to do, where you go, who you are a member of, equipment, etc.

4. Well organized information. You might have all the facts, but if they are in a jumble, nobody wants to read that.

5. No mistakes — if you make spelling or grammar mistakes, that is proof to me that you will make mistakes on a signing — and don’t try to talk your way out of that. It is a proven fact!

6. Uniqueness — if you can say something interesting and classy about yourself that others cannot say, that counts for you. People are tired of reading what looks like copied and pasted notes sections that look generic. Most notes sections could be true of thousands of Notaries on any directory. So, by being refreshingly unique in a fun and cool way, you attract others.

7. 123notary.com certification — people who use our site want OUR certification, NOT NNA’s. It doesn’t hurt to have NNA”s, but everyone else has it, so it won’t make you stand out. Only the cream of the crop can pass our test, so it proves yourself.

8. High Placement — high placement isn’t free, and browsers know that. If you put your money where it counts, people will respect how serious and dedicated you are. So, spend some money and get a good spot on 123notary if you take your business seriously.

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January 1, 2011

Eyes on the Notary

Filed under: Ken Edelstein — Tags: , , — admin @ 10:37 am

Eyes on the Notary
Actually, they are electronic eyes. The ever present surveillance cameras are everywhere. That footage you watched on the evening news is a prime example. But, let me back up a bit, and first discuss some older technology. Pictures. On a few occasions over the years, I have been asked to permit the borrower to photograph me. I tell them it’s unnecessary, my picture is on my web site. They usually persist, perhaps wanting a photo of me in their house in case the silverware is found to be missing after my departure. Kidding aside, they want to take a picture of the notary. Often I am called the “closer” or similar; I always correct that misunderstanding.

Here in population dense Manhattan, where I live; cameras are everywhere. The police have them on high poles to record traffic infractions and the public in general. Private buildings “log” who enters; they also have cameras in front to monitor (and record) what occurs on the sidewalk. There is nothing anyone can do to avoid being recorded. I venture a guess that my license plate is recorded dozens of times going to and fro even the closest assignment. Many homes with infants have “nanny cameras” that allow mom to see and hear junior; a good use of the technology.

However, it is the surreptitious in a private home that seems to me to be going too far. Some security systems are set to record perpetually. They keep “stuff” for a week or so, and then reuse the disk space for new video. It kinda makes sense, in a home invasion you probably will not have a chance to turn on the camera. I am sure many of my, and your, signings have been recorded. Is that a good thing? My first thought is that, knowing I don’t do bad things, the video would provide to me proof of no misbehavior. But, there is always the possibility to “edit” the recording, and thus make it show a false scenario. Amazing things can be done with video editing.

As in the “arms race” where each new development is superseded by a still newer methodology; I ask if the notary should also record. I know, this is a toxic subject with no possibility of a right solution. I choose to not record signing sessions. There probably are notaries with discreet tiny tape recorders who capture the audio. They probably want to have proof that they did not “cross the line” in performing their duties to the highest standards. Claims that they “pushed” the deal, or were naughty in other respects can be defended. To my knowledge, from various notary sites, this issue has never really been discussed.

We live in a litigious world, and the tools of audio and video recordings show up in TV coverage and in courtrooms. I think the signing agent has a right to know if they are being recorded. But, it would feel awkward to ask “are you recording this signing”. In a similar manner, asking for the borrower’s permission to audio tape is equally weird. Thus, we have an interesting situation. Some homes are recording all activities without notification. And, there has to be some notaries out there who don’t ask, but proceed to record the session, again without notice or approval.

Don’t look to me for solutions, I have none. It’s a privacy issue, a subject that we deal with daily as we preserve the confidentiality of some very sensitive documents. That, we understand and are good at. But, the issue of stealth recording remains, and is rarely if ever discussed. This blog entry is to open the topic for discussion. There has to be a solution or procedure that addresses the issue. I ask for your thoughts and comments. I’m not the brightest bulb in the chandelier, some really smart people are reading this. Please, comment and open a dialogue on this ignored topic.

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