From time to time I will go through the entire site and go through people’s notes sections. A lot of people put their best information and hide it at the bottom of their notes and then repeat their name at the top. What they need to realize is that the top of your notes section shows up on our search results and can attract or repulse prospective clickers.

I scan the entire notes section and look for interesting, unique, or factual information about experience. That is what I like to put at top.

What I don’t like to see on the top is, “Hi, my name is Julie.” or “I am a Notary and Signing Agent.” This is tantamount to saying, “Hi, I am Julie and I have two legs and one nose… I use it to smell, and take that is justification that you should hire me for your next notary job.”

Some people say something catchy, or have a language skill, or do Apostilles, weddings, or something else noteworthy. This is what I typically rise to the top. Then others put their coverage area at the top — I typically move that to the bottom. It is good information, but is not what the readers look for first.

Then, if I see “turn-off words” such as reliable and responsible, I inform the notaries that nobody wants to hear you claim to be responsible. They want to hear your clients write a review stating how responsible you are. You claiming it about yourself is not only worthless, it is cheesy, (and not the fancy imported kind) and a waste of the readers time. Stick to the facts, and make your descriptions of yourself have more flowing sentences and less cliche adjectives.

Sometimes I will see information that is hard to read and simply it. “I do refinances and often do conventional. I have also done many VA and modifications. My specialty is Reverse mortgages.” I simplify this to read: “I do Refinances, Conventional, VA, Modifications, and Reverse Mortgages which are my specialty.” It flows nicely because it is a pure list with no interruptions, and is a lot easier for the reader to process the information.

Then, I make bullet points out of quick pieces of information about your certifications, background screening, and insurance as a general rule.

I do other things too. But, the point of reorganizing your text is to make you more attractive to buyers so you get more work and so my site gets more regular users. 123notary has the best notaries in the business and is also a very organized site. We don’t have the gadgets of Snapdocs, but we specialize in quality in a way that nobody else does. That is why we attract more high paying jobs than any other directory.