(6) Marketing Archives - Page 9 of 26 - Notary Blog - Signing Tips, Marketing Tips, General Notary Advice - 123notary.com
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June 14, 2020

123notary’s emergency server migration

Filed under: Social Media — admin @ 8:46 am

On Friday at about 2am on June 5th I got a call from our server people in Missouri. I recognized the number and decided to answer. They told me that they tried to update a patch on our operating system, but couldn’t get the site up and running again. I asked what to do. They told me that their technical expert recommended getting on a new server. Unfortunately, that is not so easy.

We were already working with programming on migrating to a new server. We needed more disk space, more memory, and especially a more modern operating system. Our Microsoft 2008 system no longer had maintenance, and the danger from hacking was growing stronger. But, I had no idea that our server would crash.

I normally sleep during the day and work in the afternoon and evening. But, I went without sleep on Friday for the most part. I had to get in touch with a critical person at hosting and go over a quote for a new server. I had tried to communicate and get a quote by email, but the critical contact person was impossible to get information from. How frustrating. In any case, I got my quote for the server set up I wanted. It has the right amount of extra storage, memory, and a 2016 operating system which is what the company was best set up to maintain.

They said they needed up to 24 hours to create the server environment. Programming needed 25 hours to do their end of the bargain. But, how many days would this take? That is 49 hours of labor plus coordinating from one company to the other. People need to sleep, and what if there were delays.

We were down until Friday the 12th at around noon. So, it was about 7.5 days. Carmen and I were getting very anxious. I didn’t know if my current data was safe or whether I would have to revert to older data from a few days ago. I didn’t know if things would take forever. What if there was a problem once the site was online.

To my happy surprise, there were only a few small programming issues. Notaries would not be able to login until that got fixed which I assume will be anywhere from 24 to 72 hours, but you never know.

In any case, that Friday the 5th when the site crashed — I couldn’t sleep and was a wreck when I got up around noon. I had to walk to acupuncture, get to the health food store for some green juice and then go home. I was juice fasting. I was weak. I was afraid. I tried to be patient and do other things I needed to do. I did laundry that I had been procrastinating. I did my tax deductions which is a huge endeavor for me as I love to put it off. The good news is that once my taxes were 90% done, the site came back on and there were very few problems. What a relief.

The panic was about — what if I lose my business? That couldn’t happen… or could it? What would my life be like? On Sunday the 7th I went to the beach in Malibu at night — just like freshly unemployed people do in the movies. I went to ask what is life all about as I watched the waves endlessly come in. What would I do? What would Carmen do? Would she lose her house? God! What a horrible thought. I was more worried about her than me. Would I start another business in this Covid19 world? No. I would first lose as much weight as possible and get my health in good shape.

So, no data was lost. The site is fine. Carmen is fine. I am fine. And our customers are fine, but a bit annoyed with all the downtime. This problem was completely beyond any of our control. It was a server crash. In 20 years operating 6 sites, I have never seen anything like this. But, it happened, we had backup, and we survived. And I am not sure how long I will feel traumatized by what happened. I had a bad car breakdown in 2018. It took almost a year and a half to get over it. Every time I drove down Sunset in Palisades I would get nervous. I am over it now. No more anxiety driving down that road. I just hope my server crash anxiety will go away soon. Those seven days of downtime were hard. I wanted to cry during much of it. Just wanted to share my thoughts.

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June 7, 2020

How do you market to title companies?

Filed under: Marketing Articles — admin @ 10:12 pm

Over the years we have heard many approaches to marketing to title companies. Obviously having a good online presence is the most time efficient because using that method they would come to you. But, what if you took a more aggressive approach?

1. Calling title companies
If you make a list of title companies and call them, that is a great way to get business. Keep in mind that there are different reps. They all say that they will share your info with the others, but they hang up so fast that how do you know that they will. It is good to talk to as many reps as possible, potentially on multiple phone calls to each companies.

2. Mailing title companies
If you want to do a nationwide campaign, focus more on companies within 90 minutes of you. But, you can contact title companies throughout the nation by mail. A few Notaries have done this. The response rate is low, but you contact so many companies, that you will get clients. You could mail them a card with basic information, rates, areas covered, etc.

3. Online presence
You are already doing this. But, there are more effective ways to do online advertising than just being online. Ask me how. More listings in more areas, higher placement, more certifications, better notes sections, more reviews, etc., all help.

4. Lots of E&O.
Some title companies require lots of E&O and the amount can vary. 500K E&O will help make you stand out from the other Notaries and might help attract title companies.

5. If you work for a particular title company, pass out cards to the various reps. If you have to go to a particular branch, get to know them as individuals. Title company people are not the most friendly in the world, so try to keep it quick.

6. Visiting title companies in person is time consuming. But, you can see how it works and let us know.

7. Be willing to take those out of the way jobs. Getting in with title is hard. But, once you are in, they might give you regular work. So, be willing to go wherever or whenever for that first job so they can sample your work.

Let us know if you have any other tips in the comments.

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May 29, 2020

How do you increase your client base to all title and no signing companies?

Filed under: Marketing Articles — admin @ 10:09 pm

This is easier said than done. Different people have different experiences climbing to the top of the food chain in this business. As a general rule, you start out working mainly for low paying signing companies who micromanage. Some of those companies might not pay at all. Working for companies that don’t pay is a great way to rack up experience, but not a great way to pay your rent. As time goes on, you will gradually get a higher share of higher paying title companies.

Title companies like experience. They also like it if you in addition to claiming to have a zero percent error rate, actually have not made any errors, at least not on their work. A professional disposition also helps and that is hard to explain. The Notaries that get mostly title companies tend to have 5000-10000 loans under their belt. It takes time to get that much experience. At a rate of 1000 loans per year if you are a busy Notary, you need five to ten years of experience and then you are at the top of the pyramid.

Please keep in mind that most Notaries average about 200 loans per year, so they never accumulate this type of experience. Please also keep in mind that only about 5-10% of the Notaries listed on 123notary.com have 5000 loans signed and only 1-3% have 10,000+. Yes, it is lonely at the top.

Basically, the name of the game of Notary fame is to be a scarce commodity. If you have more experience, more knowledge, better professionalism, phone etiquette, etc., you will get paid more. People with 123notary Elite Certification are part of the top fraction of a percent and they get paid a lot more. Anything you can do to differentiate yourself from the others will help.

So, get more experience, more certifications, more reviews, maintain your listing better, and learn to be an expert at seeming professional over the phone. Then, you will get more title companies…. eventually.

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May 13, 2020

If you have multiple listings on 123notary, what happens to the reviews

Filed under: Reviews — admin @ 9:44 am

Reviews on 123notary are supposed to be unique to each listing. We do not want to have pages completely copied as we are not sure how Google will react. This is for marketing and SEO reasons and not for integrity or notary reasons. So, if you started with one listng and then purchased two more listings, you would not start off with reviews on the new listings. So, is there a solution? Yes.

We allow Notaries to copy ONE of the reviews, so pick the best one. We will also copy another review upon request. The bottom line is that we want each review to come on a different day and from a different IP address. What we don’t like is for someone to have three reviews published the same day as that looks cheesy. We also don’t want multiple reviews coming from the same IP address as that looks fraudulent.

So, although we do have restrictions, we can also help you get two reviews on your new listings almost immediately.

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May 5, 2020

Squirrels and notes sections – they all look the same

Filed under: Your Notes Section — admin @ 9:39 am

I often wonder how squirrels tell each other apart. “Hey, who stole my acorn? Was it you?” I have this same mistake with Chinese girls. “Hi, Cindy.” “Like, I’m not Cindy.” “Oh… (pause) Awkward.”

But, people’s notes sections on the various notary directories look fairly generic as well. They talk about their NNA certification. They mention they are background screened but fail to say by whom. They mention they have E&O, but omit to say how much. And they mention that they “travel”, but don’t mention how far. A few mention that they will jump for clients, but once again leave out — how high.

Then there are those who brag about how dependable they are and how they have a .001% error rate. There is no point in mentioning any of this because anyone can claim this, but claiming it not only doesn’t make it true, but makes you look inexpensive and like a novice.

Can you make your notes section stand out? Can you put some cold hard information and something unique that makes you look different from the other Notaries jumping from branch to branch doing job after job? Take this seriously and put some time into it because uniqueness enhances your click ratio which translates into more work!

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April 26, 2020

She made her money back in one week advertising on 123notary

Filed under: Advertising — admin @ 9:29 am

In the old days many years ago when business was better, we got all kinds of great feedback about our directory. People made their advertising money back in a day, three days, a week or two weeks in so many cases. But, recently business has been bad. 2018 and 2019 were very slow years. 2020 is looking a little better. Since our business does well when the rest of the economy does not as that lowers interest rates — it is looking like good times might come to the notary business with all of these economic problems, trade wars, pandemics, and more.

But, we got an email from a lady in Washington State who claimed that she made her advertising money with 123notary back in a week. That was refreshing. She got a high placed listing and got a few jobs right away.

Personally, I believe that there are karmic energies involved in work, business, and success. If you are in it to win it, then business will attract to you. If you are old and tired, perhaps not. So, keep in a good state of mind and keep the mentality of growth of your business alive in your mind.

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April 12, 2020

Copying your notes over from Snapdocs? Bad idea

Filed under: Your Notes Section — Tags: — admin @ 9:12 am

Many Notaries just like to copy and paste information. It is easy and thought-free. Thinking burns a lot of ATP, so why not conserve. The problem is that 123notary is not programmed like Snapdocs. The top of your notes section shows up on the search results. So, if you say, “Hi, my name is Mandy.” people will not click on you because they already know your name is Mandy, but don’t know what is unique about you and your experience.

It pays to have Jeremy (that’s me) go over your notes. No, it doesn’t cost anything, but it will benefit you a lot. When I go over people’s notes and fix them up, people get an average of 55% more clicks. It takes me about two minutes. I have done this tens of thousands of times and am good at it. Please allow me to pat myself on the back.

Notes sections on 123notary should focus on certain types of info, and be in a particular type of order. Don’t put all your info in an endless long jumbled paragraph. Divide into sections with experience and unique selling features at the top. Your personal introduction should NOT come at top, because that is not as critical to the hiring decision as what is unique about you and your experience.

So, read our tutorials on the blog about how to write a good notes section in the “your notes section” category on the right column of this blog. The comprehensive tutorials from back a few years ago are more thorough, but everything we have written on the topic is useful.

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March 28, 2020

Facebook policies about politics, and controversial issues

Filed under: Social Media — admin @ 8:43 am

I have had a little bit of trouble with Facebook over the years. It seems they think it is their right to stifle my American freedoms such as freedom of press.

We published an article with a tarot card. This got flagged since the card had several figures in it one of which was a naked doll that had no genitals. This is not offensive and does not contain any private parts, yet was arbitrarily banned. This is censorship, and similar to what is done in communist countries. I feel my rights have been stepped on.

Then, if I write anything about Trump, positive, negative or just commentary, it can get blocked by Facebook. Even photos of the white house can get banned.

All of this unnecessary heavy handed control tactics are very left-wing, are damaging to my click through rates, and also make me feel repressed or oppressed. I love my government, and my government is not doing any repression. Private businesses led by people with intolerant political points of view are undermining my basic human rights. Not fair. Facebook is a utility and should not hamper my freedom of expression.

I just wonder if the government will ever crack down on them.

However, I have another solution. Leave it to the user to set a filter. If they want to see any type of post, then fine. If they want to filter out political, right wing, moderate, or left wing oriented posts, race oriented posts, or whatever else bothers them — let them filter it themselves rather than having Facebook just ban all types of things.

Society has really changed and the new generation doesn’t seem to have American values or traditional values anymore. Hmmm.

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March 27, 2020

If you get the newsletter, but don’t open it…

Filed under: Social Media — admin @ 8:42 am

Our newsletter email provider sent me some notices saying that my open rate was too low for the newsletter. That would affect if my newsletter made it to the inbox for many of my subscribers. So, it is imperative that I improve my open rates.

What I did was to work on having more compelling titles to subject lines. I also removed a lot of subscribers from the newsletter list if they had not opened anything in four months.

So, if you get our newsletter, please open the emails and click on at least one article. That way we can keep sending it to you. And we will try to keep making the newsletter as interesting as possible as well.

Thanks.

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March 26, 2020

Benefits of 123notary from Kate McKinnon. (detailed testimonial)

Filed under: Advertising — admin @ 8:38 am

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1. At least 3 title/escrow companies contacted me to thank me for the
time I’ve given to their Borrowers, at least 2 of whom were first-time Borrowers. I know that many people are overwhelmed from the moment I take documents out. I put them at ease by telling them that “now and in future transactions, they usually need to focus on 3 documents— all other paperwork is in support of these documents.” (I have reviews on 123 that speak to this.)

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2. Continuing on from above, I’d like to add that some notaries’
practice is to “do the signing quickly and get on the next.” I take whatever time is reasonable to make sure the signer is comfortable with and understands the process. In loan signings I am aware this is often one of the major financial commitments in people’s lives and they are understandably nervous; and, that the Client has entrusted me to complete this signing, so I am in essence representing them as well.

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3. From the start of my career as a notary, I learned from 123Notary to do my homework (up front): review the package, flag important and/or unusual things soothes are not missed; doing any other necessary research (e.g., trusts/adoption documents; attorneys in fact, etc.). The more knowledgeable I am about documents and procedures, the better notary I am. Also, I prefer to “re-do” rather than correct and initial. I like for my work to be correct and error-free. Clients notice (as reflected in some of my 123Notary reviews.)

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4. I have taken your marketing advice to heart, and its paying off more and more. I make it easy for people to not only find me, but to make them want to use me.

a. Increasingly my better paying jobs are coming as a result of the 123 website. I anticipate that paying for a higher listing will more than pay for itself with my first two orders coming from it.

b. I instill a sense of security in my client as a matter of course by advising them of receipt of confirmation, meeting/closing with the client, dropping/tracking of documents.

c. Occasionally I contact people who have used me more than once to thank them —in an attempt to keep my name before them without being pushy. Sometimes enclose a thank you note with my invoice and asking them to let me know what I can do to better serve them.

d. All of my marketing materials are coordinated in their look and easily identifiable (business cards, stationery, website, invoices, note cards, etc.).

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5. Both my corporate and individual clients appreciate that I text my photo and/or business card with my photo confirming our meeting. I never knew how impactful this would become. People like to know with whom they are meeting (especially for coffee shop or hospital signings as well as with seniors and single women)…and the “ice is already broken” before I show up.

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6. More and more I’m learning what separates me from the pack:

a. I always ask how they found me. Many answer 123Notary. If other than 123, I encourage them to read my 123 reviews.

b. Doing my research…usually on your blogs, NNA and the internet, bookmarking or maintaining notes.

c. Paying attention to detail.

d. Professionalism in my dress, communications and manners.

e. Being honest in what I do and do not know.

f. Getting back to designated contact(s) after noting issues during the closing. This only happened rarely and in the beginning of my
practice, but I always let Borrower know that we can communicate with their loan officer, etc.

g. Finally, the notary’s client is a person just as we are. I relate to them as such. (This is frequently mentioned in my 123 reviews.)

h. My overall knowledge of mortgage documents, types of residents (primary vs. second), homesteads, trusts/trustees; subscribing witnesses/signature by mark; Apostilles, etc.

i. For me personally, I both hate and appreciate doing detailed journal entries and loose certificates. It takes more time, but my record are perfect and my loose certificates always specify the document name, number of pages and date.

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