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December 18, 2019

A Notary emails me to say Snapdocs was down

Filed under: Advertising — admin @ 8:38 am

Is this a karmic thing happening? is this the beginning of the end of Snapdocs? Does it mean their engineers are slipping? Or was it just a glitch? A moment in time when the universe was not perfect. Will SnapDocs lose its snappiness one day? Willl they lose their appeal? Or will they continue to dominate market share?

In any case, it is nice when Notaries email me to let me know what is going on in the world. My comment to the notary who emailed me this news was — the drama thickens!

You might also like:

A compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

A tour of Notary Cafe reveals that business is slow
http://blog.123notary.com/?p=21222

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March 24, 2019

Feast or famine in the Notary industry

Filed under: Marketing Articles — Tags: , — admin @ 10:26 am

For Notaries out there it is feast or famine.

Notary Cafe is a prime example of this. They publish stats on who is getting jobs and how many how recently. It is normally about 7% of the notaries give or take who are completely monopolizing the business while the others are going hungry. I guess people want to hire the good Notaries and forget the rest.

Our Facebook posts are the same. Certain posts get all the publicity while others get ignored.

On 123notary, the Notaries who are doing everything right get tons of business. But, how do we convince the newer Notaries how to get reviews, brush up their notes, and get certified? Few people listen, but those who do often prosper.

I just wonder what would happen if the industry picked up. Would companies have higher standards for Notaries and also pay more? Would the work be more equally spread out? Unfortunately, the way this business works, 1% of the notaries are experts, another 2% are not bad, 10% are somewhat reasonable, and the rest get a D or F. These are bad odds and create a type of pyramid where only the top of the pyramid gets lots of work and everybody else complains that they are not getting what they deserve. But, if you are a D or F, how much can you possibly deserve. Getting work at all is amazing if you don’t have solid industry related knowledge.

You might also like:

How does pricing work for top placements on 123notary?
http://blog.123notary.com/?p=19355

Letter to Trump about the state of the notary industry
http://blog.123notary.com/?p=19908

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December 19, 2018

Beginner Notary 103 — Advertising on 123notary

Filed under: Advertising — admin @ 1:23 pm

Beginner Notary 103: Advertising on 123notary
Return to Table of Contents – Beginner Notary 103

123notary is the sole most popular source of title company jobs in the industry. People get more high paying jobs here than from any other site simply because we systematically scrutinize our site to provide the highest quality possible.

Top Place Listings
It is common knowledge that those who do the best on 123notary have a high placement (generally in the top three spots) and have a well filled out profile. Top spots are not always available. However, if you get the highest spot that is available, and get certified by us and get reviews, if something does become available, you are likely to be promoted to that spot. 123notary promotes the best to the top of the list as much as we can. So, don’t worry about how fast it takes to get to the top, worry about being the best and proving it.

Certification
123notary certification has been around since around 2004. We have made it a lot harder and those who have this certification get an average of 25% more clicks to those in similar positions who don’t have the certification. However, newer Notaries get more than double the clicks by having our certification as it represents credibility for a Notary who does not yet have a name in the industry. You need to prove yourself and bragging doesn’t cut it. Having 123notary claim how good you are means a lot more as we are a highly experienced and impartial judge of quality. Your title companies reviews also speak louder than words (well, at least louder than your words.) Third party credibility is the way to move forward, so put your efforts into getting it through prudent means.

Listing Costs
We price listings based on a complicated formula. You will need to ask for a quote for particular spots. Let us know what city and county you are in as prices depend on your particular location.

What Can You Expect?
Most people who fill their listing out thoroughly on 123notary claim that their listing pays for itself quickly. Many of our clients have been with us for more than a decade which speaks volumes about our quality. Results vary from Notary to Notary. Additionally, some Notaries have multiple listings where one listing will perform well and another will perform sluggishly. There is an element of trial and error, so I hope you give us a legitimate try and only judge us after you get some reviews on your listing.

For information on listings, call Carmen at 310-210-6319 or email us at info@123notary.com

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You might also like:

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=21091

How does pricing for for top placements on 123notary?
http://blog.123notary.com/?p=19355

Compilation of posts about Snapdocs
http://blog.123notary.com/?p=21531

Elite certification will benefit you for the rest of your life
http://blog.123notary.com/?p=20770

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March 15, 2018

Notary Marketing 102 — Notary Advertising

Return to Notary Marketing 102 Contents

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The state of Notary advertising is always changing. Sites go up and down in popularity, and change their policies and business models. 2018 is no exception to this rule. The most popular several sites have changed a little bit in the last few years. Here is my current analysis of the various popular sites.

Also Read:
The State of Notary Advertising in 2016

How much should a Notary spend on advertising?

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123notary.com – for the best quality notaries!
123notary leads the pack in terms of attracting the highest quantity of work from higher paying Title & Escrow companies. The reason for this is that 123notary has higher quality standards than any other site. 123notary offers many sophisticated and practical search filters as well. Search by city, county, zip or state and filter for hospital jobs, languages, certified notaries, and more options as well.

Self-praising Notaries who think they know everything are rudely awakened by Jeremy’s quizzes to the fact that their knowledge doesn’t cut it in the industry and that they need to study more. Quality control involves making people regularly log in to their listing, keep their notes updated, study and prove their knowledge. The result of this constant attention to quality is a far higher quality and consistency of search results on 123notary. Notaries who like the idea of constantly improving their knowledge will most likely love 123notary. Those who are anti-knowledge and anti-responsibility might not.

123notary requires all Notaries to log in to their listing every 120 days and also to maintain a good notes section and get a 70% on a Notary Quiz administered by phone or a higher grade if administered by email. 123notary realizes that nobody is perfect and we have to be flexible with our requirements, but we want to deliver the best possible search to the users, and this is why we stress quality control.

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Snapdocs.com — an upcoming star
Snapdocs attracts the greatest volume of signings of any directory, but the pay is normally very very low. They have great technology and great search algorithms. The downside is that their Notaries are mostly of a very poor quality. Notaries on Snapdocs normally get paid lower than any other site. However, there are a few who are able to negotiate good fees. I know some of those Notaries personally, and they merit better fees. If you want to get paid well, please consider adapting your knowledge and professionalism to merit good fees. Please also consider that certain directories attract a higher volume of jobs with high fees.

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NotaryRotary.com — a good directory that is slowly losing steam
I would estimate that Notary Rotary is getting roughly 10% of the market share of signings and signings from that site are in all price ranges based on what I have heard. Notary Rotary used to be a big contender in the Notary industry. More recently, according to what I have heard, people are getting less and less work from them in 2018. Notary Rotary has a higher quality of Notaries than most sites and caters to finding Notaries in order of proximity which is helpful. Their fees for sign up are reasonable and they have great Notary supplies, insurance and a popular forum.

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NotaryCafe.com
Notary Cafe has been around for decades and has always attracted some business. The format of their site has changed over the years. I would estimate they get about 5% of the market share for signings. Notary Cafe has a search algorithm which seems to integrate proximity, and how recently you logged into your listing. It is well organized. However, the quality of the Notaries is not as good as 123notary or Notary Rotary.

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SigningAgent.com
The NNA runs SigningAgent.com and this site has the highest quantity of Notaries of any other directory. However, the overall quality of the Notaries on their site is inconsistent. This site is maintained well and has great search features, filters for edocuments, certification, and a flexible radius. Many Notaries like to advertise on this site, but the volume of business it attracts is limited.

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Google Local
In addition to marketing on purely Notary sites, many notaries do well advertising on Google Local. Google Local will get you nearby customers for all types of Notary work.

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Other Online Advertising
Yelp, and online Yellow Pages. If you want to do paid listings on online yellow pages, start with a small investment and see what rate of return you get before investing a lot; otherwise you might not get any return on a larger investment. I am unaware of how successful Yelp is, but some Notaries do get work from them, and the reviews really attract business to your listing.

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Manual Promotion
It is wise to call Title companies and give them your information. You can also contact hospitals, convalescent homes, Real Estate offices, law offices, jails, people who visit jails, and anyone else who might need a Notary. Handing out cards to strangers, customers, and office-mates of customers is a very effective marketing technique. Some Notaries have price sheets which is fine, but the most important is a business card.

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Summary
So, whom should you advertise with? Start with 123notary and Snapdocs. But, maintaining your listings is as important as who you advertise with. So, read the other sections of this course to learn how to optimize your listings and say the right things to attract the best clients.

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July 24, 2017

How does pricing work for top placements on 123notary?

Filed under: Advertising,Popular on Facebook (very) — admin @ 10:50 am

Why get a top spot on 123notary? Do you really need one?
Top spots on 123notary get more calls on average than listings below. A top spot gets 30% more clicks than the #2 spot and double or triple than listings far down the line. But, quantity of calls is not all. Top listings get better quality calls too. People offering big bucks start calling at the top of the list. They only go down the list if nobody at the top answers, or if the top people make a bad impression (which is why we try to put our best folks at the top.) You will get more high paying business if you are at the top — isn’t that what everybody wants?

But, what does it cost and is it worth it?
Experienced Notaries on 123notary average about $110 per signing. Newer Notaries make less than this and I don’t have an average for them. If you pay $300 for a listing and you get three jobs, you have paid for your listing. And yes, the listing is a business expense and is tax deductible. How much of the revenue of new sales should you put into advertising? I say between 2% and 10%. So, if you pay $300 per year, that advertising should yield you $3000 to $15000 in new sales over the course of the term of the advertising. If it doesn’t, then you should discontinue whatever you did with that advertising.

How much do top listings cost?
Top listings are not always available. But, if we don’t have a #1 in a particular area, we might have a #2 or #3. EMAIL us for a quote at info@123notary.com if you are interested.

Remote areas:
$250 and up for top spots, but we do discount if you are 123notary certified or have a good track record with us which can bring the price down to $120-200 depending on conditions. Email us for a quote if you are sincerely interested.

Moderate Areas:
$350 and up for top spots. But, we have #2, #3, #4, etc. spots for $150-$300 in most cases. Once again, discounts are given to those who passed the 123notary certification test which only 20% of people pass.

Big Cities:
$500 and up for top spots which are rarely available. However, we normally will have something available, perhaps a fifth spot, or seventh spot. If you buy a fixed spot a few notches down, if people above you drop out due to non-renewal, injury, death, moving out of state, etc., you can take their spot. The proven method for getting on top on 123notary is to slowly but surely move notch by notch up the list. Many people have done it and you can too. We recommend this method because strangers cannot normally buy a top spot straight off as those spots are almost never available, and we give those spots only to people we trust as the service given by those top people affects our reputation.

What should I do before purchasing a top spot?
123notary wants you to get your money’s worth so you will renew year after year. Most of our business is repeat business. Some of our clients are repeat users who have been with us for up to fifteen years. To get a good return on a top listing it is imperative that you pass our 123notary certification test. You should also get some reviews on your listing (ask for them and send a link to your review page.) Additionally, you need a well written notes section — ask for help and we will give you a free makeover and tips. On top of making your listing look good, you should be at the top of your game in Notary knowledge and skills. If you have the right foundation as we call it, your top placed listing will normally be a profitable investment. If you don’t do the proper groundwork, it is a toss-up.

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You might also like:

The 24 hour icon and what it means
http://blog.123notary.com/?p=19455

What directories get high paying signings?
http://blog.123notary.com/?p=19201

When did Notary Cafe become decaffeinated?
http://blog.123notary.com/?p=19238

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January 12, 2016

Notary: The Art of the Decline — To new Jobs

Notary: the Art of the Decline – To new Notary Jobs
In a prior rant, I rambled on about declining to perform illegal activities; they definitely deserve and should always receive an unqualified NO. Here I will focus my oft grammatically incorrect scribbles at the decline. Nobody can accept every assignment offered, nor should they attempt to.

Why decline? The reasons are legion. For whatever reason, you do not want to accept the task that is being presented by the caller. Your key objective here should be to leave a pleasant and competent impression. Perhaps that 40$ lowballer will remember the great impression you gave and call you for a more realistic assignment at a later date. Your objective should not be to “get rid of the caller as soon as possible”. Each call is an opportunity to market your abilities.

It takes a lot less time to give some procedural advice over the phone than to do the job. Take a few minutes with the caller and showcase your knowledge. That works better with individuals than signing services. Perhaps your decline can morph into a postponement to a later date. As a minimum you should steer the caller to finding someone available. It’s not apparent to you, my reader; but that exact situation just happened to me. The caller needed a Will notarized, and unfortunately it needed to be done very soon. I do not qualify as the signature of the testator, the person who the will is for; must be notarized. In NY State, by a person who is both a Notary & Attorney. Having had similar calls in the past, I was able to direct the caller to a solution.

Sometimes the issues are much more complex. There are many ways to process the various documents that cross my path. Giving procedural, not legal advice is, to me; a proper form of public service. As notaries we understand our state laws and procedures. Sharing, to a caller some information on “what options you have that I am familiar with” does no harm. Of course some “trade secrets” are reserved for me to utilize. Giving “some” help is better than none.

Perhaps you have virtually no time at all to spend with the caller. It takes but a moment to tell them about http://123notary.com and perhaps Notary Rotary and Notary Café. Take a moment more to suggest the caller search using the zip code where the notary will be going. Often the caller thinks / assumes you are a walk in facility; and that is what they are seeking. I tell those callers that notaries are “sometimes” found at banks, pharmacies and law offices. No matter how little time you can allocate to the caller; you are always able to give some useful information. That will “mark” you as being helpful and caring; possibly the one to call for the next need.

No, I did not read “The Art of the Deal” by you know who; perhaps I should. But, I don’t think my notary function requires much deal making. Nor does it require declining many job requests. Some, yes; but not many. Thus “The Art of the Decline” will not be published by me. It all boils down to just being helpful. Make it clear you cannot accept the job, specifically say it’s not a money issue; you have “other” reasons for not being available. You really don’t need to give an exact reason; I simply say that I am “not available”.

Pay as much attention to your projected image with declines as you do with accepts. Think of it as contact with a potential future client. Perhaps a referral to a known to be competent “rival” is in order – and such arrangements often become bidirectional, a mutual advantage.

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You might also like:

Decline profitable junk work
http://blog.123notary.com/?p=15495

The Right to Decline Notarization
http://blog.123notary.com/?p=14664

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December 11, 2015

The Lonely Italian — parady in a Notary context

I just met a very charismatic waiter from a restaurant up in the hills of Beverly Glen. He was so interesting and full of energy! But, he told me about what he does when he is not waiting on tables. He creates movies! I guess this is Los Angeles, what do you expect? Everyone here who works at a cafe or restaurant either directs, produces, acts, or dies trying. But, his movie was very interesting.

The movie was about an Italian guy who moves to the U.S. in his early twenties. He goes on every single dating site that exists and dates 150 women. It is a pseudo-documentary — part based on his real life, plus a substantial amount of embellishments. I like the part where he wears a Rabbi outfit and dates a girl from a Jewish dating site. He sprinkles a little Kosher salt on his food and says, “I’m adding a little Kosher!” He dated a girl from Farmer’s only, Cupid, Match.com, and even a site for people with fetishes. Online dating is so popular these days, yet I’ve never seen a movie about it — especially not a movie like this.

So, I asked him if he could learn Chinese and show a clip of him dating a Chinese girl while speaking Chinese with all of the Italian hand gestures. That would be a sight to see. We talked for almost an hour. But, at the end of our talk, there was just one more thing that I needed to ask him.

Can you modify your movie just a little bit? I have two dating sites for Notaries — and you could date some of the women from these sites. One is called Jurat and the other is called Affiant. We were going to start NotaryMatch too, but the programming bills got too out of hand. I wonder what the script would be like.

NOTARY: So, it is so fun to date you. You are so interesting.

LONELY ITALIAN: Yes, I like to broaden my horizons-a here. Just to make the date more interesting. I brought-a the document. Can you show me your particular style of notarizing it?

NOTARY: Oh, well I don’t notarize off hours. I don’t have my equipment with me.

LONELY ITALIAN: Oh, you use-a equipment? That sounds-a so interesting.

NOTARY: Well, I left it in my car.

LONELY ITALIAN: Well, let’s-a go back and-a get it. I like-a to see what a woman is really about on the first date. No secrets.

NOTARY: Okay… well here it is. Let’s find a table.

LONELY ITALIAN: Okay, let’s notarize-a sitting-a right-a here. But, one-a more-a question. Is it-a possible to use that Notary equipment and-a procedure — you know, in a romantic way?

NOTARY: What??????? This is too much! I’ll have to think about that… (pause) Okay. I thought about it. And the answer is — NOT ON THE FIRST DATE!

LONELY ITALIAN: One more question. Can-a we backdate?

NOTARY: Ha ha ha. You are funny. You are too cute, that is why I’m letting you get away with all of your premature suggestions.

LONELY ITALIAN: Hey. If you can’t be mature, you can be premature — it’s the next-a best-a thing!

(two hours later)

NOTARY: That was the best conversation of my life. You are a very interesting guy. And yes, we can go out on a second date. But, that date will be at Cafe Jurat. A restaurant exclusively for Notaries. That way you’ll see what our people eat.

LONELY ITALIAN: Is that the place where you have-a certified Angus beef, embossed Oreo cookies, and-a you notarized the stamp on the parking validation?

NOTARY: Very good! You have definitely been reading up on the ways of our people. See you next Friday. Don’t be late otherwise I’ll have to change the date & time section in my journal.

LONELY ITALIAN: Got it.

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You might also like:

Notary Italian Restaurant
http://blog.123notary.com/?p=16493

Compilation of posts about restaurants with a Notary theme
http://blog.123notary.com/?p=17442

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December 21, 2014

123notary Reviews

There are many sites out there that recommend 123notary. However, there is no organized way to find testimonials or reviews about 123notary.com. There are individual notary web pages that mention that they are certified or elite certified by 123notary.com. There are resource pages which recommend 123notary as a resource as well. Additionally, on Facebook, there are discussions where notaries give their honest opinion about which notary directory they like the most. Sometimes they like 123notary most while others prefer Notary Rotary or Notary Cafe.

Here are some links to sites that have unbiased commentary about 123notary.com.

Read this one first!
Leon Austin comments that 123notary certification is hard, but in terms of return on investment, has been one of the best!
http://leona.activerain.com/post/921279/123notary-certification

Trustlink
3 reviews about us. Two had amazingly good luck while another is sore about his free listing being removed. Can’t please them all!
https://www.trustlink.org/Reviews/123Notarycom-205850296

Notary Memphis
This site gives a quick description of the perks of 123notary and other notary sites.
http://freepages.rootsweb.ancestry.com/~timgatewood/notary/notarylinks.html

Houston Mobile Notary Service
They describe the benefits of 123notary Elite certification.
http://www.houstonmobilenotaryservice.com/accreditations.html

Helpful Links
Find helpful links here about many notary organizations including 123notary!
http://www.alldocumentsmobilenotary.com/helpful-links/

How to get started as a mobile notary.
123notary is listed as a resource
http://afterhoursva.com/how-to-get-started-as-a-notary-signing-agent/

#123notary on our blog
We have many posts under the tag #123notary on our blog. It is us talking about us, but interesting reading none-the-less.
It includes one negative review about us from a Russian lady who complained she got too many calls for notary work from our site. Of all the bad reviews I’ve ever gotten, that is the absolute best.
http://blog.123notary.com/?tag=123notary

CA Notary Services
This notary is Certified by 123notary and his page shows up on the first page of Google because he links to his own page from his other sites. Interesting!
http://www.123notary.com/notary-info.asp?id=82389

The Delaware Notary Association
They list 123notary as a resource
http://www.delawarenotaryassociation.org/default.aspx?PageId=9

Florida Preferred Notary
This Notary is Elite certified by 123notary!
http://www.floridapreferrednotary.com/Resources.php

Instagram Photos of 123notary
http://iconosquare.com/tag/123notary

Julian Hill
He produced a VIDEO about his notary service in NYC & mentions he is 123notary certified
https://www.youtube.com/watch?v=d90AQInXPBg

Here is an Elite Certified Notary’s website
http://www.mobilesignings.com/?p=101

Frank Tabacca is a member of many notary organizations and 123notary certified!
http://www.marinprecisionnotary.com/about/

Notaries discuss 123notary’s Elite Certification
This discussion doesn’t exactly support my cause of selling more Elite certifications. Many notaries claim that more certifications are not necessary. One compares them to Boy Scout Merit Badges. However, in real life, Elite certified signers get 4x the business than those not certified by 123notary in similar positions in the search results!
https://www.facebook.com/123notary/posts/10151408367726466

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You might also like:

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123notary’s Google+ Page
This is brand new, and it is yet another place to read our notary posts and shares. There is also a community where you can post your own content. Anyone with a Gmail account can participate in our community. Just join!
https://plus.google.com/115707701763602775915/posts

123notary’s Linked In Page
For discussions that are fun, visit our Facebook page. But, if you want practical down to business discussions, our Linked In members are top notch in this respect and will deliver riveting opinions!
https://www.linkedin.com/groups/123Notary-Notary-directory-information-discussions-4139192

My personal Twitter
I use it more for notary tweets than anything else, but there are all types of tweets there if you are interested.
https://twitter.com/jbelmontnotary

123notary listings on 123epayment.
Purchase listings here. But, you might ask Carmen first before you make a purchase just to be on the safe side.
https://www.123epayment.com/result.asp?cat=5

Our travel blog! Great foodie & travel information
http://blog.meander411.com/

123ecourses.com
This is where we have our certification courses and tests!
http://www.123ecourses.com/

123notary vs. Notary Rotary
The notaries disagree as to which site gets them more business. Read the nitty gritty!
http://www.123notary.com/forum/topic.asp?TOPIC_ID=23

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September 19, 2014

How to become a successful mobile notary from scratch

Anyone can become a successful mobile notary. The field is wide open. On the other hand, since it is so easy to become a mobile notary, many people do it which causes a lot of low priced competition. However, those who are very good at this profession seem to do well with it even in bad times. As of 2014, business is slow, but you can still have a nice part time income doing mobile notary work. Additionally, eventually the industry will pick up, and you might find yourself earning more money than you expected!

Step 1. Become a Notary
If you are not a notary, you can easily become one. It is a bit harder in CA, NY, LA, and FL where there are examinations, but talk to your state notary division about how you can become a notary for your state.

Step 2. Learn the ropes: Jail, Hospital & Mortgage Signings
Being a mobile notary is more than just hauling your stamp around with you in your car. You need to know how to handle typical situations that mobile notaries have to deal with. Mobile notaries who do well typically are experts at jail signings, hospital signings, and loan signings. Notaries who work in an office don’t need to know much about jail signings, because inmates can’t come to you, and neither can those with an IV tube stuck up their arm. But, if you are on the road, these are situations you have to know about. There are many identification and communication issues associated with jail and hospital signings that can get you in trouble if you don’t know. On the other hand, you can make a huge travel fee doing these types of specialized mobile notary tasks that the other notaries don’t know how to do (or want to.)

Mortgage signings
Signing loans can earn you big bucks. Signers make anywhere from $50 to $150 per signing. Fees fluctuate with the market and depend on who you are doing business with and how good you are. If you have a lot of experience and have many loyal contacts, you can set your minimum fee at $100 or $125 per loan signing if you are any good. You will need to know some basic Mortgage terms, and know the basics about 10-20 basic documents. You need to know where to look for the Rate, APR, prepayment penalty, when the first payment is due, where the fees are, and other basic information. You need to know how to handle name variations, initialing and borrower objections to problems in the loan. You need to know who to call when a loan signing is on the rocks. Signing loans is not rocket science, but there are concepts you need to Master.

Take our course!
http://www.123notary.com/loan_signing_courses.html
How can you learn about all of these complicated and scary types of signings? 123notary offers a comprehensive loan signing course that covers all of these issues in detail. Additionally, you can get free detailed information in our blog about all of these topics. Just browse around the categories on the right and read to your heart’s content!

Step 3: Active Marketing
Getting work as a mobile notary is a bit hard at first, but you can do it. Contact a dozen or more signing & title companies each week and get on their list. They will want copies of various types of information and a signed contract, so ask them what they want, and give it to them. You can also give your business card out to local nursing homes, hospitals, Real Estate offices, law offices and anyone else you can think of who might need a mobile notary.

Step 4: Passive Marketing
Advertising on the major directories is a good practice. Notaries often ask on Linked In which directory they should join. My standard answer is to join all of them, but not necessarily to pay for all of them. The strongest players in 2014 are 123notary.com, NotaryRotary, NotaryCafe, and SigningAgent.com lost a lot of steam recently, but is still in the game. If you join other directories, I don’t recommend paying for them as they don’t have a good track record. You can go on Linked In to research what the notaries say are the better notary directories too for an unbiased point of view. Hard copy yellow pages for your local area may or may not get you work — it is worth a try if you are serious though.

Being listed on the big directories is not enough. You need to maintain your listing like a pro. Fortunately for you, I am here to offer you free mentoring by email, so don’t panic! You need a well written notes section, a company name helps, reviews from your satisfied clients, and try to pass as many certifications as you can.

Step 5: Who to get certified by?
My rule is that you get certified by every loan signing directory that you pay to advertise with — even if that means that you get certified five times. I am currently recommending:

(1) NNA’s certification as it is an industry standard
(2) 123notary’s certification if you get paid advertising with us as notaries who get this get 2.5x the work from our directory
(3) notary2pro’s certification (although not an industry standard) is very high quality, they offer hand holding, and the learning you will get from it justifies the cost.

Step 6: Screen companies you work for
Many signing agents drop out because they worked for the wrong companies, didn’t get paid, and suffered financially. Don’t let this happen to you! Use our list of signing companies (which includes reviews) and avoid working for signing companies with a high ratio of negative reviews. Additionally, don’t do too many jobs for a particular company until they have paid you for previous jobs. Decide ahead of time how much credit you are going to give them and don’t let them run up a bill beyond your limit.

Step 7: Become an expert at scheduling and negotiating
You need to be constantly refining your skills to do well in this business. Although there is a lot of competition, few of them have refinement. Scheduling is a hard task, and you need to juggle when the e-Documents are supposed to come, when your signing is, and when the next signing is. e-Documents don’t always come on time, so learn to juggle well. Negotiating good fees is also an art form, so pay attention to our blog articles as from time to time we have articles about how to negotiate.

Step 8: Get a high spot on 123notary
We make our money selling high spots on our directory. We generally discourage people from getting a high spot until they have passed our certification test and have at least a review or two. But, if you are serious and want to get ahead, call us and ask how you can get a high placement in your area. We are often very flexible and offer six month trials to those just starting out. The Title & Escrow companies who use our site know that those who purchase high spots on our directory are serious, and those notaries generally get a lot more quality jobs from our site than those with low spots.

Professional backgrounds that help
If you have a background in Mortgage, Escrow, Loan Origination, or Lending, this can really help you do better in the mobile notary business as you will be working a lot with Mortgage documents. However, don’t fool yourself into thinking you know more than you know. Many Mortgage Brokers assure me that they know their stuff and don’t need my test. When I ask them simple loan signing questions over the phone, they can only answer half of the easy ones. Go back and study and master the art of the signing. Your background does help you, but your over-confident attitude can really ruin your career. Additionally, it is very different being on the Notary side of the table than it is being on the Lender or Broker side of the table. Try to learn this profession from out point of view.

Real Estate backgrounds do not help as much as Real Estate Brokers claim. You are not anywhere near as familiar with the documents as you claim. As a matter of fact, those with Real Estate experience cannot answer simple loan signing questions any better than those with no Mortgage or Real Estate experience. Approach this profession as a beginner and learn the ropes one by one. The people skills you learn from being a Realtor on the other hand, can really help you. General business skills and being businesslike help more than any technical knowledge you may have acquired in your former professional life.

Don’t be afraid to ask if you need help
And as always, 123notary is there to help! If you have questions, don’t be afraid to ask!

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Best marketing resources for Notaries
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Beginner Notaries 103 reading list for new notaries
http://blog.123notary.com/?p=21120

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May 14, 2012

123notary behind the scenes

123notary behind the scenes

All of you know what 123notary Notary Directory looks like on the surface, and you know what some of the rules are, and if the site works for you or not. But, have you ever wondered how 123notary is run? We are not a typical company to say the least. I have read books about Starbucks and how they do it, and Cliffbar as well. Their stories are unique and interesting. But, 123notary’s story is interesting too!

When we started
123notary started as a Notary Directory in 1999 on a shoestring in the ashes of the .net bust. It was my idea after seeing how the NNA’s signing agent directory was not always easy to use. I noticed that if you needed a notary in a particular county, that if nobody was in that county and you didn’t know the names of neighboring counties, you would not be able to use their site without an atlas to find out what the neighboring counties names were. Few of us carry a nationwide atlas with us. So, I wanted to start a directory with more features than the other guys. Also, I needed a way to market my own personal notary services as yellow pages were really expensive.

You can read about our growth in other blog entries and our about us page. We started as a California only directory, and then slowly spread out into other states. But, one of our notaries pointed out, that we should tell everyone how 123notary is run NOW.

How were we run in previous years?
I started out doing everything myself. My father helped with programming our Notary Directory back in 2001, but then we hired a local programming house to handle the programming after that. Business was very slow until 2003 when overnight in March, things just started to take off. Revenue multiplied by ten, and the phone was ringing off the hook. I found that working 12 hours a day was crazy and I couldn’t handle it for long. A lady named Carmen bought a course from me and kept calling asking me questions about loan signing. We spent a lot of time talking. I found that she was so smart and people saavy, that I wanted to hire her. She was very resistant at first, but I talked her into it. She was very busy doing signings for several years, and didn’t go full time with us until 2006. I started taking it easy in 2006 and 2007 because I was exhausted from all of the hard work. I wanted to meditate more and do more hiking. Then, in 2008, I started to work on optimization. I worked very hard, and through good strategy and hard work, brought a lot more traffic to the site.

How are we run now?
Most companies have an office and are centralized. 123notary has no office and no employees. I work at home on my computer and my cell phone. I don’t even have a landline because our building has some problems with the phone lines getting scrambled, and they couldn’t fix my line. Carmen is a subcontractor paid on commission and works from her home roughly 4 miles from me. Additionally, I travel quite a bit, and do a lot of my work on the road from Northern California. I sometimes go overseas and have been to Europe and India where I did my work at internet cafes.

Who does what?
Carmen is the person people are more familiar with, because she is in the front lines. Carmen does incoming phones and answers everyone’s questions. I do most of the emails and outgoing phone calls myself. But, there are more people involved in 123notary’s functionality that we can not ignore. There are programmers. We have a team in Los Angeles, and another team in India. Additionally, we have a company in El Monte who is helping us with social media including Twitter, Facebook, Linked In, and Blogging which really helps keep search traffic coming in so you guys can get work. Once in a while I hire someone to do outgoing phone calls for welcome calls and update calls as well.

What else?
Where are our servers? — one person asked. We have a server at a programmer’s office in El Monte, with a backup server in Dallas, TX in a data center. It would take a tsumani, earthquake, and WW3 all combined to take our servers down. There is a lady in downtown Los Angeles who helps us a little bit with artwork. Communication is hard, as I only know 30 words in Korean, and she only knows 30 words in English — but, we work well as a team because she is so talented and efficient!

What is a typical day like for Carmen?
For Carmen, she answers the phone all day long, sends passwords, and takes orders. It is pretty much the same every day, but at the end of the month, there are far more phone calls and it gets crazy. Carmen gets about 25 calls a day on regular days, but at the end of the month it could be double easily.

What is a typical day like for Jeremy?
For me, I answer emails first, then process orders and mark people as renewed who paid their bills. I do a small email blast every day or two to tell people about what is going on in our blog, or a reminder to update or renew. Additionally, I write tons of blog entries, and do phone calls to people who are renewing soon. I have to supervise programmers in America and in India, so that can be time consuming and frustrating if they don’t understand my complicated instructions. Additionally, I write for our Facebook campaign and Twitter too. I have to come up with strategies for optimizing and detailed plans for modifying programming. There are many internal formulas in 123notary that help us to know which notaries have better stats, and that takes a lot of thinking to plan. I typically will work seven days a week for a few weeks, and then take a week off in the mountains. I find Los Angeles to be too stressful for me, so I need fresh air, streams and mountains to bring me back to my inner rhythm.

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Who is involved with 123notary behind the scenes?
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http://blog.123notary.com/?p=21898

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