Are all reviews created equal? « Notary Blog – Signing Tips, Marketing Tips, General Notary Advice – 123notary.com
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January 12, 2013

Are all reviews created equal?

Filed under: Reviews — Tags: , , — admin @ 5:11 am

This has been a topic for discussion amongst friends and coworkers. Are all reviews created equal? Or, are certain reviews more meaningful than others?

Is it how well the review is written, or the quality of the source?
Personally, I am the one who reviews the reviews, to see if they are worth posting. 99% of the positive reviews get on unless they are duplicates or written so poorly that I can’t put them on my site. Bad reviews are ones I have to be careful about since they effect people’s reputations — we get relatively few of those. But, when I see all of these reviews, questions pop up my my mind.

(a) Are these reviews real?
(b) Are they from a reputable source?
(c) How do I verify the reputability of the source?

We are reprogramming our site from end to end. It is a process that is taking more than a year. So, many things need to be rebuilt to newer specifications, and statistical tools are being made to be three times as sophisticated and helpful! Since I have to rebuilt the review system in any case, why not make it three times as good?

I want to build a new tool into the review system that analyses where the review came from. Was it

(a) From an individual
(b) From a signing, lender, or Title Company? (these are a lot harder to get, but more meaningful)
(c) From a company or email address that has posted a review before?

It is hard to tell, because I recognize names of reviewers, but they sometimes will use a variety of email addresses. Once they will use their own, and another time they will use a company email address like info@creativetitle.com. The next time it is sonyab@creativetitle.com. The third time it might be documents@creativetitle.com. Its the same lady all four times!

One idea was that it doesn’t matter how many times an individual has reviewed someone. What counts is that they REGISTERED with 123notary as a reviewer. This means that they take reviewing notaries seriously and that they welcome our feedback.

From my point of view, a review from a Title company registered on 123notary (registration doesn’t exist yet) would be 5x as valuable as a review from a borrower. For all we know, the review isn’t even real! There is no way to check either without emailing them all one by one which is too time consuming.

You might also like:

Fake reviews, how do I know they are fake?
http://blog.123notary.com/?p=4211

Reviews from Title Companies
http://blog.123notary.com/?p=4176

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2 Comments »

  1. GREAT TOPIC BUT WHAT IS YOUR SOLUTION AT THE END? WILL THERE BE A WAY TO TELL IF IT IS FROM A TITLE COMPANY? TELL US MORE ABOUT THE NEW SYSTEMS YOU HAVE PLANNED. I HAVE A WAY TO GET MORE REVIEWS… (:

    Comment by sally david — January 12, 2013 @ 9:13 am

  2. How do you get more reviews Sally? I find they are so difficult to get. Thanks

    Comment by Rula — January 15, 2013 @ 4:38 pm

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