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August 9, 2017

A sluggish Notary industry affects commenting on Facebook & Forums

Filed under: Social Media — admin @ 10:04 am

What is happening in the Notary industry? I remember the old days when tons of Notaries would comment on our forum all day long. They would discuss so many interesting topics to no end. But, it just started slowing down around 2009 after the lending bust. Many of our best signers have slowly been weeded out of the industry. Low-ball companies became the dominant force of the industry capitalizing on untrained newer Notaries who have the absolute worst stats on our site. SnapDocs became the ringleader of the art of low-balling.

We knew starting in 2009 that our forum would be a thing of the past, but that Linked In, Facebook and other mediums would grow in its place. This didn’t work out to be exactly true. The forum remains an effective and organized way to discuss signing companies by querying strings with keywords relating to particular companies. So, people still use the forum, but only for one purpose.

Facebook commenting is sluggish too. Back when we had 2000 followers we had lively conversations. Now we have 25,000 followers, but few posts get good interactions and creating discussions without posts is generally a losing proposition. Even our competitor Notary Rotary is slower, although they are the dominant force in Notary discussions, but the quality of the discussions isn’t necessarily good enough for me to want to read all the lame commentary.

I think it just shows that the dominant players in notary discussion groups were the seasoned players in the game. Half of them have been weeded out. The newbies comment at a rate of less than 1% per capita of how the experienced folks commented. This leads to an across the board decline in commenting on Facebook, Forums, Linked In, and anywhere else Notary discussions happen.

I hope that as a group, you can put a little more effort into making informative and polite comments to the various posts and discussion topics that we and others post. It makes the industry much nicer for society as a whole!

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