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June 13, 2017

Putting jails & hospitals in your notes section

Filed under: Your Notes Section — admin @ 8:55 am

Analyzing notes sections is hard. If I compare clicks from various listings one has to consider their notes, reviews, placement, certifications, hours, and more. I am not comparing apples to apples which is why I have to look at a lot of profiles and make a lot of comparisons. But, here is what I found out about mentioning jails and hospitals in your notes section.

Jail
Adding information that specifies that you travel to jails can get your listing roughly 35% more clicks. Very few Notaries have experience going to jails and even fewer mention it at the top of their notes section. This was based on averaging 12 stats of Notaries who serviced jails and several dozen notaries in the same metros with similar listings who did not.

Hospitals
Adding information about how you travel to hospitals can get you about 37% more clicks.

Hospitals & Jails
If you do both hospitals and jails it still gets you about 35% more clicks on average.

What else matters?
I noticed that in listings with well written notes sections that were chock full of useful information, mentioning hospitals and jails got them 40% or more clicks than other Notaries with similar listings in the same area. However, Notaries with stripped down notes sections with limited information that mentioned hospitals and/or jails got only about 10% more clicks than those that didn’t. So, you need to consider how good the TOP of your notes section is as a whole. If you look on the search results page for your area, you will see how much of your notes section shows up and how informative it is. If you ramble about inconsequential details or leave your notes blank or with a one liner you will lose clicks. But, if you cram in as much information in a space efficient way as possible, you might be surprised at how well you do.

And by the way, not putting jails & hospitals in your notes section might end your notes section up in jail… or in the hospital due to low click ratios.

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