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February 15, 2017

Building an image to show you are professional

Filed under: Marketing Articles — admin @ 7:33 am

The most common word that the least professional Notaries use to describe themselves is professional. “I’m very professional and 100% accurate.” Those are the Notaries I wouldn’t touch with a ten foot pole. The key in this business is to come across as being professional without claiming to be. Behave in such a way that others say you are professional as their unbiased (less-biased) word carries more weight than yours.

Here are some ways to be professional.

1. Notes
Your notes section on your various advertisements such as 123notary, Notary Rotary, etc., needs to be informative, well organized, and not have spelling mistakes. Avoid vague statements that you can’t put your finger on such as how professional and reliable you are. Anyone can claim this, but claiming it doesn’t make it true. Putting that you signed 2673 Refinances gives a more defined impression. Telling us ten years in business doesn’t tell us what you did in those years. Did you sign ten loans per year, or are you so out of it that you don’t even have an idea of what you did in those years.

2. Phone Etiquette
How you answer the phone makes a difference. Some people announce their name and answer questions the way they were asked. Other people say, “hello” and then when you ask them how many loans they signed they tell you how many years instead — not professional and very annoying. Other people have screaming babies in the background. If you are in a noisy pub, tell your client you are going to go outside to where it is more quiet. You are not only solving the noise problem, but you are acknowledging that the client might not want to hear the noise. That is called being considerate and being considerate = being professional.

3. Dress
Do you dress well to the signing? Business casual is good. Jeans, t-shirts, shorts, unclean outfits, etc, just don’t cut it. Do you look well groomed? Looking good makes a big difference because people are shallow!

4. Punctuality
Don’t claim to be punctual, develop a reputation for being punctual. Show up early and wait. If you are always punctual, people will get a sense about you over the phone. Your punctuality will become part of your aura.

5. Web presence
If you have a Facebook page or website or other profile, you can link that to your profile on 123notary. If you make a professional impression on Facebook, people will get a good impression of you. You can mix personal life and business on Facebook to make the optimal impression, because people want to learn about all sides of your life on Facebook. A website that impresses is another good thing, but only if people can find it. So, link it to your profile as very few will find it on Google. On the other hand if your posts are in broken English and show photos of you in torn clothing getting drunk with rowdy friends, you might not make the best impression unless people want to invite you over to get drunk with them.

6. Doing a good job
Obviously doing good work, answering Notary questions effectively, and making very few if any mistakes counts. But, we all make mistakes. Anyone who says they don’t is a liar! If you do make a mistake, being willing to go back out there and fix it immediately at no cost is critical.

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