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April 4, 2017

Treat them better than they deserve

Filed under: Best Practices — admin @ 9:17 pm

Do you get reviews easily? Some “lucky” people like Ken have no trouble getting results in the review department. Is he just lucky? He has gotten over 400 reviews. I removed some of the older ones so his count will be lower than that. The answer is that Ken is the master of offering superior Notary service. He simply offers people more than they feel they deserve, or at least more than any other Notary will give them. He shows up on time, well dressed, offers to do a little extra, answers all of their questions in a very professional way with as much competency as an Attorney too — Ken is a smart guy, don’t underestimate him.

To be honest, getting back to my Attorney reference, Ken is actually a lot brighter than many Attorneys who I have spoken to over the phone. Attorney Notaries (who I deal with) are not generally the cream of the crop otherwise they would not be messing around with Notary work when they could do $400 per hour work instead. Ken is as smart as the $400 per hour Attorneys in my experience, but works for a very reasonable price. But, I digress.

The point of this article is to find ways you can treat your client better than they deserve. The key here is to put yourself in the client’s shoes (flipflops if you live in California or Hawaii.) What would you want if you hired a Notary?

Being considerate over the phone – giving the client your full attention.
Reasonable prices with every aspect of the pricing spelled out ahead of time and no surprises.
Show up on time
Confirm the signing when you are on your way so nobody has to wonder
Convenient credit card billing, or perhaps Paypal or Square.
Professional Dress
Not rushing the clients
Explain what is legal and not in a Notary context, but don’t give legal advice outside of Notary law (which you are required to know by the way in case you forgot.)
Answering all of their questions (and laughing at all of their jokes.)
Offer them a coupon for their next Notary job
Give them a few business cards for their friends who they might refer you to

And last…
Don’t make fun of their photo on their ID
Don’t bring up guns or religion unless you are in a bad neighborhood, a church, or a church in a bad neighborhood.
And for God’s sake — don’t park in the driveway unless you were invited to. The driveway is for them to park, not you!

If you can think of any other way to treat signers better than they deserve, please comment on this blog or forever hold your peace.

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1 Comment »

  1. Due to technical difficulties this blog entry was published 3 days late.

    Comment by Kenneth Edelstein — April 5, 2017 @ 12:04 am

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