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July 24, 2010

Everything you need to know about advertising

Advertising for mobile notaries.

As a mobile notary, its hard to know what the best way to market your business is. There are so many ways to advertise, many of which are very expensive. So, how do you make sense of this mess? To make it simple, lets divide advertising into several types. Notary directories, yellow pages, and direct marketing.

Notary directories are the best way to market a mobile notary business in 2010. There is not as much work as there was a few years ago, but the work that does exist, is generally assigned from mobile notary directories. 123notary.com, notaryrotary, notarycafe, and signingagent.com are the four most popular notary directories in 2010. It makes sense to get listed on these first, and then consider getting a free listing on a few of the many other notary directories that are out there.

Just being on a notary directory is not enough. You have to have an attractive profile, and good placement. A notary profile with several contact methods, a great notes section, and lots of information on it is ideal. Additionally, notary listings that are certified by the website that is providing the advertising will get significantly more business from their listing than those who are not. Certification requires a certain amount of studying. NNA’s certification is good for two years, while 123notary’s is good for the life of your listing with us. Being listed in multiple county pages is another way to get your listing good exposure. Placement is a big issue at 123notary.com. There is a waiting list for notaries who want to be higher on their local county’s search results. The higher the notary is listed, the more visits to their listing (clicks) and jobs they get. So, it pays to be high on the totem pole, certified, and have a thorough and nicely written notes section.

Yellow pages are another way to market your business. Yellow pages are hit and miss, particularly miss, however, many notaries who have figured out which yellow pages are good, get good business from that source. Start off with free listings, or small ads in several yellow pages, and then see what happens. Online yellow pages will try to sell you expensive banner ads and profiles. Just get a free listing to start out with and track your calls. Many notaries will pay bundles for an ad and not even get one call for it. Yellow page ads will get you more hospital, jail, immigration oriented, last minute travel documents, and office signings, while directories are mostly for loan signings at someone’s home.

Direct marketing is popular among the more agressive notaries. Knocking on doors of attorneys, bailbondsmen, realtors, convelescent homes, neighbors, and local businesses can sometimes turn into some good business. Cold calling nationwide signing companies and local title companies can also turn into some business. Some notaries hang around at jails and airports making themselves available for last minute emergencies and handing out cards to passers by. The most effective direct marketing technique is to give everyone you work for a business card. Make sure you have a nice business card stating you are a mobile notary. Give cards to the others in the office wherever you go. Friends and co-workers of clients will quickly become your loyal client, since they have seen your face and know you are reliable based on the work you did for their co-worker — even if its only based on one visit. This is called warm-market marketing and its powerful. If people know you from even one exposure, they are ten times as likely to use you since they will feel comfortable with you, especially if you introduced yourself to them and gave them a card. Passing out cards at convelescent homes is a proven winner. The patients are immobile and their families will need them to sign powers of attorneys and grant deeds. They can’t make it to a notary office, and will desperately need a mobile notary.

Need more help with marketing?
Try our marketing combo by visiting http://www.123notary.com/loansign.html
Or ask the experts at info@123notary.com

You might also like:

Choosing a business name
http://blog.123notary.com/?p=2302

Notary Marketing 102 – The Top of your Notes Section on your Profile
http://blog.123notary.com/?p=19750

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